Consumer VC
Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episodes
This episode is brought to you by The Hidden Gems.
There's a lot of bull$#!+ in the Agency landscape. That's why Founders and Executives of brands both big and small trust: The Hidden Gems. They provide the most optimal boutique Agencies to conquer any brand goals with top quality and efficiency. Brands get preferred rates. Can't lose. They’re supporting the growth of incredible brands like Dr. Squatch, Monster Energy, G...
This episode is brought to you by The Hidden Gems.Hiring agencies is risky — most overpromise and underdeliver. The Hidden Gems connects founders with highly vetted, brand-beloved boutique agencies across media, creative, dev/design, events, social, and more — at preferred rates.
They’ve supported brands like Dr. Squatch, Monster Energy, Gorilla Mind, FIGS, and Saatva.
David Drexler is offering his service free forever to anyone in t...
Most food brands don’t win because of branding.They win because of systems.In this episode, Mike chats with Brian Tate, Founder and CEO of Oats Overnight, the protein-packed, drinkable oatmeal brand that went from a poker side project to a scaled, vertically integrated food business selling DTC and in major retailers like Walmart and Wegmans.Brian shares how his background as a professional poker player shaped the way he thinks abo...
Food can be “better for you.”
But that doesn’t always mean it actually is.
In this episode, Mike chats with Tyler Mayoras, Managing Partner at MANNATREE, a growth equity firm focused on investing in food, beverage, and wellness brands that genuinely improve human health. Tyler has spent decades investing across food and agriculture, from early plant-based pioneers like Boca Burger to modern brands navigating today’s tougher r...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
In this episode, Mike chats with Michael Duda, Founder and Managing Partner of Bullish, the consumer-focused investment firm behind brands like Peloton, Warby Parker, Harry’s, Hims, and more. Michael has spe...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.comIce cream is supposed to make you feel good — but most of what’s in the freezer aisle doesn’t.In this episode, Mike chats with Alec Jaffe, Founder and CEO of Alec’s Ice Cream, the A2 dairy, gut-friendly, regene...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
Retail is tough—but the hidden costs make it brutal.
In this episode, Mike chats with Akash Raju, Co-Founder and CEO of Glimpse, the AI-powered platform helping consumer brands recover lost revenue from retail de...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
He’s one of the most respected investors in beauty and wellness—and he’s seen every boom, bust, and bubble the industry has gone through.
In this episode, Mike sits down with Rich Gersten, Co-Founder and M...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
What happens when a venture investor builds inside one of the world’s most consumer-obsessed ecosystems?
In this episode, Mike sits down with Joe Seager, Partner at True, a multi-stage investment and a...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
He helped scale JUUL from $1M to $1B in just three years. Now, he’s investing in the next generation of consumer brands.
In this episode, Mike sits down with Alex Cantwell, founder of Cartograph Ventures,...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
What if cannabis could become a true social beverage—an alternative to alcohol that delivers the buzz without the hangover?
That’s the bet Jake Bullock, co-founder of Cann, made when he left the wo...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
What does it take to raise and run a venture fund focused on the overlooked—and why women’s health, parenting, and sports are the future?
In this episode, Mike sits down with Rachel Springate, Co-Founder & Gen...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time –https://www.tryglimpse.com
What does it take to build a truly durable consumer brand in today’s volatile venture environment?
In this episode, Mike sits down with Ezra Galston, Founding Partner of Starting Line, to unpack the shiftin...
Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
When fundraising stalls, valuations reset, and the cap table gets messy—what really happens next?
In this episode, Mike sits down with Steven Finn, Partner at Siddhi Capital, to break down the tough realities of ...
Glimpse is the all‑in‑one, AI‑powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com
Q1 2025 was the slowest fundraising quarter for consumer VC in recent memory. So what's really happening in venture capital—and how is it impacting founders in consumer, SaaS, and AI?
In this episode, Mike sits d...
Glimpse is the all‑in‑one, AI‑powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com/
EisnerAmper provides financial advisory services tailored to the specific needs of consumer product companies. Looking for a strategic CFO partner? Learn more – https://www.eisneramper.com/
Clayton Christopher a...
Glimpse is the all‑in‑one, AI‑powered deductions management platform for CPG brands, automating deduction capture, classification, disputes, and accounting—recover more revenue while saving time – https://www.tryglimpse.com
Pete Maldonado and Rashid Ali started Chomps with nothing but a simple idea, some grassroots hustle, and their first month bringing in… just $500 in revenue.
Fast forward, Chomps is now an $80M+ powerhouse...
Larry Cheng is the Managing Partner at Volition Capital, a $1.7B growth equity firm behind breakout brands like Chewy, Chamberlain Coffee, BURST, and Grove Collaborative. Volition’s unique approach? No early VC checks. No burn-at-all-costs playbooks. Just capital-efficient businesses with traction—and a partner who’s okay being the first check in.
In this episode, Larry breaks down:
How Chewy went from a “low-margin pet food star...
This episode is brought to you by Highbeam.
Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partn...
Katie Wilson is the CEO and co-founder of BelliWelli, a gut health brand that went from home kitchen experiments to the shelves of Walmart and Target—with zero paid ads and no CPG background.
Before BelliWelli, Katie was a celebrity matchmaker who helped founde...
This episode is brought to you by Highbeam.
Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partn...
Richard Laver isn't your typical founder.
At age 12, he survived a plane crash that killed 137 people—including his father. Years later, he built Kate Farms to save his daughter's life, scaling it to hospitals nationwide and raising $75M. Then he walked away fr...
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