Fullerton Unfiltered
A podcast show dedicated to those who are determined to take their business and their life to the next level!
Episodes
In Cracking the Google Code: Branded Bull’s SEO Secrets for More Leads, we’re breaking down the exact strategies we use to help businesses dominate search results and turn clicks into customers. From on-page optimization and keyword targeting to building high-authority backlinks and mastering local SEO, you’ll learn what actually moves the needle in today’s online landscape. If you’ve been frustrated by your website’s performance o...
Danny Raffner started out as just a teenager with a mower and a dream — now he’s running nearly 100 lawn care accounts and dominating Medina, Ohio. Working six days a week, Danny has turned his small side hustle into a serious business, proving that age is just a number when you’re willing to grind. In this episode, we dig into how he got started, the challenges he’s overcome, and what it takes to build a lawn care empire before yo...
In today’s episode, we’re talking all things snow — and how investing in the right knowledge can mean the difference between profit and pain this winter. Most guys jump into snow removal with a plow and a prayer… but the truth is, you don’t know what you don’t know. From pricing mistakes to contract nightmares, we’ve seen it all.
That’s why we built real resources at Lawntrepreneur Academy to help you get smart, fast. Whether you’r...
In this episode, I’m pulling back the curtain on a recent mess that cost me time, stress — and $3,900 in unpaid invoices. We’re talking subcontractor agreements, payment clauses, and the brutal truth about working with national brokers. If you’ve ever trusted a handshake or skimmed the fine print, this is your wake-up call. I’ll walk you through what happened with a major snow contract, why I’m chasing money that should’ve already ...
In today’s Teenager Tour spotlight, we’re headed to Medina, Ohio, to meet Gavin Gerspacher, the young founder of Level Up Lawn Care. At just 18, Gavin is grinding hard, running routes, and chasing big goals in the green industry. We talk about how he got started, his biggest lessons so far, and what he’s doing to scale his business. If you’re a young hustler or just love a good underdog story, this episode is for you!
🚨 BIG ANNOUN...
In this raw, unfiltered episode, I open up about what the spreadsheets don’t show — the emotions, decisions, and real-life weight behind every estimate, every bid, and every budgeting choice. From personal finances to business scaling, it's all on the table. If you've ever wondered what it takes to run a business, support a family, and still sleep at night, this one's for you.
🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨
...In today’s episode, we’re asking the hard question: How confident are you in your pricing? If you hesitate even a little, this episode is for you. We’re digging into the real numbers behind bidding, estimating, and knowing your worth — because guessing isn't a strategy, and “what the other guys charge” isn’t a business model.
Whether you’re pricing a lawn, a mulch job, or a six-figure commercial snow contract, you need to be 100% d...
We’re kicking off the Teenager Tour 2025 with a bang! In this episode, we sit down with Henrik Gislason — better known as The Lawn Care Kid — the powerhouse behind Thor Outdoor. At just 19, he’s already building a name for himself in the green industry with hustle, heart, and a whole lot of passion. We discuss how he got started, what motivates him, and what it's like to run a business as a teenager. Get inspired by Henrik’s story ...
In this episode, we’re hanging out with the powerhouse duo behind Two Boys and a Lawnmower — a rising lawn care business run by two hardworking young men out of Wisconsin. These guys are proving that age is just a number when it comes to hustle, drive, and making things happen. We dive into how they got started, the challenges they’ve overcome, and what it takes to crush it in the green industry as young entrepreneurs. If you need ...
In this episode, we're flipping the script on what most people believe about sales. Too often, we hear "no" and think it's the end of the road — but in reality, it’s just the start of the real conversation. Whether you're selling lawn care services, pitching a sponsorship, or trying to grow your business, learning how to handle rejection is key to closing deals. We’ll talk about how to turn objections into opportunities, build resi...
Ready to level up your commercial game? In this episode, we’re walking through how to bid commercial jobs step-by-step — from measuring properties and calculating man-hours to factoring in materials, equipment, and profit. Whether you’re just getting started or looking to sharpen your estimating skills, this episode will give you the tools and confidence to win more work.
PLUS — we’re excited to announce our brand-new Commercial Bi...
🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨
Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game — and this is your chance to be in the room.
Join us this November in Novi, MI for the premier live event in the green industry — packed with powerful speakers, real business strategies, and the energy you need to finish the season strong and start next year even stronger.
🎤 All-Star Speaker Line...
We’re excited to unveil the brand-new LawntrepreneurAcademy.com — redesigned from the ground up with YOU in mind! 💻🚀
Whether you’re just getting started or scaling your lawn care and landscaping business to the next level, our refreshed site makes it easier than ever to access all the tools, training, and resources you need to win.
🎓 Streamlined courses
📚 Brand-new content
🛒 A smoother shopping experience
💥 And so much more
What’s it really like to lead not one, but two powerhouse companies in the green industry? In this episode, we sit down with Mark Sedgley — CEO of both LMN and SingleOps — for an inside look at the mindset, strategy, and leadership it takes to drive growth at scale. We talk mergers, team culture, vision casting, and how he balances pressure with purpose in the CEO seat. Whether you’re a solo operator or building a multi-million-dol...
In this episode, we’re pulling back the curtain on something that’s been a total game-changer for our business — securing a line of credit. We’ll share why we finally made the move, what the process looked like, and how it’s giving us more flexibility to grow, invest, and operate with confidence. If you’ve ever wondered how business financing works or when it’s the right time to tap into credit, this episode breaks it all down. Rea...
We’re so grateful you tune in each week — seriously, it means the world. If you’ve gotten value from the show, would you mind taking 30 seconds to leave a quick review? It helps more than you know and keeps the podcast growing strong. Thanks for being part of the journey!
https://www.lawntrepreneuracademy.com/
LMN Mastermind Sessions (Use code Brian...
Your brand is being judged in seconds — and it's not your pricing or services that make the first impression. It’s your photos, videos, and overall visual game. In this episode, we’re breaking down the massive impact that high-quality media has on your business, from winning over premium clients to building trust before you even say a word. I’ll share real examples of how leveling up our photo and video content transformed our bran...
We’ve had the Bobcat L28 in the lineup for a little while now, and let’s just say… we’re obsessed. From its compact size to serious lifting power, this machine is a total workhorse on our jobs. In this episode, we’re breaking down what we love so far, how it’s helped our productivity, and whether it’s worth the investment for your crew.
Equip Expo 2025 isn’t just about gear — it’s about growth. This episode breaks down why Equip is the ultimate destination for lawn care and landscaping pros who want to sharpen their business skills, get hands-on with the latest tools, and walk away with actionable strategies to level up.
This spring was brutal. Weather delays, long hours, crew chaos, burnout knocking at your door—and yet, business still needs to get done. In this episode, we’re talking straight about ownership and accountability even when the cards feel stacked against you. No blaming the rain. No blaming the labor market. No excuses. Just strategy, mindset, and grit. Whether you're running a mower or running a crew, this one’s your wake-up call to...
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