Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact. Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor. So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass. Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

Episodes

May 30, 2024 11 mins

In this Quickcast episode, we dive into the latest LinkedIn news that's set to revolutionize your social media strategy. Discover how LinkedIn's new short-form video feature can boost your engagement and elevate your professional brand. We'll explore why this update is a game-changer for small business owners and how to leverage it without falling into cookie-cutter tactics.


1. Understanding LinkedIn's New Feature: Learn about ...

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Does this sound familiar? You've been told to just keep pushing your sales pitch harder, but the more you push, the more frustrated and exhausted you feel. It's like hitting a wall and not seeing any results, leaving you feeling drained and questioning if you're ever going to break through. Let's change that narrative and find a more effective approach together!


In this episode, you will be able to:

1. Mastering Strategies for Hi...

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Have you taken a close look at who's actually following you on social media lately? You might be surprised to learn that many businesses don't regularly analyze their audience insights. Without this key information, you could be wasting time and money marketing to the wrong people. 


In this episode, you will be able to:

  • Mastering the art of creating buyer personas for social media.
  • Unveiling the secrets behind analyzing s...
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Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.


The key moments in this episode are:

00:00:00 - Importance of a Well-Oiled Business Machine


00:01:52 - Eric Morgan's Background and Expertise


00:05:46 - Client...

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Have you ever wondered if starting a podcast could be beneficial for your business? As a podcaster and marketing expert, I attended CEX that drove this question home. Walking among hundreds of fellow content creators, from writers to Instagram influencers, I was reminded of the power of podcasting.


In this episode, you will be able to:


1. Uncover the secrets to launching a successful podcast for marketing that will captivate ...

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Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation. 


Here are a few budget-friendly tips to improve your video presence:


  • Elevate Your Laptop Angle

Simply placing your laptop on a box at eye level makes a big difference...

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Did you know that Instagram's new algorithm is shaking up the platform, giving smaller creators a chance to shine? Yes, you read that right. The days of your content getting lost in the sea of reposts might be over. Imagine having a level playing field with those big-name accounts that always seem to dominate your feed. Instagram's update is all about prioritizing original content, and it could be a game-changer for small business ...

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Have you heard the myths about launching a successful podcast strategy? Some say you need a huge following, others believe it's all about fancy equipment, and then there's the myth that consistency doesn't really matter. But what's the truth behind these myths? 


In this episode, you will be able to:

  • Mastering the art of overcoming imposter syndrome in podcasting.
  • Achieving consistency in podcast content creation for long-...
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Join us on this episode of the QuickCast as we delve into the latest buzz in social media: Meta's groundbreaking AI technology. Discover how Meta's AI, integrated across Facebook, Instagram, and WhatsApp, is reshaping social media engagement. From crafting captivating captions to generating conversation starters, learn how creators can leverage this innovative tool to enhance their content. Plus, explore the AI's role in content di...

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Discover the unexpected magic behind creating unforgettable event experiences. Join me and Phil Mershon as we unravel the secrets of community building, sensory experiences, and event planning strategies. Get ready to be mind-blown by the insights shared and the emotional journey that awaits.


Are you prepared to dive deep into the world of event experiences and craft your own unforgettable moments?


Stay tuned for an exclusi...

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In this episode of Rocky Mountain Marketing, I delve into the world of AirChat, the latest sensation in the social media world. Join me as I explore this innovative platform that's changing the game with its audio-first approach.


When I first heard about AirChat, I couldn't help but wonder: is this the next big thing in social media? With its unique blend of audio and text, AirChat is revolutionizing how we connect and engage on...

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Discover the unexpected truth about protecting your online content. Find out how to navigate the legal landscape of social media and AI-created content. The secrets to safeguarding your business await. Stay tuned for the surprising revelations that will change the way you approach your online presence.


My special guest is Brittany Ratelle. Brittany is a seasoned small business attorney renowned for her specialization in guiding ...

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Do you want to try podcasting?


Get ready to embark on a journey to podcasting mastery with me, your host Katie Brinkley. In this week's episode of Rocky Mountain Marketing QuickCast, I'm thrilled to share with you the insider tips and strategies that have fueled my own podcasting journey and helped countless others succeed in the world of podcasting.


Join me as we dive into "Podcast Mastery: Expert's Tips for Growth and Impac...

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Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!


In this week’s episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metric...

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Discover the unexpected connection between learning to drive a stick shift and overcoming the challenges of entrepreneurship. As a business owner, you've probably faced moments where you felt like stalling, struggling to find the right gear, and fearing that everyone was watching your every move.


But what if I told you that the lessons from driving a manual car hold the key to navigating the uncertain terrain of entrepreneurshi...

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How do you find those stories that connect deeply with your audience? This is the question that plagues many business leaders and content creators struggling to build authentic bonds through their storytelling. The unique "story catching" framework revealed here provides a roadmap. 


Discover the unexpected way to revolutionize your storytelling and business connections. Get ready to unlock the power of authentic storytellin...

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This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and mai...

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Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his ...

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In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?


In this episode, you'll be able to learn:

  • Importance and value of social media verification
  • Personal experience ...
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ARE YOU READY TO GROW YOUR AUDIENCE AND GET MORE CUSTOMERS USING PODCASTS AND SHOWS? https://www.growtheshowlive.com/katie


If you're feeling frustrated because your podcast isn't growing and you can't figure out why, then you are not alone! You might be putting in a lot of effort into promoting your show, but the audience just isn't growing as you hoped. It can be disheartening to see stagnant growth despite your best efforts. B...

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