The Wit & Wire Podcast

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.

Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:

• When is the right time to use...

Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice.

The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones ...

Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business.

We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests.

Mentioned in t...

Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities.

And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit...

Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22).

References:

• Join the waitlist for the new Course Creation program: witandwire.com/courses
• Join the Podcast Launch Accelerator program: witandwire.com/accelerator
• Free mast...

Join me for a behind-the-scenes look at the second season of Wit & Wire's podcast. In addition to the top strategies I've used to double my downloads in season 2 compared to season 1, I'll share what worked, what didn't work, and a few announcements about the future of my business.

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how ...

Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time?

It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join me as we unpack the best ways to nurture leads, build relationships, and give our peopl...

A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may not be the right fit for you, but you still want to save time running your podcast more efficiently.

That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and ...

Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts.

If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to answer these three important questions:

1. Why is being a podcast guest a fundamentally different marketing strategy than social med...

If you’re an online business owner or hope to run your own full-time or side hustle business someday, I know from personal experience how important it is to not only find more customers, but to consistently bring in more business to support yourself and your family long-term.

I’ve seen firsthand just how powerful podcasting can be for online business owners. And even with a small starting audience and no sponsorship, podcasting is a...

Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow your podcast?”

By the end of this episode, you’ll learn how to become a summit speaker...

Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?)

Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature announcements of their own.

So today, my goal is to share the most critical up...

Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience?

Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really useful tips from guest Jessi Beyer to help you craft new podcast episodes, outline you...

Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million.

So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Apple, Spotify, Anchor, and Google over the last quarter.

More podcasting resources from...

Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy?

In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day. 

Because - spoiler alert - neither of us believes you have to post daily to get the most out of Instagram. And we’re...

My most popular episode from February was, “Will Clubhouse kill podcasting?” [Ep 27]

Just a week later, Clubhouse did the exact thing that I said would make the biggest difference in my eyes for podcasters. They changed their terms and conditions to allow recording.

So in this episode, I invited Clubhouse pro and fellow podcast host Laura Bauder (Profit From Podcasting) to join me in a test recording room on Clubhouse. This episode c...

Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time?

Learn more about Brandy:

Podcast | Website | Brandy's Mini Episode Roundup

More podcasting resources from Wit & Wire:

Instagram  | How to Launch a Podcast (free training) ...

Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app.

🔗 Find the extended show notes - with all episode references - at witandwire.com/28

Thinking about starting ...