Creative Agency Account Manager Podcast
This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
Episodes
June 26, 2025 • 47 mins
Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven.
This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates.
Here’s what we covered in this episode:
How Rise at Seven differentiates themselves from other agencies
Why Laura and her client service team prioritise solving the client’s biggest business...
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June 12, 2025 • 42 mins
Welcome to episode 139.
My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise
Blair is the author of three books;
o The Win Without Pitching Manifesto, a rallying cry for creative agencies to stop giving away their thinking for free.
o Pricing Creativity, a guide to pr...
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May 27, 2025 • 54 mins
Welcome to episode 138. If you’re managing client relationships - or leading others who do - this episode is packed with practical advice.
I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Busines...
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May 13, 2025 • 56 mins
Welcome to episode 137. If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you.
I’m joined by Cameron Magee, founder of event production agency avad3, trusted by clients such as Walmart and the White House.
He shares with me:
Why he waited until 30+ employees to hire a dedicated account manager
What ...
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Welcome to episode 136.
We’re talking about a topic that’s becoming a real game-changer for creative agencies - the power of personal branding and employee-generated content.
If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses. So the way you show up online can directly impact trust, relationships and even new business opportunities.
I chat to C...
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April 14, 2025 • 46 mins
Welcome to episode 135. There’s a quiet shift happening in the agency world - and today’s episode gets right into it.
More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an account manager.
Carl Smith leads The Bureau, a community that connects and support...
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March 27, 2025 • 44 mins
Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry.
Kevin covers:
- how AI is shaking up SEO and what that means for agencies and their clients.
- how AI is changing search and where it might go next.
- the key conversations ...
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March 5, 2025 • 52 mins
Welcome to episode 133. I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI. Tom has spent two decades in digital and built multiple 7 figure agencies. He’s worked with brands such as Red Bull Racing, JP Morgan, Tesco, and The Guardian and is now helping companies succeed with AI by providing training, consultancy, research, and building...
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February 25, 2025 • 84 mins
Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services.
Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? So if you're the owner of the agency, that might be you, or if you're working in a l...
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February 11, 2025 • 72 mins
Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you.
I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or wa...
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January 28, 2025 • 43 mins
Welcome to episode 130. I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter.
Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles. And this also means that, as the agency grows, the needs of the business change.
For example, you might start your agency with small national clients, and then as ...
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January 14, 2025 • 29 mins
Welcome to episode 129. In this episode Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing client accounts in 2025:
1. Finding COMMERCIAL CLARITY
Agencies who predictably forecast revenue growth from existing accounts are clear where to focus their team's efforts and provide sufficient time and support for developing an account growth strategy. They have client development plans ...
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December 31, 2024 • 51 mins
Welcome to episode 128. This conversation is going to be particularly interesting for you if you’re keen to develop your leadership skills.
It’s for you if you’re currently in charge of the agency and leading the whole team OR you’re leading an AM team within the agency - and you want to go from being a ‘good’ leader to being a ‘great’ leader.
Founder of Navigate The Journey and author of ‘What If There’s More?: Finding Significanc...
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December 9, 2024 • 25 mins
Welcome to episode 127. Thank you for listening in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you.
This isn’t a comprehensive list - there have been so many standout moments - but these clips include tips, advice, or insights that stayed with me. I’ve shared 10 soundbites that I hope you...
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November 19, 2024 • 42 mins
Welcome to episode 126. In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry.
And what specifically prompted the launch of their ‘Who Cares?’ initiative, aimed at tackling the pressing issues affecting the advertising industry today.
We cover:
· what's actually wrong with the industry itself
· the need for grea...
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October 22, 2024 • 40 mins
Welcome to episode 125. Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this episode may change your mind.
Dan Pfister is the master of running client winback campaigns and here’s what he shares with me:
· The compelling reasons why WinBack campaigns could be the most successful and profitable thing you ever do to grow your business (the ROI is staggering)
· A s...
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October 22, 2024 • 46 mins
Welcome to episode 124. This will be particularly interesting for you if you want to know how much the head of client services role can impact the agency's business.
Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department. Or maybe you ar...
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October 8, 2024 • 50 mins
Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode is for you.
Harv Nagra is an agency ops consultant, a former in-house agency ops dir...
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September 24, 2024 • 43 mins
Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency.
- Maybe you think you're not standing out enough from your competitors.
- Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop your prices.
- Or maybe you just want to be seen as more specialized and expert.
A...
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September 3, 2024 • 52 mins
Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits.
If you missed part one, I would really recommend you go back and have a listen (it’s episode 120). Simon and Carey just packed it full of insights and tips for agencies when it comes to strengthening their client relationships.
This episode is no exception and we talk about:
- what ...
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