Sub Club by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Episodes
On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
Top Takeaways:
📱 Hardware-enabled subscriptions need daily usage to work
Devices that sit unused make subscription value harder to justify, but pr...
On the podcast we talk with Tanmay and Jack about how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
Top Takeaways:
📊Pricing should match how users think — not how AI works
One of the biggest wins came from simplifying pricing. For ElevenReader, selling listening time instead of tokens or credits dramatically i...
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
Top Takeaways:
💡 Protect the free moat — always
Short-term revenue tricks like paywalling free features make metrics spike — then stall. Sustainable freemium growth depends on preserving free value. It’s not just ethical; it’s strategic....
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
Top Takeaways:
💡 Focus on Product-Market Fit First
Before jumping into monetization, ensure your product truly resonates with users. Building a product that solves a real problem and captures genuine interest is the foundation...
On the podcast, I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.
Top Takeaways:
📊 Challenge Best Practices
Test what works for your app and market, even if it goes against common advice. Adapt best practices to your data and current stage...
On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default.
Top Takeaways:
📉 Know When to Pivot
Wrangle struggled because it wasn’t solving a real problem. Burner succeeded because it met a clear need. Don’t be afraid to pivot when the product isn’t working.
💭Most Consumer Apps Don’t Need V...
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.
📊 Stack the demand curve
Tinder didn’t just offer one price—it built a staircase of value. Low-tier subs, premium upgrades, and microtransactions filled in the gaps of user willingness to pay. The result? ...
On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’.
Top Takeaways:
💸 Value Overcomes Fatigue
Consumers would rather not pay for anything, but when a product delivers real value, they are happy to pay, even via subscriptions. Whether it’s training for a race, ...
On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort.
Top Takeaways:
🌱Growth is Built on Value
Sustainable growth comes from consistently adding value, not just short-term tactics. Success lies in constantly evolving your product to meet users' needs. By regula...
On the podcast I talk with Josh about red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrapped founders are cashing out for millions in months, not years.
Top Takeaways:
🎯 Build to sell, but build smart
Flipping an app in under a year is still possible, but the skill that matters most now is marketing. With AI lowering the barrier to development, distribu...
On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect player experience, and why more apps should try rewarded ads, season passes, and other tactics from gaming.
Top Takeaways:
🎨 Viral flywheels can out-perform massive paid campaigns
Relying on salaries instead of ad budgets, a lean team can ship constant creative that ...
On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user intent, and the complexity of running over a thousand experiments a year.
Top Takeaways:
🌱 Growth follows value
The surest path to long-term growth is adding features and benefits that genuinely help people achieve their goals. Growth tactics may bring a spike, but sustainable...
On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win.
Top Takeaways:
📊 Broken measurement kills growth
The biggest pitfall isn’t creative or channel choice—it’s disorganized measurement. When finance, product, and UA each use different models, growth stalls....
On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should avoid app2web… for now.
Top Takeaways:
🧠 The biggest AI opportunity in ads is smarter analysis, not faster production
AI is now good enough to produce ad-quality video and variants at scale — but that’s where 95% of the industry focus stops. The underused frontier is AI fo...
On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how they are able to charge for content when countless Zumba classes are available for free on YouTube.
Top Takeaways:
🗣️ Listening has driven 24 years of product evolution
Every Zumba breakthrough — from instructor cert...
On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped today’s control-focused approach, and why we might need an ‘App Store 3.0’ reset.
Top Takeaways:
🕹️ The 1980s: Apple’s developer DNA was born
Apple’s earliest wins came from nurturing third-party developers, even spinning off its own apps to avoid competing with out...
On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down a lucrative acquisition offer to keep building.
Top Takeaways:
🔍 Demand-first discipline wins
Testing for willingness to pay before writing a line of code can spare you five years of false starts. Quick interviews or ...
On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models and their practical limitations, and why the improved App Store Analytics complement rather than replace third-party tools like Appfigures and RevenueCat.
Top Takeaways:
🫧 A style refresh is a growth hack
A major UI overhaul—like Apple’s new “liquid glass” desi...
On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language.
Top Takeaways:
⚡ Instant iteration cycles unlock agility
React Native and Expo supercharge development by collapsing long build times into mere seconds. With tools like Expo Go enabling live updates, team...
On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires.
Top Takeaways:
🔁 Replace trials with trust to attract high-intent users
A 30-day money-back guarantee can outperform traditional free trials—especially in web funnels. Paying upfront sends a strong...
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