Media Roundtable
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.
Episodes
How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.
Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audioph...
How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping i...
Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.
This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:
- James Ingrassia (EVP, Strategy & Insights, Oxford Road)
- Shannon Quintana, (VP, Account Management, Oxford...
What happens when you invite AI into the Ad Infinitum hot seat?
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts."
Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh pod...
Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.
This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.
At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After ...
CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.
The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.
This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are ...
To make an industry better, sometimes you gotta shake things up.
We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency.
Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s pa...
This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.
Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll, Chief Revenue Officer at ART19, Head of Podcast Part...
Finally, some insights brand builders and performance marketers can agree on.
We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience.
On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President,&...
Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit.
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025"
Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes back Kraig T. Kitchin (Senior Strategi...
“Radio is a Cucaracha”: How Brands are Making the Most of Tried-and-True Reach — From the CAO Summit
This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio.
Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why we shouldn’t write the obituary for broadcast radio just yet.
“Radio is a ‘...
This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands.
Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really need from advertisers...
This week on the Media Roundtable, we’re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential independent voices in media today: Steven Bartlett (Host of Diary of a CEO, Founder of FLIGHTSTORY) and Ben Shapiro (Host of The Ben Shapiro Show, Co-Founder of The Daily Wire).
In conversation with Dan Granger (CEO,&nbs...
This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement.
On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O’Connor, Julia Palermo, and James Ingrassia—plus a special guest appearance from Brya...
This week on the Media Roundtable, we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here?
This episode is a recording of Dan Granger’s keynote presentation of Oxford Road’s annual State of Audio Advertising report, which gave attendees the an...
This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever.
Led by our own Giles Martin (EVP, Strategy & Insights, Oxford Road), this session marks an industry first: using passive panel data to measure the true impact of podcas...
This week’s archival pull from What’s a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz.
Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how podcasting went from media exile to mainstream power player—and what’s worth protecting as the lines between audio,...
"The best of everything you can really ask for."
This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch), Megan Smith (Director of Media Strategy, Tecovas), and Oxford Road’s own James Ingrassia (EVP, Clien...
CAOs, always remember: being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy.
This week on the Media Roundtable: Special Edition, Dan Granger (CEO and Founder, Oxford Road) welcomes Christiana Brenton, Co-Founder of FlightStory Studio & CRO of FlightStory, the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This episode is sponsored by our frie...
This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums.
At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now...
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