Mind Your Marketing

In this episode, we look at how you can use content pillars as the foundation of your social media plan.

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

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Today we sit with Zhe Scott, The SEO Queen, to talk about all things SEO. Zhe brings a decade-plus of experience in SEO to the show. Enjoy!

Check The SEO Queen here: https://www.seoqueen.com/

The Algorithm Magazine: https://thealgorithmmagazine.com/

Zhe's LinkedIn: https://www.linkedin.com/in/theseoqueen/

Zhe's X: https://twitter.com/theseoqueen

Jordan's LinkedIn: https://www.linked...

 Hear Jordan break down the top 5 reasons that agency and client relationships turn sour. 

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Get our Social System 1.0: https:/...

If you want to increase your UGC output or learn how to find creators for your brand then this video is for you. After hiring roughly 300 UGC creators for brand projects, here are the tips and tricks you can use in your business to have success with UGC.

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Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twi...

 Today, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full. 

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agenc...

Today we look at the Doorman Fallacy and how it ties back to the social media world. 

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Get our Social System 1.0: https://jord...

In this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity. 

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Get our Social...

Christina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.

Check Pocket CCO here: https://www.pocketcco.com/

Christina's LinkedIn: https://www.linkedin.com/in/christinamgarnett/

Christina's X: https://twitter.com/ThatChris...

Tas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy.

Check Delphinium Solutions here: https://delphiniumsolutions.com/

Tas' LinkedIn: https://www.linkedin.com/in/tasbober/

Jordan's LinkedIn: https://www.linkedin.com/in/jord...

We bring marketing leader, Sam Kuehnle, on to the show to talk about how he has built his marketing team. Along with that, Sam talks about how his team held their first marketing hackathon, and how it pushed some great ideas to the forefront of his team’s mind and output.

Check Loxo here: https://loxo.co/

Sam's LinkedIn: https://www.linkedin.com/in/samkuehnle/

Check Becoming a hiring machine Podcast...

Sugarpunch Marketing founder, Shanté Gorman, joins the show to talk about what to do/not to do as you start your own Social Media Marketing agency. She is an agency owner, creator, and podcast host. Hear her story today.

Check Sugarpunch Marketing here: https://sugarpunchmarketing.com/

Shanté's LinkedIn: https://www.linkedin.com/in/shantegorman/

Shanté's Instagram: https://www.instagram.com/suga...

Founder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files.

Subscribe to Social Files here: https://www.readsocialfiles.com/subscribe

Tommy's LinkedIn: https://www.linkedin.com/in/tclarkmedia/

Tommy's X: https://twitter.com/tclarkme...

Pritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show.

Check Sprinto here: https://sprinto.com/

Pritesh's LinkedIn: https://www.linkedin.com/in/thevora/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: h...

In this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center. 

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: h...

Creative consultant and agency owner, Kevin Rapp, joins the show to talk about his journey building a personal brand on LinkedIn. Kevin talks on how to be your authentic self, without selling your soul on LinkedIn. 

Kevin's LinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

We have the CMO of SocketLabs, Lauren Meyer, join the show to talk about how to empower communities. Lauren and her team help uplift email marketers, so we dig into the tactics they use at Socketlabs to do this.

SocketLabs site: https://www.socketlabs.com/

Lauren's LinkedIn: https://www.linkedin.com/in/lauren-meyer-emailgeek/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan...

We have Sean Matson, former Navy SEAL team Platoon Commander, on the show to discuss his transition from the Teams to entrepreneurship. Sean’s the cofounder of two brands (Matbock + CardoMax), and takes principles he learned in the Navy and applies them to his business.

Check Matbox here: https://www.matbock.com/

Check CardoMax here: https://www.cardomax.com/

Sean's LinkedIn: https://www.linkedin.com...

We bring on Blue Light Media agency cofounder Mikhail Alfon, to talk about how his journey as an agency owner. We get into the current status of marketing, creative and how important it is to have a creative outlet outside of work.

Check Blue Light Media here: https://www.bluelight.media/

Mikhail's LinkedIn:  https://www.linkedin.com/in/mikhailalfon/

Mikhail's X: https://twitter.com/miqk

Jordan&a...

We bring Chi Thukral on the show today to talk about how brands can execute social media campaigns. Chi, works on the social media team at Hubspot and runs her own agency. In this episode we get into how she thinks about brands and trending content, memes, and brands growing on social.

Check Chi's website here: https://www.itschithukral.com/

Chi's LinkedIn: https://www.linkedin.com/in/chithukral/