Valor Coffee Podcast

Valor Coffee Podcast

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

Episodes

July 23, 2025 62 mins

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep150

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week we dove in on how we would build out a home brew setup, with three tiers of budget – $500, $2,000, and UNLIMITED. Equipment i...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep149

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Our two cafes made a million bucks cumulatively from January to June — but where did it all go? In this episode, we pull back the curta...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep148

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followers in roughly 12 months—while single-h...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and cate...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 mon...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transiti...

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June 2, 2025 51 mins

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep144

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We took on a spicy one this week — the complicated (and sometimes strained) relationship between cafe owners and baristas. Why do some ...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We’ve heard it all—baristas don’t trust their owners, owners feel misunderstood, and coffee shop culture feels broken. In this episode,...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep142

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We get it — you’re running your coffee shop, wearing every hat in the place, and wondering if the next step is hiring a manager to save...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep141

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Opening a cafe soon? The first few days can make or break your first year in business. In this episode, we unpack the power of the soft...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep140

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We’re back from Houston with hearts full, minds buzzing, and feet absolutely destroyed—but it was so worth it. In this special episode,...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that’s bo...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the ...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep137

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute ...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/invitation?code=E3A29B⁠

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee business questions today on the Valor...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

How much do coffee shop owners actually work? If you’re thinking about opening a cafe, you might be wondering: Is this a part-time gig? A 9-to-5? Or...

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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! I (Riley) was stoked to sit down with Douglas Weber, the mastermind behind Weber Workshops, a brand known for designing some of the most beautiful and we...
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira (Purity Coffee, Age of Coffee) to break it all down. We cover: ☕️ Why the coffee mar...
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the concept of extreme ownership and how it can completely change the way you lead your business. Inspired by the prin...
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! 🔗 Check out Flash Quotes here: https://flashquotes.com/valor Booking over 3,000 coffee catering events in 2024 sounds impossible—until you hear from Jus...
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