Valor Coffee Podcast
A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
Episodes
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep164
We’ve signed five commercial leases since starting Valor Coffee in 2016 – and we’ve learned (painfully) how lease terms can make or break a café. In this episode, we break down the lease language that confuses everybody (CAM/TI, gross vs. triple net, rent escalators, com...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep163
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Caleb and Haley from Makers Café (Pensacola, FL) are in the studio, and we’re talking about what happens when you keep trying new thing...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep162
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
What does it actually take to take a coffee shop from six figures to seven? In this episode, we break down the ceilings most growing ca...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep161
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Your coffee shop can survive a lot, but these three mistakes will straight-up bury you if you make them early. In this episode of the V...
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Back to back episodes? Happy Holidays. This final episode of the year is coming at you from our new HQ and looking back on a big 2025 f...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep159
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
The podcast is BACK. This episode was recorded on a 7-hour drive through the mountains of Colombia with Valor, Lucas Cuadros (Unblended...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep158
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Third-wave coffee and drive-thrus don’t usually mix, so we rolled across Atlanta to see how our friends at Sequel Coffee Co. are pullin...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep157
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Join us behind the scenes of Valor Coffee's 2025 Nashville owners retreat where we get honest about our biggest weaknesses as leaders a...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep156
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Time to spill the beans on our labor costs from the first five months of 2025 – we're showing you the actual numbers from both Valor lo...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep155
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Most coffee shops struggle to grow, but we share how we went from $87 pop-up days to cafés on track for $1M each. We talk about the sim...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep154
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this week's episode, the boys take a little detour to Starbucks before hitting the studio. They try out a lineup of Starbucks drinks...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep153
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Ethan and Ross answer the age old café question: Why is there always a line out the door at your coffee shop? Is that a good thing or a...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep152
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We had the pleasure of welcoming our longtime friend and mentor, Roy Keely, to the podcast this week. Roy played a pivotal role in help...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep151
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Which brew method reigns supreme? In this episode, we go full coffee nerd and build the ultimate coffee brewing methods tier list. From...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep150
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
This week we dove in on how we would build out a home brew setup, with three tiers of budget – $500, $2,000, and UNLIMITED. Equipment i...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep149
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Our two cafes made a million bucks cumulatively from January to June — but where did it all go? In this episode, we pull back the curta...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep148
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followers in roughly 12 months—while single-h...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and cate...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 mon...
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transiti...
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