For their annual summer reading episode, Caroline and Cristen discuss the impact of gendered book covers, the viral "cover flip" challenge, and whether books written by women are taken as seriously by publishers and critics.
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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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