In a year of disarray for the tourism industry in Nashville, Music City was recently named a "safe travels" destination by a global tourism group, making it only one of two cities in the United States to earn the distinction along with Lake Tahoe. This recognition could spark tourism in the city as more people begin feeling safe enough to travel.
The title was given by the World Travel and Tourism Council, which represents the global travel and tourism sector while raising awareness about the industry, FOX 17 reports. The "safe travels" designation is the first of its kind, acting as an indicator of COVID-19 safety and hygiene for the industry.
"From the beginning of the pandemic, Nashville has worked to be a safe city for residents and visitors alike," said Mayor John Cooper. "This designation is great news for the recovery of our valued hospitality industry and our city as a whole. The industry creates thousands of jobs and is key to Nashville's economic recovery."
According to News Channel 5, the "safe travels" stamp is not a certification but is based on self-assessment. Regardless, the Nashville Convention and Visitors Corp. believes this could help increase tourism to Music City after it was severely impacted by the pandemic.
"Nashville's inclusion in the Safe Travels program speaks to our early efforts to send the right message in our Good to Go program of putting safety first," said Butch Spyridon, president and CEO of Nashville Convention and Visitors Corp. "While we are still taking precautions and remain vigilant about masks and distancing, this is great validation as we prepare for the return of tourism. This kind of global recognition will put Nashville top of mind as a destination and give us a jumpstart when international travel starts to recover."
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