Kim Kardashian Makes MILLIONS In MINUTES After Shapewear Launch
By Peyton Blakemore
September 11, 2019
In a matter of minutes, Kim Kardashian West was able to make MILLIONS with the launch of her SKIMS Solutionwear.
According to TMZ, the reality star turned business mogul was able to "push $2 million in product" within the first few minutes of the SKIMS online campaign going live Tuesday (September 10), and "nearly every piece of inventory sold out in lightning speed."
Sources told the outlet SKIMS' first-day sales numbers are "unprecedented for shapewear and undergarment brands." By comparison, Spanx made $4 million in profits in its first year while SKIMS made half of that in just a few seconds. To be fair, Kim is the head and face of SKIMS, giving it both built-in brand recognition and great influence.
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Wow! Thank you to everyone who supported our @skims launch day yesterday, it was beyond what I could have imagined and I’m so incredibly thankful! For anyone that didn’t have a chance to shop yesterday, we still have some of the shapewear still in stock in colors Onyx, Umber and Oxide and many of my must have underwear and bra essentials that are perfect everyday basics. If the @skims item you wanted is sold out, pls follow our Instagram page and visit our website to sign up for restock alerts! Our teams are working overtime to get everything restocked ASAP and my goal is to get our business to a point where we can make my shapewear and essential underwear items available and accessible always. I cannot wait to see everyone in your @skims. Pls be sure to tag me when you receive your order and let me know what you think!!!
SKIMS' first-day traffic was so high, the company's website crashed even before the shapewear was released, which caused the launch to be delayed by an hour. However, a short delay didn't stop fans from getting their hands on "thousands of items," which TMZ reports were priced below $100.
Given SKIMS already great success, Kim's team is reportedly already working "feverishly to restock and produce more products to get to consumers ASAP."
"I understood what people were saying, and I would never want to intentionally disrespect a culture," she said on TODAY Tuesday when asked about the name chance.
Photo: Getty Images