Beyonce Gives Fans A New Look At Ivy Park x Adidas Collection In BTS Video

By Lauren Crawford

December 17, 2019

Beyoncé's Ivy Park x adidas collection is on the way!

As we await the arrival of her latest fashion collab, which drops on January 18, Bey gave fans a fresh look at the upcoming collection on Instagram Tuesday (December 17).

Sharing a behind-the-scenes-video from her ELLE magazine cover shoot, the 38-year-old entertainer graciously allowed fans to see how her stunning ELLE cover, which was shot by Queen & Slim director Melina Matsoukas, came to life while she additionally gifted fans another look at the Ivy Park x Adidas collab.

Bey spoke about her partnership with the iconic brand in ELLE, explaining that the collection is the embodiment of her overcoming her fears. "My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed. And I’m proud to do that with adidas," she told the mag. "I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone."

"I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine," she continued. "This new line is fun and lends itself to creativity, the ultimate power."

Bey went on to share that the collection of footwear and apparel is unisex because she "saw so many men in IVY PARK."

"The way they have embraced the brand is an unexpected gift," the legendary songstress shared. "I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."

Photo: Getty Images


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