WWE Abandons Controversial Trademark Amid Outrage
By Jason Hall
January 20, 2022
WWE has reportedly abandoned its trademark filing for "Gunther Stark," Fightful.com reports.
The decision comes after Fightful had previously reported Tuesday (January 18) that the company trademarked the name, which is the same as a Nazi Germany U-boat commander during World War II, for entertainment purposes on January 13.
Hours later, former NXT UK champion WALTER defeated Roderick Strong in the main event of NXT 2.0 on Tuesday (January 18) night before grabbing a microphone and declaring that the winner of the match was "Gunther," and his WWE.com profile was officially changed after the show aired.
Critics were unaware that the "Gunther" moniker would be given to WALTER, who is Austrian, until the former NXT UK champion declared himself as such during NXT 2.0's final minutes of airtime, leading to speculation that the full name would eventually be used.
Keith Lee, a former NXT champion who was recently among the more than 80 former WWE superstars released by the company last year, criticized the name change to his longtime friend and former colleague.
"Man....if what I'm hearing is real.....Poor Walter," Lee tweeted.
Man....if what I'm hearing is real....
— Selective Lee (@RealKeithLee) January 19, 2022
Poor Walter.
Wrestling podcaster Kenny Majid also responded to the revealed name change, acknowledging a previous tweet in which he joked that the "Gunther Stark" trademark was intended for WALTER, noting that "I truly believed that I was in fact kidding" at the time.
I just want to say with the utmost sincerity that I truly apologize. When I joked that WALTER would be the one taking on the name Gunther Stark in NXT…I truly believed that I was in fact kidding. And now look what I’ve caused. I’m sorry to those I’ve hurt 🥺 pic.twitter.com/CrSDA7IVLz
— Kenny the GUNTHER STAN (@akfytwrestling) January 19, 2022
Numerous others shared critical responses to the name change both for its obvious offensive ties and being what many viewed as an unnecessary move regardless.
walter's new name is gunther stark.
— 🅿rimetime baby (@notKHRIS) January 19, 2022
who we found out earlier was a military commander for the nazis.
walter is from austria, runs a stable called IMPERIUM (which is a spinoff of RINGKAMPF) that wants to uphold the PURITY of the ring.
you know how hard it is to be icy when your name is WALTER?! and he did it.
— 🅿rimetime baby (@notKHRIS) January 19, 2022
I’m still calling him WALTER
— Samster203 サミー・カラフ (@KhalafSammy) January 19, 2022
There was absolutely no need to change it
I think we can all collectively agree his name is still WALTER.
— Fiending For Followers ‼️ (@Fiend4FolIows) January 19, 2022
The moment WALTER died. #WWENXT pic.twitter.com/muA6dM2GNj
— Fightful Wrestling (@Fightful) January 19, 2022
I’ve just woken up and Sarray is now a school girl and WALTER is now called Gunther? Presumably the Gunther Stark WWE trademarked?
— Alex McCarthy (@AlexM_talkSPORT) January 19, 2022
Nah man 😂
So no-one told WALTER that a call-up was gonna be this way… #NXT pic.twitter.com/lbokKa805y
— Tom Campbell (@TomCampbell) January 19, 2022
They really changed his name from WALTER to Gunther #WWENXT pic.twitter.com/52Bg3JQyBD
— tommy1211 (@wehaveagronk) January 19, 2022
Just a matter of time before Kenny Omega, Bryan Danielson and Walter are in the same company pic.twitter.com/QTOik1UySB
— The Wizard Of Wrestling (@wrasslinwizard) January 19, 2022
WALTER signed with WWE in 2019 and spent the majority of his tenure competing on the NXT UK brand, before debuting on NXT 2.0 in the United States earlier this month.