The Special Meaning Behind In-N-Out’s Palm Trees

By Rebekah Gonzalez

February 28, 2022

Photo: Getty Images

In-N-Out has revealed the hidden reference in the palm trees that surround their restaurants. According to News Nation Now, the landscaping at most In-N-Out locations includes a few palm trees planted around the perimeter. If you look closely, two of those palm trees may seem slightly crooked, with the trunks crisscrossing and forming the shape on an "X."

This "X" is apparently intentional and a nod to one of the founder's favorite movies!

“The founder of In-N-Out Burger, Harry Snyder, wanted to choose a symbol that would set In-N-Out apart from other restaurants,” said Kathleen Luppi, In-N-Out’s communications specialist. “He decided on an idea he picked up from the movie ‘It’s a Mad, Mad, Mad, Mad World’ from the early 1960s.”

The movie was released in 1963 and centers around a group of motorists who witness a car crash in the California desert. After the driver's dying words hint at the location of a fortune he has hidden, the group turns against each other in a race across the state to find it.

Toward the end of the film, the group arrives at a park and finds a formation of palm trees in the shape of a "W," marking where the treasure is hidden. Snyder liked that idea so much he started planting palm trees in the shape of an X outside of some of his restaurants in 1972.

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