Pharrell Takes On Virgil Abloh's Role As Louis Vuitton's Creative Director

By Tony M. Centeno

February 14, 2023

Pharrell and Virgil Abloh
Photo: Getty Images

Pharrell has been tapped to pick up where fashion icon Virgil Abloh left off.

On Tuesday, February 14, Louis Vuitton has appointed Pharrell Williams to take over as the brand's new Men's Creative Director. It's the respected title the late Virgil Abloh held before he passed away in 2021. Abloh's ascension to the high-level position in 2018 was historic because he was the first African American to manage a European luxury house. Pharrell also makes history as the second. Chairman and CEO Pietro Beccari made the announcement on Tuesday afternoon and welcomed the esteemed beatmaker into LV's fold.

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director," Beccari said in a statement. "His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

Skateboard P has collaborated with Louis Vuitton and other high-end fashion brands in the past. He teamed up with then-creative director Marc Jacobs for a pair of LV sunglasses, which were later re-issued by Abloh in 2018. Since then, he's produced other products for Chanel, Tiffany & Co. and Moncler. Pharrell also co-founded his own clothing brand Billionaire Boys Club with producer and designer Nigo.

Pharrell is looking to get to work immediately to prepare for his first collection. LVMH confirmed that Pharrell's debut collection will arrive next June for Men's Fashion Week in Paris. In between his work with Louis Vuitton, the Virginia native is also preparing to bring his music festival Something In The Water back to Virginia Beach later this year.

Congratulations to Pharrell! See reactions to his new role below.

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