Ritz Giving Away Gold 'Butter Bar' Worth $100,000 To One Lucky Customer

Ritz is going above and beyond to promote their new limited-edition Buttery-er Crackers by giving one lucky fan $100,000 in the form of a solid gold "butter bar". According to KTLA, there are a few steps customers will have to follow to enter to win the prize.

Per contest rules, consumers (18 years and older) will have to create and post a TikTok video using the "the Live Buttery-er TikTok effect from May 1 to 20" using the hashtags: #livebutteryer and #RITZcontest to qualify to win. Consumers who do not wish to post a video on social media can enter the contest by mail. Individuals do not need to purchase a box of limited-edition Buttery-er Crackers to win the gold bar.

Ritz' senior brand manager Mayte Killeen explained that the gold butter bar was created to pay homage to the legendary launch.

"With the new limited-edition Buttery-er Crackers, we’re taking it to the next level for our buttery-flavor loving fans by offering one lucky winner the ultimate prize of a 24-karat gold bar in the shape of a traditional stick of butter, all in homage to the extra buttery flavor they know and love.”

Per a press release sent out by the company detailing the flavor of the crackers, the highly-anticipated snack will feature “the buttery flavor that fans know and love, elevating the flaky and irresistible crackers with an extra boost of decadence in every bite.” 

Ritz limited edition Buttery-er Crackers will be available in retail stores across the country staring on April 29th for just $4.29! The contest will end on May 20th and a winner will be chosen shortly after.