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April 8, 2024 19 mins

We love astronomical events and we love weird food & beverage industry marketing tactics. Today, the two join forces! In this mini episode, Anney and Lauren talk through the offerings of the 2024 solar eclipse.

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Speaker 1 (00:09):
Hello, and welcome to Savior Protection of iHeartRadio. I'm Annie
Reese and.

Speaker 2 (00:12):
I'm more In vogel Baum, and today we have a
savor short thing for you about weird clips marketing tie ins.

Speaker 3 (00:25):
Yeah, yeah, it's correct.

Speaker 1 (00:29):
Yes, this will be a shorter episode. We go back
and forth between what we call these amuse bouche, side dish,
all kinds of things.

Speaker 3 (00:37):
But yeah, if you.

Speaker 1 (00:40):
Haven't heard the center clips coming, people are pretty excited
about it, and there's been a lot of interesting products
being marketed alongside of it.

Speaker 3 (00:53):
So we just talked about some of those things.

Speaker 2 (00:56):
Yeah, yeah, none of them are sponsors, but they are
all very entertaining in their own in their own ways.

Speaker 1 (01:06):
Indeed indeed, So yeah, we are recording this on oh no,
April fifth, yes, the Friday before the eclipse, because the
eclipse is coming to North America on Monday, April eighth,
twenty twenty four. And you probably all know if you're
listening to this, but this is when the Moon, the Earth,
and the Sun lineup. The Moon passes over the Sun

(01:27):
and totally or partially blocks it, depending on where you are.
It only lasts for four minutes and twenty seven or
twenty eight seconds.

Speaker 2 (01:35):
The totality. The totality only lasts that long. Yeah, yeah, and.

Speaker 1 (01:40):
It won't happen again here until twenty forty five. People
are very excited and they are traveling to see it.
I know some people friends of mine. Yeah, yeah, see it.

Speaker 3 (01:50):
Tracy V. Wilson, a friend of the show, is traveling
to see it.

Speaker 1 (01:55):
Yes, I have to say I sort of forgot, which
is bad because I've been reading about how amazing it
is and yeah, all of that, but also like, and
I've read not to panic about this if you are traveling,
but it's supposed to be cloudy that day.

Speaker 2 (02:13):
Yeah, that's okay, though, I mean, you know it's yeah,
this is you know, like like as not. It's not
happening coast to coast in North America until twenty forty five.
But eclipses happened all the time. I mean I mean
not like like literally all the time. That would be
that would be weird. It's not all that infrequent.

Speaker 1 (02:35):
Right, And speaking of you, and I went to one.

Speaker 3 (02:41):
Yeah, at our old office. It was on the roof.

Speaker 1 (02:45):
You were actually like working, right, I was just looking around.

Speaker 2 (02:49):
Yeah, gosh, I think that's when were we still doing
video like maybe things on Facebook Live or something, and
so I think maybe like me and Ben Bollin and
Chris Hasiotis were on camera talking during some like the
totality wasn't hitting there or parts I don't know, I
do not remember anyway, A cool, cool story, Lauren. Yeah,

(03:11):
but but but yes, I was technically working for a
little while and then I stopped.

Speaker 1 (03:17):
It was fun. My friends who went with me that
year and wants to go again this year this week
soon as it approaches, and I was like, yeah, we
can go. I mean, I don't know, but we'll see. Uh,
but yeah, I'll go.

Speaker 3 (03:35):
Yeah, yeah, let's drive somewhere that sounds cool.

Speaker 1 (03:38):
Yeah, I'll report back, I'll report back.

Speaker 2 (03:41):
Oh yeah, yeah, I would love to travel to see
it at some point. I yeah, this one kind of right,
Like I guess I understood that it was happening, and
then I've just had a lot going on and I
was kind of like, I can worry about that another time.
It's a problem for future, Lauren. Quick safety here at
the top. If you're planning or attending your own eclipse party,

(04:07):
I've seen some eclipse recipes circulating that you use activated
charcoal to turn them black safety note, probably don't eat
activated charcoal unless you are mitigating being poisoned, because activated
charcoal can prevent your body from actually using things that
you've ingested, like nutrients and medications. Again, it's really great

(04:32):
for when you've been poisoned, but probably not great as
a colorant. You can buy black food dies or make
your own using a blend of red, green, and blue
food dyes. So yeah, yeah, not a food, not a food. No. Also,
lots of local businesses, especially ones in line with the totality,

(04:53):
are offering weird specials. So if you are in one
of those areas or traveling to one of the those areas,
check out your your friendly local businesses for something tasty
and thematic.

Speaker 1 (05:07):
Yes, a lot of places are doing something, offering something.
Most of the things we're going to be talking about
are bigger companies because they're kind of wilder. All of
the things we're going to be talking about our bigger
companies because they're kind of wilder.

Speaker 3 (05:20):
And this is just a handful Oh yes, so many places.
I was reading about it.

Speaker 1 (05:26):
I was like, oh, okay, yeah, you're offering a deal,
all right, So we're not really talking about those, although
we are going to talk about a couple because I
thought they were funny.

Speaker 2 (05:36):
Yeah, yeah, but right, yeah. Corporations will use any dang
excuse to do some weird marketing, and goodness they have
not failed us this time.

Speaker 3 (05:48):
They have not.

Speaker 1 (05:49):
And if you are looking for something a fun little
rabbit hole to go down, this is just a taste.
So there's plenty, plenty more out there, and some of
them are not food based, and I was like, I
wish we could talk about that. Yeah, yeah, all right,
But that being said, I did want to start off
with some quick hits. These are the ones that were

(06:10):
They're mostly deals, but for some reason or the other
made me laugh. The first one is Pizza Hut because
they are offering what they are calling the total Eclipse
of the Hut deal. The image for it, Lauren, is
like a pizza coming over the sun. So it's a deal.

(06:32):
On the day of the eclipse. They are offering a
large pizza for twelve dollars. There's a lot of stipulations,
but it was actually I was like, Okay, I could
get up to ten toppings.

Speaker 3 (06:41):
All right, that's a pretty good deal.

Speaker 1 (06:43):
Suare all right, yeah, but total Eclipse of the Hut
that's terrific.

Speaker 2 (06:48):
Yes, yes, it reminds me of both Spaceballs and and
of course the song Total Eclipse of the Heart, so
i'd win win both ways.

Speaker 3 (06:57):
Yeah, yes, very very very Applebee's.

Speaker 1 (07:02):
Moving on, Applebee's is offering the Perfect Eclipse Margarita, which
is pretty much just a margarita, but it has moan
and blue, raspberry and passion fruit syrups to make it
the color spacier.

Speaker 3 (07:14):
I guess there's a lot of blue and purple.

Speaker 2 (07:19):
Yeah, space coloration in a lot of these things.

Speaker 3 (07:24):
Mhich. Speaking of.

Speaker 1 (07:27):
Sonic, they are offering a Blackout slush float.

Speaker 2 (07:32):
Yeah, this is a black colored cotton candy dragon fruit
flavored slushy.

Speaker 3 (07:39):
Not sure, not sure how that shakes out, but.

Speaker 2 (07:43):
Oh that was a pun and I didn't intend it
to be. Ooh, I've been hanging out with you too long.
It's also got vanilla soft syrve on top, and then
galaxy sprinkles which are in shades of purple and blue,
with some like black pieces and silver pieces in there.
They're also giving out viewing glasses.

Speaker 3 (08:00):
That's one of.

Speaker 1 (08:01):
The things that's been cracking me up reading about this
is how many of them are, like, how many of
these offers come with the viewing glass I hate, yeah,
and I you know, personally, I find got my viewing
glasses from say, Pizza Hut.

Speaker 3 (08:13):
I might have some.

Speaker 2 (08:14):
Nervousness mild anxiety as like us. Pizza Hut is not
a medical professional exactly.

Speaker 1 (08:24):
I'm hoping that they don't want to get sued. So anyway,
that's just something I found kind of comical.

Speaker 3 (08:32):
Blue Moon.

Speaker 1 (08:34):
Blue Moon is offering eclipse SIPs kits.

Speaker 3 (08:38):
Fun to say.

Speaker 2 (08:39):
Uh.

Speaker 1 (08:40):
It comes with black light coasters, a flashlight, four blue moon,
pink glasses, okay, all right, yeah, sure, uh huh, and
what they are calling moon dust to make your beer glow.
The beer is not included, you add the moon dust.
I went to their website. It is sold out. I'm

(09:01):
assuming them, of course it is. And they couldn't find
out what the moondust is exactly, but I'm assuming it
is edible glitter, which I have. Yeah, just makes things sparkly,
that's all.

Speaker 3 (09:12):
Yeah, sure, why not delightful? Yeah, but it's gone so
if you want it too bad.

Speaker 1 (09:21):
This brings us to some of the bigger things we
have to talk about, starting with crispy cream. So Crispy
cream in conjunction with Oreos are selling a donut cookie
product where the Oreo acts as the Moon covering up
the donut hole.

Speaker 3 (09:40):
Okay, okay.

Speaker 1 (09:43):
The doughnut itself is an original glazed doughnut that is
dipped in black chocolate topping, coated with silver sprinkles and
Oreo buttercream. It's meant to resemble the coming together of
the Sun, the Moon, and the Earth. Yes, here's a
quote from Krispy Kremes brand officer. Eclipses are rare, and

(10:05):
so is our out of this world total solar eclipse donut. Yep. Yeah,
even if you can't be in the path of totality,
you can get in the path of these treats, which
you will eat in totality. Stop by and get some
for you and some to share so you can flex

(10:28):
your science side and great taste at the same time.

Speaker 3 (10:34):
I mean, that's pretty good fun. That's that is a
delightful copy.

Speaker 2 (10:37):
I am so happy for whoever got to write that,
because they sound like they had a blast doing it,
and I'm I'm glad.

Speaker 3 (10:44):
You can eat it in totality. That's so good.

Speaker 1 (10:49):
So this was part of a larger press statement and
it actually broke down Krispy Kreme's history of having space
related products of these kind of going back all the
way to nineteen sixty nine, they offered fresh, original glazed
donuts at the viewing site for NASA's mission to the
Moon with Apollo eleven. They debuted a limited edition Mars

(11:12):
donut in conjunction with NASA's Perseverance Rover landing on that
planet in twenty twenty one, and in twenty twenty two,
they offered the Artemis Moon donut to celebrate Artemis one's
flight around the Moon. They've also offered things like the
Strawberry Super Moon donut and just they kind of have
a lot of like buy one, get one free on

(11:32):
space related daies, so they're into it.

Speaker 3 (11:36):
Yeah, that's I love this press release.

Speaker 2 (11:39):
Honestly, this entire thing clearly was written with such joy
and space exploration excitement.

Speaker 1 (11:50):
Indeed, in fact, I had I had like a much
bigger quote, but I was like, we've got to trim
this down. I can't read this entire press release. So again,
if you're interested, look it up. It is very delightful. Yeah,
speaking of oh my gosh, this one's really good.

Speaker 3 (12:08):
Let's talk about Moonpie.

Speaker 1 (12:11):
Moonpie launched a Sun versus Moon campaign and this is
a spoof like SmackDown in the style of the WWE, which,
by the way, WWE WrestleMania forty is the weekend before
the eclipse, so wow.

Speaker 3 (12:25):
They're really honing in on some events here.

Speaker 1 (12:29):
But it's a SmackDown between the Sun and the Moon
that the company has called, quote a cosmic rematch billions
of years in the making, and one of their ads
was labeled Sun versus Moon twenty four brutality in the totality.

Speaker 2 (12:48):
This commercial is really great, y'all go look it up.
It's if you enjoy pro wrestling, if you enjoy spoofs
of pro wrestling. It's pretty aces. It just yeah, I'm
casting you under my shadow sun like so good.

Speaker 3 (13:09):
It's really good, so good. Oh yes, it's excellent.

Speaker 1 (13:14):
This is in promotion for their Eclipse Survival Kit, which
is four mini moon Pies, which comes in a couple
of different flavors and two pairs of eclipse glasses. That's
being sold and selects stores across the US and online.
I think it might be being sold outside of the US,
but I could only find within the US.

Speaker 2 (13:34):
Yeah, yeah, they do still have some available from their website,
although they specify that it will not at this point
arrive before the eclipse. So you know, if you want
them from memorabilia, they want you to be able to
order them still, and I mean, who wouldn't because the
box says get mooned on four eight four.

Speaker 3 (13:56):
Again, So good, oh good.

Speaker 1 (14:01):
And I also found a press release about this, which
I thought was really interesting because they were talking about
why people love getting specific things for big events, but
in that they referenced that apparently during the week leading
up to the last eclipse in twenty seventeen, searchers for
moonpies on Instacart skyrocketed by two thousand percent. Wow, it

(14:26):
isn't great, Like, if you're looking for in the name,
it's already there.

Speaker 3 (14:31):
Easy kind of way to spin.

Speaker 1 (14:34):
Yeah, sure, yeah, exactly and clearly very fun. This brings
us to one of my favorites, Sun Chips. This was
the whole I heard about this, and it's kind of
the impetus of this episode because I was like, wait,
what are companies getting up to for the Times? Yeah,
so okay, sun Chips honoring the Sun in their name,

(14:59):
partnered with astronaut and researcher Kelly Girardi who yes, has gone.

Speaker 3 (15:04):
To space for a special eclipse flavor. Okay, and listen
to this flavor.

Speaker 1 (15:12):
It is Solar Eclipse Limited Edition Pineapple Havebnario and black
bean Spicy Gouda. That's a bunch of flavors. That is
a bunch of flavors. So the bright flavors are meant
to evoke feelings of the sun of being outside, while
the cheese is meant to reference the moon, which I didn't.

(15:34):
When I read that, I was like, Okay, but that's
not what I was thinking at all. But I love
that you put this thought into it. Yeah, yeah, yes,
And it also has a fun marketing thing around it
because they are only available beginning with the first shadow
of the eclipse in the US at two point thirty
three pm Eastern Time on April eighth, and during those

(15:58):
four and a half ish minutes the eclipse while supplies last. Okay,
I was so confused, but Lauren heard me going like
trying to figure this out. The website for this product
is clear that despite how people are reporting on it,
you're entering a contest to win a.

Speaker 3 (16:18):
Bag of during those like four and a half minutes.

Speaker 1 (16:22):
Yes, and some eclipse swag because we couldn't really figure
out if you're only offering during this time, the logistics
of that, it's very difficult.

Speaker 2 (16:33):
No store is going no physical retail location is going
to work with you to do that, None of them.

Speaker 3 (16:38):
No, no, absolutely not.

Speaker 1 (16:40):
But it is a contest that you enter and see
if you get them. This also confused me and I
spent an embarrassing amount of time trying to figure out
what they meant, because it sounds like they're also making
kind of crop circles in the path of totality.

Speaker 2 (16:59):
What.

Speaker 1 (17:00):
Yes. I was so confused by this because they kept
and all these press releases that kept saying they are
carving quote playful messages supporting the sun aimed at the
moon in wheat fields along the path of totality, and
I unfortunately couldn't find any pictures.

Speaker 3 (17:24):
I couldn't what messages? What messages? I must know, what
are you telling to the moon lass? I guess they
haven't been made yet. I don't know. Yeah, this.

Speaker 1 (17:45):
It's going to haunt me if I can't get to
the bottom of this.

Speaker 3 (17:51):
I mean, that's like my rosebud the last thing.

Speaker 2 (17:53):
Yeah, yeah, the way the way that crop circles have
haunted so many the miss three of them will truly
live with you forever.

Speaker 3 (18:03):
Annie, It's very true.

Speaker 2 (18:08):
Well, if I hope that we can find out more
for you. I hope that there will be further press releases.
But but maybe maybe some of you kind listeners can
help ease Annie's tortured soul.

Speaker 3 (18:25):
You would give me so much peace.

Speaker 1 (18:28):
Can you imagine, like if aliens happened to be like
coming to earth?

Speaker 3 (18:34):
There are these messages taunting the moon. I don't know,
sheesus weird. Let's get out here.

Speaker 1 (18:45):
Oh no, okay, yes, listeners, please, if you know any
more about this, if you try any of these things,
if you go to the eclipse, yeah, if you get
to see it, that'd be cool. If you wrote in
and told us about that, and whatever food and drinks
you might have enjoyed while doing so. Yes, yes, Well,

(19:09):
if you would like to email us, you can our
email us hello at saverpod dot com.

Speaker 3 (19:14):
We are also on social media.

Speaker 2 (19:16):
You can find us on Twitter, Facebook, and Instagram at
saver pod and we do hope to hear from you.

Speaker 3 (19:21):
Save is production of iHeartRadio.

Speaker 2 (19:23):
For more podcasts from my Heart Radio, you can visit
the iHeartRadio app, Apple podcasts, or wherever you listen to
your favorite shows. Thanks as always to our superproducers Dylan
Reagan and Andrew Howard. Thanks to you for listening, and
we hope that lots more good things are coming your way.
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