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July 21, 2022 47 mins

Ben is sitting down with Jason Tartick, one of Bachelor Nations most influential business and financial gurus, to discuss some incredible tips that will make you money. 

Find out how to ask for a raise, when to buy a house and how to start a business! And of course we'll hear how wedding planning is going too! It's all thanks to our friends at Best Egg. 

See omnystudio.com/listener for privacy information.

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Episode Transcript

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Speaker 1 (00:00):
This is the Benn and Ashley I Almost Famous Podcast
with I R Radio. Welcome to an all new episode
of the Almost Famous Podcast. First off, big thanks to
our friends at best Egg for sponsoring this special financial episode.
One of the biggest financial pain points I see people
facing today is the high interest debt. It's a trap

(00:24):
that makes it nearly impossible to escape. Most of us
have experienced some sort of debt. Uh if it's loans,
a car payment. Uh, sometimes it's even a house payment.
That's kind of haunting us and sitting over us. I
have a buddy, uh, one of my best friends in
the world, who has been struggling with debt ever since college.

(00:46):
And it was credit card debt. It was compounding on
itself every month. He could not get in front of it. Uh,
he couldn't sleep, he was anxious. I was anxious for him.
We kind of wrote that together. Debt is a really,
really unfortunate thing that happens in life, sometimes due to

(01:07):
our own choices, a lot of times just due to
what life brings about. Inflation right now is making debt
even worse. Uh. And as I said before, it can
cause physical issues like loss of sleep, uh stress. Uh.
You can always be thinking about how you're gonna make
your next payments. Uh. It's impossible to save also while
you are paying off this debt, and then it compounds

(01:29):
over and over month over month, uh, and it kind
of sits like a cloud over the top of you.
When you're dealing with high interest debt, it's important to
turn the bus around quickly. Consolidating high interest debt into
one payment is the smart way to get under control.
The guys I think do it better than anyone else
is our friends at best Egg. This is what best

(01:52):
egg can offer you. If you're somebody sitting out there
with debt right now best egg. Working with best Egg,
the goal is to end up with one monthly payment
that's way lower than all the other bills combine, so
you kind of wrap it off together. It's super easy
to get onto best egg. It's an online app. You
can just do it a couple of minutes. Loans are

(02:13):
funded fast. You're not waiting weeks upon weeks to see
if you've got accepted for this loan. Sometimes it's like
even a one day approval. So you wrap all this up.
You get a lower interest rate, which makes it easier
to pay off you can pay it off in one
monthly payments. You're not trying to find all the places
that you owe money to. You can just do it
all at once. And with best eggs Financial Health tools,

(02:36):
you can monitor your credit score and use the credit
simulator tools to help make informed decisions. For example, what
would happen if I took out an auto loan payment.
It's a good question question a lot of us have
to ask. These are super helpful tools, But until you
pay down your debt, your bills and obligations with crazy
high interest rates, it's hard to accomplish your money goals.

(02:57):
I tell everyone, don't wait to fix the problems. The
longer you wait, the harder it is to fix. That's
why I'm a big fan of Best Egg, huge fan
of paying all that debt down, that high interest stuff
off with a great personal loan like best Egg offers,
you can accomplish your money goals when you stay on track,

(03:18):
and Best egg Financial Health helps you do that. I'm
a best Egg fan. Check them out, and I love
you to share your best Egg success stories with me.
To learn more and read their terms and conditions, visit
best egg dot com slash almost famous now let me
introduce my friend somebody that knows a ton about finance

(03:40):
and life in general, Jason Tardik. So good to be here, Ben,
and it's good to be back. It's good to see you, man. Now,
this is a very special episode. Thank you too, best Egg.
We've asked you to join us today, Jason, UH to
talk a lot about personal finance, but also based on
your experience and interviews you've done, uh kind of some

(04:01):
of the uh financial situations and how people make money
from the show. Are you cool with that? Um? I
love it. Ben. One thing when you and I always
get together, we end up talking about money or business.
So this is just gonna be a nice little rerun.
I'm excited. Let's do it. Let's do it. Okay, Hey, Jason,
For anybody out there wondering maybe they didn't listen to
uh the almost famous episode that you co hosted with me,

(04:24):
why uh, why did we here feel like you were
the perfect guest for this specific episode. What's your background?
What projects have you done that have kind of set
you up for this? Just run through the list of
you don't mind for sure? Yeah, I think one of
the big things if you're talking finance or careers, and
you're bringing any form of education to the public, you

(04:46):
better have some type of credibility. So a little bit
about me. I have my undergrad and business administration. I
got my m b a. And like it's like a
top fifty school simon business school and finance and accounting.
And then I was a banker for ten years, so
I worked to see if pos of companies that earned
over a hundred million dollars and I lent money to them.
And since then, I've been able to build a Restart

(05:06):
consulting platform where we do education for individuals on personal finance,
career management, have a podcast Trading Secrets, which is topping
business and careers, have a book called The Restart Roadmap,
Rewire and Reset your career. And I also do UM
lending for real estate projects, and I do small business
UH startup investing to UM kind of like the seed

(05:28):
stage and venture side. So from early business to exits
to lending UH to having and running my own businesses,
which about five at this point. UM. I've kind of
seen the life cycle and been part of it and
that's what's kind of led me to doing what I'm
doing now. You know, it's I've shared this story on
air before, but we get a lot of people, and

(05:49):
this is in a younger, more judgmental, more cynical season
of my life. UM, I'd like to think I've done
some work with myself. Uh. But uh, I met you
for the first time in a gym. I forget exactly
where we were, but you were working out and I
stepped into workout. You were pumping weight and I was stretching,

(06:11):
I think, and you had just gotten off of the
Bachelor season, and I remember just like you know, I
saw your job title on this show and I had
heard you speak about it on this show a little bit.
But a lot of people here blow smoke, you know
when they're on national television, but what they do for
a living. So I just started asking you some questions

(06:32):
and right away I realized you're legit, like you know
what you're talking about. UM. And it really is uh
fun for me for a couple of reasons. One, I
enjoy listening um and reading your stuff like I enjoy
learning from you. Um. But then it's also just cool
to see you use this platform and turn it into
something that yes has a picture of what you're doing before,

(06:55):
but really now reaches a whole new audience. It's been that,
it's been a ton of on It's interesting that you
said that, though the whole idea of like, all right,
is this uh a smoke blower? Or does like he
or she actually know what they're talking about? And it's
something I battle with. I battle with like on a
day to day basis. So this platform gives me a
lot of access, but the access does not mean credibility

(07:17):
because you have a you're from the Bachelor, and so
I'll be like, I just had Jason Oppenheim from Selling
Sunset on the podcast, literally, like I don't think you
knew it, like his press probably a team probably prepped them,
like as guy from The Batcheler, he's got this business podcast.
So he gets on and I haven't even told this yet,
but he goes how much this is how he starts
the conversation, how much time you got? How much time
is this gonna be? I said, an hour or forty

(07:39):
five minutes is what we have booked. I can't do that.
I have ten minutes. So well, I can't do an
interview in ten minutes if we're gonna have a credible
discussion regarding residential real estate, and the outlook and everything
it's done for your career and selling Sunset And he's like,
give me a minute, hits mute call, someone comes back Alight,
I got twenty minutes. We ended up talking for and then,

(08:02):
but early, like in a conversation like that or with
like a Jim Kramer with some of these you know,
damon John, Like instantly building credibility with understanding the industry
and what you're saying and how you're saying it is
so important, especially when you got the Batchelor title or
like the Bachelor franchise stigma next your name. It works

(08:22):
for the good, it will also works for the bat Yeah,
you're on uphill battle. Jim Kramer is on my TV
right here by my computer by the way, right now,
breaking down on mad money, everything plunging in the stock market.
Well yeah, they we Uh it's a great segue then, uh, Jason,
you spent a lot of your life now talking about finance,
talking about money, talking about how people personally UM can

(08:46):
build wealth and what smart ways um they can operate
in life to take the next best step. Why, though,
is money such an uncomfortable subject for people to talk about?
I mean, I I think we're just like this what
I call is the blueprint, Like this blueprint that we
live in conditions us to believe certain things and abide

(09:07):
by them. And what I've found with this blueprint is
it doesn't necessarily work. Like if you look at everything
happening today, whether it's in the market or it is
just like emotional happiness, you look at like so many
levels of what could be success, like the United States
total debt for per household UH income growth, the amount

(09:28):
of people that actually negotiate for themselves in the career,
like all these statistics that you would think drive success
aren't showcasing that. And so I think one of the
things that we abide by in this blueprint system is
don't talk about money. It's politically incorrect, it's impolite, it's unethical.
And I remember, like when I started my career, I've
always just been curious about money my whole life. When

(09:49):
I was a kid, I was always curious, and so
I would talk to people like so, like what would
you get paid for that? And we'd be like, don't
tell anyone, like sign in blood, don't tell anyone, and
like why why in alien? If we did, we could
get written up, and so I think we've been conditioned
to do so. But my whole theory on the total
topic is the more we talk about it, the more

(10:09):
information we get. The more information we get we can
leverage to help navigate our careers and our financial independence.
And so I think talk about money share what you make,
your wins and your losses. And that's something I stick
by and try and like really really pressed down. And
anyone I talked to you know, ensiteras thing I talk
about my personally. I feel like I'm more comfortable talking

(10:32):
about my losses than i am my successes. I remember
in Memphis when we were together, I was going through
a really hard season with one of the companies that
I operate, and I was talking to you about it. Hey,
I need some insight, like this is what's going on,
this is where we're struggling. Um is that common? Like
our people more. But I don't know if anybody in
the world other than maybe my wife, and I don't

(10:54):
know she would know, um fully like how much I
make doing anything in my in my career here, why
is it that we're so like, why is it that
we're so held off? Or like? Is it rude to
tell somebody, Uh, isn't there to ask somebody like what's
going on here? Well, first of all, I commend you
for talking about your losses, and you're right. I mean

(11:16):
you opened up that you're vulnerable. Vulnerability and that moment
creates connection and like wanting to help and talk. No
one does that. And if you're talking or listening or
are being inspired by someone who only talks about their wins, like,
look further and look for someone else, because everything every
win you see out there, there's a tons of losses
that match, especially like these day traders and stuff. When

(11:36):
you get the guys and girls that are only showing
their wins and losses. Run up to your point, though,
shame on you, because we had a podcast me you
and Jessica and you guys said you're going to go
to the go back to the chalkboard and talk about
what you make and how you make it. I think
we don't because I think we believe that our entire
worth as an individual is based on what our financial

(11:58):
situation is. You could be the nicest human, you could
give back, you could be just a pure soul, but
you're worth is instantly downgraded if you're not at a
higher earnings level is the perception that I think society has,
and that is the ship that's got to end. Like
the people that are leveraging the fact that they make
more money so they are more powerful, or in a

(12:20):
relationship that they are the earner, therefore the value of
their partner brings the table is insignificant. That's the bullshit
that creates the divide, and the divide is what keeps
us just so deterred from actually accomplishing the things in
life that we want to accomplish in a healthy space
to do so. So then is it rude Jason for

(12:41):
me too, in the right relationship ask somebody how much
money they make, I personally don't think it is. But
I think, like everything, there has to be a healthy context, right.
I think there are a lot of unhealthy reason that
someone may say how much do you make? That I

(13:03):
don't approve of, but providing healthy context to say, hey,
I am trying to be on the same page as you,
so that you and I are on the same team
and we're creating a life that makes sense within our
means and that we can pass on to our family
and live healthy in a transparent manner. Can we sit
down and talk about finances, Can we talk about where

(13:26):
we stand with one another and how we can both
contribute not only financially but in other ways to like
make the healthiest team. So I think the problem is
so many people do it the wrong way, and we
see it on social media all the time, the flexes
with like you know, you see some of these guys
the flexes or girls with the Lamborghinis or with the
big cars or you know, look what I just got.
Like it's such a braggadocious thing to probably make up

(13:50):
for material material insecurity, and that is not what I'm
talking about. You know. I feel like there is a
especially within like the middle class. UM, there's a lack
of access and a lack of a platform for people
to We can name a couple um places and organizations
that are really trying to help coach uh personal finance

(14:12):
in those realms. But if somebody's out there listening. We
have a very young demographic of listeners, UM, and they're
just getting started here. Uh, they don't have a lot
of coaching personally. What kind of advice do you like
to give somebody right away? Right away? Is number one? Rule?
Number one? Do not have rolling credit card debt period,

(14:33):
find a way to pay that off in full, and
put a budget in place so that you are managing
it your spend so you don't have rolling credit card debt.
If you do, you will be buried. You are absolutely
killing yourself if you have rolling credit card debt. That's
that's number one. The second thing I'm gonna say right
now eight point six percent inflation. Fuel oil is up

(14:56):
over a hundred percent year over Your groceries are up
twelve percent, entre g is up thirty five. If you
are not budgeting what you are spending, you are going
to be in deep. You have to know what you're
spending money on because the cost of everything is increased significantly.
If you didn't do it a year ago, you could
be okay. You don't do it now, you can be

(15:16):
in some serious trouble. You gotta do it. And I'm
big on, like Ben, not getting rid of everything. Pick
and choose and prioritize what puts a smile on your
face and what makes you happy, and the things that
aren't the must have, the things that can go really
rethink that and get them, get them out. The last
thing I would say is debt management. Like I talked
about credit card debt, but everyone's so focused on like

(15:37):
how do I get rich quick? How do I do this, this,
and that. You really have to focus on all your debt,
understand the interest you're paying, and how you're managing your debt,
because especially early on, that's what buries people from actually
creating long term wealth. It's uh, it's interesting. So you know,
you mentioned a few things that you know. I don't
think everybody listening to this wants to hear about, um,

(15:59):
the issues in uh, the economy or the markets right now.
I don't think everybody has that kind of intrigue. But
what everybody is dealing with is inflation UM and gas
prices going up without necessarily uh well with with no
wage increase at least nothing valuable enough to the middle

(16:22):
and lower class right now to help compensate for these increases.
Is this just gonna continue, like if you had a
crystal ball, Jason, um, Are we just going to conside
the c these prices go up and up and up
and gas kind of stay around the five dollar UH
price forever? Or are we budgeting and saving now so

(16:42):
that in the future we'll get back to what we're
more comfortable spending on these things. Yeah, one of the
big issues going on right now, Ben is the fact
that this like we have this crystal ball in all
areas of life, like we always want to use history
to predict the future, like in anything, like even like
if you're listening right now, like think about a real relationship,
like you want to look at your last relationship to

(17:03):
try and avoid what didn't work. But the problem is
with the market, it's like we're dealing with the craziest
x we've ever dealt with. Like things are moving in
such different ways that we're forecasting and we don't know
what to do, and we're in this position where it's
almost like damned if you do, damned if you don't.
And so we just got the inflation report out, and

(17:23):
for anyone that doesn't know, it comes out monthly, and
so just like trying to forecast it, we really expected
it to be lower, and it came out at all
time highs. We haven't seen inflation this high, to put
it in perspective, in forty years plus year over year.
So people are panicking, and with panic becomes sell offs,
and you'll hear the term bear market a lot and

(17:44):
that means the markets down over in a period of time.
So that's what it means, because you're gonna hear it
a lot. But the thing that you should know is
that um interest rates are going to go up. They
have to, and the reason they're going to is because
it's gonna combat inflation. So if you have debt and
now really think about maybe refinancing because we know they're
going up. So that's a big thing. Uh. And the

(18:06):
other thing is like, just think more about where you're
spending your money and how you're spending it because of
the price of fuel in the way it's going up now.
I don't want to get too technical, but the government
is doing some small things to help from attack strategy,
what you can write off for your gas because it's
become so outrageously expensive. So know that some things are

(18:26):
being put in place, but like, really really think about
where you're spending your money. And a big one, I
would assume that most people on this pot are listening
to this podcast can relate to his rent. So if
you're listening this, like, I'll ask you a question, do
you rent? And so hopefully or not hopefully, but I
would assume some of you guys are saying, Yes. A
big ratio that you've got to know is if you're renting,

(18:48):
you have to know what the price to rent ratio
is in your market and you can google it. Just
google what is my price to rent ratio? So, for example,
in Detroit, price to rent ratio is about five. Okay, Jason,
what does the ratio? Does that mean? Five? That means
in five years if you're paying rent, in five years,
you could actually own a property. So it doesn't make

(19:10):
sense in this world where costs are so expensive to
be renting if you can afford to buy, because in
five years you would own it. Now, let's going to Manhattan.
Your price to rent ratio is like fifty five. It
would take you fifty five years given rent to have
ownership of the place. So there it might be more
advantageous to rent. So when you're thinking about costs, one
cost I think that most people listening would think about

(19:32):
is their rent. Really think about price to rent ratio
because it could definitely change what you're doing and how
you're building an asset. How can somebody out there right
now find the info needed to have these tax savings
when it comes to gas or when it comes to
maybe you know, it's not uh, it won't be shocking
if the government starts to do some things to subsidize

(19:54):
some of the price of groceries. Where can people find
that material to know if they can benefit from or not.
Shameless plug So Trading Secrets podcast we talk a lot
about it, and then we also have an Instagram account
Trading Secrets, where we try and get this stuff up
and out as soon as we can. But of course
there's other forums where you can get it quicker. You'll
just have to do a little digging. Like if you
go to I R S dot gov, you can see

(20:16):
all the things that they are putting out and but
it's it's a little too technical for most people, but
you can go to it. The easiest place I'm gonna
give you, like the Wikipedia and Finance, is called Investopedia.
So if you're ever anyone out there, if you are
listening and you get confused by something and you're embarrassed
to ask or you don't know what to do, literally

(20:36):
just go to investopedia. Put in the word, the term,
or the question, and their resources are barred on some
of the best out there, and they break it down
in a way that just it makes sense. It's not
so textbook and confusing. So that's Investopedia is a place
I go. Investopedia is all my favorites tab by the
way on my browser because I need help understanding a

(20:58):
lot of these acronyms and a lot of the things
that are being done and I just need to break
it down. Or YouTube is actually a good place to
to be, like what is X y Z and place
typically there's good videos explaining it. Um, all right, Jason,
let's take a break here. When we come back, we're
gonna kind of sandwich this podcast. We'rena talk like a

(21:19):
lot about what we just talked about, uh, kind of
current events, what's going on. We're gonna talk about in
a second, what happens in the bachelor world, how do
people make money? Do they make money? Is this all
a scam? And then we'll end it with a few
more personal questions and we'll get you out of here. Um,
but let's take a break, get a glass of water,
and we're back with Jason Tardi. All right, Jason, Uh,

(21:47):
as I said, we're gonna sandwich this episode with personal
finance and then also with some bachelor talk. Uh, Jason
it's Uh. We talked earlier about kind of the taboo
subjects around how much money do you make? Um? I
feel that way in the Bachelor world. Right. It started
when I became the Bachelor. I had no clue how
much money I should ask for to be the Bachelor. Um,
but you have this company negotiating with you, this massive company,

(22:11):
for the first time ever, and I'm like, I'll just
take anything, Just give me the opportunity. I guess. Um,
nobody wanted to talk to me about how much money
they made until post filming, and then I kind of
found out are people Let's just start with a very
general question, Um, are people making money coming on this show,
like is this is this a career like path for them? Yeah?

(22:33):
I mean it certainly can be, right, And I think
the reason people would say then why, And it's because
after the show, we now live in this world where, um,
on social media, your individual page, you're you're literally a
human billboard, right, and so you're gaining the demographic from
the show that is ideal to marketing agencies in brands

(22:58):
that are anything that are cosumer to direct business to
direct consumer. Right, So think about consumer brands, like all
the things right, like, I'm drinking Bubbly Sparkling water, my
iPhone that's right here, my oral b toothbrush, my bud
light that I drink, or ranch water, whatever it may be. Uh,
these are all direct to consumer brands, and you're now

(23:19):
stepping into a space where you have access to the
target market of direct to consumer brands and they're very
engaged in what you're doing. And it's just if you
think I was at c m AS recently and I'm
looking at the stadium and I'm thinking about there's about
seventy people in the stadium, and my eyes just catching
all the billboards and things that are out there, and
this seventy people I'm looking. I'm like, oh my god,

(23:41):
this is so many people. Then I could go to
one of Ben Higgins videos on what of his reels
or something on Instagram and there's a million humans, one
million humans checking this stuff out plus and so it
creates an opportunity to monetize at a level that people
just really don't end diticipate. So if we can throw

(24:02):
some numbers around, uh, just based on what you've learned,
it's gonna be a two part question. If you don't
mind the main question is how much money are typically
people making uh from these ads and post show And
then also the second part of this is or have
people made money uh like some of the earlier seasons

(24:23):
made more money? Or are people making more money now? Um?
Do you have any of this information? Well, the information
I do have is that, like if you look at
the market cap and the market size of influencer marketing,
it's grown by the billions you know over here, I
mean it's it's exponentially grown, so that it is absolutely
at the highest level it's ever been. Right. Now, what's

(24:45):
interesting is is COVID actually propelled the market because while
no one was driving anymore, listening to the radio, listening
to podcasts as much walking or going past the billboard,
the marketing groups that weren't like leaders to this space
had no option but to deploy capital towards our phones.
And so now the market is bigger than it's ever been.

(25:08):
So I think what you're seeing is a whole lot
more volume now, a whole lot more volume and larger
dollars with larger opportunities. But with more volume and opportunities
comes more competition. And as a result of competition, I
think what you're seeing is probably maybe a little bit
less opportunity for those who haven't like built the audiences

(25:28):
that are appealing to the brands. And if you look
at what's appealing to a brand, it's the following count,
it's the brand of the individual, it's the engagement of
their audience, it's the community they've built, it's the quality
of content they've put out, the consistency and cadence of
what they're putting out, all those things that really factor
in price points and rates. And so people always wonder

(25:52):
if you could throw out like a range of what
an individual could make. Let's say somebody that's a very
successful contestant from the show. We're gonna through three categories,
contestants villains from the show that have a large following
in the leads. Maybe with most leads I think maybe,
except as of recent have more than five thousand followers.

(26:13):
We'll do a little baseline here, So some of my
in like, I mean, here's obviously speculation, right, but I'm
gonna do a little speculation. I think in general, females
in this space that are from the Bachelor franchise will
do better than a male. If you take the same
following same engagement, your your female will monetize better. Why

(26:37):
because it's it's more relatable to the audience, which is
pretty much I would say there's probably not anyone in
the bat I would be willing to bet this that
there's no one that's come off the Bachelor's franchise with
at least ten thousand followers that doesn't have at least
I'm gonna say eighty five percent demographic of females eighteen

(26:58):
to forty four, that's my speculation. As a result of that,
it creates a lot more relatability, higher engagement, easier to sell,
right Like if so, that is a big that's a
big thing to note if you're taking a female lead
in today's world, with the opportunity that's out there. Um,
you know, assuming that the show runs the way it's running,

(27:21):
you know, within a year or two there they should
absolutely be monetizing at the seven figure level. I would
think so after about two years, I would think they
have grossed um for sure, two years post show as
a lead female at least in the seven figure space

(27:42):
if they are hungry to do just that. And that
is why everyone leaves their job, right, People are wanting
to know we've talked about in the last episode. Yes,
there's different motivations, but when there's that kind of money
being thrown at you, it's tough not to take a
detour into that space. So I think that I think
a villain something to know, talk to a lot of

(28:03):
CEOs of like big big agencies. One thing that's interesting
in the space of influencing, if you are a G
rated influencer, your total gross income will be so much
higher than an R rated influencer. So why do we
look at Forbes List and people are like, we don't
but Forbes List and like, look at the fact that
like babies and kids are some of the highest paid

(28:25):
influencers out there. It's because they're g rated content. And
so the big brands with the big dollars that could
put massive spend behind it have no liability with a
g rated influencer. So an R rated influencer, the people
that might be selling you know, dildos or things of
that nature, Uh, they are going to they can still

(28:47):
make a lot of money doing it. And there's nothing
wrong with selling a dildo. Uh, there's nothing wrong with
that space. Um, but they're gonna make less on an
actual rate perspective than someone who is in the g
YOU rated space. So can you be a villain and
have kind of like a negative connotation and sell into
that PG thirteen R rated brand? For sure, but you're

(29:09):
gonna make a lot less based on what the executives
of this space c then someone that's in that g
PG level, If that makes sense. Is there actually a
rating system like do brands have like Ben Higgins R rated,
Jason Tartik G rated? Like do they rank them? Or
is this just you know, you using words to kind

(29:29):
of describe how brands see you. So the second episode
of Trading I'm saying this because it's so true. The
second episode ever a Trading Secrets, I got the CEO
of an influencer agency. He said it was like the
biggest agency in the world. I didn't really fact check it,
but I asked him, literally, been the same exact question,
and he said that the big brands have algorithms and

(29:51):
and they have um they have software that you can
put in a profile and it will spit out what
their rating is. So he was telling me, like, what
because I swear a little bit like I swear a
decent amount. I just said you know, especially the podcast.
It's just I'm talking. He's like that can be picked
up in your content. Your content can be picked up

(30:11):
in your rating, which is wild. So you are good
with that PGG rated for I think I would give
Ben Agains a PG boring saw me too, that's it. Yeah,
it goes to bed at nine. He's got something wrong
with him. We just don't know what it is. Yeah,
I get it. I hear it all. Hey, I feel

(30:34):
like I'm listening to troll. Uh. Jason. Final question for
you about the Bachelor World, Um, how again? You know
you kind of mentioned earlier that there's a lot more
competition out there. We don't see the follower account as
high as it once was from the franchise. That's just truth,

(30:55):
you know, for whatever reasons, lack of viewership, lack of engagement,
more people to follow, who knows, we could blame on
all those things. Maybe it's maybe it's a mixture of
all three um people coming off the show today contestants.
Let's not go with leads. That's a whole different beast.
Uh is coming off the show and being an influencer
still a viable income stream. Do you think that they

(31:19):
can make this work. And then if so, how many
years can you stay an influencer before that income stream
goest gets so low? Because I'm imagining there's like a
depreciating accent there where you're really relevant. Then if you
don't continue to stay relevant, you're not as needed for
these brands. How long can these people still make it?

(31:43):
I think you can make so Like I have seen
so I have fifty I have investment into a talent
agency so I do get some exposure to this stuff.
And I have seen food influencers, lifestyle and influencers, unscripted
television influencers, comedians, I mean all the different genres. And
the biggest concern out there is longevity. How long will

(32:06):
it last? But if you are creating you know through
like you know your individuality and your authenticity, you're commute,
you're creating that community, you're creating that brand, and you're
putting good content out there, the deals won't stop. The
deals will not stop. Even if you're you know, relevancy,
especially with the Batchelor off the show, your followers may decrease,

(32:26):
if you're still building that community with you, those deals
and those opportunities won't won't go away because there's more
of them out there than anywhere. The big question then
becomes and this is more like on talent management sides,
like do you have the right people that are advocating
for you. Now, it's interesting with the show, as you
see a lot of the competitive shows people are coming

(32:47):
off with like massive followings. And I was just doing
a little consulting with some dancers on Dancing with the Stars.
It will be really interesting because this will be one
of the first shows that is taking a live network
national station to streaming, So it will be fascinating to see,
like what happens with the following there and with the

(33:08):
Bachelor franchise. I think one of the issues just in
general with these big followings is like your total volume
of viewership is decreasing a little bit, right, Like I
think it depends like the Bachelor always does well, Batcherette
does a little worse, Paradise can go. But if that
number of network viewers decreases, it will be interesting to

(33:28):
see how they spin into live shows on streaming and
if that will then give a huge bump up. But
you could have fifteen thousand followers and you could create
a life changing business if those fifteen thousand followers are
engaged not for today, not for tomorrow, but literally for
a lifetime. Yeah. I mean I would say even at
generous my coffee company, if we had fifteen thousand subscribers

(33:48):
that were subscribing to our coffee, let's say hundred subscribers,
that was that's that is a good business like that
are buying our coffee monthly, and we know it, we
can predict it, we can plan for the future around that.
Um So no, it's a great point. Hey, We're gonna
take one more break. When we come back. We have
just a few more questions for Jason relating with him personally.

(34:10):
And I'm gonna end uh with a very dramatic question.
Um I'm not gonna tease it, but it's gonna be.
It's gonna put them on the spot. We'll be back
with almost famous podcast. All right again, thank you the

(34:32):
Best Egg for helping us put on this podcast. It's
been awesome to talk to Jason. Jason, just a few
more questions for you here. Um really, this one goes
back to the beginning. But have you always been good
with your money? If somebody's out there listening and they've
heard everything that you've said to day, and they've heard
about the influencer marketing, and they've heard about the idea
that if they have even followers on Instagram, and you know,

(34:54):
there is a level to where it is valuable to
have some followers on social media. Um and uh. And
they're listening to this and they're going, Hey, I think
I can do something with all of this. And thanks
to Jason for kind of putting that out. Has this
always come natural to you or had you did you
have to learn along the way. Yeah, I mean I
think it's so important for your audience to know. Ben,

(35:14):
for these for starters, you could have five hundred, you
could have a hundred followers. It takes literally one year
and one relationship that could change everything. And these days
on TikTok, I mean, it's crazy what people what's happening
to people overnight? I mean since the pandemic. The people
that I've talked to, their live his their lives are
night and day like, There's never been more of an
opportune time if you have an opinion or a thought

(35:37):
or an expertise to get it out there, because you
don't need a TV show anymore, you don't need a
platform to give you the launch. These platforms exist, and
so get it out there, take a shot at it.
You never know. One little quick thing the Points guy
had him on the podcast. Two years the guy was
working in HR at a bank seventy k started writing
about how people could utilize their credit card points. That's it.

(35:58):
Because he loved it. You just had a past about
created the blog two years later, sold it for eight figures.
He had no jump start, he had no show. Eight figures.
Twelve years later, he still runs the business. He's exited twice.
Life changing from credit card freaking points. Okay, now I'm
gonna get back to your question about being like on
the money side. Um, my grandfather was an oral surgeon,

(36:20):
and so he at a very young age, brought me
in and told me that he had an advisor and
an advisor. And this does not go for every advisor
out there, but his advisor always told him when to buy,
never told him when to sell. And he started to
question him a little bit and noticed that it was
a little um sketchy in his ways. And so he
took a massive hit with fees, but exited every single

(36:43):
dollar from that advisor, and he managed all his money himself.
And he taught himself how to do it. And so
he sat me down at sixteen at the time and
went through every single dollar that he had and where
it was, and where and how the families money all
these things. So it became very comfortable to me to
like talk of out these things. And so as an
early age, and I've I've always kind of taken the

(37:04):
mindset that, like, you need to be smart with your
money because it can create independence and opportunity unlike anything else.
We're gonna popcorn question around here. None of them are
going to really really relate with each other. Um, but
they're just questions I want to get to with you
before we closed out here. UM. For somebody listening right
now working in a career, Um, they love, but they

(37:26):
feel like they need to be compensated more. What tips
do you give somebody? Uh, to negotiate their salaries? The
easiest thing to do. There's a whole chapter about this
in the book, but only thirty people their entire LIFs
negotiate for themselves, which is scary in itself. But the
biggest thing you gotta do is you got to find
out what your value is. So if I say to
you right now, what should you be paid? And you

(37:47):
don't know the answer, you better go get the answer.
How I did it was I took all my analytics
for what I was doing in my job, put it
on a resume, went out to head hunters that were
looking for bankers, and I just said, go find me offer.
They found me an offer from a competitor. Uh. They
told me exactly how much it was gonna be. I
think it was, like I think at the time, the

(38:07):
offer was, if I remember correct, was like a hundred
and forty grand with bonus potential up to like I
think it was like of the base. And so I
took it into my It took this, by the way, guys,
it took me ten minutes, literally a ten minute conversation.
Here's this, give me a verbal offer. I go into
my boss's office and I said to him in a
very like, non threatening way, like I don't want to leave,

(38:29):
but I have to do my due diligence. Here you
can see yourself. I'm not making it up. This is
the email. This is the offer I was given. I'm
not even asking you to match it. I'm just asking
you to say, does it make sense for him to
be compensated more. How bad do we want him? Can
you do anything? And you don't need to make a decision. Now,
forty eight hours he came back and he gave me.

(38:50):
I think he ended up bumping my pay. It was
like to one fifteen or something. So no, he didn't
match the one thirty or one forty of whatever it was,
but it was like a round of pay increase and
that was a lot of That was a huge change
for me. That took twelve minutes. Go find out what
other people would pay you in competitive industries or competitive companies,

(39:11):
and use that information to negotiate for yourself. And if
my boss comes back and says to me, no raise,
you got nothing. I just got about five years of
information in attendinut conversation. So why am I stay here
another two years busting my chop, succeeding every expectation to
know that I'm never going to get the rays that
I need anyway, I gotta hit the door. So go
find out what your value is. It's a great point.

(39:33):
And to highlight something you said is in that non
threatening way, right, you don't want to be walking there,
say this and they say you're out. No, there's I mean,
I think most people in leadership at companies welcome this conversation.
I know I do with my employees. When somebody comes
to me and says, hey, I think I need to
be compensated more. Great, Let's open up the door to
have this question, this this conversation. Let's talk about why

(39:55):
you feel this way, what you're doing that feels that
makes you feel like you're far exceeding what you're getting
paid for, and let's see if we can work work
something out here. I welcome those conversations, because here's the
other point. Something very interesting I think that I've learned
is typically your boss cares about you. Hopefully you have
a good boss that cares about you, but they're not
thinking about you a percent of the time. And there

(40:18):
and and if they are thinking about you, it's oftentimes
about productivity and what needs to be done for the company,
not exactly if you're being compensated fairly until the end
of the year, where that's a conversation that everybody's having
on bonuses into the year, you know, salary increases, those
type of things, but throughout the year, it's I welcome
somebody coming and saying, hey, I need more totally, totally,

(40:39):
and I think you could get more like to your point,
if you have a good boss, your boss is gonna
do what's like or at least have some type of
insight that's gonna be who like your personal interests. I
just had an employee come to me. She got an
offer from a not a competitor, a company in tech,
and she's awesome. She was great ten out a ten employee.
Our financials just couldn't support that race she got. I said, there,

(41:02):
we're not a tech company. We haven't raised money the
way they've raised money. I can't pay that. But if
you want to go like, you gotta go. And maybe
one day I'll get to the company to the point
where we can pay that and I will come knock
it on your door. But for your best interest, if
this is something you're excited about, you gotta go take that.
And those are the things I think you should look for,
especially to your point, Ben, when you're interviewing, you know,

(41:24):
what's just as important as your pay and maybe more important,
is who is your leader and is that someone that
you aspire to be, because if it's not, you're in
the wrong spot. Yeah, yeah, great points. Okay, final question
for you, buddy. Uh again Uh. And here, I'm gonna
set some parameters here so it's not awkward for you,
Not that I would fall into this conversation at all,

(41:46):
but I'm just gonna make it easy from the beginning.
The answer here cannot be me, It cannot be your fiance,
and it cannot be yourself. Okay, So who do you
think from the show from The Bachelor and Bachelor at
World has been really smart about their career? Who do
you look at and go They've done well with what
they've been given. Um. Alright, so it can't be me, you,

(42:11):
it can't be Caitlin. Those are the parameters I'm gonna
go with. Um. Jillian Harris is one who's done unbelievable.
She's created in phenomenal community, phenomenal brand. Um. I think
one thing that Nick Vile has done exceptionally is that
he found a niche that the Bachelor audience still has

(42:35):
extreme interest in at the same level they do the Bachelor,
and he has plugged and worked his ass off to
build a really solid community. He's done great with that.
I think another guy he's done great, Travis Stark. Unbelievable.
I mean what he's done in like the doctor space
and been hosting like that is phenomenal. Let's talk about
more recent people. I think Tyler Cameron genius one show.

(43:00):
All the pieces of that puzzle connected at a level
that he's one of the most followed people from the show.
And he could have been going to be the Bachelor.
He could have had those opportunities, and he knew that
he could take this platform and move into a different direction.
He has and he has. He's branded himself brilliantly, like

(43:21):
absolutely brilliantly. Another one I'm gonna put out there just
just because it's more recent and more fun. I think
she's doing a phenomenal, phenomenal job. Is Rachel Kirconnell. She's
consistent with her posting. She she's in the lifestyle blogging
vlogging space. Her engagement is super high. She never misses
a day. I've never had that conversation with her, but

(43:43):
like from a third like third level looking in, she's
building something I think that's gonna be extremely sustainable. That's
very impressive. You just named off a lot of people,
a lot of people that I go, yeah, of course
they've they've done great. Now if I would have opened
up the door for you. I would have to put
Caitlin in that category. I think Caitlin is um done

(44:07):
an incredible job. Here's the weirdest thing for tell me
if you disagree as we close out here is I
thought I was having as a year coming on. Caitlin
kind of disappeared for like two years, and I think
there's like some behind the scenes there, right, but like
you didn't hear a lot of Caitlin after her time
on The Bachelor at and then she kind of like
rose from the ashes and like this kind of blossomed

(44:29):
with her podcast and her following in her wine and
her scrun cheese and then into hosting, and she crushed
it into hosting, she liked, I don't know what she
was doing, we can all assume, but then she, like you,
kind of came into her life and she blossomboddy. I
don't know if you can take credit for that, but
it kind of feels like Caitlin is is living the
good life now. I mean, that's nice to you to say.

(44:50):
I think she helps me with a lot of things.
I think I can help her with a lot of things,
like on the business end, as far as like operations
and like fundamentals, but her creativity and her community is
unreal honest though, I think to take away from that
is like, unless you're in a really comfortable spot with
where you are and who you are, uh and knowing

(45:10):
yourself better than like anybody, it takes that to get
to the next level, you know what I mean? And
I think for Caitlin is like I don't know any
like too many people in my life that know themselves
better than Caitlin knows herself. And that's willing to move
forward in the direction that Caitlin feels best for her,

(45:32):
regardless of what anybody says, how someone puts her down,
how someone tells her she's wrong. You know, she just
knows herself and what she wants out of life so well,
and like that's a massive takeaway from me. And and
she's just she's built just something that's unbelievable, and the
core of it is from her knowing herself and empowering
others to do the same. Yeah, talk about longevity, I

(45:54):
mean Caitlin, Caitlin Bristol could literally again disappear, and her
brands and the brands that she's built in the community
she's built around him, would still be there. I mean,
what an incredible compliment like on the business side to
what she's done with her and her team. Just super
cool to see. Well, that's a good note to end on. Jason,
Thanks for spending so much time with us today. Thanks

(46:14):
for all your insight, sharing your knowledge. UH. It's been
a pleasure. Again. Thanks the Best Egg for having us
UH today. I hope you all gained something from listening
UM and UH. And if you need any more insight,
and I'm telling you this from the bottom of heart,
you can pick up the Restart road map or you
can get on Trading Secrets find them on Instagram. They
have a great some great tips stuff I learned UM

(46:37):
often from from watching Jason's interviews and the posts that
are done. So go check them out right now. Jason Tartik,
thank you for joining us today and thank you so
much for having me. Thank you again for listening to
this episode of the Almost Famous Podcast. Also, thank you
again to Best Egg for sponsoring this very special episode.
We'll talk to you again soon. We'll be right back

(46:57):
here with the Almost Famous podcast. But until then, I've
been bent followed the Benn and Ashley I Almost Famous
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