Good Company with Michael Kassan

Good Company with Michael Kassan

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join MediaLink Chairman and CEO Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Episodes

May 3, 2022 24 min

According to Mark Zagorski, the death of the cookie is so 2021. Instead, marketers have a new digital advertising challenge to obsess over – the value of attention as the metric du jour. We chat with the DoubleVerify CEO about the importance of captivating consumers at a moment when time is at a premium and data is ubiquitous, the rise of the “math people,” and fostering trust and transparency in Adland. He also fills us in on Doub...

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The digital media landscape is ripe for disruption by diversification – and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand their customers and provide high quality data; how the medium has evolved since the early days of in-store marketing; and how marketers and agencies are capit...

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KLUTCH Sports Group Founder & CEO Rich Paul is on a rocket ship, growing a powerhouse sports agency with over $1 billion in negotiated contracts and star clients including the likes of LeBron James, Anthony Davis, and John Wall. We chat with the entrepreneur about the upbringing that’s shaping his current success and his partnership with UTA. Plus, he talks about driving the reversal of the NCAA’s so-called “Rich Paul Rule” and...

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If you think you know Edward Norton, think again. The Academy Award-nominated actor and filmmaker has a second act that’s captivating the business community – ad tech disrupter. In this episode, we sit down with the founder of EDO, as well as President & CEO Kevin Krim, to talk about how their company (which recently raised $80 million from Shamrock Capital) is changing the TV measurement game for brands with its powerful grasp...

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A few months ago, Meta – née Facebook – surprised the world with a rebrand and a stated intention to play a major role in building the next version of the internet. In this episode, we sit down with VP Global Business Group Nicola Mendelsohn, who sheds light on the name change and shift in business strategy as she takes on a new global role within the company. Mendelsohn also gives her take on defining the elusive term “metaverse” ...

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Precarious conditions and a little bit of discomfort are par for the course for Wendy Clark – and she wouldn’t have it any other way. Her latest thrill: making the leap from senior marketer to CEO. In this episode, we talk to the global CEO of dentsu international and former Coca-Cola executive about the transition, including the massive challenge of leading an organization of 45,000 people and why “micro-knowing” is more effective...

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Travis Montaque is optimistic that one day, a dream scenario will unfold across the media, marketing and general business community: he calls it the “inclusion age,” a utopian time when DEI initiatives are so firmly and seamlessly integrated into daily life that they no longer become necessary. That’s the vision and ambition of Group Black, the media collective and accelerator focused on the advancement of Black-owned media propert...

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Cristina Ferrare knows the secret to creating a booming career out of wearing many hats – from supermodel to The New York Timesbestselling author to TV host to entrepreneur. Her advice: if you have belief in something, you’ll flourish. She’s even named her new business venture accordingly. We chat with Cristina about FLOURISH Body, Mind, Soul, a company focused on the impact food has on the body and diseases that stem from unhealth...

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When it comes to the future of education, Steven Wolfe Pereira fancies himself a prognosticator. It’s a title he’s earned rightfully, having set his sights on reforming ed-tech all the way back in 2016 when he formed Encantos, a direct-to-consumer creator platform that helps kids learn. In this episode, we sit down with the co-founder and CEO to discuss how he disrupted the fragmented world of kids’ apps by bringing video, audio, b...

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Artis Stevens has an important message for America: providing youth access to the positive adult relationships that they need to thrive shouldn’t be nearly as daunting as many assume it is – often, the act of being present for one kid can be enough. In this episode, we sit down with the President and CEO of Big Brothers Big Sisters America to discuss the organization’s goals to make access to mentorship more equitable for young peo...

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To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the mode...

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Laura Desmond has great expectations for the advertising industry and for its ability to return to an era of glory. It’s for good reason – as a former operator who ran Starcom MediaVest Group for years and eventually moved over to the investment side, she’s seen every perspective of the marketing industry, its opportunities and its challenges. We sit down with the operating partner of Providence Equity and founder and CEO of Eagle ...

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Satan meets a perfect Match in 2020. The Peloton Wife drowns her sorrows with Aviation American Gin. Ryan Reynolds and his agency Maximum Effort have created some of the buzziest advertising over the past two years, capitalizing on what they like to call “fastvertising.” From selling low-cost premium wireless to blockbuster films, Reynolds and his agency have found a way to continuously create attention-grabbing campaigns and have ...

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Reese Witherspoon is one of the most beloved and accomplished actors and producers, having earned an Academy Award, SAG, BAFTA, Emmy awards and numerous other nominations and accolades throughout her career. She was inspired to transform her role in Hollywood—at times, trading in scripts for business plans and advocacy. Since forming her media company Hello Sunshine, Reese has become one of the most prolific names in creative conte...

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Reddit caught lightning in a bottle earlier this year when it debuted a viral five-second Super Bowl ad – so much so that it won a Grand Prix at Cannes Lions last week. In this bonus episode, we sit down with Chief Marketing Officer Roxy Young to discuss the magic that went into making the spot in less than a week, how she’s been building a brand based on the power of passionate communities, and why the platform so uniquely serves ...

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Consumers and advertisers alike are flocking to the world of audio in droves, and iHeartMedia’s own Bob Pittman and Rich Bressler have a front row seat to what’s behind the broad appeal of a medium that stands out for both its simplicity and its flexibility. We sit down with the duo to unpack audio’s multifaceted role as a companion to the masses, a unique source of information in a crisis, a bastion of diverse voices and potential...

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If there’s anyone with a plan to bring New York back, and to do it with fanfare, it’s Tribeca Enterprises Co-Founder and CEO Jane Rosenthal. In this episode, we talk to the Oscar and Emmy-nominated producer on how she’s reimagining the Tribeca Film Festival as it kicks off a global wave of re-openings for large-scale events. She also talks to us about storytelling through new mediums like gaming and VR, as well as the organization’...

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Mattel CEO Ynon Kreiz is riding high coming off the best quarter in 25 years. Three years in to taking the top post at the storied toy company, he discusses transforming the organization through a focus on its instantly recognizable IP, encompassing beloved brands like American Girl, Hot Wheels and Fisher-Price. Plus, he fills us in on Mattel’s film pursuits, like Rock ‘Em Sock ‘Em Robots, starring Vin Diesel; and we get an update ...

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NBCUniversal’s Chairman of Global Advertising and Partnerships, Linda Yaccarino, is betting big on the power of partnership – whether that’s colleagues coming together again in the workplace or competitors coming up with solutions to their industry’s thorniest issues. In this episode, we talk to her about the media company’s plans to do just that, like unveiling at its ONE21 event numerous partnerships across content and tech to he...

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Creative powerhouse Keith Cartwright launched an agency during one of the most challenging moments in history and isn’t looking back. We talk to him about the alluring draw of entrepreneurship and the lessons about process he’ll take with him into the future. Plus, he elaborates on the power of creativity in combating racial bias and helping brands understand how they can use business to shift, shape and mold what happens in societ...

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