Math & Magic: Stories from the Frontiers of Marketing

Math & Magic: Stories from the Frontiers of Marketing

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.... Show More

Episodes

When he was hired, Maurice Lévy was just supposed to be the IT guy. Instead, his 3 decades at the helm as CEO of the Publicis Group transformed advertising on a global scale. Bob goes into the booth with the living legend to learn how the NOW Chairman of the Supervisory Board of Publicis Groupe increased the value of the company 100-fold during his tenure as CEO, how he fought off a British merger, and why running into a burning bu... Read more

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Few people hustle as hard as Scooter Braun. This episode, Bob discovers how the renowned entrepreneur, investor and entertainment exec dropped out of college to place a bet on himself (and a young Justin Bieber); why David Geffen means so much to him, and why a “burn the ships” mentality is key to spotting the greatest talent. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

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May 13, 2019 1 min

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join Bob Pittman as he analyzes the Math and Magic of marketing. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

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Mark as Played

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