Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.... Show More

Episodes

July 2, 2020 43 min

It's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic. Learn why he ...

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Today, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From...

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From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple...

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For anyone struggling to lead their company through the current climate, Dave Cote has some advice for you. The legendary former chairman and CEO of Honeywell ushered his company through two big recessions while growing it from a $20 billion business to a $120 billion one. Tune in as Dave tells Bob how he marshaled his company's leadership in a storm, what he learned from Jack Welch, and how his rural New Hampshire upbringing s...

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In this Special Edition of Math and Magic, Bob sifts through his favorite graduation speeches from Commencement: The Podcast, to share lessons for aspiring leaders. Learn why Google X's Astro Teller thinks you need to embrace your inner “weirdo” to solve the world's biggest problems, what Abby Wambach thinks you need to know about teamwork, and why Tim Cook thinks reading Lincoln might be the perfect inspiration for these t...

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Though the world has stopped, we've been able to text with friends, video conference relatives, check e-mails and stream content. It's easy to take for granted. But that incredible access is possible thanks to executives like Verizon’s Chairman and CEO, Hans Vestberg. How did Hans prepare the Verizon network to respond so effectively to something so unpredictable? How has he transitioned his team to working remotely? And ho...

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The world has changed a lot in the last week. We’re dealing with a pandemic that’s shaken us in unimaginable ways. But how should CMO's shepherd their brands through these times? Join Bob as he calls three marketing experts—and favorite former guests—for guidance. Listen to how CVS Health’s CMO, Norm de Greve led his team to “market with humanity,” learn how Amazon's culture helped them adapt quickly to the crisis from boar...

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It's hard to imagine an exec with a more colorful background than IPG's Chief Operating Officer and EVP Philippe Krakowsky. Hailing from Mexico City, Philippe grew up speaking three languages. He paid for college by debugging Atari games. And though he studied linguistics and comparative lit, his first job after school was founding an AI startup...that he later sold to Apple! Learn how Philippe got bit by the advertising bu...

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The way Shazi describes it, she had a magical childhood. Living in the motel her family owned and operated, she had no shortage of things to keep her busy-- from hanging out with cooks to watching new customers to adopting a pet duck. But how did someone who always dreamed of being a painter end up founding Happy Baby, the number one organic baby food company in the world? Shazi and Bob discuss how her parents' drive and optimi...

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As a kid, Macy's CMO Rich Lennox had two dreams: to be the next Chuck Yeager, or to be a veterinarian. But after a “bizarre series of accidents,” he took a different path: joining J. Walter Thompson before leading a series of incredible brands. Listen to Rich as he discusses why hypnotizing a focus group might be a good idea (spoiler: it helped him crack an entirely new diamond market for De Beers!); why he's been so effect...

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All Judy McGrath wanted to do when she grew up was to write for Rolling Stone. Instead, the storied CEO of MTV Networks now sits on the board of Amazon. Discover how the creative giant got seduced by management, why she learned to love a P&L (spoiler: it was to make room for wildly creative programming like Rock the Vote, and South Park), and how she convinced advertisers to get behind The Daily Show. Plus, learn why you probab...

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February 20, 2020 25 min

From The Breakfast Club to Nickelodeon, Bobbi Brown to CoverGirl, there’s no question these brands and personalities have shaped culture. But how did they get their big breaks? And how did they turn opportunities into success stories? Tune in to learn why Charlamagne tha God’s passion for radio probably saved his life; how Gerry Laybourne transformed Nickelodeon into the top network for tweens -- while proving herself as one of TV’...

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BusinessWeek once called him “the James Bond of the media world.” The Columbia Journalism Review declared “No other reporter has covered the news communication business as thoroughly.” And the truth is, there’s a lot about the world that we wouldn’t understand if it wasn’t for journalist Ken Auletta—from his profiles of powerful people to his keen instincts for industry reporting. But how did working in politics lead him to journal...

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As a child in Hyderabad, India, Raja Rajamannar figured he'd study hard and grow up to be a chemical engineer. But when a twist of fate led him to marketing, he realized he'd found his calling. Today, Raja is MasterCard's Chief Marketing Officer, Chief Content Officer, and President of Healthcare Business...and he's used the perch to make some incredibly bold decisions! Listen to Bob and Raja as they discuss why he ...

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When Bobbi Brown couldn't find a major she wanted, she created her own at Emerson College. When she didn't want to conform to the style of the times, she innovated a more natural make-up look. And when she couldn't find the make-up she wanted to purchase, she created her own. Tune in as Bob and Bobbi chat about what it takes to launch an insanely successful brand, why young entrepreneurs should be a little more patient ...

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When Marian Goodell first pulled up to Burning Man in 1995, two men in the desert-- one with a machine gun, and another wrapped in a white sheet holding a plastic flamingo, told her to drive straight toward a mountain peak for 15 miles, then turn right and drive another two. But the experimental community that welcomed her that day, changed her life. As a founding member of Black Rock City, LLC, and Burning Man's first CEO, Mar...

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After 44 years of trading, Paul Tudor Jones has built an enviable career as a hedge fund manager. But the way he uses that success to improve the world is even more admirable. As co-founder of  the Robin Hood Foundation, Paul has helped to curb New York City’s AIDS epidemic, fight poverty and improve the education system. But his charity work extends way beyond New York. Tune in to hear why playing bridge as a child informed his fi...

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Charlamagne tha God is one of the most powerful people in media, reaching millions of ears every week as co-host of the nationally syndicated The Breakfast Club morning show. But he’s also a New York Times bestselling author, an outspoken advocate for mental health, and an unapologetically tough interviewer who has no time (or patience) for celebrity spin. This week, Bob sits down with Charlamagne to talk about how a simple piece o...

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Live from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture,  how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn why P&G still lives up to its original motto: “pure goods at an honest price.” Also, we dive into how the company has grown to a workforce of 47% women managers, and why redis...

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Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own n...

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