Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

Episodes

September 29, 2022 45 min

If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever wri...

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Suzy Deering has been preparing to take the business world by storm since the second grade, and she certainly has. She’s shaped powerhouse brands like Verizon and eBay, and now serves as the Global CMO of Ford. Learn how Suzy’s experience shepherding landline customers to wireless is informing her marketing strategy around electric cars, and why your car isn’t just a car— it’s a lifestyle.

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September 15, 2022 2 min

Join Bob Pittman for the new season of Math & Magic.

This season, Bob sits down with visionaries—from CEOs, to neuroscientists, and everyone in-between—to hear how they’ve used data and creativity to successfully adapt to the biggest changes of our time: the metaverse, fake news, remote work, championing stories that matter, and more.

See omnystudio.com/listener for privacy information.

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Today, Bob goes from podcast host to podcast guest and sits down with actor Minnie Driver for her iHeartRadio podcast, Minnie Questions. Bob shares why he’s grateful for a childhood injury, lessons from growing up in the South during the Civil Rights Movement, and why plans are sometimes bad for business.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

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What do start-up founders and hip hop artists have in common? According to Ben Horowitz: a lot! Since his teenage years, Ben has been inspired by hip hop artists’ ability to create something from nothing-- and he took that guiding ethos with him to Silicon Valley. So even when industry giants shrugged off what would become the internet as we know it, Ben always saw it for what it could be… and in his roles at Netscape and Opsware, ...

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In honor of the 40th anniversary of MTV, we’re rereleasing a fan-favorite episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it...

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In Remi Kent’s first job as a library page, she discovered her love of stories. Now, as CMO of 3M, Remi is crafting stories for countless consumers across the globe! Despite this massive audience, Remi stays focused on making individual, human connections with 3M customers. Learn how this framework has helped Remi shepherd 3M through major shifts: from taking Post-it digital, to mass producing N95 masks during the pandemic. Plus, l...

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After dropping out of school and struggling with homelessness, a young Christian Navarro was rejected by his top-choice job and accepted a gig sweeping floors at a wine shop. There, Christian fine-tuned his precocious palate and client partnership savvy. The rest is history! What felt like the second-best job offer at the time, actually put Christian on fast-track to where he is now: President, Principal and “Wine Therapist to the ...

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When Brad Gerstner, a “simple kid from Indiana” set out to build a brand-new investment firm in the swirl of the 2008 financial crisis, his friends and advisors told him he was nuts. But that company, Altimeter Capital, has become an incredibly successful vehicle-- not just for profits, but also for enabling entrepreneurs to do good. In this week's conversation, Bob learns why Brad needed to build Altimeter (it comes down to so...

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Before Jack Donaghy, before Jack Ryan and SNL, Alec Baldwin was studying to be a lawyer and interning on Capitol Hill. This episode, Alec sits down with Bob to share why he changed course, and how he made it as an actor. From nights working as a busboy at Studio 54, to his Emmy-award-winning performance in 30 Rock, Alec shares behind-the-scenes stories, including: how Soap Operas informed his work ethic, what he's learned from ...

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No one's story captures the spirit of the American Dream better than Gary Vaynerchuk. Fresh from the USSR, Gary’s earliest memories are of his family of eight crammed into a studio apartment in Queens. But he's been focused on turning lemons into literal lemonade from the very beginning: Gary launched his own lemonade stand at age seven—and he's been an entrepreneur ever since! From his early adventures selling wine on ...

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Any good student of advertising and marketing should know Sir Martin Sorrell’s name! From his rising to star status as Saatchi & Saatchi’s CFO, to his building and shaping of WPP— growing it from a shopping cart maker to the world’s largest advertising holding company, Sir Martin is as well known for his legendary insights as his headstrong opinions. Listen as he and Bob discuss why you need to employ dissenters, how his father...

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As the Chief Marketing Officer of American Express, Elizabeth Rutledge has a rare superpower... she's an introvert. And the way she wields it is impressive! Learn how she harnesses the power of small, nimble teams (it has something to do with pizza!); how she's used her introversion to foster a culture of empathy and respect, and why she still draws inspiration from her stint as a 9th grade biology teacher. Plus, Elizabeth ...

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It’s hard to imagine what this pandemic would look like without the internet to keep us all connected, and we have Jan Brandt’s marketing genius to thank for that technological revolution. As the CMO of AOL in the 1990s, she grew their subscription base by being keenly attuned to customers’ desires—and to the potential for home internet access to transform their lives. Listen to Jan explain why she loves being “the queen of no,” wh...

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It's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic. Learn why he ...

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Today, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From...

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From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple...

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For anyone struggling to lead their company through the current climate, Dave Cote has some advice for you. The legendary former chairman and CEO of Honeywell ushered his company through two big recessions while growing it from a $20 billion business to a $120 billion one. Tune in as Dave tells Bob how he marshaled his company's leadership in a storm, what he learned from Jack Welch, and how his rural New Hampshire upbringing s...

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In this Special Edition of Math and Magic, Bob sifts through his favorite graduation speeches from Commencement: The Podcast, to share lessons for aspiring leaders. Learn why Google X's Astro Teller thinks you need to embrace your inner “weirdo” to solve the world's biggest problems, what Abby Wambach thinks you need to know about teamwork, and why Tim Cook thinks reading Lincoln might be the perfect inspiration for these t...

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Though the world has stopped, we've been able to text with friends, video conference relatives, check e-mails and stream content. It's easy to take for granted. But that incredible access is possible thanks to executives like Verizon’s Chairman and CEO, Hans Vestberg. How did Hans prepare the Verizon network to respond so effectively to something so unpredictable? How has he transitioned his team to working remotely? And ho...

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