November 16, 2023 • 30 mins
Paige answers questions about her brand, highlighting the importance on staying authentic to who she is, the highs and lows of paving her own path, and building trust with her followers.
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Speaker 1 (00:00):
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Speaker 3 (01:07):
This is Playing Around with Page Renee.
Speaker 2 (01:13):
Hello everyone, welcome back to the Playing Around podcast. I'm
your host, Paige Renee, and today we're doing a Q
and A on my business and personal brand. So let's
just get right on into it. We're starting off strong
with this first question. It says, do you feel your
personal brand, though Tame, is hurting you in the golf industry.
(01:36):
It's a very interesting question, and I'm excited to get
into this because there are so many pros and cons
to the brand that I've built. First off, a pro
is I love being authentic to myself. I love feeling sexy,
I love my body, and I have a very good
sense of humor and it tends to be quite cheeky
at times. That's just the type of content that I
(01:58):
naturally gravitate towards and that I enjoy creating, and that
comes easy for me. And so I love shooting content
that I find funny and that I think other people
find funny and interesting. Life is so shitty sometimes that
I think on social media you need to be able
to get away, and that's not what is really happening
(02:21):
right now. There are so many horrible things going on
in this world, and you go look on social media
and it's everywhere, and there's discussions about that. And although
I think that is quite helpful to have all those discussions,
I think you also do need an escape, and so
I like for my content to be an escape, and
for that it needs to be fun and not something
(02:43):
that people take too seriously, because I don't take myself
too seriously. A comment I always get is you're doing
this because this is how you make money. And yes,
I think that the way that I dress does get
me attention. And I have built my brand on my
appearance and my body, and it does capture a lot
(03:07):
of controversy at times, which you do need to grow
in this industry. But within golf, it is such a
conservative industry that more than not, I am told that
my content is too edgy, that's too controversial, that is
too risque, and so a lot of these companies don't
(03:28):
want to work with me. I've been very fortunate and
lucky to find companies who do align with my brand,
but there has been so much pushback, and I would
say that's one of the more difficult things that I
have to deal with every single day. Is it's been
eight years. And I always thought that if I got
to a certain point in my career where I had
(03:50):
a great following and I had engaged audience, that it
really didn't matter at the type of content that I
was posting that people would want to work with me
because I know I can give a lot to a brand,
and we have seen that within the data and the
numbers and numbers don't lie. But still there's this preconceived
notion on who I am and the content I create
(04:12):
that definitely does hold me back within golf, I honestly
don't think that my content is that risk compared to
a lot of other things that are on the Internet,
but when you compare it to golf, it is. And
so it's exhausting having people question your character and judge
you based off of an alpha that you're wearing, when
(04:33):
in reality, I am very different than the character that
I play online and I rarely drink. I've never done drugs,
and I'm not saying people who do this are bad people,
but you know, I don't promote that. I really don't
promote any bad behavior or anything that I feel that
would be detrimental to anyone young looking at my content.
(04:54):
But the funny thing is is that I don't have
a young audience. I have adults, men who look at
my content, and so I create content for my audience.
I think so many times right now you feel like
you have to create content for everyone, and that's just
not the case. Do what you do really well. But again,
(05:17):
no matter what I wear, what I say, all the
good things that I try to do within golf, there
are still companies don't want to work with me. And
I look at my male counterparts and I feel like
they're creating content that at times can be a little
bit more risky than my content, but it's different because
they're a guy. And I don't want to make this
(05:38):
a gender issue, but there's a lot of hypocrisy within
the golf industry and I see it every day. And
so eight years of getting kicked in the face repeatedly
of companies, you know, making this snap judgment about you
and not looking at the power that i have and
the amazing audience that I've captured and the good that
I can do, They're like, Nope, and they don't even
(06:02):
want to do a deep dive. And there's times where
I've wanted to give back and raise money and work
with different junior foundations and leagues and organizations, and I'm
always told no, constantly, when all I want to do
is just some fucking good in this world. And so
I've really had to be independent and I've had to
(06:24):
do a lot of this stuff on my own, in
my own way, which has been difficult, but it's been
so rewarding and it has been an amazing ride in
journey because I've paved a path out of necessity. I mean,
it first started because I needed money to pay for
my golf career, but it's also developed and grown because
(06:48):
I've had to be creative. I can't follow a traditional
path that most do because I've decided to do it
my own way. And I understand that I'm doing this
to myself, and I'm fully aware of that, and I
know who I am and I know my brand. But
I would much rather it be a difficult road while
(07:08):
staying authentic to myself than try to chase respect from
people who want me to do it their way. And
so it's been a grind. It's been a journey, and
I think more than not it does hurt me when
it comes to working with people within the golf industry,
but I think that within the audience that I've captured,
(07:29):
I believe that they have loved me more when I
have leaned into who I really am and I wasn't
shying away from it. One of the critiques that I
got really on in my career was that I wasn't
fully honest with what I was doing. And so once
I got more confident in myself and what I was
(07:52):
doing and why I was doing it, my content has
gone a little bit more edgy. But people have really
welcomed me in with open arms now with the content
that I am doing, so I know that I'm doing
the right thing, and I'm really happy with what I
have been doing and how people are reacting to it.
(08:15):
Next question is you said you're not in this for money,
what is your greater purpose? Obviously everyone does their job
for financial security, and I'm lucky enough to be able
to have that with a job that I do. But
I wouldn't say that money is my driving force when
I wake up in the morning, and that's not the
(08:37):
first thing that gets me going. I would say it
goes back to what I just mentioned, where there is
so much hypocrisy, and my parents would agree with this,
and most people who know me will agree with this.
I'm very stubborn, and when someone tells me I can't
do something, I want to do it even more. And
the beginning of my career, I was put in this
box of this sexy and who couldn't play, and every
(09:03):
time I tried to get out of there, I try
to do something different, I was continuously put back in
this box. And so I finally said, Okay, you know what,
I'm going to stay in my box and I'm going
to do it really fucking well. And that's what I've done.
I'm the best at what I do within the golf industry,
and I have been leading the way for eight years now.
(09:24):
It's because I am confident in what I'm doing, but
I also just want to stay true to myself, and
I think that is my greater purpose, is that I
can prove that a woman can be sexy and funny
and smart and good at a craft that they've dedicated
their life to. I play golf at a really high level,
(09:45):
and there's so many times where I've done collaborations or
videos with people who are a much higher handicap than me,
and people still will say that they're a better golfer
and I played at such a high level, and that's
never really appreciated. With the content that I'm doing again,
I know that it's sometimes what I wear is a
distraction of things that I do. It's a distraction, but
(10:07):
I'm hopeful that people can get over that. You know,
I grew up in a household where my parents allowed me.
Speaker 3 (10:14):
To be me.
Speaker 2 (10:15):
My mom was a professional ballet dancer, she was a model,
and my dad married them all so clearly he was
never bothered by the things that she would wear in
shoots or what was posted, and so there was never
any question if I was doing anything wrong when it
came to the brand that I was building. My parents
(10:35):
have always been very supportive of me, and I was
brought up to never be ashamed of my body, to
see the human body as beautiful. And that's the message
that I tried to share with everyone. And I'm not
trying to push an agenda to young girls and say, like,
take her clothes off, that's how you make money. It's
really quite the opposite. I'm very honest about the pros
(10:56):
and the cons and why this is a difficult journey,
but also why I decide to do it. And the
core message is I do this because it feels right
to me. And if you want to be sexy and
that's the route you want to go, then go for it.
If you don't want to, then you can go for it.
(11:16):
There are so many amazing role models out there that
everyone can look up to, and I've just decided to
stay authentic to who I am. And again, I think
that is the bigger purpose of what I try to do,
is point out the hypocrisies. And you know the fact
that people can make a snap judgment of what I wear.
(11:37):
To man, this girl is a slot and a horrible
person and not lovable and her parents hate her. It
just blows my mind. Truly blows my mind, and I
get it a lot every single day, and so I
keep pushing and I keep pushing these boundaries to prove
a point. And it might all be for nothing, but
(11:58):
if it's something that I feel good with and I'm
passionate about that, I'm going to continue to do it.
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you the happiest you have ever been with your business
and your personal brand? Anything you'd want to change? I
(12:47):
would say that this is the most confident I have
ever been with myself and the maturity that I've had
with age and just through all the ups and downs
that I've had in my career. I feel very steady
with what I'm doing. There's definitely times where you have
self doubt, and like I said, when you're constantly kicked
in the face and you know people are constantly questioning
(13:10):
your character, it can get quite exhausting, and you do
have those times where you then in return, you also
question yourself and if this is the right path. There
has been so many times where I've sat down and
broken down and wondered if this is what I actually
should be doing? Is their fulfillment in the way that
I have built my personal brand? Am I actually a
(13:33):
bad role model? Am I actually bad for golf? And
everything that I'm doing, and I've always come back around
to being like, no, this is what I feel confident,
and I believe that my brand and my business will
evolve throughout the years, and it should as I get older,
and I'm excited to see where I'm going to take it.
I think the one thing that I can't wait for
(13:56):
is all the different pillars of my brand to keep
growing and how it's going to continue and what it
is going to look like in five to ten years,
because that's not a question I can answer right now.
Because social media is such an interesting place and it's
ever changing, and so I always look and be like,
where do I want to be? And I'm always working
towards these goals, but again there's no clear path because
(14:17):
I've paved it, and I'm continuing to work as hard
as i can to try new things and grow as
a person and grow my own brand. My business is
starting to grow following how do you get more credibility
for your brand deals? So one thing that I feel
has been the best possible thing that I've ever done
with in my career is not doing deals for the money,
(14:42):
because the way that people view influencers now is they're
a little bit weary about them. And it's because people
have been pushing out these products that they don't fully
believe in, and so I have very rarely endorsed a
product that I don't fully love. I think early on
in my career there were a couple times. Again it
(15:04):
came out of necessity of needing money, of promoting a
product that I didn't fully truly buy into. But I
learned that very quickly. And the most valuable thing that
you have is the trust with your audience, and if
you lose that trust, then you don't have anything. And
so you can never risk losing that trust for a
(15:25):
brand deal. So when I approach new companies, it's pretty
much the same process. I try out the product, or
maybe I've tried out the product previously and I love it,
and then I will reach out to the company or
they'll approach me first, and then I'll see if I
like it, and there's a trial period of a couple
months where I'll just use the products, see if I
(15:45):
love it, see if it's something that is reliable that
I can count on as something that I would repurchase
again with my own money. And if the answer is yes,
then we continue discussions. If the answer is no, then
it's just on a good fit. After I decide if
I like the brand or not, the next step is
to see if they align with my content. I have
(16:09):
a very distinct lane that I'm in and some companies
really love that, and some companies don't like that. When
you're doing a brand deal, it has to be in
your authentic voice, and if they don't understand that, then
it's never going to be successful. It doesn't matter how
many followers you have. If people don't seem interested and
(16:29):
what you're saying, or if it comes off to overly sponsored,
then it's not going to be successful. So I always
make that clear upfront with the partners that I'm working
with that I need full creative control and I will
tell you which platforms and when. And the companies that
get it are very happy because it works out well.
(16:50):
And the companies who push back, it takes a little
bit of time, but they will finally get there because again,
I've been doing this for so long and I know
it works and why it works, and it's a formula
and you just have to pretty much do the same
thing every single time. But then it comes down to
you have to love the product first, So you can't
talk about product in a very genuine way if you
don't really know anything about it. So you have to
(17:12):
do all of these steps to find if it's a
good fit. I view them as relationships, and because most
of the deals that I do are multi year, and
so you're gonna be working with this company for a while,
and there are gonna be ups and downs, especially when
you're dealing with something as precious as money. And for
my audience and also for the company, it's very important
(17:33):
that this has done well, and so you really have
to respect each other, and there's almost like a courting
period where you're going through different ideas and if with
this work and with that work, because you do have
to be fully aligned, and that's how you build credibility
within brands and then also with your audience. Talking business,
what do you consider made you feel the happiest so
(17:54):
far this year? I would say my ability to stand
out for myself more. I think early on I was
scared to speak up with what I thought was best.
I always want to be a really great partner, and
I thought by being a great partner, it was just
saying yes, yes, yes, to everything that they asked for.
(18:15):
But that's not being a good partner. Good partner is
providing feedback and giving your input on what would make
things better. And so I had to learn that. But
I think this year I've become so confident and the
direction that I'm going and my vision of what content
pieces work and where it works and really taking creative control.
(18:39):
And I've been able to express that with my partners.
And because we went through the courting periods and we've
worked together for such a long time, a lot of
them have been barely open to just allowing me to
create the content that I want to create. And so
I think again standing up for myself, knowing when to
step in and knowing how to work with others in
(19:00):
a really productive way. So it's beneficial for both parties.
Next question is how did you get started. I've talked
about this a little bit, but again it came out
of necessity. So I blew up online, went viral. It
was very unexpected, and I didn't have any money, and
I was just starting out my pro golf career and
(19:21):
I didn't have golf balls and teas and clubs and
all of these things, and so companies started reaching out
to me because I was getting a lot of attention
online and they're like, hey, well, you know, maybe we'll
give you some golf balls if you, you know, just
post about it. And I was like, yeah, I'll definitely
do that. And that's really how it started, and was
able to work with some really great companies kind of
right off the bat, and I didn't I was so
(19:44):
bad in front I was so bad in front of
the camera. If you look back and watch some of
the first videos that I've ever done with Callaway, especially
because they were one of my first big partners that
I worked with, and they were really they were really
creative and they wanted to do all these different ideas.
But I was so in front of the camera. I
didn't have confidence. When I was speaking, I didn't know
(20:05):
what to say, Like memorizing lines was so bad. I
had no media training. I was just thrown into this
and I had no idea what I was doing, and
it was horrible. And so there's been so many times
where I've fallen on my face and gone back up
and fallen again and gone back up, and you just
learn and grow and adapt and trying to always come
(20:28):
out stronger on the other side. But yeah, it was
again no one was really doing this. There were no
like golf influencers at this time, and so it was
kind of like, well, let's just figure it out and
see how it goes. Next question is what do you
love and dislike about your business? I would say I
love how much fun my business is. I think again,
(20:49):
everyone takes things too seriously, and I get to wake
up and talk to these companies about outrageous content ideas
and we're laughing and it's just so creative and really
just a great time. We're never having to talk about
anything that is too serious, and I get to experience
(21:10):
so many unique and interesting places and do different things
because of my business and how I've set it up.
One thing I dislike about my business is I would
say it is difficult to expand into different areas. Again,
I am in a very distinct lane, and I know
(21:33):
that lane. I love that lane. I'm good at being
in that lane. But there's often times where I want
to branch out and try different things. For example, my
sister and I wrote a children's book called Hattie Goes Golfing,
and you guys can purchase that now at Chipping Out everywhere,
but I didn't know how that was going to do.
(21:53):
And of course when we posted about it, there were
the comments of why would I buy a children's book
by someone? And who has he? You know is flaunting
her chest. But the book is really great and the
illustrations are so cute, and the message behind it is
so great, and so getting people to see past my
appearance is something that's always difficult, and again it's because
(22:17):
of how I built my brand. It's like, you can't
take that away, because I wouldn't be where I am
without it. But the times where I do want to
branch out outside of that lane are times that are
a little bit difficult and you have to keep fighting
for it. How long did it take for you to
feel like you were in a good flow when it
came to your business. Honestly, I don't feel like I'm
even in a good flow now. I was joking about
(22:39):
this with my parents the other day. I was like,
I've had so much changed the last seven years. Every
year there's some big life event or big change or
big thing that's going on, and it's always changing, and
I just want some stability. I want to get in
that good workflow and I just haven't been able to yet.
(23:01):
But I think that's something that we can all learn,
is that you can still be successful and have your
life feel like it's in disarray. You don't feel like
you have to stop what you're doing to fix everything
to make it perfect to take those next steps. Obviously,
you can't run without walking, and there are things you
(23:21):
need to do, but don't let it hold you back,
like you can still continue to be successful and still
work to enhance different aspects of your business without it
being perfect, and you can still do what you want
to do every single day. Which income stream has been
the most successful for you? I would say probably my
(23:41):
partnerships that I do with other companies. I've worked with
a lot of really amazing companies and I'm so lucky
to have the lineup that I that I have now,
But that all came from having an engaged audience and
having good content. So I would say the investment into
content and always come up with new ideas is the
(24:01):
reason why I have been successful with partners It all
comes down to creativity and trying to push boundaries and
trying to do things that are different and unique. And
although at times that has helped me back from working
with some partners. It also is the reason why I
have so many now. So yes, all the partner work
has been the most successful, but it comes from all
(24:24):
of the content creation that I have done. Next question
is what do you see your business looking like in
five years. I hate this question because I really don't know.
There's a bunch of different pillars to my business. So
there's the partnership work, there is the content creation, there's
the events side of it, and we're working on merchandise
(24:46):
as well, and a couple other fun passion projects that
I'm also working on, and so it's going to be
interesting to see how those develop and how they grow,
because I feel very confident in the partnership and the
content that I create, but I really want to explore
more into events and I think that would be a
play where I haven't really spent a lot of time
(25:08):
and trying to develop and make it as successful as
I want to be. And it's also the same with merchandise.
We were putting out some merch a couple of years
ago and it was okay, but we were just putting
it out because I felt like we had to put
it out, and I wasn't really putting out pieces that
I love, like I love the towels, and we do
(25:28):
the calendars, but we've dabbled in t shirts and hats,
and it just really hasn't hit in the way that
I've wanted it to. And so this year we've really
been trying to find a team that can do some
really interesting and fun designs and I'm excited to see
potentially what might be coming out very soon. We're testing
(25:50):
out some new ideas and seeing what my audience likes.
That's also another thing is, you know, I don't really
know exactly what type of pieces of merchandise that are
interesting to them because we haven't really fully jumped into
building out a massive merchandise business because it's very difficult.
All of these different pillars are different skill sets, and
(26:15):
you have to find the right people for it to
be successful, because if it doesn't all come together, then again,
everything is just complete chaos and you feel like you're
always caught behind and you're running on fumes and always
playing catch up. And I don't want to do that,
and so there has been times within my business that
we have slowed down to then you know, speed up
(26:37):
when it feels right, and knowing that it's okay, Like,
you can't compare yourself to other people and other businesses
just because they have a big merch business doesn't mean
that you also have to push something out just because
you want to feel like you're keeping up with them.
I think it's so easy to look around and feel
competitive and feel like you're behind, and then you end up,
(27:00):
you know, faltering, because you're just doing something that isn't
quite right. So I would say those are two things
that I'm I've totally forgot the question. I do that
so many times when I'm doing interviews and they'll ask
me a question. I'll just start talking and I get
on these tangents and then I have to like really
(27:23):
focus and think back on what the original question was. Oh, yeah,
this was the five year Was this the five year one? Okay,
maybe that was it. But all I know is that
we're talking about the pillars of my brand and what
we want. Yeah, okay, this is the question. Oh okay,
so yeah that when we're talking about pillars, and it'll
makes sense and yeah, long story story. I don't know,
(27:47):
we'll see what happens. I just know that I'm working
on a lot of really interesting, fun things, and I
think it's going to be a really great year in
twenty twenty four of experimentation and always pushing myself. I
think it's easy to get stuck into what is comfortable
and what you know and what you do well, and
so it's branching out, trying new things, continuing to nurture
(28:10):
my relationship with you, all, my amazing audience, because I
wouldn't be able to do any of this without you.
And I know I expressed this, but I don't think
I expressed it enough. I really truly appreciate the support
that you give me, and I don't want to give
attention to the negativity and the hateful comments, but that's
(28:32):
just a part of life, and it's a part of
what I have to deal with every single day. And
I think that bringing those comments in does spark some
very interesting conversations, and that's why I do address them.
But it's not for a lack of appreciation for the
good comments. I go through my DMS and I look
(28:53):
at all of the good comments, and I see them,
and I read them, and I appreciate it so incredibly much.
To be quite vulnerable, I had a really hard night
yesterday really really difficult, and I felt like my spirit
was broken. And then I was looking through the comments
(29:14):
on one of my last posts and they were so
kind and you get it, you get what I'm doing,
and that is so heartwarming, and I'm trying not to
get emotional, but I think it just shows how much
I value you. And I see the comments, I see you.
(29:35):
I know you guys, and you guys know me, and
I think that's been something that is so rewarding and
special about all of this, is how social media can
bring people together and lift them up. And when I'm
having those hard days, I go back and I look
at the DMS and I look at the comments, and
to see how much love and support you guys throw
(29:57):
my way, it really lifts me up. And it just
ensures that I am doing the right thing and I'm
having fun with this and you guys see that too.
So you guys are escape for me. Hopefully my content
is escape for you, and that this is a really
positive community, because that's something that I've always wanted to build.
(30:18):
But I really hope you guys enjoyed this episode. I
don't really get to talk about my business or my
personal brand all too often, so again, we try to
just have a lot of fun. So don't forget to
follow Playing Around pod on Instagram and you know, maybe
leave a nice review some five stars share with your friends.
I really appreciate all the support. Bye, guys.
Speaker 3 (30:40):
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Speaker 3 (01:07):
This is Playing Around with Page Renee.
Speaker 2 (01:13):
Hello everyone, welcome back to the Playing Around podcast. I'm
your host, Paige Renee, and today we're doing a Q
and A on my business and personal brand. So let's
just get right on into it. We're starting off strong
with this first question. It says, do you feel your
personal brand, though Tame, is hurting you in the golf industry.
(01:36):
It's a very interesting question, and I'm excited to get
into this because there are so many pros and cons
to the brand that I've built. First off, a pro
is I love being authentic to myself. I love feeling sexy,
I love my body, and I have a very good
sense of humor and it tends to be quite cheeky
at times. That's just the type of content that I
(01:58):
naturally gravitate towards and that I enjoy creating, and that
comes easy for me. And so I love shooting content
that I find funny and that I think other people
find funny and interesting. Life is so shitty sometimes that
I think on social media you need to be able
to get away, and that's not what is really happening
(02:21):
right now. There are so many horrible things going on
in this world, and you go look on social media
and it's everywhere, and there's discussions about that. And although
I think that is quite helpful to have all those discussions,
I think you also do need an escape, and so
I like for my content to be an escape, and
for that it needs to be fun and not something
(02:43):
that people take too seriously, because I don't take myself
too seriously. A comment I always get is you're doing
this because this is how you make money. And yes,
I think that the way that I dress does get
me attention. And I have built my brand on my
appearance and my body, and it does capture a lot
(03:07):
of controversy at times, which you do need to grow
in this industry. But within golf, it is such a
conservative industry that more than not, I am told that
my content is too edgy, that's too controversial, that is
too risque, and so a lot of these companies don't
(03:28):
want to work with me. I've been very fortunate and
lucky to find companies who do align with my brand,
but there has been so much pushback, and I would
say that's one of the more difficult things that I
have to deal with every single day. Is it's been
eight years. And I always thought that if I got
to a certain point in my career where I had
(03:50):
a great following and I had engaged audience, that it
really didn't matter at the type of content that I
was posting that people would want to work with me
because I know I can give a lot to a brand,
and we have seen that within the data and the
numbers and numbers don't lie. But still there's this preconceived
notion on who I am and the content I create
(04:12):
that definitely does hold me back within golf, I honestly
don't think that my content is that risk compared to
a lot of other things that are on the Internet,
but when you compare it to golf, it is. And
so it's exhausting having people question your character and judge
you based off of an alpha that you're wearing, when
(04:33):
in reality, I am very different than the character that
I play online and I rarely drink. I've never done drugs,
and I'm not saying people who do this are bad people,
but you know, I don't promote that. I really don't
promote any bad behavior or anything that I feel that
would be detrimental to anyone young looking at my content.
(04:54):
But the funny thing is is that I don't have
a young audience. I have adults, men who look at
my content, and so I create content for my audience.
I think so many times right now you feel like
you have to create content for everyone, and that's just
not the case. Do what you do really well. But again,
(05:17):
no matter what I wear, what I say, all the
good things that I try to do within golf, there
are still companies don't want to work with me. And
I look at my male counterparts and I feel like
they're creating content that at times can be a little
bit more risky than my content, but it's different because
they're a guy. And I don't want to make this
(05:38):
a gender issue, but there's a lot of hypocrisy within
the golf industry and I see it every day. And
so eight years of getting kicked in the face repeatedly
of companies, you know, making this snap judgment about you
and not looking at the power that i have and
the amazing audience that I've captured and the good that
I can do, They're like, Nope, and they don't even
(06:02):
want to do a deep dive. And there's times where
I've wanted to give back and raise money and work
with different junior foundations and leagues and organizations, and I'm
always told no, constantly, when all I want to do
is just some fucking good in this world. And so
I've really had to be independent and I've had to
(06:24):
do a lot of this stuff on my own, in
my own way, which has been difficult, but it's been
so rewarding and it has been an amazing ride in
journey because I've paved a path out of necessity. I mean,
it first started because I needed money to pay for
my golf career, but it's also developed and grown because
(06:48):
I've had to be creative. I can't follow a traditional
path that most do because I've decided to do it
my own way. And I understand that I'm doing this
to myself, and I'm fully aware of that, and I
know who I am and I know my brand. But
I would much rather it be a difficult road while
(07:08):
staying authentic to myself than try to chase respect from
people who want me to do it their way. And
so it's been a grind. It's been a journey, and
I think more than not it does hurt me when
it comes to working with people within the golf industry,
but I think that within the audience that I've captured,
(07:29):
I believe that they have loved me more when I
have leaned into who I really am and I wasn't
shying away from it. One of the critiques that I
got really on in my career was that I wasn't
fully honest with what I was doing. And so once
I got more confident in myself and what I was
(07:52):
doing and why I was doing it, my content has
gone a little bit more edgy. But people have really
welcomed me in with open arms now with the content
that I am doing, so I know that I'm doing
the right thing, and I'm really happy with what I
have been doing and how people are reacting to it.
(08:15):
Next question is you said you're not in this for money,
what is your greater purpose? Obviously everyone does their job
for financial security, and I'm lucky enough to be able
to have that with a job that I do. But
I wouldn't say that money is my driving force when
I wake up in the morning, and that's not the
(08:37):
first thing that gets me going. I would say it
goes back to what I just mentioned, where there is
so much hypocrisy, and my parents would agree with this,
and most people who know me will agree with this.
I'm very stubborn, and when someone tells me I can't
do something, I want to do it even more. And
the beginning of my career, I was put in this
box of this sexy and who couldn't play, and every
(09:03):
time I tried to get out of there, I try
to do something different, I was continuously put back in
this box. And so I finally said, Okay, you know what,
I'm going to stay in my box and I'm going
to do it really fucking well. And that's what I've done.
I'm the best at what I do within the golf industry,
and I have been leading the way for eight years now.
(09:24):
It's because I am confident in what I'm doing, but
I also just want to stay true to myself, and
I think that is my greater purpose, is that I
can prove that a woman can be sexy and funny
and smart and good at a craft that they've dedicated
their life to. I play golf at a really high level,
(09:45):
and there's so many times where I've done collaborations or
videos with people who are a much higher handicap than me,
and people still will say that they're a better golfer
and I played at such a high level, and that's
never really appreciated. With the content that I'm doing again,
I know that it's sometimes what I wear is a
distraction of things that I do. It's a distraction, but
(10:07):
I'm hopeful that people can get over that. You know,
I grew up in a household where my parents allowed me.
Speaker 3 (10:14):
To be me.
Speaker 2 (10:15):
My mom was a professional ballet dancer, she was a model,
and my dad married them all so clearly he was
never bothered by the things that she would wear in
shoots or what was posted, and so there was never
any question if I was doing anything wrong when it
came to the brand that I was building. My parents
(10:35):
have always been very supportive of me, and I was
brought up to never be ashamed of my body, to
see the human body as beautiful. And that's the message
that I tried to share with everyone. And I'm not
trying to push an agenda to young girls and say, like,
take her clothes off, that's how you make money. It's
really quite the opposite. I'm very honest about the pros
(10:56):
and the cons and why this is a difficult journey,
but also why I decide to do it. And the
core message is I do this because it feels right
to me. And if you want to be sexy and
that's the route you want to go, then go for it.
If you don't want to, then you can go for it.
(11:16):
There are so many amazing role models out there that
everyone can look up to, and I've just decided to
stay authentic to who I am. And again, I think
that is the bigger purpose of what I try to do,
is point out the hypocrisies. And you know the fact
that people can make a snap judgment of what I wear.
(11:37):
To man, this girl is a slot and a horrible
person and not lovable and her parents hate her. It
just blows my mind. Truly blows my mind, and I
get it a lot every single day, and so I
keep pushing and I keep pushing these boundaries to prove
a point. And it might all be for nothing, but
(11:58):
if it's something that I feel good with and I'm
passionate about that, I'm going to continue to do it.
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you the happiest you have ever been with your business
and your personal brand? Anything you'd want to change? I
(12:47):
would say that this is the most confident I have
ever been with myself and the maturity that I've had
with age and just through all the ups and downs
that I've had in my career. I feel very steady
with what I'm doing. There's definitely times where you have
self doubt, and like I said, when you're constantly kicked
in the face and you know people are constantly questioning
(13:10):
your character, it can get quite exhausting, and you do
have those times where you then in return, you also
question yourself and if this is the right path. There
has been so many times where I've sat down and
broken down and wondered if this is what I actually
should be doing? Is their fulfillment in the way that
I have built my personal brand? Am I actually a
(13:33):
bad role model? Am I actually bad for golf? And
everything that I'm doing, and I've always come back around
to being like, no, this is what I feel confident,
and I believe that my brand and my business will
evolve throughout the years, and it should as I get older,
and I'm excited to see where I'm going to take it.
I think the one thing that I can't wait for
(13:56):
is all the different pillars of my brand to keep
growing and how it's going to continue and what it
is going to look like in five to ten years,
because that's not a question I can answer right now.
Because social media is such an interesting place and it's
ever changing, and so I always look and be like,
where do I want to be? And I'm always working
towards these goals, but again there's no clear path because
(14:17):
I've paved it, and I'm continuing to work as hard
as i can to try new things and grow as
a person and grow my own brand. My business is
starting to grow following how do you get more credibility
for your brand deals? So one thing that I feel
has been the best possible thing that I've ever done
with in my career is not doing deals for the money,
(14:42):
because the way that people view influencers now is they're
a little bit weary about them. And it's because people
have been pushing out these products that they don't fully
believe in, and so I have very rarely endorsed a
product that I don't fully love. I think early on
in my career there were a couple times. Again it
(15:04):
came out of necessity of needing money, of promoting a
product that I didn't fully truly buy into. But I
learned that very quickly. And the most valuable thing that
you have is the trust with your audience, and if
you lose that trust, then you don't have anything. And
so you can never risk losing that trust for a
(15:25):
brand deal. So when I approach new companies, it's pretty
much the same process. I try out the product, or
maybe I've tried out the product previously and I love it,
and then I will reach out to the company or
they'll approach me first, and then I'll see if I
like it, and there's a trial period of a couple
months where I'll just use the products, see if I
(15:45):
love it, see if it's something that is reliable that
I can count on as something that I would repurchase
again with my own money. And if the answer is yes,
then we continue discussions. If the answer is no, then
it's just on a good fit. After I decide if
I like the brand or not, the next step is
to see if they align with my content. I have
(16:09):
a very distinct lane that I'm in and some companies
really love that, and some companies don't like that. When
you're doing a brand deal, it has to be in
your authentic voice, and if they don't understand that, then
it's never going to be successful. It doesn't matter how
many followers you have. If people don't seem interested and
(16:29):
what you're saying, or if it comes off to overly sponsored,
then it's not going to be successful. So I always
make that clear upfront with the partners that I'm working
with that I need full creative control and I will
tell you which platforms and when. And the companies that
get it are very happy because it works out well.
(16:50):
And the companies who push back, it takes a little
bit of time, but they will finally get there because again,
I've been doing this for so long and I know
it works and why it works, and it's a formula
and you just have to pretty much do the same
thing every single time. But then it comes down to
you have to love the product first, So you can't
talk about product in a very genuine way if you
don't really know anything about it. So you have to
(17:12):
do all of these steps to find if it's a
good fit. I view them as relationships, and because most
of the deals that I do are multi year, and
so you're gonna be working with this company for a while,
and there are gonna be ups and downs, especially when
you're dealing with something as precious as money. And for
my audience and also for the company, it's very important
(17:33):
that this has done well, and so you really have
to respect each other, and there's almost like a courting
period where you're going through different ideas and if with
this work and with that work, because you do have
to be fully aligned, and that's how you build credibility
within brands and then also with your audience. Talking business,
what do you consider made you feel the happiest so
(17:54):
far this year? I would say my ability to stand
out for myself more. I think early on I was
scared to speak up with what I thought was best.
I always want to be a really great partner, and
I thought by being a great partner, it was just
saying yes, yes, yes, to everything that they asked for.
(18:15):
But that's not being a good partner. Good partner is
providing feedback and giving your input on what would make
things better. And so I had to learn that. But
I think this year I've become so confident and the
direction that I'm going and my vision of what content
pieces work and where it works and really taking creative control.
(18:39):
And I've been able to express that with my partners.
And because we went through the courting periods and we've
worked together for such a long time, a lot of
them have been barely open to just allowing me to
create the content that I want to create. And so
I think again standing up for myself, knowing when to
step in and knowing how to work with others in
(19:00):
a really productive way. So it's beneficial for both parties.
Next question is how did you get started. I've talked
about this a little bit, but again it came out
of necessity. So I blew up online, went viral. It
was very unexpected, and I didn't have any money, and
I was just starting out my pro golf career and
(19:21):
I didn't have golf balls and teas and clubs and
all of these things, and so companies started reaching out
to me because I was getting a lot of attention
online and they're like, hey, well, you know, maybe we'll
give you some golf balls if you, you know, just
post about it. And I was like, yeah, I'll definitely
do that. And that's really how it started, and was
able to work with some really great companies kind of
right off the bat, and I didn't I was so
(19:44):
bad in front I was so bad in front of
the camera. If you look back and watch some of
the first videos that I've ever done with Callaway, especially
because they were one of my first big partners that
I worked with, and they were really they were really
creative and they wanted to do all these different ideas.
But I was so in front of the camera. I
didn't have confidence. When I was speaking, I didn't know
(20:05):
what to say, Like memorizing lines was so bad. I
had no media training. I was just thrown into this
and I had no idea what I was doing, and
it was horrible. And so there's been so many times
where I've fallen on my face and gone back up
and fallen again and gone back up, and you just
learn and grow and adapt and trying to always come
(20:28):
out stronger on the other side. But yeah, it was
again no one was really doing this. There were no
like golf influencers at this time, and so it was
kind of like, well, let's just figure it out and
see how it goes. Next question is what do you
love and dislike about your business? I would say I
love how much fun my business is. I think again,
(20:49):
everyone takes things too seriously, and I get to wake
up and talk to these companies about outrageous content ideas
and we're laughing and it's just so creative and really
just a great time. We're never having to talk about
anything that is too serious, and I get to experience
(21:10):
so many unique and interesting places and do different things
because of my business and how I've set it up.
One thing I dislike about my business is I would
say it is difficult to expand into different areas. Again,
I am in a very distinct lane, and I know
(21:33):
that lane. I love that lane. I'm good at being
in that lane. But there's often times where I want
to branch out and try different things. For example, my
sister and I wrote a children's book called Hattie Goes Golfing,
and you guys can purchase that now at Chipping Out everywhere,
but I didn't know how that was going to do.
(21:53):
And of course when we posted about it, there were
the comments of why would I buy a children's book
by someone? And who has he? You know is flaunting
her chest. But the book is really great and the
illustrations are so cute, and the message behind it is
so great, and so getting people to see past my
appearance is something that's always difficult, and again it's because
(22:17):
of how I built my brand. It's like, you can't
take that away, because I wouldn't be where I am
without it. But the times where I do want to
branch out outside of that lane are times that are
a little bit difficult and you have to keep fighting
for it. How long did it take for you to
feel like you were in a good flow when it
came to your business. Honestly, I don't feel like I'm
even in a good flow now. I was joking about
(22:39):
this with my parents the other day. I was like,
I've had so much changed the last seven years. Every
year there's some big life event or big change or
big thing that's going on, and it's always changing, and
I just want some stability. I want to get in
that good workflow and I just haven't been able to yet.
(23:01):
But I think that's something that we can all learn,
is that you can still be successful and have your
life feel like it's in disarray. You don't feel like
you have to stop what you're doing to fix everything
to make it perfect to take those next steps. Obviously,
you can't run without walking, and there are things you
(23:21):
need to do, but don't let it hold you back,
like you can still continue to be successful and still
work to enhance different aspects of your business without it
being perfect, and you can still do what you want
to do every single day. Which income stream has been
the most successful for you? I would say probably my
(23:41):
partnerships that I do with other companies. I've worked with
a lot of really amazing companies and I'm so lucky
to have the lineup that I that I have now,
But that all came from having an engaged audience and
having good content. So I would say the investment into
content and always come up with new ideas is the
(24:01):
reason why I have been successful with partners It all
comes down to creativity and trying to push boundaries and
trying to do things that are different and unique. And
although at times that has helped me back from working
with some partners. It also is the reason why I
have so many now. So yes, all the partner work
has been the most successful, but it comes from all
(24:24):
of the content creation that I have done. Next question
is what do you see your business looking like in
five years. I hate this question because I really don't know.
There's a bunch of different pillars to my business. So
there's the partnership work, there is the content creation, there's
the events side of it, and we're working on merchandise
(24:46):
as well, and a couple other fun passion projects that
I'm also working on, and so it's going to be
interesting to see how those develop and how they grow,
because I feel very confident in the partnership and the
content that I create, but I really want to explore
more into events and I think that would be a
play where I haven't really spent a lot of time
(25:08):
and trying to develop and make it as successful as
I want to be. And it's also the same with merchandise.
We were putting out some merch a couple of years
ago and it was okay, but we were just putting
it out because I felt like we had to put
it out, and I wasn't really putting out pieces that
I love, like I love the towels, and we do
(25:28):
the calendars, but we've dabbled in t shirts and hats,
and it just really hasn't hit in the way that
I've wanted it to. And so this year we've really
been trying to find a team that can do some
really interesting and fun designs and I'm excited to see
potentially what might be coming out very soon. We're testing
(25:50):
out some new ideas and seeing what my audience likes.
That's also another thing is, you know, I don't really
know exactly what type of pieces of merchandise that are
interesting to them because we haven't really fully jumped into
building out a massive merchandise business because it's very difficult.
All of these different pillars are different skill sets, and
(26:15):
you have to find the right people for it to
be successful, because if it doesn't all come together, then again,
everything is just complete chaos and you feel like you're
always caught behind and you're running on fumes and always
playing catch up. And I don't want to do that,
and so there has been times within my business that
we have slowed down to then you know, speed up
(26:37):
when it feels right, and knowing that it's okay, Like,
you can't compare yourself to other people and other businesses
just because they have a big merch business doesn't mean
that you also have to push something out just because
you want to feel like you're keeping up with them.
I think it's so easy to look around and feel
competitive and feel like you're behind, and then you end up,
(27:00):
you know, faltering, because you're just doing something that isn't
quite right. So I would say those are two things
that I'm I've totally forgot the question. I do that
so many times when I'm doing interviews and they'll ask
me a question. I'll just start talking and I get
on these tangents and then I have to like really
(27:23):
focus and think back on what the original question was. Oh, yeah,
this was the five year Was this the five year one? Okay,
maybe that was it. But all I know is that
we're talking about the pillars of my brand and what
we want. Yeah, okay, this is the question. Oh okay,
so yeah that when we're talking about pillars, and it'll
makes sense and yeah, long story story. I don't know,
(27:47):
we'll see what happens. I just know that I'm working
on a lot of really interesting, fun things, and I
think it's going to be a really great year in
twenty twenty four of experimentation and always pushing myself. I
think it's easy to get stuck into what is comfortable
and what you know and what you do well, and
so it's branching out, trying new things, continuing to nurture
(28:10):
my relationship with you, all, my amazing audience, because I
wouldn't be able to do any of this without you.
And I know I expressed this, but I don't think
I expressed it enough. I really truly appreciate the support
that you give me, and I don't want to give
attention to the negativity and the hateful comments, but that's
(28:32):
just a part of life, and it's a part of
what I have to deal with every single day. And
I think that bringing those comments in does spark some
very interesting conversations, and that's why I do address them.
But it's not for a lack of appreciation for the
good comments. I go through my DMS and I look
(28:53):
at all of the good comments, and I see them,
and I read them, and I appreciate it so incredibly much.
To be quite vulnerable, I had a really hard night
yesterday really really difficult, and I felt like my spirit
was broken. And then I was looking through the comments
(29:14):
on one of my last posts and they were so
kind and you get it, you get what I'm doing,
and that is so heartwarming, and I'm trying not to
get emotional, but I think it just shows how much
I value you. And I see the comments, I see you.
(29:35):
I know you guys, and you guys know me, and
I think that's been something that is so rewarding and
special about all of this, is how social media can
bring people together and lift them up. And when I'm
having those hard days, I go back and I look
at the DMS and I look at the comments, and
to see how much love and support you guys throw
(29:57):
my way, it really lifts me up. And it just
ensures that I am doing the right thing and I'm
having fun with this and you guys see that too.
So you guys are escape for me. Hopefully my content
is escape for you, and that this is a really
positive community, because that's something that I've always wanted to build.
(30:18):
But I really hope you guys enjoyed this episode. I
don't really get to talk about my business or my
personal brand all too often, so again, we try to
just have a lot of fun. So don't forget to
follow Playing Around pod on Instagram and you know, maybe
leave a nice review some five stars share with your friends.
I really appreciate all the support. Bye, guys.
Speaker 3 (30:40):
Follow Playing Around with Paige Renee on iHeartRadio, or subscribe
wherever you listen to podcasts.
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