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January 15, 2025 43 mins

Join Kate as she chats with Preethi Rajaguru right after their run. In this episode, Preethi shares how her upbringing shaped her life and career. She discusses how her parents moved from India to build a better life for her and her brother and how the freedom they provided allowed her to pursue her passions. Preethi opens up about how she transitioned from studying law at university to pursuing a career in social media. She depicts how her internships and starting roles positioned her to create her own content and become a social media influencer. The two conclude by discussing their running content and what Preethi is looking forward to in 2025.

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Episode Transcript

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Speaker 1 (00:03):
Prethee.

Speaker 2 (00:04):
Welcome to Post Run High.

Speaker 1 (00:06):
Hello, thank you happy to be here.

Speaker 2 (00:08):
I'm so happy to have you.

Speaker 3 (00:09):
For everybody listening, Prithy and I just came from treadmill show.
We ran a little under three miles. We're feeling good
and doorphins are flowing. How are you feeling post I run?

Speaker 1 (00:20):
Actually feeling really good. That woke me up. I feel
like that's what I needed.

Speaker 2 (00:24):
For a context for everybody listening.

Speaker 3 (00:26):
Prethy is a content creator runner, lives in New York,
has been here for ten years, similar to me.

Speaker 2 (00:32):
We both went to college here.

Speaker 3 (00:34):
And Prethie and I met through the content world of running.

Speaker 2 (00:37):
We're both runners.

Speaker 3 (00:38):
We love documenting our running journeys online. How else would
you introduce yourself?

Speaker 1 (00:43):
Yeah, that's not it. Lived in New York for a while,
have a fun community of friends and life and sport
and fitness. Yeah that's pretty good summary.

Speaker 3 (00:53):
Honestly, let's use this podcast to kind of unpack everything
about you.

Speaker 2 (01:05):
Take us back, where'd you grow up? So?

Speaker 1 (01:07):
I grew up in Maryland outside of DC, so also
kind of city, like close enough to a big city
that I got to experience what a metropolitan lifestyle kind
of feels. Like, but when I graduated from college, I
just really wanted to get out of Maryland. I was like,
I love my family, I love it here, and I'm

(01:27):
so thankful for the community, but at the same time,
like wanted like I had always been someone who wanted
to travel and see the world, and like even my
parents were like, you like always wanted to go and
be independent, Like that's how my family has always seen me.
And when I started applying to colleges, I honestly just
applied to like every school that I knew, which was

(01:50):
like randomly a bunch of IVY leagues, which my GPA
was never like high enough NYU, and then a handful
of liberal arts colleges, and I like wanted to pursue
international law, which was very random, but at the time
it was like a path that I felt was a
way of like giving back to the community and like
doing something bigger than myself, which I think is ultimately

(02:13):
what I was looking for in my life. So I
applied to a bunch of liberal arts colleges n YU,
and then all the IVY leagues didn't get into any
of the IVY leagues got into like almost all the
liberal arts colleges that I applied to and then also
randomly got into NYU and that, which is a great school.
It's an amazing school. When I got in, my parents
were like, oh my god. Like my brother's friends sat

(02:38):
me down and were like, we don't know how you
got in, but you have to go.

Speaker 3 (02:46):
But I love this because you were out here shotgunning
the ivys, you know.

Speaker 2 (02:50):
So I'm like, Noyu is a great place to land.

Speaker 3 (02:52):
Yeah, what made you want to just apply to the
Ivy League schools where you like, well, let's see what happens.

Speaker 1 (02:57):
I think it was just like the like pressure of
that's what was kind of expected of me growing up,
and I was but I was like, honestly.

Speaker 3 (03:05):
Wait, let's unpack that. Because so for context, both my
brothers went to Yale. I was the complete opposite.

Speaker 2 (03:12):
I was like the artsy kid in the family.

Speaker 1 (03:15):
That was literally the age.

Speaker 2 (03:16):
Okay, so ye, let's unpack this.

Speaker 3 (03:17):
So talk to me because I feel like we have
a lot in common here a way, but I feel
like your family might have pushed academics even more.

Speaker 2 (03:24):
Yeah, so let's talk about this.

Speaker 3 (03:27):
And I'm saying that based on what we talked about
on the Treadmill show.

Speaker 1 (03:29):
Yeah, okay, my parents definitely were very much focused on studies,
I think, especially in the immigrant Brown community. Like my
parents came to this country and wanted to afford me
and my brother a better life than they could ever
have imagined for themselves.

Speaker 2 (03:45):
And your parents moved here from India.

Speaker 1 (03:47):
Yeah, my dad moved here in the eighties. It's actually
a crazy story. He was a marine biologist and he
wrote a dissertation on a dolphin and it went viral
for like the PhD wait, I love any time?

Speaker 2 (04:01):
Does it all have a name?

Speaker 3 (04:03):
No?

Speaker 1 (04:03):
Or I don't know.

Speaker 3 (04:04):
I don't know why I asked that, because I'm like,
what if there is a chance that has a name?

Speaker 4 (04:08):
And because shout out so crazy, Oh, okay, continue, But
that dissertation kind of like went viral for that time period,
and he got traveled around the world to present about it,
like in Europe, in the US.

Speaker 1 (04:20):
And when he was in the US, he became friends
with the marine biologist. Her name was doctor Eugenie Clark,
and she was the first female marine biologist to swim
with whale sharks, and she was like a really big
deal at the time because that was like a big achievement,
and she had connections with the Smithsonian Museum. So she
got my dad a job at the Smithsonian in DC,

(04:42):
and that's how he moved to America.

Speaker 2 (04:44):
Wait, that's so cool.

Speaker 1 (04:45):
Yeah.

Speaker 3 (04:45):
And just to ask kind of a question off of
the marine biology thing, was he like a scuba diver
as well?

Speaker 1 (04:51):
Yeah, that is so cool. Yeah, I have pictures I
can send them to you after him like in the
scuba equipment. Actually this is a total side note, but
when he did the scuba diving, he was a vegetarian
for most of his life and then started eating meat
because he started to feel like super weak and lightheaded
because of the like physical strain. And for me, after

(05:12):
my first marathon, I had been vegetarian for like twelve years,
and I started eating meat because the physical strain on
my body. And I was like a lot of my
followers on TikTok are like, you don't need to eat
meat to like run, and I'm like, yeah, you don't,
but like, pretty sure I have a genetic predisposition from
like my dad having that experience and then me going
through something similar, like he even is like yeah, you're

(05:34):
my child.

Speaker 2 (05:36):
Yeah, blame it. Blame it on him. You know, but
I get that because it's so true.

Speaker 3 (05:40):
It's like, when you are going through something that's so
rigorous on your body, it is important to figure out
like what is what is going to make me feel
my best? Like how am I going to get my
protein intake?

Speaker 2 (05:50):
Yeah? And fuel and fuel yeah, I mean yeah.

Speaker 3 (05:54):
You can't be a long distance runner and not fuel
your body, pat really, So it's all about figuring out
things that work for you. Yeah, while being vetch Harryan
might work for other people for long distance runts. And
I know there's a lot of professional athletes that are
yea and vegetarians.

Speaker 1 (06:06):
So and it works really well for them. Yeah, depends
on the person exactly. Sorry, I completely I love it. Okay.
So he was a marine biologist and he ends up
moving to the US. Yeah, what about your mom? So
then my dad became a part of this like Indian
church community in the DC, Maryland, Virginia area, and they're

(06:28):
like that community is basically like my family, Like the
aunties and uncles there are they raised me and my brother.

Speaker 2 (06:34):
I love that so much.

Speaker 1 (06:35):
Whenever we come home, it's like they like for Thanksgiving,
They're the families that I'm going to be hanging.

Speaker 3 (06:40):
Out with, you know, and in your family, is it
just you and your twin? Yeah, Okay, that's so cute.
Frithie and I are both twins. Yeah, both fraternal boy twins.

Speaker 1 (06:49):
Yeah, such a small world. Also, that's so crazy.

Speaker 3 (06:52):
Yeah, and we have the same heart rate throughout our
entire tidble workout. So I don't know if that's a
long distance under thing or a twin thing, but.

Speaker 1 (06:57):
It was weird. We're basically the same. Yeah, so you
different fonts?

Speaker 2 (07:01):
Yeah, yes.

Speaker 1 (07:03):
So my mom, her best friend, was cousins with one
of the aunties in that church and within the Indian community,
like back in the nineties, there was a lot of
like arranged marriages within the community. So those two aunties
started talking. My mom was working in Saudi or Abia

(07:25):
as a nurse. There's like a big immigrant community that
goes out from South India to the Middle East to
like make money and then send it back to their families,
and that's like basically what my mom was doing. And
then she gets a call from her best friend being like, Hey,
there's this guy who I think you would get along with,
and they connected them and they started to like do

(07:46):
phone calls. My mom like complains that my dad was
like and he was like two or three hours late
to the first phone call. But then they ended up
talking for so long and my dad was using like
coins to pay for the call because it was like
the whole phones and he used all his coins to
just talk to her the whole evening.

Speaker 2 (08:05):
Wait. I love that. So they just had a connection
right off the bat.

Speaker 1 (08:08):
Yeah. Wait, that's kind of nice because that's like it's
it's nice to connect with somebody within your community but
in your own way, exactly right, and like really feel
that genuine Yeah. So then they went to India, got married,
came back. Oh my god, I love Indian weddings.

Speaker 2 (08:24):
Yeah.

Speaker 1 (08:25):
The first time they met was like when they were
in India for their wedding.

Speaker 2 (08:29):
What. Yeah, that's long distance to an extreme.

Speaker 1 (08:32):
Yeah. And then they came back. So like my mom
came here and she was like, this is a whole
new world. All she knew was like India and Saudi Arabia,
and then she came here. She didn't know anybody except
for my dad, and then was like thrown into this hole.

Speaker 2 (08:48):
Wait, that's so wild.

Speaker 3 (08:50):
I'm curious to hear about just we're side questing for here,
but goes to India to get married to your dad
after really starting their relationship through phone calls having met
in person. Has she talked to you about what that
experience was like for her as such a young girl.
You know, I know what you said later later within
the community, but I've twenty seven, you know, Like I

(09:10):
think about that. I can't even imagine like going to
India and getting married having never met the person face
to face. Yeah.

Speaker 1 (09:17):
My parents actually, surprisingly enough, don't put any pressure on
me when it comes to relationships, like they within our
community normally because I'm twenty nine and that's older for
women within our community. But they like really don't put
pressure on me. And I think a lot of that
is because when my mom came here, she like was

(09:38):
so excited, but she didn't fully realize how much she
was going to have to sacrifice for this new life
that she was going to build. And I think asking
that if anybody is like a lot. Yeah, But I
think she also was so excited about the opportunity that
she had in front of her.

Speaker 2 (09:57):
And like to get married and.

Speaker 1 (09:58):
To get married and to move to the U, like
that's all she had ever dreamed up?

Speaker 3 (10:01):
Did she say when she met your dad in India
for the first time? Was it love at first sight?
Was she like, oh my god, I can't wait to
build a real like family with Yeah.

Speaker 1 (10:08):
It's funny because she always jokes that when she got
off the plane, she should have pretended she had a limb,
see like how he would have reacted. So funny, that's
so crazy.

Speaker 2 (10:20):
Has she described her first interaction to you, like what
does she say?

Speaker 1 (10:23):
She like was like, yeah, you know, I just like
was shy. I didn't know what to say. I guess
like she like walked up with her older sister and
her husband, so it was my Pediopa and Petiama that's
how we say it entumble, And I guess she wouldn't
talk to my dad at all, so like my Partiopa

(10:45):
had to talk to my dad the whole time, and
like was like basically yeah. They have their wedding video too,
which like we watch every year for their wedding anniversary.
And it's so funny, like the expressions that both of
them are making, Like my mom is so like nervous,
you can tell, but then like my dad is so
excited and like so in love with her, and like

(11:07):
it's just like the funniest the reactions. You're like you
can tell they're like or just getting to know each other.
I'm also like so excited about the fact that they're
getting married, so right, Yeah, would you ever be down
for an arranged marriage if it was somebody within your
community that you had a close friend being like, I
really think you would have a connection with this person.

(11:28):
That's a good question. I don't know, because like, I
also feel like my life is just so different now.
It's also like hard to date in general in New
York as a content creator, like.

Speaker 2 (11:43):
And just in general in general, it's tough out here.

Speaker 1 (11:47):
It's tough out here, but I feel like being a
content creator has made it even tougher because I'm just like,
I don't know how much of this person actually knows
about me without me knowing before I go on a
date with them. I've had people on Hinge and stuff
matched with me and like be like, oh, like I
watch your tiktoks and then I'm immediately like no, like

(12:08):
I don't want you to actually follow me or think
that you or have a preconceived notion of who I
am based on my social media right.

Speaker 3 (12:17):
Yeah, But at the same time, it's like you whoever
you end up with is going to have to like
accept that this is your job, and like you share
certain parts of yourself online. So it's kind of like
a double edged sword because it's like you don't want
them to come in with a preconceived impression of you, absolutely,
but at the same time, you want the person that
you're with to be able to look at your social

(12:39):
media and be like, it's so cool that like Crithie's
expressing herself in this way.

Speaker 1 (12:42):
And be proud of me and excited about it too,
and like, yeah, I know, maybe I'll have an Instagram
boyfriend one day.

Speaker 3 (12:49):
Yeah, you know, there is something about I always feel
like certain relationships it is a nice balance when one
person is online the other person is like totally not online.

Speaker 2 (12:58):
Yeah.

Speaker 1 (12:58):
Yeah. Honestly, my best dating experiences most recently have been
in that vein.

Speaker 3 (13:04):
Yeah, of like I feel like I see you dating
somebody with like a very traditional job, yeah, because it's
like you're so creative, so it's cool. I always think,
like I had somebody say to me once like finance
bro and artistic girl is like and it really is, yeah,
because it's like one even's the other out, yeah, or
opposite finance girl artistic guy like either or.

Speaker 1 (13:24):
That's kind of like my brother tends to be kind
of more type A and his girlfriend is like very chill,
like laid back in every way shape and form, And
I think they eaten each other out in a lot
of ways because of that. Like whenever he becomes too
like high strung about something, she will like instantly calm
him down with like one statement, and it's like, oh,

(13:45):
this is what he needed.

Speaker 3 (13:54):
So you went from you know, academics, being pushed in
your family, You wanted to go to college for law.
You end up getting into n YU, going to NYU,
and post college you started going into social media marketing, right,
So I'm curious, like, at what point within your college
experience were you interested in social media and making the

(14:16):
pivot from law.

Speaker 1 (14:18):
So, like I said, like, my parents really like because
they came to this country because of their education, right,
Like my dad came because he did his PhD in
like that one viral. So they like always had this
very like prioritization of education because they believed it would

(14:38):
bring me and my brought their way bigger opportunities in life, and.

Speaker 3 (14:42):
That's such a good mentality to have and I respect
that so much from you there. I feel like so
many like immigrant families like have that sort of work
ethic when they come to the US. And it's amazing
because it's so true. You are putting yourself in a
different bracket when you get a college education, push yourself
back downly, like try new things. Yeah, the number of
doors that have opened up for me literally because I

(15:04):
went to n YU like and so like. I went
to NYU, and I immediately within the first year, I
was like.

Speaker 1 (15:13):
Yeah, I don't know if law is really for me.
I remember just like doing all the like course work,
like the intro course work, and just feeling disconnected from
what I was learning. And I decided why not like
try pursuing just like on the side a couple art

(15:34):
classes and seeing what happened there was like a j
term because NYU has January terms, right, and I was like,
let me try doing like a graphic design class and
seeing if I liked it. I knew my parents would
not be on board for me to switch whatever I
was in, so I was like, let me like just
try something and see how it goes. And I absolutely

(15:57):
fell in love with the class. The teacher like loved
my work and was like, you have a talent for this,
especially the branding side. There was like a whole project
where we had to do a branding for a bookstore
in the Lower East Side, and we like create, we
created like proposals for that branding assignment, and mine was

(16:17):
the one that was picked because the teacher thought it
was really thoughtful, like all the little elements that I included. Yeah,
and I walked away from that class just being like wow,
Like of everything that I've done through my college career,
being picked for that branding assignment was probably the most
gratifying moment, and I was like, I wonder if there's

(16:40):
a way that I could make this my full time
career and ended up getting an internship as a like
digital marketing assistant. And then that was also when like
graphic design, social media, all of that stuff was under
one bucket and I really loved it. Ended up my
senior year coming back and showing my resume to my advisor,

(17:05):
and at that point I had done like four or
five like graphic design and social media related internships back
to back to back. Because I was like I need
to prove to my parents that this is going to
be something sustainable and then I can actually make money
off of it. So, like, I think ninety percent of
those internships were actually paid, and I was like basically
paying for my summer like stay in the city and

(17:27):
then doing all of these internships. I came back and
I was like, Hey, can I switch my concentration? This
was my senior year, so you were still in a
law concentration by senior year. Yeah, wow, And like senior
year is when you're supposed to start your thesis in
my degree, And my advisor was just like you realize,

(17:50):
like you're not supposed like nobody gets to switch at
this point. And I was like, okay, well here's my
resume and she was like, okay, well none of this
is related to law.

Speaker 2 (18:00):
So right right.

Speaker 3 (18:02):
I mean, I'm also so impressed just because I mean,
I feel like, stereotypically when we talk about law, these
classes are hard. Yeah, you know, so I'm so impressed
that you were able to manage a law degree course
load all while having these internships and not just one internships.
It sounds like you had a couple at the same time, right,
which I actually did. The same thing when I was
in college, So that's kind of wild and it's it's

(18:23):
not as common as you'd think, but it was a
grind and I was in like a marketing major, so
it was so but mine wasn't Like that all made
sense for the advertsides, but I would imagine, like, what
was it like balancing your law course load with these
internships also different sides of the brain.

Speaker 1 (18:39):
Yeah, I wasn't doing so great outside. Yeah, I like tried,
but honestly, I was getting a lot of bees, Like
it just wasn't really my thing, and I think it showed.

Speaker 2 (18:53):
And yeah, and she let you switch and they were like.

Speaker 1 (18:55):
Okay, like your whole resume is literally just like create
like digital marketing, so we'll just switch you over. So
then I ended up doing my thesis actually as like
a short documentary series, and that also ended up giving
me experience in video content creation because I ended up
taking classes with TISH for documentary filmmaking and that's how

(19:18):
I learned how to like edit and shoot and like
tell a story through your videos and content.

Speaker 3 (19:25):
And for anybody listening that doesn't know what TISH is,
it's basically the art school within n YU yeah.

Speaker 1 (19:30):
Like the film and arts school. A lot of like
big film producers start at Tish.

Speaker 2 (19:36):
And musical artists too, write is that the same school
technically or.

Speaker 1 (19:40):
No, Steinhardt Steinhart is Yeah, I'm thinking like Maggie Rodgers,
yes that's Steinhart, Okay, Stineheart Yeah, yes, but yeah, it
was all those little steps. I don't know if I
would have necessarily taken them in that order if I
wasn't trying to fight for something different than what I

(20:01):
had always expected out of my life. Like there and
a lot of like young brown people will comment on
my tiktoks like how did you even like end up
where you are today?

Speaker 2 (20:15):
And I'm like, you're like, listen, it's a long story.

Speaker 1 (20:19):
So it's a long story, but I feel like at
the end of it, it's just fighting for yourself and
if you're truly passionate and truly care about something, fight
for those opportunities because at the end of the day,
you might be better at that thing than you think
you are. Yeah.

Speaker 3 (20:37):
One, And I think also, and I'm probably in a butcher.
The quote or it's not even really a quote, just
like the ethos of it, it's it's if something you
do gives you energy and gives you purpose. Then you
have to fuel that fire, you know. And it's like,
I'm a big believer in like giving energy to something
that gives you energy and return, you know. And it's

(20:59):
cool knowing that when you started out in that class
that was a creative class during your day term, and
you were like, Wow, I love this. This is like
filling my cup in a way that my cup hasn't
been filled before. And then you lean in, you know,
because like the universe has a weird way of showing
you what you should be doing.

Speaker 2 (21:14):
And when you.

Speaker 3 (21:14):
Actually work towards those things and keep fueling that fire
that feels good for you, it's amazing, like the change
that can happen.

Speaker 1 (21:21):
I remember when I started college, one of my friends
was like, I was like, yeah, I'm going to be
a lawyer. I'm going into human rights. And my friend
was just like are you sure? And I was like,
because everybody around me who knew me well, like saw
how much the creative work. Like I one of my
friends got initiated into a frat and he wanted to

(21:44):
paint his paddle like with the Versace print. Yeah, so
he like paid me to do that. For him my
freshman year, and like I had so much more fun
doing that than like any course that I did that right, you.

Speaker 2 (21:57):
Know, So like did you know growing up you were
good at art?

Speaker 1 (22:01):
Like that's something.

Speaker 3 (22:02):
So you did know that, Yeah, okay, but it just
wasn't what you were giving like all of your time.

Speaker 1 (22:06):
Enother two because like my parents weren't. They didn't see
art as a career path. My dad is actually a
really good artist. He drew all the figures for his
marine biology courses. So like we have these really gorgeous
detailed pictures like drawings of fish at home that he
like made. I want to get one tattoo.

Speaker 3 (22:27):
On me at some point, But like how many tattoos
you have? That's a good question, like a lot? Yeah,
when did you get your first tattoo?

Speaker 1 (22:33):
You've seen it the whole like sleeve?

Speaker 2 (22:35):
No I haven't.

Speaker 1 (22:37):
I feel like at like the retreat, did.

Speaker 2 (22:39):
I tell you about it?

Speaker 1 (22:41):
No?

Speaker 3 (22:41):
I don't think I've seen it. You have a sleeve,
I have, like a whole sleeve. I didn't know that.
What you know, I swear to God, like somebody will
have tattoos all over their hands and all over their
arms and then They'll say to me, like thinking about
getting this new tattoo, and I'm like, wait, you've tattoos
And they're like heath, They're literally all over my fingers,
and I'm like, I don't know how, but I just
don't notice it, yeah, or like I notice it and

(23:02):
I don't at the same time, I don't know what
it is. Sometimes I just feel like I'm not a
very observant person.

Speaker 1 (23:06):
No, I get that. I'm like, I think a lot
of people don't expect it, so they don't like register.
But yeah, there's like a whole sleeve under here.

Speaker 3 (23:15):
Are you the type of person that gets a tattoo
and there has to be like something meaningful to it?

Speaker 2 (23:18):
Or will you just like a cool design and get
it on your arm?

Speaker 1 (23:21):
Kind of a mix, Like there are definitely some that
are just like there's no meaning, but there's like most
of them have meaning the bigger pieces. I try to
make sure the bigger ones are like meaningful, and then
everything else is just kind of like filler.

Speaker 3 (23:36):
Okay, we talked about how you have a conservative family. Yeah,
how did they feel about you getting tattoos?

Speaker 1 (23:42):
I have to ask so my parents know they exist.
I don't know if my dad fully know as they exist.
I've never had this conversation with him, so I and
why poke the beast, you know, like there's no reason
to like bring it up. My mom has brought it up,
like she knows, and I just like have come to

(24:04):
a place with her where I'm like, yeah, you can know.
You don't ever have to see them. Yeah, they're going
to upset you. You don't ever have to see them, right,
So that's kind of like our middle round.

Speaker 3 (24:21):
Post college, you ended up working in social media marketing,
and you go from working in social media marketing for
brands with businesses to then building your own personal brand.
Talk to us about that transition and what made you
finally make the jump and say like fuck it, I'm
going full time and doing this myself.

Speaker 1 (24:40):
Whenever I was in my internship era, I also was
doing photography in the city, so I did like basically,
I just picked up a camera and started taking pictures
of my friends and that started to do well on Instagram,
and I started to DM influencers. At the time, they
weren't even called influencers yet, they were called like Instagram bloggers.

(25:04):
And I started building connections with some girls. One of
them worked for Pop Sugar at the time. I don't
even think Pop Sugar exists anymore.

Speaker 2 (25:15):
Yeah, I don't know, but I know exactly what you're
talking about. It was like one of.

Speaker 1 (25:18):
Those online magazine. Yeah, And I used to do shoots
with her pretty consistently, and she invited me to like
New York Fashion Week and like a bunch of brand events,
and I met a few other girls through that and
basically built a whole network of influencers who I was
doing photo shoots for through the city and I was
making like side money from it. And I remember just

(25:39):
like being so enamored by the influencer culture at the
time and being like, Wow, this is so cool and
like fashion Week and seeing everybody walk and like just
the way they were treated and like everything. I was like, whoa,
this is like such a cool world. And I was like, Okay,
I definitely want to do social media marketing because I
want to stay close to this space. So when I graduated,

(26:02):
I ended up applying to like a bunch of social
media marketing agencies. And it's funny, like when you were saying,
n Yu's a good school, Like one of the agencies
I went into for an interview. The CEO didn't even
like look at my qualifications. He saw and YU on
my resume and was like, okay, yeah, let's let's give
you a test run.

Speaker 3 (26:20):
I mean, it's so fair and YU is such a
good school. Yeah, it's a very hard school to get into,
you know, so it's impressive in its own right just
to get into NYU, you know, and that obviously have
all the internships and really make the most out of
your time.

Speaker 2 (26:31):
There is the other really impressive part about think what
you did.

Speaker 1 (26:35):
But okay, I think it's like one of those things
you don't realize at the time, especially at a young age,
like how much college really like impacts that first job
and how much that first job can really shape the
rest of your career. Because that's what really happened for
me is being at that social media agency and being
exposed to so many different brands across different verticals from

(26:55):
like hospitality to food and beverage. It like really taught
me about how brands use social media to communicate to
their customers across different target audiences and all of the spaces.

Speaker 3 (27:09):
What do you think about having been in the world
of social media for so long and really seeing because
I feel like over the past even like five years,
it's amazing how much social media has changed and evolved
and gotten even bigger. So I'm curious, like having been
working in it for a good chunk of time now,
like what are your thoughts on how it's evolved and
what do you think is come to come with social media?

Speaker 1 (27:31):
It's a great question. I think there's a bunch of
ways that's evolved, right, Like we see like the evolution
from Facebook to Instagram to TikTok. My career has kind
of been through that evolution and watching these new platforms
come onto the scene and understanding how brands can use
them for communicating their messages on a to their target

(27:51):
audience and really making them work for them. But I
think also on a cultural and social level, there's like
a whole other layer that I see personally from seeing
the influencer industry from like early on in twenty sixteen
to now. Like back then when I was doing those
photo shoots, I'd never imagine myself being one of the

(28:13):
people invited to one of those events and to actually
like say I was an influencer, I like couldn't see
myself in those spaces because I never really saw people
who did the things that I did or who looked
like me in those spaces. It was like always a
very specific kind of like influencer who was invited to those.

Speaker 3 (28:34):
And it was so different at that time too, like
if I could remember, like content creators back then, it
was like the perfect photos, yeah, the perfect filter on
the photos, the perfect esthetic outfit wise, and I feel
the same as you, or it was like the professional athletes, right.
Like I remember taking like a PR class and the
teacher of the class was this guy that worked at Ketchum,
which is a big PR agency, and he would bring

(28:56):
in like people to speak at the class for basically
every class.

Speaker 2 (28:59):
I was like, this is a nice job, you just
bring someone into do it. But anyways, but anyways, he brought.

Speaker 3 (29:04):
This one woman in that worked in influencer marketing at Ketchum,
and I remember it just being all like the lifestyle
creators are just described and then also like the professional
chefs and blah blah blah, and I felt the same way.
I'm like, this is a hard this is an amazing industry.
It's so cool, but such a challenge to get into it.

Speaker 1 (29:20):
And I think with like the genesis of a platform
like TikTok that really like allowed and like celebrated authenticity
and people all being different and having different walks of
life and doing different things, but all those things being interesting. Like,
I feel like fitness creators now have such a big

(29:41):
platform and such a big voice compared to back then,
because people are interested not only in like what you're wearing,
but who you are and what you're doing.

Speaker 3 (29:50):
I also feel like TikTok and tell me if you
feel this too, has allowed and I feel like you
and I are similar in like the running content that
we create in the sense that like we just want
to show that running and fitness doesn't have to be
so intense. It can be fun. It can be an adventure.
When you're in New York City running around, like it's
always an adventure. You can run the Tompkins Square Park
and get the Chief Pree babe. But I feel like

(30:11):
TikTok has kind of opened the door for that type
of fitness content because I remember, like back in the
day on Instagram it was like, remember, like Kayla, it's science,
Who's amazing. I loved her workouts, but that was a
very intense kind of yeah, you have to work out
a certain way, and you have to look a certain way,
and it's all about getting your body to look x whatever.
I just feel like TikTok has really opened, exactly we said,

(30:33):
the door within the fitness community too, to being more
authentic and showing that, like, you don't have to be
so intense to be somebody that like talks about fitness
and works out.

Speaker 1 (30:41):
And you know what I mean. Yeah, Like my running
videos aren't about like being the fastest or the best
at running. It's just about that is my run and
this is how it felt and it was really fun. Yeah,
and I'd like to share it with you guys.

Speaker 3 (30:55):
At what point did you then make the switch from
working on social media to personal brand.

Speaker 1 (31:00):
Is also around the same time TikTok came onto the scene,
there was a brand that I was working for and
they really wanted to make TikTok work for them. And
actually the first time that I downloaded and created my
own TikTok was because I was working for a brand
that I was not the target demographic for at all.

(31:21):
They were a men's hair loss startup. Okay, well, I
was like, I know, I can't be the face of
this brand, like, there's absolutely no way I don't want
to be the face of this brand, Okay, But I
knew we had to figure out how to make TikTok
work for us to stay culturally relevant. So I was like, Okay,

(31:41):
let me create my own account and just start doing
the things that other people seemed to be doing. And
at the time, it happened to be like a lot
of like dance trends or like little things like that.
But I was like, oh, this is interesting, and that
kind of made me start using the tools in the
platform a little bit. And then after that role, I
moved on to like a food and beverage industry client,

(32:03):
and they were a startup and the CEO gave me
budget to hire two interns, and those interns I learned
so much from and they really showed me kind of
what video production in terms of like TikTok as gen
Z looks like. I think I always thought I had
a grasp of it, but like the younger generation really

(32:28):
knows a lot more about technology.

Speaker 3 (32:30):
With every millennial cusper, there's a gen Z count part
like I need.

Speaker 1 (32:34):
Gen Z jen alfha, Like they're amazing. I know, I
want to make friends with someone in gen Alfha. Now
I'm like, I need a Genalfha.

Speaker 3 (32:41):
I'm like, where are they go to the Lower East Side.

Speaker 1 (32:46):
But I learned kind of a little bit about what's trending,
how to film properly, and started applying that to my
own content still, because as much as I was creating
content for this brand, I still enjoyed doing my own
thing and like keeping up my own channels and testing
things out there before I posted it on the brand account.
And actually, funny enough, one of the videos I made

(33:09):
for the brand was an early version of my vlogs
and it totally bombed, like it did not perform well
for the brand at all. But then when I started
doing my own thing, I was just kind of like,
I feel like I can do that concept but better,
and I just doubled down on this like idea of
this like vlog with the transitions that makes it feel
My inspo behind it was do you remember Birdman? Everybody

(33:34):
was like raving about it because it was like a
one shot film. Okay, oh, that was kind of the
inspo behind the like flip vlogs was to make it
feel like a music video that was like taken in
one shot because the transitions make it so seamless.

Speaker 3 (33:46):
So and for anybody listening, you need to go right
now and pull out your phone and go to TikTok
and just look at prethe's videos because then you'll really
understand what she's talking about. Like, your transition style is
so sick.

Speaker 1 (33:58):
Thank you. I appreciate that a lot. It took true
a long time to get to like where I am today,
and sometimes it's still that perfect.

Speaker 2 (34:06):
It like throws me sometimes the transitions.

Speaker 1 (34:08):
I'm like, whoa, yeah, that feels good. I'm like, okay, cool,
I'm doing it right and it's fun. Then I made
my style and it went viral, and I applied it
to running too, and then that went even more viral,
and I actually, twenty twenty three, I applied to get
into the New York City Marathon through the lottery and

(34:28):
I didn't get in and I was super bommed. And
then after my first running video went viral, New Balance
reached out to me and invited me to run with them.

Speaker 2 (34:36):
Oh that's so cool.

Speaker 1 (34:37):
And that was my first ever marathon, which I bombed.

Speaker 3 (34:40):
The first time I read the New York City Marathon,
I hit the wall at mile eighteen. So hard, and
it was like raining this year when I ran it,
I was in college. I was like training for the
whole thing on treadmills, which was like just silly. Because
I lived right next to Central Park, it was like.

Speaker 2 (34:51):
What are you doing? You know? Yeah, And oh my god,
I remember it being so tough.

Speaker 1 (34:55):
I feel like you don't realize how tough it is
because you're like, oh, twenty six miles, but then you realize,
twenty six miles, all uphill, across bridges.

Speaker 2 (35:04):
Brutal, so brutal, so brutal.

Speaker 1 (35:07):
I've heard New York apparently is one of the like
it's like the second toughest, if not the toughest, of
all the world majors.

Speaker 2 (35:13):
It's definitely not a qualifying race. Yeah.

Speaker 3 (35:16):
I remember being so mad at myself the last time
I ran it. I ran it for the last time
in twenty twenty one, and I was in such good shape,
like I felt like I could have done it faster
than I did it in and I had so many
people say to me. They were like, you should have
just ran like a qualifying race, like a couple of
weeks before doing the New York City Marathon, you know,
And now I like go back, and I'm like maybe
next time.

Speaker 1 (35:35):
Yeah.

Speaker 3 (35:35):
New York City Marathon is just so fun. I'm like
not one of those people that can do multiple marathons
in a row. I feel like that's just a lot
on the knees. Did you do Chicago right before in
New York?

Speaker 1 (35:44):
No, but I applied for both Chicago and Berlin lotteries. Yeah, yeah,
that's for twenty twenty five. But yeah, okay, let's talk
about your running career because I think it's so cool

(36:05):
that you got into You were into running during college,
you had a go to route that you loved doing.
You graduated, you got into kickboxing, and then you started running.

Speaker 2 (36:13):
Right.

Speaker 1 (36:14):
Yeah, I graduated college, I stopped taking care of myself,
picked up kickboxing, and it was really therapeutic. But also
like I think I grew up like not really thinking
of myself as powerful, like always like I my parents

(36:34):
always joke I was the princess of the household. My
dad and my mom and my brother were like really
take care of me and look after me, and I like,
my brother is the sweetest person and like opens the
doors when me and my mom are like going into
the car, and like things like that. So like I've
I have been treated like a princess my like most
of my life, and I'm so thankful for that. But

(36:57):
because of that, like I just never really thought of
myself as like fear or like strong, and I think
kickboxing really showed me, like you can be strong. It's
something you build. It's not something that you're born with.
Like I mean for some people, yes they're naturally athletic,
they're naturally strong, but like.

Speaker 3 (37:14):
Even if you're naturally athletic, like that's a whole new thing.

Speaker 1 (37:18):
Yeah, you can really learn the skills and the moves
and yeah, how to make it all work and have
the right form. Yeah, And once you start learning those
things and you feel it click, it's just so empowering.
Like I started to feel my body feel stronger too,
and I was like, wow, this feels so good, Like
I don't want to stop. And like once the pandemic hit,

(37:40):
my gym at the time shut down and a lot
of gyms in the city did, so there wasn't really
access to places to continue the Muay Thai training, and
I was like.

Speaker 2 (37:49):
I love that.

Speaker 1 (37:51):
Yeah, it was like, oh, let me try running again,
because I remember when I was running feeling a similar
kind of high of like yeah, like just like accomplishing something,
you know. Yeah, So I started running. I remember the
first time that I started running, when I picked it
back up. I ran from my apartment in Bushwick to

(38:12):
the Williamsburg Waterfront and it was the toughest run ever.
I was like dying. It was like two point five
miles and I took a picture of the bridge when
I got there because I was like, I felt so
accomplished in myself for doing that. Yeah, And it's funny
to think about that now because my favorite place to
run in the entirety of New York City is Williamsburg Bridge.

(38:35):
And then my brother saw my Strava encouraged me to
do with the Philly Half, and I was hooked after
my first race.

Speaker 3 (38:42):
So your running journey really picked up post college right
as an adult, which I think is amazing and I
think for everybody listening, running is something that you can
get into at any stage in life. And I feel
I see so many amazing runners, Like one of the
best runners that I've ever ran with, shout out Back Scenttry.

Speaker 2 (38:56):
She's a peloton instructor. She got into running at twenty seven.

Speaker 3 (38:59):
Wow, and like that is so impressive to me, and
it just shows and she's like a sub three marathon
or she's amazing, you know. And you don't have to
become be a sub three marathon to be marathon or
to be a runner. But I'm curious for everybody listening,
what are your tips for getting into running and sticking
with it.

Speaker 1 (39:14):
For me, what's really helped is having a fire playlist,
Like every song that you absolutely love, just put it
all in one playlist. It doesn't even have to matter
if they match, if they're the same vibe. You can
go from Gracie Abrams to Tyler the Creator. No one's
going to judge you because it's just for you. Whatever
gets you hype in the morning, put that on and

(39:36):
it Like, for me personally, that's really what motivates me
to get out there.

Speaker 2 (39:40):
I feel like you need to have more music partnerships.

Speaker 3 (39:43):
Right, you're creative, you love social media, marketing, et cetera.

Speaker 2 (39:47):
Art, but you also love music.

Speaker 3 (39:49):
Yeah.

Speaker 1 (39:49):
I actually grew up playing, Like I think there was
a point in my life where I was playing like
six instruments.

Speaker 2 (39:56):
Oh my god, Like what instruments?

Speaker 1 (39:57):
Piano, violin, view, guitar, ukulele.

Speaker 2 (40:03):
That is so impressive.

Speaker 1 (40:04):
I played flute for a hot second.

Speaker 2 (40:06):
Oh my god, you have a big musical background. That's insane.

Speaker 1 (40:11):
I have a violin in my apartment and when my
friends get me drunk enough and we go home.

Speaker 3 (40:16):
Only wait, so you complete the violence, like one of
the hardest instruments to play.

Speaker 2 (40:20):
I'm literally so shook right now. Violence my favorite. I
need you fucking jamming on the violin right now. Why
did I know this? This is so cool.

Speaker 1 (40:27):
My mom really loves music and it was something that
she wished she could have learned growing up. So as
soon like literally like I think we were like four
when we started learning the piano, and yeah, like my
mom was just like drilled it into us. Which like
when I was like a child, I hated learning instruments.
But then like by middle school, high school, I became
like an orchestra do orc It took over my whole

(40:50):
personality and I was like, oh, so that's why I
was like way more artsy in high school than an athlete.

Speaker 3 (40:56):
So it's so interesting that you went to school and
you were like, I'm gonna be a lawyer.

Speaker 1 (41:00):
You have this like really artistic side of you. Yeah,
it all makes sense.

Speaker 3 (41:03):
All right, I'm curious, like, right now, what are the
songs on your hype playlist?

Speaker 2 (41:07):
But it's the genre?

Speaker 1 (41:08):
Are we rap really just Highler? The creators?

Speaker 3 (41:11):
Oh?

Speaker 1 (41:11):
I like, honestly, I do this thing where every single
month I make a new playlist and it's like just
songs that I'm listening to on repeat.

Speaker 2 (41:19):
That's what I do. I listen on repeat. It's like sickening.

Speaker 1 (41:21):
Yeah. Yeah, it was like look like him, like it's
from Tyler's new album. But then I was like going
through the playlist and I was like, oh, this is
literally just his whole album in one playlist.

Speaker 2 (41:31):
Do you ever do silent runs? No?

Speaker 1 (41:34):
They spare me. What about podcast runs? I haven't done
a podcast run either.

Speaker 2 (41:39):
I love podcast runs.

Speaker 1 (41:40):
Even like when we got on the treadmills, I almost
asked you if I could play music in one year
because I was like, I know, like it would help
me a little bit with Like.

Speaker 3 (41:48):
That was one of the questions I was going to
ask you in the Pop Question round is do you listen?

Speaker 2 (41:51):
Do you wish you were listening to music right now?

Speaker 1 (41:53):
Because I was.

Speaker 3 (41:53):
Wondering that because so I'm like che like, I sometimes
will go for a silent run.

Speaker 2 (41:58):
It just depends.

Speaker 3 (41:59):
But because sometimes I'm like, if I've been overstimulated, I
need to just like sit with my thoughts. Yeah, and
sometimes if I'm listening to music, it'll like crowd my
head's face, which is like so crazy because like I
feel like I used to only be able to listen
to music, and then I think once I started listening
to podcasts when I was running, I was able to
then go from like music to podcasts while running to
then no music.

Speaker 2 (42:19):
Okay, but it just depends on the day.

Speaker 1 (42:21):
Maybe I need to listen to your podcast, while.

Speaker 2 (42:23):
You should listen to this episode. While this is a
good episode.

Speaker 3 (42:27):
Okay, as we start wrapping up, you just around the
New York City Marathon, you're making amazing content. You're popping off.
What is next for prefee? What can we be excited about?
Tell me Tokyo twenty twenty five.

Speaker 2 (42:39):
Let's get dart Oh my god, so soon?

Speaker 1 (42:42):
Yeah, That's why I think I'm going to go to
LA in January, because I am not trying to do
my twenty eighteen mile runs in New York during that winter.

Speaker 3 (42:52):
Now do them by the beato, I'll do a lot.
I'm going to be in LA for the month of January. Also,
so we should do a long run together. Yeah, so
you guys can look out for PRETHEE and Kate two
point zero. And if you're listening to this podcast and
you haven't yet seen The Treadmill Show, go watch our
Treadmill Show episode. Make sure you're following prethe and I
across socials. Thank you so much to everybody listening. We

(43:13):
love you so freaking much. You're the only reason why
this podcast is possible. And yeah, stay tuned for our
next episode.

Speaker 2 (43:21):
Love you, guys.
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Host

Kate Mackz

Kate Mackz

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