February 11, 2025 • 34 mins
The end of Woke gave birth to great Super Bowl ads again. Allison Weisbracht of AD Week has the best of the best and why.
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Episode Transcript
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Speaker 1 (00:00):
Hey, it's me Michael. Your morning show can be heard
(00:01):
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Speaker 2 (00:12):
Now. Enjoy the podcast with Michael o'deill Tarman. You know,
call me crazy, but I kind of like permanently adding
that into the intro. We get butt calls from time
to time on the talkback, on the talkback on the
iHeartRadio app. We ought to just incorporate the butt calls
to the beginning of the intro. Sea I love that
(00:33):
was my idea to do that. I love the way
that sound. That got me in a good mood and
ready to talk Mike in a good mood. I want
to blame you. Eight minutes after the hour, thanks for
waking up with your morning show. Welcome to Tuesday, February
the eleventh, twenty twenty five. I'm Michael. That's Jeffrey controlling
(00:53):
the sound. Rhet is wearing a red sweater today, so
he's all in red, and I think no matter what
comes up today, one thing is we're serving you that
we can all agree on. I probably can't tell my
dream about Red. Well, he's waving it off, everybody waving
it off.
Speaker 3 (01:14):
I had a program director tell me one time, and
he said, well, you can tell that joke once.
Speaker 2 (01:18):
No, but can you imagine? I mean that was a
terrible I mean, I just have him weird dreams late.
But apparently I did something that defended Red and Hed.
If it's part of your diet or something something you're eating,
it's called you have these weird dreams right away. Assuming's
something the fact guys, he no, no, no, not it.
I'm wondering feelings too. You know, am I looking any better?
Really hit the weights? Really hitting the treadmill? Are you really?
(01:39):
I'm deciding I'm gonna go Joe Rogan. If I can't
have his audience, I'm gonna go after his You're gonna
go bo. Yeah. By the way, Red set me a
clip of Joe Rogan making points I make every day
about can you believe the Democrats are going to stand
up in protest for bureaucrats and waste? I mean, everybody's
just trying to get their arm around that. And you
(02:02):
you have what against waste, you love waste, you know,
the dif between you and Rogan f bombs because I
could only find eight seconds that we can actually play
from the sound do it without cussing. That's what I
was gonna say. Oh, that's where you were at at Well,
that would have been nice.
Speaker 4 (02:17):
You know.
Speaker 2 (02:17):
We talked a lot about the Super Bowl ads. By
the way, By the way, the Super Bowl had eye
popping ratings. Really, one hundred and thirty five million people
watched that one sided affair, including one hundred and thirty
one million that were watching that halftime show. One hundred
and thirty one million viewers of a disaster. Hip hop
(02:41):
is very, very important to the kids. Well, it's not
that it's not that it was hip hop. It was
just that it was and as my daughter said, it
was the wrong vibe of hip hop for the super Bowl.
But you know, we had kicked around the ads and
how you know, the of wokeness gave birth again to great, creative, fun, funny,
(03:05):
meaningful Super Bowl ads. We're going to visit with Alison
Wisbrod with Adweek. She's going to join us next half
hour about the best of the best and why this
year but one hundred and thirty five million people watched
the Super Bowl. David Axelrod said Biden skip of that
Super Bowl interview last year, that that was a sign
(03:27):
of trouble. One year later he realizes the sign of trouble. Yeah,
try to beat I'll be here. How about I don't
think the left is going to know what to do
with Donald Trump. Remember, Donald Trump was the boogeyman. He
was the great insurrectionist with the dog whistle for all
us other insurrectionists. He was hitler. He was a dictator.
(03:49):
He'll never leave again. And he's going to destroy the
soul of democracy and dismantled democracy forever. I mean, he
was the ultimate political devil. And in that layer of
cloud of words is this one promise from the left.
(04:10):
He's gonna even the score. He's gonna get revenge against anyone. Now,
remember what narratives always die of the truth because of
death reality. Two things Donald Trump is doing that I'll
bet they won't do on sixty minutes this weekend, or
(04:32):
I doubt it'll make the NBC, ABC, CBS Nightly News
or CNN A MSNBC discussions in prime time. It just
pardoned Rod Blagojevitch. Why would I struggle on that. I know, Blogoyevitch, Blogo,
Blogo got pardoned a corrupt Democrat and guess what he
(04:55):
did for the New York City Mayor Eric Adams had
his chest. This department drop all charges. Oh that's a
guy evening scores. That's a guy taking using his power
to destroy his political enemies. Two Democrats he probably would
have pardoned under Biden, but Dad already did it. What
(05:19):
will they do with that narrative? I always say, the
only thing shit left shocking in life is the truth.
Justice Department drops charges against Democrat New York City Mayor
Eric Adams and Trump partons Illinois Governor Rod Blagoyevitch, who,
by the way, in his first term he released him.
(05:42):
Now he's pardoned him. Two Democrats. So much for that.
President's going to meet with King Abdullah from Jordan today.
We're going to have more on that from our White
House correspondent John Decker. Probably several things can come up.
We'll never know, you know, you can only I try
to just keep it fun and friendly and talk about
(06:04):
what we do know. If you're of the belief that
Donald Trump really seeks to destroy Panama and own the
Panama Canal. Maybe even invade Canada and make it our
fifty first state, or how about drop those troops into
into Greenland. We want pat ice, and of course seize
(06:26):
the Gaza Strip and turn it into Atlantic City. There's
nothing I can do if you're of that belief. I
think he's a negotiator. My guess is he's going to
get Saudi Arabia to rebuild the Gaza, and he's getting
the King of Jordan on board along with Saudi Arabia,
because once they're done building it, and once it's beautiful, livable,
(06:51):
safe and prosperous again for the Palestinian people or anyone
else of the world that wants to live there, that
people like Abdullah in Saudi Arabia make sure no crazy
radical Islamists get charge of it like Amas. I think
that's what he's orchestrating. I doubt that's where our conversation
(07:14):
will go later today, but we'll see. This is the
second time, the first time of this second term, the
President will welcome an Arab leader, King of Jordan, Abdullah
visiting with the President day speaking of that in peace
in the Middle East, there will be no peace unless
all the hostages are released by Saturday.
Speaker 4 (07:36):
Now.
Speaker 2 (07:37):
Donald Trump said this going into office. That led to
the Seas fire that led to the release of some hostages.
Things have been lagging. Yesterday, the President made it crystal clear.
If every Israeli hostage is not released from the Gaza
by Saturday, it's all hell breaks out day, pool pits
the fan. Let's see where that goes, and we'll kick
(07:58):
it around with our White House correspond It a couple
of interesting things with roy O'Neil. We're going to kick around.
Meta has begun to cut thousands of jobs to focus
on AI investment and efficiencies and an employer's worst fear,
(08:20):
revenge quitting. You don't think that's why I had the dream,
do you? Oh he's waiting again, red quittin. Yeah, Revenge
quitting is on the rise and expected to peak in
twenty twenty five. What is revenge quitting? Isn't quitting just quitting?
(08:42):
I mean, I guess all quitting is it? Is that
an act of revenge or a just I don't know
either way. You lose that on your benefits. So taking
care of myself, oh r, I didn't carry gotten that
old Winnebago and he headed off like he was like,
dear remind Jones, sometimes, should we not record those stories
(09:03):
strictly for the podcast? You can tell that story of
the podcast. Yeah, about how Red quit? Well, No, there
was a bizarre twisted that I would never want to
put in people's minds about you know, I can't control
it comes out and dream. Oh I know is he
quit and I felt bad. But but what made it
made you guys laugh was the part about you know,
(09:24):
what was happening to him, that I was there to
comfort him compared to what I did, and he quit
over what I did, well, not what was happening. That
was the twist. You're not getting ready to quit, are you?
You know now that I realize that I wasn't a
very good employee at the last place Ember, I used
to tell the story about how it was so miserable
with my job. One of these days, I'm gonna pull
off I sixty five and just leave my car and
(09:45):
like Jeremiah Johnson, climb up into the Brentwood Mark Mountains
to never be seen again. You'd be gone. Jeremic Johnson
made his wee. So why would you say you weren't
a good employee.
Speaker 3 (09:57):
You were a good employee over there, I know, but
I should have told ories like that. Now we skipped
through the halls and we're singing, and I really didn't
like those people.
Speaker 2 (10:05):
Well I twied, I twied, But I'm happy now. Anyway,
we've got a lot of stuff to cover. I want
to start with. I don't know where to get it
in kind of packed today. So you've got And by
the way, I haven't seen any Democrats boycott this yet,
but I'm sure they'll get to it. So this starts
(10:27):
with Musk and Doge and they're looking at the minting
of the penny. This is a pretty simple math, gang.
Now I understand the penny was our first form of currency,
created in seventeen ninety two. Well, it's twenty twenty five
and a penny what it used to be. But here's
what is about a penny? Never mind, what do we
(10:47):
need pennies? Why couldn't we round everything off? What is
a lousy penny? Here's the basic math that ends the
whole conversation. It costs three point seven cents to make
something that has a value of one cent. No matter
where you go from there, you can't make the math work.
(11:11):
So at the point every time you mint pennies it
costs you one hundred and seventy nine million dollars in
a single fiscal year. That's a pretty good place to
cut me. Yeah, that's a problem. Can I do you
one better? Because not only do I support and I'll
miss it Abe. That's a tough head to lose, is
(11:35):
an abe on the penny? Yeah? Yeah, okay, but if
a penny costs roughly four cents to make, it makes
no sense to make them. Can I do you one better?
You're not gonna believe this, and this still hasn't come up.
I mean, do I have to call Elon today? I'll
tell Trump Friday. If I don't hear from Elon. It's
(11:56):
eleven and a half cents to make a nickel? Why
do we nickels? If it costs almost two and a
half times as much money to make a nickel than
the nickel's worth, it's just round everything off to ten cents.
Not that big of a deal. I can't wait to
tell the lady of the cash Registry.
Speaker 3 (12:13):
I think you've given me the wrong change.
Speaker 2 (12:16):
You better keep coming with those nickels if you want
to be even but I mean you talk about I'll
come full circle. Only thing left shocking in life is
the truth. Other way, there was no nickels involved in
the dream with Red bred I'm dying to tell them
the dream, and you know it. But if you're gonna
wait me off, all right, If it costs four cents
(12:39):
to make a penny, it's gotta go. If it costs
eleven and a half cents to make a nickel, it's
gotta go. It only costs five cents to make a dime.
I mean, at least you're in the right direction there, sure,
and eleven cents to make a quarter. So I don't
know how much long before inflation eats that up, But
for right now, I think we can do.
Speaker 4 (12:55):
Uh.
Speaker 2 (12:56):
That reminds me of a great old joke, Nikels and dimes,
But I would get rid of peties and Nichols, okay,
and I will tell you the nickel and dime jokes
during the break. It's your Morning show with Michael del Chano.
All right, cut the music. I can't breathe. I have
a special report, special report. Cut the music. Kids, you
can't see all right, I just wanna this, just did this,
(13:21):
just did no matter what happens today, is it safe
to say? I can't tell anybody about my dream with Red,
Nor can I tell anybody the joke I just told
to move forward from there Tuesday, you worthy lessons if
you're just waking up. President Trump is set to hold
(13:41):
talks with the King of Jordan, King Abdullah. King Abdul
the second will be the first Arab leader to visit
the president of his second term. Will they discuss ownership
of the Gaza resettlement of Palestinians. Who's gonna pay for it?
All time? Will tell? Will they discuss this? President Trump
said Monday afternoon. If all is real all Israeli hostages
(14:05):
are not released from the Gaza by Saturday, that all
hell is about to break loose.
Speaker 4 (14:10):
The President made of the comments and the Oval Office Monday.
Speaker 3 (14:13):
Saturday at twelve o'clock, and after that it's going to
be a different ball again.
Speaker 4 (14:20):
Trump City would recommend the ceasefire in place since January
should be canceled if all Israeli hostages were not released
by noon on Saturday. After the Palestinian militant Group's terrible
threat earlier Monday to postpone any further hostage prisoner exchanges.
Speaker 2 (14:34):
I'm Mark Mayfield. Well, we talked about the Trump derangement
of the Democrats and their only plan is to well
stand by Buiacat since stand with government waste, that's a
bizarre Bedfellow. Senate Democrats are now launching a portal for
whistleblowers to report the Trump administration's alleged abuses of power.
(14:54):
Brian shook as.
Speaker 5 (14:55):
More, Minority Leader Chuck Schumer, and top Democrat on the
Homeland Security Committee Gary Peters are leading the charge. They
wrote in a letter to federal civil service employees and
public servants, we are prepared to issue demand letters, preserve
public records, and pursue legal action where necessary. They noted
the Whistleblower Protection Act bans any retaliation against federal workers
(15:20):
who tip off wrongdoing. I'm Brian Schuck.
Speaker 2 (15:23):
Oh, how much are they missing the will and the
voice of the people. I have erasmussent Pole to address that.
Coming up after your local news, No NHL action on
nice for your morning show teams. Everybody's off in the
NHL for the Four Nations face off US, Canada, Suite
and Finland that'll take place in Montreal and Boston over
the next several days.
Speaker 4 (15:44):
Hey, everybody's John Ford Coley of England, Dan and John
Ford Coley, and my morning show is your mourning show
with Michael del Jorno.
Speaker 1 (16:00):
Hey, it's Michael reminding you that your morning show can
be heard live each weekday morning five to eighth Central,
six to nine Eastern in great cities like Nashville, Tennessee, Tupelo, Mississippi, Sacramento, California.
We'd love to be a part of your morning routine
and take the drive to work with you, but better
late than never. We're grateful you're here now, enjoy the podcast.
So all of the left.
Speaker 2 (16:22):
Is in protest, obstruction and boycott, angrily leading the obstruction.
The Wall Street Journal has an article called Dems stand
up for bureaucrats and against waste, and then it just
marvels over who's sitting in a room saying this is
(16:42):
a good idea, but it's Trump derangement, right, But how
out of touches it with the American people. Our poll
of the day. As Democrats are opposing and obstructing Trump's policies,
the American people want Democrats to work with him. They're
only getting it completely wrong. Fifty five percent of likely
(17:04):
voters believe it is better for the Democrat Party if
Democrats work with Trump. Thirty six percent say it's better
for Democrats to oppose Trump. But will they do the
thirty six percent? Why? Because they're completely divided and completely
out of touch with the American people. Now, we always
do this on CNN, so let's do it here on
(17:24):
your morning show. Eight years ago when Trump took office,
sixty three percent thought it would be better for Democrats
to cooperate with Donald Trump. We talked about yesterday. This
isn't the same Trump, and it's not the same America.
This time around, opposition party isn't going to work. It's
(17:46):
going to blow up in your face. To the tune
of fifty five to thirty six percent. I think a
lot of us woke up shocked. Eye popping viewership record
for the Super Bowl. One hundred and thirty five million
people were watching the Super Bowl at its peak, even
(18:08):
that awful halftime show at one hundred and thirty one
million viewers. That was a lot of eyes, and many
of them on the commercials. Allison, weisbrod That is how
I pronounce it right. Allison's hey, and it's weisbrot right,
it is. Yes, I got the name right. I'm Dell Jorno,
and everybody mispronounces my name.
Speaker 6 (18:29):
It happens.
Speaker 2 (18:30):
Yeah, So super Bowl commercials, all right, So I have
my list and then we'll compare it to yours. I
have a couple of general observations. One, it just seems like,
rather than social messaging, there was kind of a return
to being clever, to being funny, and to promoting the
actual product. I thought that was a wonderful step in
the right direction. Did you sense that.
Speaker 6 (18:54):
That was definitely a trend. We've exhited the era of
purposeful messaging brands, and I don't necessarily think that's a
bad thing. I think, at the end of the day,
like these companies are trying to sell a product, and
to do that, you don't really want to politicize your company.
I think, you know, there are certain things you can
do to be a good corporate citizen. But super Bowl
(19:17):
has returned to humor, and I think that's okay.
Speaker 2 (19:20):
It left me as a viewer because I have kind
of checked out of commercials. To me, they haven't been
the event that they were propped up to be for
over two decades. You are right to point out, and
I think COVID really took us over the edge. After COVID,
everybody felt like it was corporate's responsibility to send messaging,
and even before that with Black Lives Matter and some
(19:43):
other things. So this this was noticeably to me. Oh
my gosh, they got funny again. Oh my gosh, great
use of celebrities again. Oh my gosh, this is creative
genius in a lot of cases. So we all sense that.
And then when it came to the other side of
what even when commercials were great in the past, you
don't always remember the product. I thought it was better
(20:05):
at remembering the product as it was being clever, fun
and funny or in the case of Jeep and others,
profound and dramatic. Did you sense that as an expert.
Speaker 6 (20:16):
Yeah, I think that you know, there was definitely an
effort this year to sort of get back to the
basics of advertising, right to like a large audience and
getting a lot of people to either be familiar with
your product or have affinity for your products. And I
think that, you know, it's not a coincidence that the
country has sort of shifted away from this purposeful messaging,
(20:40):
and honestly, this inclusivity movement. I think, you know, the
brands are reading the room and the last election was
sort of a big, a big marker for them to
you know, approach their communications differently.
Speaker 2 (20:55):
We're talking about commercial ads in the Super Bowl. We
should add what eight million dollars? But that was for
thirty seconds though, wasn't it? Allison? Yep?
Speaker 6 (21:04):
Just thirty seconds? Eight million dollars?
Speaker 2 (21:06):
And then work to assume that that Jeep commercial that
I loved that was over. It was two and a
half minutes, right, So do the math on that timespot.
Speaker 6 (21:14):
Yes, it was two minutes and it had Harrison four
in it, So do the math on that touche?
Speaker 2 (21:20):
Allison. Yeah, you know we talked about these ads often,
is the case through the years, Like I will tell
you my three favorite and we don't have to have
a long discussion. I'm not a narcissist. But the Beckham
Twins come on. You start in England and the parents
break the news to him he had a twin. They
left him in America. He's the other David. He goes
to America and that David is Matt Damon, who they
(21:42):
have a hilarious exchange and then he kicks a football
that's a tradition and it goes about two city blocks.
That was Stella ata. How do I say that? A
twa stella towal beer? But I remember it was Stella
twa bud light had the cul de sac. The cul
de sac was great, the mountain dew. I mean, seal
is a seal? Really, it's only the one with Eugene
(22:02):
Levy's eyebrows that start flying off and going places. I
don't I still couldn't tell you who that was for.
I know it was a snack of some kind. But
you know, often what is the case is what we
all talk about, and what's viral and and buzz isn't
what the testing shows, right, is most effective.
Speaker 6 (22:20):
Yeah, it's really interesting. You have kind of like what
the advertising community is talking about. You have what people
are engaging with the most, and then you have what
sort of most memorable, top of mind and liked by
like the average person just watching the game. So I
think that they're all different. So it's interesting to see, Like,
(22:41):
I think the most important audience is the consumer, right
who might buy your product, and I think that's who
most of these agencies and brands are creating for. But
It is always interesting to see like the difference between
the insider you take versus you know, what the average
kind of viewer feels.
Speaker 2 (23:00):
Yeah, that's kind of very interesting and fascinating that the
view from the because that's big business, you know, from
the advertising versus the customer themselves or the generic cultural
public response. That is two completely different gauges. What were
your thoughts what stood out to you as some of
(23:20):
the kind of sees both sides of the fence. Yeah, so,
I for.
Speaker 6 (23:25):
Me one of my favorites. I thought Nike had a
really big moment last night. This was their first time
advertising in the Super Bowl since nineteen ninety eight, and
they're a brand that's really in the middle of a
turnaround project right now, I say, face competition from newer
brands like Hoka and on. So I thought that ad
got really positive reactions. I'm curious if it was reacted
(23:48):
mostly positively by like the creative community, because Nike's really
held up as sort of like a beacon of TV advertising.
But I personally liked that one. And then I thought
that there were some funny ones like seal as a
seal as you mentioned for Mountain Dew, like that actually
made me laugh out loud.
Speaker 2 (24:07):
Yeh.
Speaker 6 (24:08):
The Google Pixel ad kind of made me like shed
a little bit of a tear when I watched it,
So yeah, I definitely like some of them stirred up
some emotions.
Speaker 2 (24:19):
Well, speaking of new and different and emotional. Some commercials
spilled over from commercial time right back into the stadium.
More with Alison wisebrought from Adweek on the best and
worst Super Bowl ads and why when your morning show
continues in just a bit, all right, if you're just
waking up. Telsea Garrett is a step closer to becoming
(24:43):
the next Director of National Intelligence. Mark Mayfield explains she
cleared a.
Speaker 4 (24:49):
Major hurdle Monday night when the US Senate voted along
party lines to advance nomination. The final vote to confirm
the former Hawaiian congresswoman would be held either late Tuesday
evening or early Wednesday.
Speaker 2 (25:00):
Monday's vote was fifty two to forty six. I'm Mark Mayfield.
A court is blocking the Trump administration from sending a
group of migrants to Guantanamo Bay. Brian shook you all
morning long, has more.
Speaker 5 (25:11):
US District Judge Kenneth Gonzales temporarily stopped three Venezuelan migrants transfer.
He said in a filing that ICE was holding them
in New Mexico. They began fighting their detention before Trump
was elected president, and raised the issue of the Guantanamo
transfer over the weekend after the White House began to
transfer other Venezuelans depicting similar characteristics. The judge noted that
(25:36):
his decision is specific to these three migrants.
Speaker 2 (25:40):
I'm Brian Schuck. Defense Secretary Pete Hegseth is directing the
military to put a pause on the recruitment of new
transgendered individuals. Lisa Taylor has more.
Speaker 7 (25:49):
Meg Seth is also ordering a suspension of planned procedures
for current service members with gender dysphoria. It comes along
with President Trump's executive order that essentially bans trans military service.
Hegseeth wrote a memorandum for senior Pentagon leadership, efforts to
split our troops along the lines of identity weaken our
force and make us vulnerable. Miley se Tailor.
Speaker 2 (26:09):
A new Gallup poll says support for transgendered individuals serving
in the military is down from seventy one to sixty
one percent, and that was from twenty nineteen to twenty
one imagine where it's gone from twenty one to twenty five.
President Donald Trump is granting a full pardon to a
former Democrat, Illinois Governor, Rod Blagoyevitch. Tammy Trehilo reports.
Speaker 8 (26:29):
A pardon announced Monday comes nearly five years after Trump
commuted the former governor's prison sentence.
Speaker 2 (26:34):
It's my honor to do it. I've watched him.
Speaker 8 (26:37):
It was set up by a lot of bad people,
some of the same people that I had to deal with.
Llagoyevitch was released from federal custody in twenty twenty after
serving eight years for federal corruption charges, including trying to
sell Barack Obama's former US Senate seat. I'm Tammy Trhio.
Speaker 2 (26:55):
Well, now that the Eagles have ended the Chiefs hopes
for a Super Bowl three peet, there's a lot of
left over Chiefs merchandise.
Speaker 9 (27:04):
Where the Chiefs just one thing good is coming out
of their forty twenty two show, lacking clothing printed up
in advance, where the losing team is often donated. The
NFL partners with a charity called Good three sixty to
send that merch across the country and abroad the people
in need. In past years, It's been sent to countries
like Ukraine, Mongolia, Georgia, Estonia, and Latvia. I'm Michael Kassner.
(27:30):
This is your Morning show with Michael Del Chrono.
Speaker 2 (27:34):
I thought one of the most interesting ads I believe
it was Rocket Mortgage and it was to John Denver's
Country Home. Interesting because it was a full commercial and
a commercial that spilled back over into the stadium. So
the commercial ends with everybody singing country roads, and it
returns to the Superdome with everyone singing at Allison A.
White's brought with that week is with us. I assume
(27:55):
they pay extra for that, right, Well, I actually.
Speaker 6 (27:57):
Don't know if they paid extra for that, And you're
not the first person to ask me that, So that's
something I want to dig into.
Speaker 2 (28:03):
But that's kind about me. That's a neat twist though.
You come back to the stadium and they're singing the
same song you were singing leaving the commercial, and they
just kind of blend right into the game. That's pretty
and I guarantee you they had to pay something extra
for that. But I thought'd like that one. I mean, yeah,
that one.
Speaker 6 (28:19):
I mean, it's it's definitely a big They're in another
brand that's sort of in the middle of a big
rebrand and new positioning about all about sort of like
taking people home. They have a new CMO, Jonathan Mildenhall,
who wasn't kind of you know, responsible for building the
Airbnb brand, and he's kind of the celebrity CMO. So
(28:40):
I'll be curious to see what people thought of that.
Speaker 2 (28:42):
So closing Moments with Alison Wise brought this, But we
did the Harrison Ford. I loved your line too, and
it was Harrison Ford, So figure that one into it.
But you know, when you're looking at over forty something
million dollars in one commercial in a Super Bowl and
you don't know if that some people had to go
number one versus a campaign over a year, and then
(29:06):
you know, I look back and I think of how
damaging the oj trial was to people's view of the
justice system on either side of the matrix. Quite frankly,
that's a big marketing question, right, like can you really
make it count in one big ad because there's a
lot on the line, and in some of these companies'
cases it's seventy eighty percent of their overall budget for
(29:29):
the year. I mean, they either hit a home run
or they're really out of luck. That's a tough strategy,
isn't it.
Speaker 6 (29:35):
Yeah, I mean there is really a lot riding on
those thirty sixty ninety seconds. But at the same time,
I think it's pretty rare for a brand to not
build a larger long term strategy around these Super Bowl ads.
Oftentimes the Super Bowl at the moment to launch a
new brand, positioning or platform for the year, and there's
a lot of other activity that sort of comes, you know,
(29:59):
after the big Bababowl moment and before too.
Speaker 2 (30:01):
Honestly, homes dot com would be the great example of that, right, Yeah.
Speaker 6 (30:07):
No, I think there were a lot of brands that
sort of like, you know, you have to extend the
work that go and the money and the investments.
Speaker 2 (30:15):
That goes into this.
Speaker 6 (30:17):
Ad that you're creating. While you do get a lot
of use and eyeballs them that one night, it really
is sort of a launching pad for something bigger.
Speaker 2 (30:25):
So do you think for those that bombed there's kind
of a merciful reality? There are so many and then
we start we usually virallly talk about the ones we loved,
you just kind of forget the bad ones. But who
are people that went big or go home and ended
up going home with a very unmemorable or really a
really I don't know what you were trying to do,
(30:46):
but you didn't do it kind of a bad ad.
Any that stick out the worst? Yeah, there were a few.
Speaker 6 (30:52):
I thought that some of the ads with these weird
like body imagery, like the dancing tongues for Me and
the fleshy hot for two Lee, I thought those were
a little odd. I thought that there were a few
that you know, relied maybe too heavily on celebrity, didn't
really get the message across, like can I give you.
Speaker 2 (31:13):
A crazy one? Yeah, let me end with a crazy one, Okay,
So you would have thought, and I think when they
did it Helmans, they thought they would be the viral
talk of the day. And had they sat me down
in a room prior to it, I would say, well,
if you're going to do it, it cannot leak. All
your money rides on it not leaking. You got to
(31:36):
just end up at that table out of nowhere. Nobody
sees it coming and there's Billy Crystal and Meg Ryan,
and I would say, and careful how you shoot it,
otherwise they're going to spend the first fifteen seconds kind
of especially with Meg Ryan, who they haven't seen in
a long time being shocked by appearance. But they did
leak it and everybody did know was coming. I'm sorry.
(31:56):
What should have been the best, most memorable I thought
was the biggest flop of the night, and that reminder,
if you're going to be funny, can you imagine they're
all waking up tomorrow today and they're going, you mean
to tell me CeAl is a seal they're talking about
and not megro Billy Crystal from Marry Matsally, But yeah,
I mean I really didn't want to see her re
enact that at her current aid. It was just, I
(32:18):
don't know, to me, that was the biggest flop that
I remember.
Speaker 6 (32:22):
Yeah, I think it was a little too on the nose, right.
They didn't really do anything like creative or different with it.
They just kind of recreated a scene that is, you know,
however many decades old, and then threw in Sydney Sweeney
at the end of a Jesse reference. So I think
that they thought that that would have gone better than.
Speaker 2 (32:42):
Yeah, it did, and then you know, seal is a seal.
I mean, it was just so obvious it's kind of
like Frankenstein reading the Wall Street Journal and young Frankenstein
going sometimes simple as earlier. It just is. I think
Harrison Ford I loved the long conversation about freedom, how
our differences make us better, that addressed culture. The electric
(33:04):
versus gas was subtly kind of there, and then ending
with I love g and my last name's Ford. I'm
going to go ahead and for dramatic give that my winner.
And I think Stelle, I don't know something about the
Beckham family telling David he had a brother and that
turned out to be Matt Damon ended up being my favorites.
But that's it's nice to have him back, is the
main thing. I thought. It was a return to some
(33:25):
really great commercials.
Speaker 6 (33:28):
Yeah, I think so. I think people were relieved to
have a little less serious messaging this year, And yeah,
I thought it was fun.
Speaker 2 (33:37):
The death of Wokeness led to the return of good
commercials and a record breaking one hundred and thirty five
million viewed Super Bowl. Our appreciation Allison wisbroad for joining
us for madwek all right, quick break for your local
news and we come back. Why met us put it
all into AI Rory has the story Next We're all
in this together. This is your Morning Show with Michael Hill, Joano,
(34:01):
Jo
Speaker 7 (34:02):
Be
Hey, it's me Michael. Your morning show can be heard
(00:01):
live five to eight am Central, six to nine Eastern
and great cities like Jackson, Mississippi, Akron, Ohio, or Columbus, Georgia.
We'd love to be a part of your morning routine
and we're grateful you're here.
Speaker 2 (00:12):
Now. Enjoy the podcast with Michael o'deill Tarman. You know,
call me crazy, but I kind of like permanently adding
that into the intro. We get butt calls from time
to time on the talkback, on the talkback on the
iHeartRadio app. We ought to just incorporate the butt calls
to the beginning of the intro. Sea I love that
(00:33):
was my idea to do that. I love the way
that sound. That got me in a good mood and
ready to talk Mike in a good mood. I want
to blame you. Eight minutes after the hour, thanks for
waking up with your morning show. Welcome to Tuesday, February
the eleventh, twenty twenty five. I'm Michael. That's Jeffrey controlling
(00:53):
the sound. Rhet is wearing a red sweater today, so
he's all in red, and I think no matter what
comes up today, one thing is we're serving you that
we can all agree on. I probably can't tell my
dream about Red. Well, he's waving it off, everybody waving
it off.
Speaker 3 (01:14):
I had a program director tell me one time, and
he said, well, you can tell that joke once.
Speaker 2 (01:18):
No, but can you imagine? I mean that was a
terrible I mean, I just have him weird dreams late.
But apparently I did something that defended Red and Hed.
If it's part of your diet or something something you're eating,
it's called you have these weird dreams right away. Assuming's
something the fact guys, he no, no, no, not it.
I'm wondering feelings too. You know, am I looking any better?
Really hit the weights? Really hitting the treadmill? Are you really?
(01:39):
I'm deciding I'm gonna go Joe Rogan. If I can't
have his audience, I'm gonna go after his You're gonna
go bo. Yeah. By the way, Red set me a
clip of Joe Rogan making points I make every day
about can you believe the Democrats are going to stand
up in protest for bureaucrats and waste? I mean, everybody's
just trying to get their arm around that. And you
(02:02):
you have what against waste, you love waste, you know,
the dif between you and Rogan f bombs because I
could only find eight seconds that we can actually play
from the sound do it without cussing. That's what I
was gonna say. Oh, that's where you were at at Well,
that would have been nice.
Speaker 4 (02:17):
You know.
Speaker 2 (02:17):
We talked a lot about the Super Bowl ads. By
the way, By the way, the Super Bowl had eye
popping ratings. Really, one hundred and thirty five million people
watched that one sided affair, including one hundred and thirty
one million that were watching that halftime show. One hundred
and thirty one million viewers of a disaster. Hip hop
(02:41):
is very, very important to the kids. Well, it's not
that it's not that it was hip hop. It was
just that it was and as my daughter said, it
was the wrong vibe of hip hop for the super Bowl.
But you know, we had kicked around the ads and
how you know, the of wokeness gave birth again to great, creative, fun, funny,
(03:05):
meaningful Super Bowl ads. We're going to visit with Alison
Wisbrod with Adweek. She's going to join us next half
hour about the best of the best and why this
year but one hundred and thirty five million people watched
the Super Bowl. David Axelrod said Biden skip of that
Super Bowl interview last year, that that was a sign
(03:27):
of trouble. One year later he realizes the sign of trouble. Yeah,
try to beat I'll be here. How about I don't
think the left is going to know what to do
with Donald Trump. Remember, Donald Trump was the boogeyman. He
was the great insurrectionist with the dog whistle for all
us other insurrectionists. He was hitler. He was a dictator.
(03:49):
He'll never leave again. And he's going to destroy the
soul of democracy and dismantled democracy forever. I mean, he
was the ultimate political devil. And in that layer of
cloud of words is this one promise from the left.
(04:10):
He's gonna even the score. He's gonna get revenge against anyone. Now,
remember what narratives always die of the truth because of
death reality. Two things Donald Trump is doing that I'll
bet they won't do on sixty minutes this weekend, or
(04:32):
I doubt it'll make the NBC, ABC, CBS Nightly News
or CNN A MSNBC discussions in prime time. It just
pardoned Rod Blagojevitch. Why would I struggle on that. I know, Blogoyevitch, Blogo,
Blogo got pardoned a corrupt Democrat and guess what he
(04:55):
did for the New York City Mayor Eric Adams had
his chest. This department drop all charges. Oh that's a
guy evening scores. That's a guy taking using his power
to destroy his political enemies. Two Democrats he probably would
have pardoned under Biden, but Dad already did it. What
(05:19):
will they do with that narrative? I always say, the
only thing shit left shocking in life is the truth.
Justice Department drops charges against Democrat New York City Mayor
Eric Adams and Trump partons Illinois Governor Rod Blagoyevitch, who,
by the way, in his first term he released him.
(05:42):
Now he's pardoned him. Two Democrats. So much for that.
President's going to meet with King Abdullah from Jordan today.
We're going to have more on that from our White
House correspondent John Decker. Probably several things can come up.
We'll never know, you know, you can only I try
to just keep it fun and friendly and talk about
(06:04):
what we do know. If you're of the belief that
Donald Trump really seeks to destroy Panama and own the
Panama Canal. Maybe even invade Canada and make it our
fifty first state, or how about drop those troops into
into Greenland. We want pat ice, and of course seize
(06:26):
the Gaza Strip and turn it into Atlantic City. There's
nothing I can do if you're of that belief. I
think he's a negotiator. My guess is he's going to
get Saudi Arabia to rebuild the Gaza, and he's getting
the King of Jordan on board along with Saudi Arabia,
because once they're done building it, and once it's beautiful, livable,
(06:51):
safe and prosperous again for the Palestinian people or anyone
else of the world that wants to live there, that
people like Abdullah in Saudi Arabia make sure no crazy
radical Islamists get charge of it like Amas. I think
that's what he's orchestrating. I doubt that's where our conversation
(07:14):
will go later today, but we'll see. This is the
second time, the first time of this second term, the
President will welcome an Arab leader, King of Jordan, Abdullah
visiting with the President day speaking of that in peace
in the Middle East, there will be no peace unless
all the hostages are released by Saturday.
Speaker 4 (07:36):
Now.
Speaker 2 (07:37):
Donald Trump said this going into office. That led to
the Seas fire that led to the release of some hostages.
Things have been lagging. Yesterday, the President made it crystal clear.
If every Israeli hostage is not released from the Gaza
by Saturday, it's all hell breaks out day, pool pits
the fan. Let's see where that goes, and we'll kick
(07:58):
it around with our White House correspond It a couple
of interesting things with roy O'Neil. We're going to kick around.
Meta has begun to cut thousands of jobs to focus
on AI investment and efficiencies and an employer's worst fear,
(08:20):
revenge quitting. You don't think that's why I had the dream,
do you? Oh he's waiting again, red quittin. Yeah, Revenge
quitting is on the rise and expected to peak in
twenty twenty five. What is revenge quitting? Isn't quitting just quitting?
(08:42):
I mean, I guess all quitting is it? Is that
an act of revenge or a just I don't know
either way. You lose that on your benefits. So taking
care of myself, oh r, I didn't carry gotten that
old Winnebago and he headed off like he was like,
dear remind Jones, sometimes, should we not record those stories
(09:03):
strictly for the podcast? You can tell that story of
the podcast. Yeah, about how Red quit? Well, No, there
was a bizarre twisted that I would never want to
put in people's minds about you know, I can't control
it comes out and dream. Oh I know is he
quit and I felt bad. But but what made it
made you guys laugh was the part about you know,
(09:24):
what was happening to him, that I was there to
comfort him compared to what I did, and he quit
over what I did, well, not what was happening. That
was the twist. You're not getting ready to quit, are you?
You know now that I realize that I wasn't a
very good employee at the last place Ember, I used
to tell the story about how it was so miserable
with my job. One of these days, I'm gonna pull
off I sixty five and just leave my car and
(09:45):
like Jeremiah Johnson, climb up into the Brentwood Mark Mountains
to never be seen again. You'd be gone. Jeremic Johnson
made his wee. So why would you say you weren't
a good employee.
Speaker 3 (09:57):
You were a good employee over there, I know, but
I should have told ories like that. Now we skipped
through the halls and we're singing, and I really didn't
like those people.
Speaker 2 (10:05):
Well I twied, I twied, But I'm happy now. Anyway,
we've got a lot of stuff to cover. I want
to start with. I don't know where to get it
in kind of packed today. So you've got And by
the way, I haven't seen any Democrats boycott this yet,
but I'm sure they'll get to it. So this starts
(10:27):
with Musk and Doge and they're looking at the minting
of the penny. This is a pretty simple math, gang.
Now I understand the penny was our first form of currency,
created in seventeen ninety two. Well, it's twenty twenty five
and a penny what it used to be. But here's
what is about a penny? Never mind, what do we
(10:47):
need pennies? Why couldn't we round everything off? What is
a lousy penny? Here's the basic math that ends the
whole conversation. It costs three point seven cents to make
something that has a value of one cent. No matter
where you go from there, you can't make the math work.
(11:11):
So at the point every time you mint pennies it
costs you one hundred and seventy nine million dollars in
a single fiscal year. That's a pretty good place to
cut me. Yeah, that's a problem. Can I do you
one better? Because not only do I support and I'll
miss it Abe. That's a tough head to lose, is
(11:35):
an abe on the penny? Yeah? Yeah, okay, but if
a penny costs roughly four cents to make, it makes
no sense to make them. Can I do you one better?
You're not gonna believe this, and this still hasn't come up.
I mean, do I have to call Elon today? I'll
tell Trump Friday. If I don't hear from Elon. It's
(11:56):
eleven and a half cents to make a nickel? Why
do we nickels? If it costs almost two and a
half times as much money to make a nickel than
the nickel's worth, it's just round everything off to ten cents.
Not that big of a deal. I can't wait to
tell the lady of the cash Registry.
Speaker 3 (12:13):
I think you've given me the wrong change.
Speaker 2 (12:16):
You better keep coming with those nickels if you want
to be even but I mean you talk about I'll
come full circle. Only thing left shocking in life is
the truth. Other way, there was no nickels involved in
the dream with Red bred I'm dying to tell them
the dream, and you know it. But if you're gonna
wait me off, all right, If it costs four cents
(12:39):
to make a penny, it's gotta go. If it costs
eleven and a half cents to make a nickel, it's
gotta go. It only costs five cents to make a dime.
I mean, at least you're in the right direction there, sure,
and eleven cents to make a quarter. So I don't
know how much long before inflation eats that up, But
for right now, I think we can do.
Speaker 4 (12:55):
Uh.
Speaker 2 (12:56):
That reminds me of a great old joke, Nikels and dimes,
But I would get rid of peties and Nichols, okay,
and I will tell you the nickel and dime jokes
during the break. It's your Morning show with Michael del Chano.
All right, cut the music. I can't breathe. I have
a special report, special report. Cut the music. Kids, you
can't see all right, I just wanna this, just did this,
(13:21):
just did no matter what happens today, is it safe
to say? I can't tell anybody about my dream with Red,
Nor can I tell anybody the joke I just told
to move forward from there Tuesday, you worthy lessons if
you're just waking up. President Trump is set to hold
(13:41):
talks with the King of Jordan, King Abdullah. King Abdul
the second will be the first Arab leader to visit
the president of his second term. Will they discuss ownership
of the Gaza resettlement of Palestinians. Who's gonna pay for it?
All time? Will tell? Will they discuss this? President Trump
said Monday afternoon. If all is real all Israeli hostages
(14:05):
are not released from the Gaza by Saturday, that all
hell is about to break loose.
Speaker 4 (14:10):
The President made of the comments and the Oval Office Monday.
Speaker 3 (14:13):
Saturday at twelve o'clock, and after that it's going to
be a different ball again.
Speaker 4 (14:20):
Trump City would recommend the ceasefire in place since January
should be canceled if all Israeli hostages were not released
by noon on Saturday. After the Palestinian militant Group's terrible
threat earlier Monday to postpone any further hostage prisoner exchanges.
Speaker 2 (14:34):
I'm Mark Mayfield. Well, we talked about the Trump derangement
of the Democrats and their only plan is to well
stand by Buiacat since stand with government waste, that's a
bizarre Bedfellow. Senate Democrats are now launching a portal for
whistleblowers to report the Trump administration's alleged abuses of power.
(14:54):
Brian shook as.
Speaker 5 (14:55):
More, Minority Leader Chuck Schumer, and top Democrat on the
Homeland Security Committee Gary Peters are leading the charge. They
wrote in a letter to federal civil service employees and
public servants, we are prepared to issue demand letters, preserve
public records, and pursue legal action where necessary. They noted
the Whistleblower Protection Act bans any retaliation against federal workers
(15:20):
who tip off wrongdoing. I'm Brian Schuck.
Speaker 2 (15:23):
Oh, how much are they missing the will and the
voice of the people. I have erasmussent Pole to address that.
Coming up after your local news, No NHL action on
nice for your morning show teams. Everybody's off in the
NHL for the Four Nations face off US, Canada, Suite
and Finland that'll take place in Montreal and Boston over
the next several days.
Speaker 4 (15:44):
Hey, everybody's John Ford Coley of England, Dan and John
Ford Coley, and my morning show is your mourning show
with Michael del Jorno.
Speaker 1 (16:00):
Hey, it's Michael reminding you that your morning show can
be heard live each weekday morning five to eighth Central,
six to nine Eastern in great cities like Nashville, Tennessee, Tupelo, Mississippi, Sacramento, California.
We'd love to be a part of your morning routine
and take the drive to work with you, but better
late than never. We're grateful you're here now, enjoy the podcast.
So all of the left.
Speaker 2 (16:22):
Is in protest, obstruction and boycott, angrily leading the obstruction.
The Wall Street Journal has an article called Dems stand
up for bureaucrats and against waste, and then it just
marvels over who's sitting in a room saying this is
(16:42):
a good idea, but it's Trump derangement, right, But how
out of touches it with the American people. Our poll
of the day. As Democrats are opposing and obstructing Trump's policies,
the American people want Democrats to work with him. They're
only getting it completely wrong. Fifty five percent of likely
(17:04):
voters believe it is better for the Democrat Party if
Democrats work with Trump. Thirty six percent say it's better
for Democrats to oppose Trump. But will they do the
thirty six percent? Why? Because they're completely divided and completely
out of touch with the American people. Now, we always
do this on CNN, so let's do it here on
(17:24):
your morning show. Eight years ago when Trump took office,
sixty three percent thought it would be better for Democrats
to cooperate with Donald Trump. We talked about yesterday. This
isn't the same Trump, and it's not the same America.
This time around, opposition party isn't going to work. It's
(17:46):
going to blow up in your face. To the tune
of fifty five to thirty six percent. I think a
lot of us woke up shocked. Eye popping viewership record
for the Super Bowl. One hundred and thirty five million
people were watching the Super Bowl at its peak, even
(18:08):
that awful halftime show at one hundred and thirty one
million viewers. That was a lot of eyes, and many
of them on the commercials. Allison, weisbrod That is how
I pronounce it right. Allison's hey, and it's weisbrot right,
it is. Yes, I got the name right. I'm Dell Jorno,
and everybody mispronounces my name.
Speaker 6 (18:29):
It happens.
Speaker 2 (18:30):
Yeah, So super Bowl commercials, all right, So I have
my list and then we'll compare it to yours. I
have a couple of general observations. One, it just seems like,
rather than social messaging, there was kind of a return
to being clever, to being funny, and to promoting the
actual product. I thought that was a wonderful step in
the right direction. Did you sense that.
Speaker 6 (18:54):
That was definitely a trend. We've exhited the era of
purposeful messaging brands, and I don't necessarily think that's a
bad thing. I think, at the end of the day,
like these companies are trying to sell a product, and
to do that, you don't really want to politicize your company.
I think, you know, there are certain things you can
do to be a good corporate citizen. But super Bowl
(19:17):
has returned to humor, and I think that's okay.
Speaker 2 (19:20):
It left me as a viewer because I have kind
of checked out of commercials. To me, they haven't been
the event that they were propped up to be for
over two decades. You are right to point out, and
I think COVID really took us over the edge. After COVID,
everybody felt like it was corporate's responsibility to send messaging,
and even before that with Black Lives Matter and some
(19:43):
other things. So this this was noticeably to me. Oh
my gosh, they got funny again. Oh my gosh, great
use of celebrities again. Oh my gosh, this is creative
genius in a lot of cases. So we all sense that.
And then when it came to the other side of
what even when commercials were great in the past, you
don't always remember the product. I thought it was better
(20:05):
at remembering the product as it was being clever, fun
and funny or in the case of Jeep and others,
profound and dramatic. Did you sense that as an expert.
Speaker 6 (20:16):
Yeah, I think that you know, there was definitely an
effort this year to sort of get back to the
basics of advertising, right to like a large audience and
getting a lot of people to either be familiar with
your product or have affinity for your products. And I
think that, you know, it's not a coincidence that the
country has sort of shifted away from this purposeful messaging,
(20:40):
and honestly, this inclusivity movement. I think, you know, the
brands are reading the room and the last election was
sort of a big, a big marker for them to
you know, approach their communications differently.
Speaker 2 (20:55):
We're talking about commercial ads in the Super Bowl. We
should add what eight million dollars? But that was for
thirty seconds though, wasn't it? Allison? Yep?
Speaker 6 (21:04):
Just thirty seconds? Eight million dollars?
Speaker 2 (21:06):
And then work to assume that that Jeep commercial that
I loved that was over. It was two and a
half minutes, right, So do the math on that timespot.
Speaker 6 (21:14):
Yes, it was two minutes and it had Harrison four
in it, So do the math on that touche?
Speaker 2 (21:20):
Allison. Yeah, you know we talked about these ads often,
is the case through the years, Like I will tell
you my three favorite and we don't have to have
a long discussion. I'm not a narcissist. But the Beckham
Twins come on. You start in England and the parents
break the news to him he had a twin. They
left him in America. He's the other David. He goes
to America and that David is Matt Damon, who they
(21:42):
have a hilarious exchange and then he kicks a football
that's a tradition and it goes about two city blocks.
That was Stella ata. How do I say that? A
twa stella towal beer? But I remember it was Stella
twa bud light had the cul de sac. The cul
de sac was great, the mountain dew. I mean, seal
is a seal? Really, it's only the one with Eugene
(22:02):
Levy's eyebrows that start flying off and going places. I
don't I still couldn't tell you who that was for.
I know it was a snack of some kind. But
you know, often what is the case is what we
all talk about, and what's viral and and buzz isn't
what the testing shows, right, is most effective.
Speaker 6 (22:20):
Yeah, it's really interesting. You have kind of like what
the advertising community is talking about. You have what people
are engaging with the most, and then you have what
sort of most memorable, top of mind and liked by
like the average person just watching the game. So I
think that they're all different. So it's interesting to see, Like,
(22:41):
I think the most important audience is the consumer, right
who might buy your product, and I think that's who
most of these agencies and brands are creating for. But
It is always interesting to see like the difference between
the insider you take versus you know, what the average
kind of viewer feels.
Speaker 2 (23:00):
Yeah, that's kind of very interesting and fascinating that the
view from the because that's big business, you know, from
the advertising versus the customer themselves or the generic cultural
public response. That is two completely different gauges. What were
your thoughts what stood out to you as some of
(23:20):
the kind of sees both sides of the fence. Yeah, so,
I for.
Speaker 6 (23:25):
Me one of my favorites. I thought Nike had a
really big moment last night. This was their first time
advertising in the Super Bowl since nineteen ninety eight, and
they're a brand that's really in the middle of a
turnaround project right now, I say, face competition from newer
brands like Hoka and on. So I thought that ad
got really positive reactions. I'm curious if it was reacted
(23:48):
mostly positively by like the creative community, because Nike's really
held up as sort of like a beacon of TV advertising.
But I personally liked that one. And then I thought
that there were some funny ones like seal as a
seal as you mentioned for Mountain Dew, like that actually
made me laugh out loud.
Speaker 2 (24:07):
Yeh.
Speaker 6 (24:08):
The Google Pixel ad kind of made me like shed
a little bit of a tear when I watched it,
So yeah, I definitely like some of them stirred up
some emotions.
Speaker 2 (24:19):
Well, speaking of new and different and emotional. Some commercials
spilled over from commercial time right back into the stadium.
More with Alison wisebrought from Adweek on the best and
worst Super Bowl ads and why when your morning show
continues in just a bit, all right, if you're just
waking up. Telsea Garrett is a step closer to becoming
(24:43):
the next Director of National Intelligence. Mark Mayfield explains she
cleared a.
Speaker 4 (24:49):
Major hurdle Monday night when the US Senate voted along
party lines to advance nomination. The final vote to confirm
the former Hawaiian congresswoman would be held either late Tuesday
evening or early Wednesday.
Speaker 2 (25:00):
Monday's vote was fifty two to forty six. I'm Mark Mayfield.
A court is blocking the Trump administration from sending a
group of migrants to Guantanamo Bay. Brian shook you all
morning long, has more.
Speaker 5 (25:11):
US District Judge Kenneth Gonzales temporarily stopped three Venezuelan migrants transfer.
He said in a filing that ICE was holding them
in New Mexico. They began fighting their detention before Trump
was elected president, and raised the issue of the Guantanamo
transfer over the weekend after the White House began to
transfer other Venezuelans depicting similar characteristics. The judge noted that
(25:36):
his decision is specific to these three migrants.
Speaker 2 (25:40):
I'm Brian Schuck. Defense Secretary Pete Hegseth is directing the
military to put a pause on the recruitment of new
transgendered individuals. Lisa Taylor has more.
Speaker 7 (25:49):
Meg Seth is also ordering a suspension of planned procedures
for current service members with gender dysphoria. It comes along
with President Trump's executive order that essentially bans trans military service.
Hegseeth wrote a memorandum for senior Pentagon leadership, efforts to
split our troops along the lines of identity weaken our
force and make us vulnerable. Miley se Tailor.
Speaker 2 (26:09):
A new Gallup poll says support for transgendered individuals serving
in the military is down from seventy one to sixty
one percent, and that was from twenty nineteen to twenty
one imagine where it's gone from twenty one to twenty five.
President Donald Trump is granting a full pardon to a
former Democrat, Illinois Governor, Rod Blagoyevitch. Tammy Trehilo reports.
Speaker 8 (26:29):
A pardon announced Monday comes nearly five years after Trump
commuted the former governor's prison sentence.
Speaker 2 (26:34):
It's my honor to do it. I've watched him.
Speaker 8 (26:37):
It was set up by a lot of bad people,
some of the same people that I had to deal with.
Llagoyevitch was released from federal custody in twenty twenty after
serving eight years for federal corruption charges, including trying to
sell Barack Obama's former US Senate seat. I'm Tammy Trhio.
Speaker 2 (26:55):
Well, now that the Eagles have ended the Chiefs hopes
for a Super Bowl three peet, there's a lot of
left over Chiefs merchandise.
Speaker 9 (27:04):
Where the Chiefs just one thing good is coming out
of their forty twenty two show, lacking clothing printed up
in advance, where the losing team is often donated. The
NFL partners with a charity called Good three sixty to
send that merch across the country and abroad the people
in need. In past years, It's been sent to countries
like Ukraine, Mongolia, Georgia, Estonia, and Latvia. I'm Michael Kassner.
(27:30):
This is your Morning show with Michael Del Chrono.
Speaker 2 (27:34):
I thought one of the most interesting ads I believe
it was Rocket Mortgage and it was to John Denver's
Country Home. Interesting because it was a full commercial and
a commercial that spilled back over into the stadium. So
the commercial ends with everybody singing country roads, and it
returns to the Superdome with everyone singing at Allison A.
White's brought with that week is with us. I assume
(27:55):
they pay extra for that, right, Well, I actually.
Speaker 6 (27:57):
Don't know if they paid extra for that, And you're
not the first person to ask me that, So that's
something I want to dig into.
Speaker 2 (28:03):
But that's kind about me. That's a neat twist though.
You come back to the stadium and they're singing the
same song you were singing leaving the commercial, and they
just kind of blend right into the game. That's pretty
and I guarantee you they had to pay something extra
for that. But I thought'd like that one. I mean, yeah,
that one.
Speaker 6 (28:19):
I mean, it's it's definitely a big They're in another
brand that's sort of in the middle of a big
rebrand and new positioning about all about sort of like
taking people home. They have a new CMO, Jonathan Mildenhall,
who wasn't kind of you know, responsible for building the
Airbnb brand, and he's kind of the celebrity CMO. So
(28:40):
I'll be curious to see what people thought of that.
Speaker 2 (28:42):
So closing Moments with Alison Wise brought this, But we
did the Harrison Ford. I loved your line too, and
it was Harrison Ford, So figure that one into it.
But you know, when you're looking at over forty something
million dollars in one commercial in a Super Bowl and
you don't know if that some people had to go
number one versus a campaign over a year, and then
(29:06):
you know, I look back and I think of how
damaging the oj trial was to people's view of the
justice system on either side of the matrix. Quite frankly,
that's a big marketing question, right, like can you really
make it count in one big ad because there's a
lot on the line, and in some of these companies'
cases it's seventy eighty percent of their overall budget for
(29:29):
the year. I mean, they either hit a home run
or they're really out of luck. That's a tough strategy,
isn't it.
Speaker 6 (29:35):
Yeah, I mean there is really a lot riding on
those thirty sixty ninety seconds. But at the same time,
I think it's pretty rare for a brand to not
build a larger long term strategy around these Super Bowl ads.
Oftentimes the Super Bowl at the moment to launch a
new brand, positioning or platform for the year, and there's
a lot of other activity that sort of comes, you know,
(29:59):
after the big Bababowl moment and before too.
Speaker 2 (30:01):
Honestly, homes dot com would be the great example of that, right, Yeah.
Speaker 6 (30:07):
No, I think there were a lot of brands that
sort of like, you know, you have to extend the
work that go and the money and the investments.
Speaker 2 (30:15):
That goes into this.
Speaker 6 (30:17):
Ad that you're creating. While you do get a lot
of use and eyeballs them that one night, it really
is sort of a launching pad for something bigger.
Speaker 2 (30:25):
So do you think for those that bombed there's kind
of a merciful reality? There are so many and then
we start we usually virallly talk about the ones we loved,
you just kind of forget the bad ones. But who
are people that went big or go home and ended
up going home with a very unmemorable or really a
really I don't know what you were trying to do,
(30:46):
but you didn't do it kind of a bad ad.
Any that stick out the worst? Yeah, there were a few.
Speaker 6 (30:52):
I thought that some of the ads with these weird
like body imagery, like the dancing tongues for Me and
the fleshy hot for two Lee, I thought those were
a little odd. I thought that there were a few
that you know, relied maybe too heavily on celebrity, didn't
really get the message across, like can I give you.
Speaker 2 (31:13):
A crazy one? Yeah, let me end with a crazy one, Okay,
So you would have thought, and I think when they
did it Helmans, they thought they would be the viral
talk of the day. And had they sat me down
in a room prior to it, I would say, well,
if you're going to do it, it cannot leak. All
your money rides on it not leaking. You got to
(31:36):
just end up at that table out of nowhere. Nobody
sees it coming and there's Billy Crystal and Meg Ryan,
and I would say, and careful how you shoot it,
otherwise they're going to spend the first fifteen seconds kind
of especially with Meg Ryan, who they haven't seen in
a long time being shocked by appearance. But they did
leak it and everybody did know was coming. I'm sorry.
(31:56):
What should have been the best, most memorable I thought
was the biggest flop of the night, and that reminder,
if you're going to be funny, can you imagine they're
all waking up tomorrow today and they're going, you mean
to tell me CeAl is a seal they're talking about
and not megro Billy Crystal from Marry Matsally, But yeah,
I mean I really didn't want to see her re
enact that at her current aid. It was just, I
(32:18):
don't know, to me, that was the biggest flop that
I remember.
Speaker 6 (32:22):
Yeah, I think it was a little too on the nose, right.
They didn't really do anything like creative or different with it.
They just kind of recreated a scene that is, you know,
however many decades old, and then threw in Sydney Sweeney
at the end of a Jesse reference. So I think
that they thought that that would have gone better than.
Speaker 2 (32:42):
Yeah, it did, and then you know, seal is a seal.
I mean, it was just so obvious it's kind of
like Frankenstein reading the Wall Street Journal and young Frankenstein
going sometimes simple as earlier. It just is. I think
Harrison Ford I loved the long conversation about freedom, how
our differences make us better, that addressed culture. The electric
(33:04):
versus gas was subtly kind of there, and then ending
with I love g and my last name's Ford. I'm
going to go ahead and for dramatic give that my winner.
And I think Stelle, I don't know something about the
Beckham family telling David he had a brother and that
turned out to be Matt Damon ended up being my favorites.
But that's it's nice to have him back, is the
main thing. I thought. It was a return to some
(33:25):
really great commercials.
Speaker 6 (33:28):
Yeah, I think so. I think people were relieved to
have a little less serious messaging this year, And yeah,
I thought it was fun.
Speaker 2 (33:37):
The death of Wokeness led to the return of good
commercials and a record breaking one hundred and thirty five
million viewed Super Bowl. Our appreciation Allison wisbroad for joining
us for madwek all right, quick break for your local
news and we come back. Why met us put it
all into AI Rory has the story Next We're all
in this together. This is your Morning Show with Michael Hill, Joano,
(34:01):
Jo
Speaker 7 (34:02):
Be
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