#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think. In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Benjamin's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠ *** TIMESTAMPS (00:00) The Appliance Repairman Making Millions (01:16) The Economics of an Appliance Channel (04:20) The YouTube Shopping Program (13:33) How to Use Affiliate Links to Sell (19:33) Ideation Strategy to Sell More Effectively (21:46) What Content Converts the Best? (23:58) Secret to Getting People to Click Links (27:19) SEO Oriented Packaging and Descriptions (29:12) Creators Are the Distributors of Attention (32:25) Traffic Source Data and Chapter Title Importance (35:09) The Maytag Uniform (38:05) When to Start Diversifying Your Channel *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size. *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠ 🚀 ⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠ 📹 ⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠⁠View all sponsors and offers⁠⁠⁠⁠ *** SAY THANKS 💜 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠ 🟢 ⁠⁠⁠⁠Leave a rating on Spotify