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January 2, 2026 24 mins

Are you ready to dive deep into personalizing the sales process in a world saturated with AI? Nikki Rausch, CEO of Sales Maven, author, and podcast host, joins the conversation to explain why people still buy from people and how a "high-tech" world demands an even more "high-touch" approach. Discover her game-changing techniques for fostering authentic connections, including her specific, powerful questions to ask in a sales conversation, the strategic power of replacing "if" with "when" in your language, and why she believes the most important word for a salesperson's presence right now is "generous."


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