The Create Unknown

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

Episodes

Passion is Overrated

March 28, 2026 • 127 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We’re divining into this episode on MLB Opening Day, and Kevin kicks off the 2026 season by reflecting on his long-standing connection to ba...

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Reality is Dead

March 20, 2026 • 142 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week Kevin kicks things off by revealing to us his recent feelings of UTTER DEFEAT, and that leads us to a pretty important question…wh...

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Smiling Friends Is Over.

March 13, 2026 • 102 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick off today’s episode with a recap of Matt’s most recent trip abroad, and the strong opinions he brought back with him about…McDonalds...

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Writing is Dumb.

February 20, 2026 • 64 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown As Matt recovers from an illness he likely picked up at some auction for 19th century farm equipment, Kevin flies solo to give us some new i...

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Why We Hate Everything

February 13, 2026 • 100 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick off this week’s episode with news of a celebrity death, which serves as a morbidly important reminder for everyone to create while y...

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Has Authenticity Left Hollywood?

February 6, 2026 • 107 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re exploring how small shifts in media consumption over time may have quietly fractured our once “shared culture.” We kick off ...

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Are Movies Becoming Zombie Art?

February 3, 2026 • 101 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we take the next step on our ever-expanding “unc-slop” journey, starting with the Mayor of Kingstown and what it reveals about a...

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Why You Should Eat Unc Slop

February 3, 2026 • 121 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we kick things off with a truly cursed recommendation: a RoboCop TV show so strange, sanitized, and unintentionally hilarious it l...

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Kevin’s Movie Menu

February 3, 2026 • 77 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin goes solo this week as your official Unc-Slop Sherpa, and if you’ve been tuning in the past couple weeks, the issue he’s tackling shou...

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Slop is Becoming Infectious

January 9, 2026 • 106 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we take on the most recent point of contention in the cultural zeitgeist, but it’s one nobody can seem to define: SLOP. We dive in...

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Can Youtubers Retire Without Being Hated?

January 2, 2026 • 94 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we dig into what it really means to survive on YouTube long-term, and what happens when the grind that built a channel starts push...

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The Expiration Date on Creativity

December 19, 2025 • 83 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we start with a strange milestone: Kevin takes his first-ever vacation at 42. But his time off wasn’t filled with sandy beaches o...

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Become Obsessed with Nothing

December 12, 2025 • 77 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we kick things off with a mix of health chaos and questionable life choices…but, as usual, that takes us down the track of tackli...

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The Secret War on Abundance

November 28, 2025 • 56 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re back from injuries, infections, and international chaos. A quick detour into Chuck Norris movies sets the tone before we div...

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No One Cares. Now What?

October 24, 2025 • 84 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week’s episode opens with a dive into “the jakes”, a weird bit of bathroom slang coined by none other than…Cormac McCarthy? As usual, o...

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Writer’s Block is Fake

October 17, 2025 • 97 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Matt kicks this week’s episode off by expressing his deep LOATHING the concept of “writers block.” Is it a real phenomenon, or just an excus...

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Stop Being Boring

October 6, 2025 • 94 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we kick things off with a deep dive on milk that somehow spirals into dental disasters, and ultimately lands on the worst Wi-Fi on...

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Does Identity Matter?

October 1, 2025 • 90 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we kick things off with a story that almost feels too strange to be real. What do a Price Is Right model, a mountain-climbing hus...

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You Need to be Bored

September 19, 2025 • 40 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, Kevin takes on a deceptively simple subject – boredom. Why do some people feel trapped by it, while others barely experience it a...

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The Secret Life of Kevin Lieber

September 12, 2025 • 65 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, Kevin dives DEEP into storytelling, product creation, and creative independence. We kick things off with a deceptively simple que...

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The Create Unknown

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Passion is Overrated

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Reality is Dead

Smiling Friends Is Over.

Writing is Dumb.

Why We Hate Everything

Has Authenticity Left Hollywood?

Are Movies Becoming Zombie Art?

Why You Should Eat Unc Slop

Kevin’s Movie Menu

Slop is Becoming Infectious

Can Youtubers Retire Without Being Hated?

The Expiration Date on Creativity

Become Obsessed with Nothing

The Secret War on Abundance

No One Cares. Now What?

Writer’s Block is Fake

Stop Being Boring

Does Identity Matter?

You Need to be Bored

The Secret Life of Kevin Lieber

Popular Podcasts

Passion is Overrated

Reality is Dead