The Create Unknown

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

Episodes

You Live in a Bubble

August 29, 2025 • 73 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we’re tackling a question that feels more urgent than ever: what happens when culture fragments into a million tiny bubbles? W...

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The Secret to Creativity

August 22, 2025 • 86 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we’re asking a deceptively simple question: how should creators consume? We revisit the balance between watching, reading, and li...

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Is Art Really a Job?

August 8, 2025 • 49 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week Kevin is flying solo to unpack the big question many creatives wrestle with: what happens when your passion becomes your job? W...

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Is Success Even Worth It?

July 25, 2025 • 80 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today’s episode dives into the uncomfortable cost of success, and the strange, often isolating lives it creates. We start with Paul Reube...

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Everything’s Garbage

July 18, 2025 • 64 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today’s episode kicks off with a huge shoutout to former guest Quackity, whose new app DABABEL takes voice translation to heights never seen...

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Does Reading Matter?

July 4, 2025 • 103 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin kicks off this week’s episode by revealing how a lifelong disinterest in reading vanished after making one strategic decision that com...

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The Collapse of Thinking

June 27, 2025 • 94 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we dig into the viral controversy around a UCLA graduate who proudly used ChatGPT for all his final projects, and made sure the w...

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Should Artists Get Paid?

June 13, 2025 • 72 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today we retroactively celebrate the 250th episode of the Create Unknown…better late than never. Then we drive right into something even mor...

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Are We Going Backwards?

June 6, 2025 • 109 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick today’s episode off with a fun thought experiment: what would Kevin do if money weren’t a limiting factor? Spoiler: It’s not a life ...

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You’re On Your Own

June 4, 2025 • 83 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick things off this week with…a bag of dog poop. No, really. Matt shares his bizarre sidewalk encounter that leads to a surprisingly dee...

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Is Your Phone More Interesting Than You?

May 23, 2025 • 75 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick things off this week with a recap of TaborCon—a real-life Vegas meetup that somehow included karaoke, heartfelt ballads, and exactly...

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I Turned Down Creator Clash

May 16, 2025 • 48 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Something’s shifting in the world of YouTuber live events. Kevin starts to unravel all the controversy surrounding iDubbbz’ previously accla...

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The Easiest Way To Make $2.4 Million

May 9, 2025 • 82 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick off this week’s episode with a passing joke about financing your food which naturally turns into a FULL-ON SPIRAL about spending, s...

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Are Modern Stories Trash?

May 2, 2025 • 91 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin opens this week’s episode with a challenge – one that came straight from a listener. Stephen, the author of a manga called Handyman Qu...

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Our Best Advice is the Dumbest

April 25, 2025 • 74 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Matt is finally BACK, and he’s here to explain his long podcasting absence. He tells us about all the life detours that kept him away from the m...

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What is Kevin DOING?

April 18, 2025 • 52 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin kicks things off by opening up about his recent absence from Vsauce2. What started in December as a break from YouTube turned into somethi...

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Why The Church Boycotted Me

April 11, 2025 • 53 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, Kevin takes a look back at the backlash against Glengarry Glen Ross, and how it stirred up a deep memory from his college days. What ...

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Is AI Art Real or Slop?

April 4, 2025 • 57 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown AI-generated art is evolving fast—but what does that really mean for all of us? Kevin dives into the latest breakthroughs in image generation, u...

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Movies Are Lying To You

March 28, 2025 • 51 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin kicks off this episode with a challenge: Can you name five truly great movies from the last five years? It might be harder than you think....

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Life Isn’t As Short As You Think

March 21, 2025 • 81 mins

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown If you think that life is truly short, there’s probably a good reason why – your life is BORING. This week, Kevin explains that his 41 years on ...

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The Create Unknown

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}You Live in a Bubble

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}The Secret to Creativity

Is Art Really a Job?

Is Success Even Worth It?

Everything’s Garbage

Does Reading Matter?

The Collapse of Thinking

Should Artists Get Paid?

Are We Going Backwards?

You’re On Your Own

Is Your Phone More Interesting Than You?

I Turned Down Creator Clash

The Easiest Way To Make $2.4 Million

Are Modern Stories Trash?

Our Best Advice is the Dumbest

What is Kevin DOING?

Why The Church Boycotted Me

Is AI Art Real or Slop?

Movies Are Lying To You

Life Isn’t As Short As You Think

Popular Podcasts

You Live in a Bubble

The Secret to Creativity