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April 14, 2024 52 mins
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(00:00):
The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed. Welcome to a moment of Zen.
Time to sit back and relax.As model, actress, mentor and
super mom, Zen SAMs takes youon a sexy and wild ride covering the

(00:20):
latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host, Zen SAMs.
Hello, my beautiful Tri State area. Welcome to our one hundred and fifty
eighth episode. It's always a pleasureto spend my time with you on the
airwaves. Thank you for listening andinteracting with me on social media. That

(00:42):
truly makes it all worthwhile. We'reclose to ninety thousand followers and counting.
Please make sure to follow us atZen SAMs. That's Zen with an X,
not a Z. Also remember thatall our episodes stream twenty four to
seven on your home TV and KathyIreland worldwide. You could always find us
on our YouTube channel. We uploadSunday's at two pm Eastern. Now in

(01:03):
the Discover your Potential segment brought toyou by The Wellness Way. We're going
to be joined by contributor, podcasterand host Anna Devere. She's joined by
supermodel turned supermogul Kathy Ireland. She'sthe CEO and Chair of Kathy Ireland Worldwide
and, according to Licensed Global,the world's fourteenth most successful brand, the

(01:23):
most valuable woman owned licensing company inAmerican history. She's here to chat about
her incredible journey, advice for youngentrepreneurs, and the importance of giving back.
In our Going Deep segment, broughtto you by Co two Lift,
We're featuring doctor Michael Gold, founderof Gold Skincare Center in Nashville. He's
a renowned Board certified dermatologist and dermatologicsurgeon. He spearheads a comprehensive practice offering

(01:48):
medical, surgical, and cosmetic dermatologyalongside cutting edge research at the Tennessee Clinical
Research Center. Today, he's hereto chat carboxy therapy for skin rejuvenation,
to achieve the facelift look non invasively, and why pre treating your skin prior
to a procedure makes all the difference. In our Trailblazer's segment, brought to

(02:09):
you by Metropolitan lifestyles. Right hereat iHeart Headquarters, we're chatting with the
founders of V and Co Beauty,their new hair care line that once again
entered a market craving disruption. Theyare a beauty family founded multi generational team
headed by father son duo Tom andMike Redman. They're here to chat family

(02:30):
legacy, hair care, innovation,and balancing it all. In the Hydration
with Heart segment brought to you byOnce Upon a Coconut. Health consultant and
author Ben Greenfield and WWE pro wrestlerMojo Rawley are here to chat about the
great taste and ethos behind the OnceUpon a Coconut brand and the importance of

(02:51):
social activism. Stay tuned for DiscoverYour Potential segment brought to you by The
Wellness Way, featuring Kathy Ireland andregular contributor Dever. You're listening to a
Moment of Zen right here on seventen WR, the voice of New York
iHeartRadio. We'll be right back afterthis. A Moment of Zen is brought
to you by The Wellness Way,your trusted partner in health restoration. Now

(03:13):
you can feel amazing at any age. With their foundational testing and mind body
approach. The Wellness Way offers inclinic and telehealth support when you are ready
to test, not guess, whatyour body needs. Discover your best health
by visiting their website, The Wellnesswaydot com and selecting a clinic near you.
Do health differently at the Wellnessway dotcom. Welcome back, beautiful Tri

(03:36):
State area. You're listening to amoment of Zen right here on seven ten
wo R, the voice of NewYork iHeartRadio. I'm your host, Zen.
Sam's up next in our Discover YourPotential segment brought to you by The
Wellness Way. We're joined by ourregular contributor, podcaster and host, Anna
Devier, and today she's joined byour dear friend, supermodel turned super mogul,

(03:57):
Kathy Ireland. She's the CEO andChair of Kathy Ireland Worldwide and,
according to Licensed Global, the world'sfourteenth most successful brand and the most valuable
woman owned licensing company in American history. And that's according to WWD. Now
is one of the US's most successfulself made women. She's here to chat
about her incredible journey, advice foryoung entrepreneurs, and the importance of giving

(04:23):
back. Welcoming now to the showis the beautiful Kathy Ireland and my dear
co host, Anna de Vere Welcometo the show, Superstars. Thank you,
thank you. So great to bewith both of you, Zen and
Anna, thank you. Thanks Kathy. We're so honored that you're joining us
in this April month. It justso happens to be the national month for

(04:43):
Hope, and you are an advocatefor so many nonprofit organizations, including the
March of Dimes and the American CancerSociety, And you're an ambassador for Hope,
for the City of Hope, andtoo many others to mention. The
list goes on and on. NowUCLA named you as one of the top
ten women's health advocates in America today. What inspired you to focus on nonprofits

(05:04):
and health organizations serving women and children? Thank you, Zen. I've had
the extreme blessing of being exposed toneeds far bigger than me and opportunities far
bigger than me. Growing up,Mom and Dad really pointed out just how
people live and sadly oppression of peopleand the needs that are real and tangible.

(05:31):
So what a wonderful opportunity to beable to make a difference. It's
something we can all do. Nomatter our economic situation, there is always
something we can do, whether it'sgiving of our time, our talents,
our treasures, our prayers. It'sall needed and appreciated. But incredibly,
it's one thing that to reach yourlevel of business and entrepreneurial success, but

(05:54):
it's such another to then use thatsuccess to give back. And that's just
what you've done. So kudos toyou. Now, I know Ana has
some questions, so I'll handed itoff to her. Take it away.
Anna. Yeah, I'm so gladyou talked about alignment, Kathy, because
that's really why we started discover yourpotential. And you know there are topics
now that are more relevant than ever. I want to talk about one.

(06:15):
It's been almost two years since thepremiere of Anxious Nation, your documentary that
addresses the life threatening crisis of anxiety. Can you talk a little bit about
the journey of this film from likewhat inspired you and what are some of
your biggest takeaways from that journey?Thank you, Anna, So my dear
friend Laura Morton, who is atwenty one time New York Times best selling

(06:39):
author, and Vanessa Roth, whois an Academy Award winning director. This
is something that was personally impacting them, although I don't know anybody who's not
personally impacted this and by this insome way, And when I learned about
what they were doing, I askedhow it could help. So executive producing

(07:00):
this has really been a joy.What I appreciate about this documentary is the
recognition that every individual is different andso it's not a one size fits all
solution. I also appreciate that theprofessionals who are interviewed this is about several
young people, kids who are sufferingwith anxiety, they're families, how it

(07:24):
impacts the entire family, and thenthe professionals who seek to help, and
I appreciate that they recognize that forsome people there is a need for medication.
Yet they also recognize that it isso frequently overprescribed and that people are

(07:46):
not having an opportunity to get tothe root of what is causing this and
to really make the needed changes ratherthan cover it up. But everyone has
a different story and there's a differentapproach to it, and I just think
we have to take a really honestlook at how are we impacting our kids.

(08:07):
Do we have fear ourselves that we'retransmitting Kids are smart, they pick
it up, They pick up theenergy, the nuance. Do we have
the news on all the time?I mean, what is that? And
how do we honestly approach life withour eyes wide open and without fear.
I love what you said, becauseanxiety disorders are the most common mental health

(08:28):
concern in the US, and accordingto the National Institute of Mental Health,
there's over forty million adults in theUS that have an anxiety disorder and most
people develop the symptoms before they turntwenty one. So our youth is at
the butt of this. Now,looking towards yourself, Kathy, is there
any daily or weekly practice that youfeel contributes most to your mental and emotional

(08:48):
wellbeing in order to sustain a positivemindset? Because you are one of the
most positive, upbeat people that Ihave met. Thank you, Zen.
You know what life is hard,It just is, and we got to
come to grips with that, butnot be defeated. So to answer your
question, for me, it's myrelationship with Jesus, That's what it is.

(09:13):
And in my favorite book, itsays, be anxious for nothing,
but in all things, with praiseand supplication. Make your request known to
God and the peace that surpasses allunderstanding, will guard your hearts and minds
In Christ Jesus. I cannot andwill not impose my faith on anyone else

(09:33):
yet, anybody who wants to know, thank you for asking the question.
That is, before I get outof bed in the mornings, in my
first meeting of the day is withthe Lord, and my last meeting of
the day is with him. Andwhen I don't do that, when I
try to just get through life onmy own strength and just muster up,
you know, whatever that is,I usually make a big mess out of

(09:58):
it, and seven am I'm apologizingto someone because something's flown out of my
mouth. I still struggle and stumble. You know, we all do.
We're all failed. Yet that's whatit just helps. It gives me perspective.
Each one of us has value.And it's not based on what our

(10:20):
bank account looks like, or whatwe can do, or what we look
like, any of that superficial stuffthat can be gone instantaneously. It's you
know, I believe it's because whomade us, and he doesn't make mistakes.
How you can add motivational speaker toyour accomplishments. I know. My

(10:41):
next question really pertains to this,but it might be the same answer,
Kathy, But thank you for bringingup value and potential because that's really what
we are hoping to im part ofthe audience listening is just your sense of
value is everything and how you appearin life. But I'm kind of going
towards balancing your career and your personallife and how do you strike a balance?

(11:03):
Kathy? It might be the sameanswer, but can you go any
deeper or what advice would you givepeople that are striving for balance in life?
Such a great question, Anna,And some days I'm not balanced at
all. It's hard. I thinkwe put too much pressure on ourselves,
like we have to have everything,you know, balanced and do everything.

(11:24):
I was in my forties before Ilearned that no is a complete sentence.
Someone told me I years ago,Oh, this wonderful wise man. He
said, you know, we haveto say no to good things an effort
to say yes to great things.And that's so true. So I recognize

(11:46):
that putting our priorities in place isimportant. So each person, I think
it's important for each individual to recognizewhat is important to you. What are
your values? So for me,it's my faith and my family and then
being in service through our work,and that's the order. When that order

(12:07):
gets messed up, I'm not feelingit and I'm a mess, and we've
got to put boundaries in place toprotect those priorities. Yep. Balance is
key, and while one's career mayfeel all consuming, finding that balance and
stepping away and taking time to focuson personal life, whether that means family,

(12:31):
hobbies or other passions, can actuallymake you a better employer or even
employee, and improve both quality ofwork and quality of life. So it's
important to find how you strike thatbalance. But in looking back to the
beginning, when you were just startingoff and talking to us about all these
hurdles, what advice would you giveto the young entrepreneurs starting out there aspiring

(12:52):
to really make their market and discovertheir true business potential. What do you
say to them? I would say, know what it is that you want
to accomplish. Don't assume anything.Some of my biggest mistakes I've made,
and both traditional business and nonprofit,have been from assuming and assuming people are
going to think the same way Ido and approach things the same way I

(13:15):
do. Get it in writing,get it really clear, and once you've
gone through it might feel cold,especially if you're working with friends or family.
Whatever, you got to do itto protect the relationships. Once every
I is dotted and tea has crossed, you can put those contracts away,

(13:35):
treat each other as family, andmove forward in that team spirit. But
really know what you're doing and howyou're doing it. That's one thing for
certain. And also to that youngentrepreneur, great advice my dad gave me
when I was eleven years old.He said, Kathy, if the customer
expects the newspaper on the driveway,you put it on the front porch.

(14:00):
That always give one hundred and tenpercent. So that was the foundation of
my learning to underpromise and over deliverand it's something I believe in today,
Beautiful, we could go on andon, but we are officially at the
end of the segment. Kathy,you are amazing. Thank you so much
for coming on here and really beingthe biggest cheerleader and motivational speaker that we've

(14:22):
had on in quite some time.And we've had many, many experts on
but you you're the next level ofpositivity and really you know, laying out
the roadmap to success. Thank you, thank you, thank you. Thank
you both so much. That wasour Discover Your Potential segment sponsored by the
Wellness Way. That was the incrediblesupermodel turned supermogul and CEO and chair of

(14:45):
Kathy Ireland Worldwide, Our dear friendKathy Ireland. Definitely be sure to visit
her on the website at kathyiland dotcom and follow her on the gramm at
Kathy Ireland. Of course, tosee more of Anna, you could head
to Discover your Potential show dot com. You're listening to a Moment of Zen
right here on seven to ten WR, the voice of New York iHeartRadio,
will be right back after this.A Moment of Zen is brought to you

(15:07):
by your Home TV with Kathy Irelandand their channel partners. Head to your
hometv dot com for free family friendlyprogramming streaming twenty four to seven. Disconnected
Kids Reconnected Families is a documentary stylereality series providing an in home look at
families who have children in need ofintervention for conditions ranging from behavioral issues and
oppositional defiance to autism and ADHD.Watches doctor Robert Milliloe and his wife Carolyn

(15:33):
go into the home and get realwith the families. Using decades of experience,
they help families not only face theissues head on, but also overcome
their challenges and reconnect as a family, exclusively on your home TV network.
Tune into a Moment of Zen Saturdaynights from nine to ten pm on seven
to ten WR, the Voice ofNew York. A Moment of Zen is
brought to you by Co two Lift. As we age, our skin loses

(15:56):
moisture and elasticity, causing wrinkled skin. You can reverse this agent process with
CO two Lift. CO two Liftutilizes the powerful benefits of carbon dioxide to
lift titan and regenerate your skin.This simple, painless at home carboxy therapy
treatment is scientifically proven to reverse theaging process. You will see reduction in
wrinkles, increase in luminosity, andimprove pigmentation, sagging skin tone, and

(16:17):
radiance. For more information or toorder COEO two Lift, go to Co
two lift dot com. Welcome back, beautiful Tri State area. You're listening
to a Moment of then right hereon seven ten WR the Voice of New
York iHeartRadio. I'm your host.Zenzams up in just a few minutes in
our Going Deep segment brought to youby Co two Lift. Today we're featuring
doctor Michael Gold, founder of GoldSkincare Center in Nashville. A renowned the

(16:42):
Board certified dermatologist and dermatologic surgeon.He spearheads a comprehensive practice offering medical,
surgical and cosmetic dermatology alongside cutting edgeresearch at the Tennessee Clinical Research Center.
With over five hundred scientific articles andforty textbook chapters to his name, doctor
Gold is a global authority in dermatology. He serves as editor in chief of

(17:06):
the Journal of Cosmetic Dermatology and DermatologicalReviews, and he's played pivotal roles in
establishing major international conferences like DASIL andfive CC. Today, he is here
to chat our boxing therapy for skinrejuvenation, how to achieve the facelift look
non invasively, and why pre treatingyour skin prior to a procedure makes all

(17:26):
the difference. Welcoming now to theshow is my expert on the microphone,
Doctor Michael Gold. Welcome to theshow, Superstar. Thanks so much.
I appreciate being here with you andsee what we can do and share what
we know with the audience. Knowledgeis power and you are full of it.
It's a pleasure to have you here, so let's jump right in.
Technology has really opened up new possibilitiesfor achieving remarkable results without invasive procedures.

(17:51):
For instance, laser technology has beena game changer in your field, allowing
you to address a wide range ofskin concerns with precision and minimal downtime.
In fact, statistics show that theglobal market in dermatology lasers is expected to
reach five point three billion dollars bythe year twenty twenty six, reflecting the
growing demand for these advanced treatments.Now, with your vast experience in dermatology,

(18:17):
how do you feel about the advancementsin the tech for skincare and treatment
and what tech or products per seare you most excited about. I think
we're very lucky being in the cosmetic, aesthetic, derminologic surgery space. For
the past several years, we've seenchanges. So I've been dermatologists for thirty
five years, trained as a cosmeticand medical dermatologist, but when I came

(18:41):
out of training, cosmetic was reallynew. Anything aesthetic was invasive, So
we were doing laser procedures that tookoff the whole skin. We were doing
surgical procedures that actually were invasive.So what we've seen over the trend is
the patient want they want less downtime, they want almost immediate results, and

(19:06):
we have to We've changed with thecompanies and the development and I've been part
of that over the last twenty yearsthirty years to see how we have been
able to get there right. Soyou come in to see me, I
know what's going on. I haveten options to treat you. But what
I try to do with all ofmy patients and people that I see is
what is going to give you thebest results, the fastest results, with

(19:30):
the least amount of downtime, becausewe're all busy and nobody's going to spend
a week or ten days or twoweeks in bed anymore. So you've got
to be able to treat somebody,use the right products before and after.
And we've done all of that,and and the nice part about it is
most of that work has been published, and so peer reviewed publications are really

(19:52):
important, especially in the skincare spaceand in the device space, and in
the tocsin space and filler space,because we've got to be able to show
that these things actually work in acontrolled setting. So you know, you're
people that are listening out there.There's eighteen thousand million products out there that
are being hoked all over the place, and the reality is ninety nine percent

(20:15):
of them have no science behind them. It's somebody's idea. It's somebody's putting
something in a bottle, maybe youknow, a a you know, a
private label type of product that justdoesn't have any science behind it. So
when people are out there looking,I always tell them go find what you
like, but also ask the peopleshow me any data that's supporting it,

(20:37):
right. And it's really hard intoday's world because there's so many different choices
you go, you know, justget on the internet and you can find
so many things, but very littlehave science. And as a dermatologist,
we're all about science, right,and we're all about you know, the
first thing in the science world iseverybody should be wearing sunscreen and all year

(20:59):
round. That's that's the basis ofeverything we do, and then we add
things to that. It's fascinating tohear your perspective on how you've for you
know, thirty years, how fullcircle or not the industry has come and
there's still gaps. But you've mentionedyour enthusiasm for laser technology and postcare we
know plays a crucial role in ensuringoptimal outcomes and patient satisfaction following dermatologic procedures,

(21:22):
especially laser treatments. So proper postcareprotocols we know help to minimize discomfort
and reduce the risk of complications andpromote faster healing. And studies back to
your, studies have shown that adherenceto postcare instructions can significantly improve treatment results,
with up to fifty percent reduction inthese adverse effects. So could you
elaborate on why you believe postcare isso essential in dermatology. Well, again,

(21:45):
I think what we've found. Thebiggest procedures in the laser world that
we're doing today are they fall intothe categories of micro needling with radio frequency
or micro needling alone, but microneedling r F technology, which is used
for lots of different things. Wedo these fractional lasers, whether it's we

(22:07):
call non ablative or a blade ofladive is a little more downtime, non
ablative is a little less downtime.And then we do what's called intense pulse
light, which is also changed overthe last thirty years. And but there
are, there's downtime with them,and so people need to use products that
are going to act asf you will, as wound healing agents. You're creating

(22:32):
a damage to the skin barrier,You're creating holes in the skin that you
can't see for the most part.But we're able to use skincare products that
add benefits to that actual healing process. So again, when I was first
started, it was put on youknow, petrolotum or you know, a
really thick occlusive product. We don'tdo that anymore. We're using products that

(22:56):
have growth factors ANII accidents, thingslike xi zomes, which is a new
buzzword to help healing. And thenyou know corboxy therapy, which is not
new. But what we've learned fromcomboxy therapy over the years is that not
only is it a great pre productand take home product, but post anything

(23:17):
that I do, I can takethe downtime and minimize it to almost you
know, just a day or twoor three. So if I do a
procedure on you and really cause alot of redness and inflammation, and you
know, I know there's going tobe downtime, if I can take that
and lessen it by half or twothirds, but still get the same clinical
benefit. That's a win for everybody. And there's your critical post care application

(23:42):
if you go its essential, right, Yeah, I mean again, we
and there's some great products out there, and most of the Board certified dermatologists,
Board certified plastic surgeons, we knowabout these products. We've worked with
them. I guess my benefit isI've tested most of these. So I've
been part of many, many clinicaltrials that are we call Institutional Review Board

(24:06):
IRB controlled clinical studies where we havea protocol, we do the procedure,
we do the post care. Wefollow these patients day one day, two
day, three day, seven monthlater, and we know how it's going
to, how the skin is respondingand so, and then we compare them
sometimes to something that doesn't we knowdoesn't help the skin heal very fast.

(24:27):
So I get to do that work, which then translates into companies being able
to go and say to the doctorsand the clinicians out there, hey,
you know, here's a paper thatshows that our product has helped do whatever.
So clinically verified and clinically researched iscritical in this process. Now let's
jump back onto something you said thatpiqued my interest. Car boxy therapy.

(24:48):
We know it has many proprietary uses. It's non invasive, it involves the
therapeutic therapeutic use of carbon dioxide forskin regeneration, and we're really seeing great
results. And I know for afact I've been using it on myself.
But when infused into the skin,COO two immediately diffuses at the cutaneous and
muscular microcirculatory levels, resulting in highertissue oxygenation in neoangiogenesis, so the blood

(25:14):
vessels widen, increasing the transport ofoxygen body tissues for cellular regeneration and anti
inflammatory effects. The science is there. It's a treatment that's been around since
the nineteen thirties, but now,interestingly enough, the method of delivery has
improved with a gel delivery system calledCOO to Lift. Bringing me to this
next question. So, how doesCOO to Lift, doctor Gold or carboxy

(25:36):
therapy fit into the postcare regiments forpatients undergoing dermatological procedures. Well, again,
so, but everything you just saidright. By increasing the oxygenation of
the skin, increasing the blood flow, and helping the get that energy back
to the skin, it stimulates connectivetissue. As you said, it restores

(26:00):
the microvascular This is what I tryto do every day with all my medicines
right or all my topical treatments onthe skin. But when you're doing a
procedure, that again disrupts the skinbarrier, which is what protects us.
But that's what we need to getthrough to get the devices or the medicine,
you know, what we're doing intothe skin. That is an important

(26:22):
role and that plays a really bigpart in how the skin is going to
heal. So you we have thiscarboxy therapy is a really old treatment.
I mean it dates back hundreds ofhundreds of years in how it was perceived
at the beginning, but only aboutin the last ten or fifteen years,
as you said, we've had formulationslike CO two lift that allow us to

(26:45):
give something to a patient post procedurewhere we can knock out the big time
redness and swelling, you know,almost within thirty minutes to an hour,
but yet continue it at home toget the benefits over the next week or
two or three, and then there'shome products and all this stuff. So
it's become one of those treatments thatif you asked me this question about five

(27:08):
or seven years ago, I wouldhave said this stuff doesn't work. I
was very skeptical. Then actually,one of my good friends in dermatology published
a clinical paper on this which piquedmy interest. I don't have to do
all the work, but I trustcertain people in the business. Doctor Wiseman,
doctor Biseman's one of them. Andthen the doctor yeah, and so

(27:29):
you know, then we're like,Okay, this really does something, and
now we start looking at it.And then yet you start giving this to
your patients and you get this it'slike a wow effect when they were finished
using the treatment, and I like, wow effects on my patients if it's
if it's a wow benefit, right, yeah, yeah, And this is

(27:51):
always a wow benefit. So it'sinteresting because we know that even pre treatment
sets the foundation for successful outcomes,and preparing the skin before can really optimize
its condition and improve treatment tolerance andreally enhance the efficacy of procedures. So,
whether it's through skin care products,chemical peels, or other modalities,
pre treatment helps to prime the skinand maximize results, and studies have shown

(28:14):
that proper pre treatment can definitely increasethe success rates of procedures by up to
even thirty percent, which is abig statistic. So you also emphasize the
importance of pre treating the skin now, pre and post in laser treatment very
critical to pre treat the skin.What have you witnessed in your practice with
respect to following this proper roadmap?Well, if I always say to people,

(28:37):
as you follow the roadmap, you'regoing to get the best results.
I think we live in a differentworld than when I came out thirty years
ago. We're all so much busier, it seems. So sometimes patients don't
have thirty days to prep the skin, right and so, but even a
week before would be a great ideawith something and Carboxy's, you know,
CO two lift is really good todo that, but so are some of

(29:00):
the other products out there. Andyou know, we used to if you
were using I'll use a brand nameretine. If you're using retine or one
of the retine like medicines, weused to tell people use it stop at
a few days before we do ourprocedures. We don't, really, I
don't do that much anymore. Youknow, there's there the way they are
delivered and the way they are madeNow it's pretty good. So but most

(29:22):
of our patients you know, inthe cosmetic dermatology world, are on a
really good skincare routine and we're usingthe devices to enhance the results, make
the results get there faster, fixcertain problems, whether they're you know,
somebody has acne, scars or alot of photo damage. And and this
is why we you know, incorporatethe topicals before, immediately after, and

(29:48):
at home as a post treatment justto get the skin back to where it
was. But then watching the improvementsince we've done the device treatment, which
is going to help, but wealso know that you using like CO two
lift, we're going to see improvementsin the skin as well. So I
like the combinations and you know,and I'm to the point in my career
if I tell you, you know, you come in and say I'm not

(30:11):
going to do what you say,but I want the laser treatment, I
may not be the person that isgoing to take care of you, right.
I think we have to be Ithink we have to be very honest
with our patients that manage expectations.Yeah, we have great tools at our
hand, but I'm not putting afterthe laser procedure I'm not doing the tools
right. You have to do thisat home. And if you want better

(30:34):
skin, more beautiful skin, youhave to do you have to do something
to be a good student. Yeah. Yeah, Now let's talk SCALE because
we have about a minute left.So, SCALE or the Symposium for Cosmetic
Advances and Laser Education. It's aone of a kind educational event that brings
together experts like yourself from around theworld to share knowledge and breadth best practices

(30:55):
in dromatology and aesthetic medicine. Socould you tell us a little bit about
SCALE and what makes it such aunique conference in the germ community. Well,
so, SCALE is is A isA is a cosmetic, esthetic,
medical, dorm practice management. Wecover everything that's this is doctor Biseman in
my nineteenth year of doing this.If you would have told us nineteen years

(31:17):
ago, we'd still be doing it. And we started with twenty people in
a room, and I think wehad two companies that's helped us, and
now we have about fifteen to eighteenhundred people come from all over the world.
We have a faculty of over onehundred people from all over the world,
and we have about one hundred andfifty vendors that come. And so
one of the things that we'd liketo and we like to say, but

(31:40):
we know is true, is ourfaculty is we call them, you know,
they're the cream of the food chainor top of the food chain.
Yeah, they are the krem dela creme. I mean in every discipline,
whether you're looking from the dermatology world, the cosmetic dermatology world, the
oculoplastic world, this plastic surgic world, and the practice bat management world.
We handpick who we want and theyand I think it's very nice. I'm

(32:06):
from the Northeast, so I knowthe Northeast pretty well, but Nashville is
very special, and so having ameeting that we can bring people to Nashville
and educate them on what we dobest is really special. So we love
putting on this meeting scale it's it'sjust one of the top events. And
now it's in the world as faras medical education in the cosmetic and medical

(32:30):
dorm space, I love it.Well, listen, it has been an
absolute pleasure having you on here.You are so so fun to talk to.
I learned so much from you today. Thank you for being my expert
on the microphone. Thank you somuch. That was our Going Deep segment
brought to you by Co two Lift. That was the incredible doctor Michael Gold
And you could head directly to theirwebsite at Goldskincare dot com or check them

(32:52):
out on the ground at gold SkincareCenter. You're listening to a Moment of
Zen right here on seven to tenWR The Voice of New York iHeart Radio.
We'll be right back after this.A Moment of Zen is brought to
you by your Home TV with KathyIreland and their channel partners. Head to
your home TV dot com for freefamily friendly programming streaming twenty four to seven.

(33:13):
Join news reporter Gina Tomlinson and realestate expert Ralph Nudy as Gina gets
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(33:35):
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a Moment of Zen Saturday nights fromnine to ten BM on seven to ten
Woar the Voice of New York.Welcome back, beautiful Tri State area.
You're listening to a Moment of Zenright here on seven ten WR the Voice

(34:16):
of New York iHeartRadio. I'm yourhost, Zenzam's coming up next in our
Trailblazers segment brought to you by MetropolitanLifestyles right here at iHeart Headquarters. Or
chatting with the founders of v andCo and how their new haircare line once
again entered a market craving disruption.A beauty family founded multi generational team headed

(34:39):
by father son duo Tom and MikeRedman, with a legacy in their haircare
industry through beloved brands like Ozzie Haircareand Renpure. They're very clearly serial entrepreneurs
and innovators. Mike's journey began interningat Renpure, where he fell in love
with crafting products from scratch. Fromworking in the warehouse high school to studying

(35:00):
entrepreneurship at the University of Saint Thomas, he immersed himself in every aspect of
the business. He joined Tom andthey embarked on a new venture post rent
peer acquisition. Recognizing the rise ofpeptides in skincare. Now their vision for
V and Co extends beyond skincare,aiming to provide a holistic routine rooted in

(35:20):
science. They're based in Minnesota,driven by family, and motivated to excel
both personally and professionally. They're hereto chat family, legacy, hair care,
innovation and balancing it all my expertson the microphone, father son duo.
Welcoming now to the show are Tomand Mike Redman. Welcome to the
show, superstars. Thanks m thankthank you. That was beautiful. Let's
jump right in. So the globalhair care market was valued at approximately ninety

(35:44):
billion. That was back in twentytwenty. So let's jump four years later
with projections to reach over two hundredand eleven billion by the year twenty twenty
five. Gentlemen hair care includes asyou know better than I do, shampoos,
conditioners, hair colorants, styling products, and hair treatments. But the
industry is witnessing a shift towards naturalinorganic products and an increased demand for personalized

(36:07):
hair care solutions and pretty much agrowing interest in innovative ingredients like peptides.
Bringing me full circle, so tomOzzie was the first privately held brand to
sell to a strategic matrix, followedSuit to Loreal. Can you tell us
about your journey from Ozzie to Vand Code and what inspired this transition?

(36:28):
Absolutely then, OSSI was a seventeenyear journey. I started in the warehouse
with my father. A year later, I went through beauty school because I
felt like I didn't understand what wasreally going on. And at the time,
we were selling to salons, sowe would have distributor shows every couple
weeks and the distributor would bring inone hundred or sol salons that he dealt
with, and you'd sit behind yourtable and you'd explain your product to them.

(36:52):
And beauty school for me was likea college education in the hair care
industry, which is just really helpedme throughout the almost forty years of my
career. Worked with my father forseventeen years, grew that business from a
two hundred and fifty thousand dollars firstyear business to over one hundred million dollars
in ten years, which at thetime was a very very large brand.

(37:14):
Most companies never got that big.Sold that in nineteen ninety seven to Bristol
Meyers Squib it's currently owned by PANDNG. And then when my non compete
was up, I started a companycalled ren Peer. Started that in two
thousand and nine, ran that totwenty eighteen, and was fortunate enough to
sell that as well, and inthe meantime had many of my children working

(37:37):
for I mean, including my sonMichael, who I'm in business with today.
Non compete is up for Renpeer yearago last March, and here we
are with Vianco. We spent twoyears in development on this product. Personally,
I've learned a lot over forty yearshelped us develop what we have today.
But Mike really took the bull bythe horns and did everything that you

(37:59):
see today. That was kind ofour deal is. So now let's go
full circle to Mike and what thedeal was. All right, Mike,
We're gonna bring you in. Youready, Your father will paved the way
here in such a great capacity.I mean, if more father son dual
relationships had what you have, itwould be a you know, paths of
success. So, how has yourexperience that Renpeer influenced your approach to building

(38:22):
vanco beauty. Well, you know, it kind of goes back similar to
my dad's experience, having worked fromthe foundation and understanding how a company operates
from the warehouse to distribution, tosales to the retail shelf itself. I
want to say I was in ninthor tenth grade when I started working at
Rentpeer, and I was working inthe warehouse with two of my other brothers,

(38:45):
and then throughout college I worked inthe warehouses when on the sales calls
with Dad and my brothers, andeventually when I graduated from Saint Thomas in
twenty seventeen, well, I wasfortunate enough to join in a full capacity.
Now that was a great experience forme because in the year and a
half I was there, I sawrent Peer transition from a successful brand to

(39:06):
a really well known brand, andI was able to understand what it took
from a day to day operations standpointas to what it takes to build a
you know, a great successful companyin the hair care space that we've had
the experiences with. So when Dadsold rent Per in twenty eighteen, he
and I growing up, I alwaysknew that he and I would work together
in some capacity. I followed himaround my whole life and his other entrepreneurial

(39:31):
adventures growing up as a kid justgoing to work with Dad, and he
and I had always had a greatrelationship and love hanging out and we're you
know, best friends for since Icould remember. So he and I knew
we wanted to do something together.Now what that was, we weren't sure.
We had a lot of experience inhair care, and we felt really
comfortable that, hey, we couldtake another stab at this thing if we

(39:51):
have the right idea. So wetook a lot of time to figure out
what that idea is. You know, created a beautiful package, a beautiful
system of products, and something thatwe think is really unique to the hair
care space in a clean way,really fun ingredient driven brand, which is
V and Co. And if yougot time for the whole story. I
can tell you everything about Vanco thatyou'd like to know. Well, that

(40:12):
is a beautiful story. That's ahallmark moment right there now. Peptides are
short chains of amino acids, whichare the building blocks of proteins, and
in hair care, peptides provide variousbenefits like strength, strengthening hair, promoting
growth, and improving elasticity, andof course enhancing moisture retention. You mentioned
noticing a movement in skincare with peptides. Can you elaborate on why you chose

(40:37):
to incorporate peptides into your hair careproducts. So, when we were creating
this brand, one thing that we'vealways paid attention to over the years was
seeing trends before they happen in thehair care space. And what we have
always paid attention to are other highvelocity categories that have a ton of innovation.

(40:58):
So we started looking around to thinkwe had this great package. We
have this great system of you know, a simplified approach to hair care where
you're getting at a certain formula fora certain hair type. Now, how
can we bring an ingredient to thetable that isn't out there that will really
set us apart. And what wenoticed in the skincare aisle emerging was peptides.
Now, if you walk down thathair care asle in your Target or

(41:19):
your Walmart or any you know,retailer, grocery store you go to,
you'll see a ton of skincare,you know, face skin lotion more specifically
in serums that talk about peptides.And we realize the velocity that was getting
behind peptides. And you know,we didn't understand exactly what a peptide was
when we started, but we sawthe popularity that it had, so we
took a step back, did someresearch to understand do they work in a

(41:43):
hair right, they're healthy for yourskin, they help your skin, they're
great nutrition, but how do theywork with hair? And what we found
is a very similar performance between skincare and hair care, mainly being because
the skin on your face is thesame hair as a skin on your scalp.
It's one and the same, andit performs in a way that it
helps to increase blood flow, helpsto bring moisture to hair, reduce breakage,

(42:07):
increase strength as well. And whatwe use with the peptides in our
formulations is we have a proprietary peptideblend. Now, it's like you said,
as a blend of amino acids thathelp to penetrate the hair fiber and
really bring a healthy function to thehair. And how we use the peptides
is equal across all of our formulationsin the sense of if you think of

(42:28):
building a house. We use thepeptides as a foundation, right, a
foundation to create healthy scalp and healthyhair. And what we do on top
of that, we've added specific ingredientsto each one of these formulas, like
Curly use our hajobe oil, Waveuses rice protein, Thick uses biotin and
coconut oil, and then the straightshampoo and conditioner use alo juice. So
we use the peptides as a baseto create a healthy base of hair and

(42:52):
scalp health. That helps allow theseextra added ingredients to bring out those natural
aspects of your hair. That's bigbenefit for us CODE. Now, Mike,
I'm going to come back to youin just a little bit, but
I'm going to pivot here to yourdad. So starting with a shampoo and
conditioner seems like a deliberate choice.It's a very small line of products.

(43:15):
Can you explain the rationale behind thedecision, The reason we did shampoos and
conditioners initially, and that's kind ofthe format that I've always followed. Is
there the highest velocity items that youhave, and what you're up against in
the retail world is that exactly,you've got a minimum that you need to
sell to maintain that shelf space.So when you're starting out with a brand

(43:36):
new product with absolutely no sales data, for us, the easiest thing to
do was to start with shampoos andconditioners. Once we realize what are the
top selling items, then it's easyto go back your next year and say,
okay, what are some of thesecondary items that we might use.
Is it a curl cream, youknow, is it a straightening spray?

(43:57):
All those types of things. Buttypically we've always with a shampoo and a
conditioner to build our audience and thento really figure out, you know,
which one of these products you knowis going to have the velocity to maintain
that shelf space and be there nextyear. It's critical that you started with
just enough, because I think that'sthe mistake most brands make. They start

(44:17):
with an overwhelming amount of selection andthings get diluted and then there's no actual
market direction. So this is verystrategic and I think that you guys are
on point. I'm going to goback now to you, Mike. The
vision for V and Co Beauty seemsto really emphasize a holistic approach, which

(44:37):
is what everybody wants. Sustainable,holistic, right, you meet all the
check marks. How do you envisionexpanding the product line to fulfill this vision?
Oh, that's a great question.You know, as long as I've
been in the hair care industry,we have always taken the approach of cleaner
products are better, right, We'vewe've always done the sulfate free, parabin

(44:58):
free, falate free, die free, color safe products. So that's something
that we do today and we willcontinue to do. We just think it's
such a growing segment of the industry, and most consumers today are incredibly educated.
You know, they know ingredients,they know what ingredients work, they
know what's good for them, andthey know it's bad for them. And
I'm one of those consumers who paysattention to those ingredients that you know aren't

(45:20):
the best for you. So,you know, the way we look at
it with V and Co is wewill continue to grow upon or you know,
to expand upon our offering, butwe will always bring those greener,
cleaner products that are good for youat a really great value. We want
to be that brand that when thatconsumer goes down the aisle or they're shopping
online. We don't want the barrierof entry to be a massive price point

(45:45):
to get a healthy product that's infusedwith peptides. We want to be that
product for the consumer where if theywant to try a peptide and fuse product
and they want to find a productthat's healthy and good for their skin and
their scalp, we want to bethat for the consumer, so there's no
barriers to entry really across all incomelevels. It's great and clinically researched and

(46:07):
clinically verified are extremely important. Iknow that you are all about the research
and the development process behind your products. Tom, could you share some insight
into the research. Well, youknow, honestly, then the research for
me started forty years ago, becauseforty years ago we didn't have all these
issues with peptides and parabins and sulfatesand thalates and all these things. So

(46:30):
it's always you know, it's kindof been as Mike was saying, it's
kind of just been a conscious effort. I think we're the typical consumers.
We've always looked at products and triedto you know, you buy the products
that you think are best for you, and it's kind of spilled over into
what we do as haircare. Imean, the largest segment is still you
know, sulfates and parabins and hasall the no no ingredients in it.

(46:52):
So we deal in a much smallersegment. But we feel good about what
we do. We think we're reallygood at well we do. But we've
typically tried to always make greener andgreener products as we've gone. Wow,
this has been a fantastic interview.I think the both of you for coming.
It was so inspiring to see yourrelationship, to see what you've built

(47:13):
and how you've built it. It'sclear and it's evident that family and love
and respect is at the heart ofit all and hard work. Thanks for
having us, Yeah, thank youfor having us. It's been really enjoyable.
That was our Trailblazer segment, broughtto you by Metropault and Lifestyles right
here at iHeart Headquarters. That wasthe Beauty Family founded multi generational team headed
by father Son, Dua, Tomand Mike Redman. You have to directly

(47:35):
go to their website and check outthe coolest products the most incredible designs at
V and co Beauty dot com.But you can get their products at exclusively
these two retailers Walmart dot com andTarget dot com. Head directly on the
Gram to check out some really coolbehind the scene footage of this interview and
of all of the other testimonials thatpeople are talking about about this product.

(47:55):
Head directly on the Gram at Vand co Beauty. You're listening to a
Moment of Zen right here on seventen WR, the voice of New york
iHeartRadio. We'll be right back afterthis. A Moment of Zen is brought
to you by your Home TV withKathy Ireland and their channel partners. Head
to your Home TV dot com forfree family friendly programming streaming twenty four to
seven. Life can take unexpected turns. Meet Carrie Portal, a cattle rancher

(48:21):
and professional speaker who has overcome partiallydisabling injuries to embrace the life of courage
and resilience as a survivor of animpaired driver. She refuses to let her
injuries define her Carrie's learned to adapt, push limits, and live life to
the fullest. Join her as sheshares her inspiring story on Cruisin Cowgirl,
a new TV series streaming on yourhome TV, dot com and Roku.

(48:44):
Tune into a Moment of Zen Saturdaynights from nine to ten PM on seven
to ten wor, the Voice ofNew York. A Moment of Zen is
brought to you by Once Upon aCoconut one hundred percent pure coconut water.
Imagine a drink that's nutrient rich,powerfully refreshing, naturally sweet, with no
added sugars from concentrate, zero additives, lowing calories, absolutely no artificial flavors,

(49:04):
and is so tasty that it'll becomeyour new favorite beverage. Enter Once
Upon a Coconut the absolute best tastein coconut water you will ever try.
Available in floor freshing flavors, purechocolate, pineapple, and sparkling with energy.
Do your taste, what's a favorand pick up some today at once
upon acoconut dot Com. Welcome backto my beautiful friends. This is your
favorite iHeartRadio host Zen SAMs from sevento ten wy the Voice of New York.

(49:25):
iHeart radio, and I'm here withthe awesome Mojo Rollie. Talk to
me about why it's so important foryou to give back. I mean,
that's what it's all about at theend of the day. I mean,
that's why you strive to achieve successin the first place. It's so you're
in that elevated position, so thatwhen you try to enact change, like
people are actually receptive to what you'resaying. That if you go to an

(49:47):
elementary school to talk to kids,they actually want to hear what you're saying,
and it's just another teaching lesson thatthey might fall asleep through well,
you know when they have short attentionspans as is. So that's what it's
all about me for me, youknow, having played in the NFL,
wrestling the WWE, I know thatyou take away a few conversations that I
had from you know, various footballplayers the wrestlers back in the day when

(50:09):
I was getting started. I don'thave the career that I had, And
it's just such an easy thing.It's a quick conversation keeping somebody on the
right track, give them just thatlittle bit of extra added motivation and it
just makes all the difference in theworld. You have no idea how much
that can change someone's life. Andthat's that's what it's all about, and
that's why it's imperative that when youhave a position like this, a company

(50:30):
like this, giving back is thenumber one We're here with Ben Greenfield.
Now, once Upon a Gocnut isvery charity focused and very charity driven.
Ten percent of every case they sellgoes back to a charity every month.
Why is this particular charity conference soimportant to you? Anytime that we're giving

(50:50):
back and also giving good information topeople, you know, I think it's
a win win. You know,in my business, I've supported a walk
for water for a long time onmy son and I just launched a card
game company and we want to startsupporting foundations that eliminate child trafficking, which
I know is another focus of thisevent and one of the speakers of this
event. So yeah, I thinkit's one of the best things that we

(51:12):
can do with our lives is tolove God and love other people. And
I think that loving other people isthe core meaning behind any of these types
of charities. That was our Hydrationwith Heart segment brought to you by Once
Upon a Coconut. You're listening toa Moment of Zen right here on seven
and ten wor the Voice of NewYork iHeartRadio. We'll be right back after
this. A Moment of Zen isbrought to you by your Home TV with
Kathy Ireland and their channel partners.Head to your home TV dot com for

(51:37):
free family friendly programming streaming twenty fourto seven. Gretchenfhilia is a proponent of
American industry. Join her on theultimate road trip across America where she highlights
the people, places and experiences thatshow the American dream and the spirit of
its people. Check out Fabric ofAmerica on your Home TV dot com.

(51:57):
Tune into a Moment of Zen Saturday. It's from nine to ten pm on
seven ten WR, the Voice ofNew York. Well that's a rap,
My dear friends, we are atthe end of our date. Remember to
join me right here on seven toten wor the Voice of New York every
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(52:21):
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(52:43):
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