Max Siegelman; Dr. Tess Mauricio; Markus Klinko; Anna Devere

Episode Transcript

(00:00):
The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
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latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
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Hello, my beautiful Tri State area. Welcome to our one hundred and fifty
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That truly does make it all worthwhile. Please make sure to follow me at
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channel at Zen Sam's in our Hydrationwith Hart segment brought to you by Once

(01:06):
Upon a Coconut. Today we're featuringMax Siegelman. He's founder of Siegelman Stable.
Siegelman's Stable has been adopted in variouscelebrity wardrobes, draping the likes and
VIPs of influencers and artists like KendallJenner Duane Wade in the future. Today,
we're at iHeart Headquarters in studio chattingall about the inspiration behind Siegelman's Stable,

(01:27):
leveraging social media for brand awareness andmaintaining a successful fashion brand. In
our Going Deep segment, brought toyou by Co two Lift, We're featuring
doctor tes Mauricio, America's favorite dermatologist. She's a multi awarded founder of M
Beauty Clinic in San Diego and inBeverly Hills. She's also the author of

(01:47):
California Total Beauty. She's a soughtafter expert, an educator, and a
celebrity dermatologist to Paula Abdul, JulianLennon, Black Eyed Peas, as well
as Kim and Kloy Kardashian. We'regonna be chatting you get carboxy therapy for
skin rejuvenation, the popularity of combotherapies in skincare plans, how to achieve

(02:07):
the facelift look non invasively and whypre treating your skin prior to a procedure
makes all the difference. In theBenchropolitan Lifestyle segment, brought to you by
your Home TV and our friends overat Kathy Ireland Worldwide, today we're featuring
the incredible Marcus Klinko, a globalgallery artist and fashion photographer. He joins

(02:28):
me today to chat all about hiscareer, the progression of photography in the
digital era, the power of anincredible image, and how the advertising model
has evolved with social media. Inthe Discover Your Potential Express segment, brought
to you by The Wellness Way,regular contributor and podcaster and a devir is
going to be chatting about the importanceof taking a mental break in honor of

(02:52):
National Virtual Vacation Day. Stay tunedfor the Hydration with Heart segment, brought
to you by One Spawned a Coconut. We're chatting fashion is branding and the
power of social media with founder andcreator Max Siegelman of Siegleman Stable. You're
listening to a moment of zen righthere on seven ten WR, the voice
of New York iHeartRadio. We'll beright back after this. A Moment of

(03:13):
Zen is brought to you by OnceUpon a Coconut, a one hundred percent
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pure chocolate, pineapple, and sparklingwith energy. Do your taste, what's
a favor and pick up some todayat once upon acoconut dot com. Welcome
back, beautiful Tri State area.You're listening to a Moment of Zen right
here on seven to ten WR thevoice of New York iHeartRadio. I'm your
host, Zen. Sam's up nextin our Hydration with Heart segment, brought
to you by Once Upon a Coconut. We're featuring Max Siegelman. He's founder

(03:59):
of Siegelman Stable. Now Siegelman Stablehas been adopted in various celebrity wardrobes,
draping the likes of VIPs influencers andartists such as Kendall Jenner, Duyne Wade
and Future. Today we are hereat iHeart Headquarters in studio chatting all about
the inspiration behind Siegleman's Stable, leveragingsocial media for brand awareness and maintaining a

(04:20):
successful fashion brand. Now, accordingto market research, the equestrian fashion market
is valued at billions globally, andbrands like Polar, Raff, Loren and
Siegelman's Stable contribute significantly to this billiondollar market through their equestrian inspired collections.
Now, horses have been long associatedwith elegance, prestige, and a refined

(04:42):
lifestyle. Equestrian fashion draws inspiration fromthe world of horseback riding, which has
historically been linked to aristocracy and upperclass leisurely pursuits. If you know what
I will now how this association withthe elite comesable circle We're going to chat
with Max direct. But the associationwith the elite can contribute to the allure

(05:03):
and exclusivity of equestrian inspired fashion lines. That's without a doubt, and studies
show that equestrian sports such as poloand horse racing have a really strong following
among affluent demographics. Now This demographic, in fact, overlapped with consumers of
equestrian inspired fashion, really further enhancesthe perception of luxury and that status associated

(05:26):
with these brands. It really goeshand in glove. Here to chat fashion,
horses and achieving brand recognition is theamazing. Matt Siegelman, Welcome to
the show, Superstar. Thank youfor having me. Pumped to be here,
so excited to have you. SoI say that the drive and motivation
behind equestrian inspired fashion lines really stemsfrom a desire to capture the sophistication,

(05:46):
if you will, and the prestigeassociated with equestrian culture. And brands like
I mentioned earlier, like Ralph Lauren, have tapped into this aspirational lifestyle,
offering consumers this taste of refined worldof horse back riding right through their clothing
and accessories. So, your journeyfrom utilizing hand drawn logos from your father's
horse race stable to establishing Siegelman Stableis quite remarkable. I find it,

(06:12):
in fact fascinating. How did thistransition occur and what inspired you to venture
into this particular industry. Yeah,I always say it kind of happened by
accident jokingly, but it kind ofdid so. I think we were all
forced in the pandemic, either inthe beginning or at some point during it,
to come up with something creative tomake up some time of just sitting
at home and not being able todo as much as we were. So

(06:33):
I was not traveling as much withclients and for work. I was doing
consulting and marketing and social for differentcelebrities and music artists and athletes, and
I decided for fun just to startmaking some hats and sweatshirts with the two
existing logos that he had that mymom and drew for him when he started
his own racing stable in the eighties, no intention to sell anything. Took

(06:56):
three four hundred bucks, started makingthree different color hats, three different color
sweatshirts, gave him the family andfriends, and enough people saw them either
through Instagram or figured out a differentway to contact me asking where they could
buy it, and decided that Iwould launch a website that they could buy
those six different skews. Wasn't makinga lot at first at all. I
think I reinvested another four hundred dollarsto do so, launched a website,

(07:20):
but always said that I would staytrue to my dad's story as a racehorse
trainer, but the additional layer ofopening up his stable to different equine therapy
programs, mostly in the Newark,New Jersey area, for inner city kids
or veterans of PTSD and using hisstable for a bigger purpose than just training

(07:40):
raceources. I love that you saida bigger purpose, and that's why this
Hydration with Heart segment brought to youby One Spot of Coconut. We always
look for the bigger purpose, andI know that our dear friend Blase mentioned
that you are very socially active andyou always look for the underlying sentiment before
you just get involved with anything thathas to do with a bigger picture,
and especially giving back because you haveto of course balance the karma. Right.

(08:01):
So, your brand has seen remarkablegrowth in recent years. Could you
highlight some key strategies or maybe evenpartnerships that fueled this growth. Definitely.
I think we took the approach atfirst not knowing that we were going to
sell stuff, and then starting tosee a little bit of an organic ramp
up and ramp up being very verysmall in the beginning. I started to

(08:22):
use some of the relationships and networkingfrom past jobs and experiences and started seeding
out some product to some athletes andmusic artists that I had previous relationships with,
some I had none at all.Some I found random addresses and prayed
for the best and it got tothem and was lucky enough that they wore
it and were seen wearing it orposted on social media wearing it. And

(08:45):
that has been a great strategy forus. And in terms of partnerships and
collaborations, I just believe that collaborationis something that can make or break a
brand and how long you're around for. So we've been fortunate enough to have
brand partnerships and have collaborations with someof the biggest support teams in the world,
some other huge brands and individuals,and we really use that co marketing

(09:09):
opportunity to tell our story alongside oftheirs. Well, it sounds like you
have your work cut out for you, not just in the fashion industry,
but also as an entrepreneur and asa marketing expert at this point, because
it seems like you have your tentacleseverywhere and that's exactly how it should be
as the founder of a brand.Now, cultural and societal references to horses

(09:31):
in fashion really extend beyond mirror aesthetics. You know this better than anyone else.
And horses symbolize power and grace andfreedom, qualities that resonate with consumers
seeking to embody a certain lifestyle orpersona through their fashion choices. Right,
So, coming full circle, celebrityendorsements, those have a significant impact for

(09:54):
brand visibility. So how did yougo about securing endorsements from high profile figures
like Kendall Jenner and Dwayne Wade inthe future. I mean, what's the
secret to creating a strong, authenticbrand? I wish there was one secret.
It's not that easy. All threeof those that you just named we
got to or I spoke to incrazy different ways. I think when we

(10:15):
first started, I didn't necessarily knowthat that was a great route for us
to go. I think you referenceall these brands that have been around forever,
like Gucci or Ermez, and theyall have some recognition to a horse
or even burbery, and so Ithink there's definitely a huge underlining piece of
that in the upper class. ButI think even more important for us,

(10:37):
I didn't want to be a brandthat was just for one demographic. And
when I set out. I saidthat I wanted to make I wanted to
make pieces that a kid who idolizesa rapper from Atlanta would want, and
I would also want someone who followsKendall Jenner, who's open about owning horses
and riding horses, to want thatsame piece. So I think in my
mind, I had an aspirational list, and I had a relatables and relatable

(11:01):
being that maybe kid who never grewup in a city and has never seen
a horse in person, or rodea horse, or pet a horse,
or ever thought about seeing one.And then that relatable list of maybe someone
who grew up in a big cityor grew up in the country just outside
a city and was fortunate enough totake horseback riding lessons or go to the
races with their grandparents or parents.So I think the way we tell our

(11:22):
story is a way that I thinka lot of people can relate, no
matter what your demographic is, whatclass you're in, what interest you have,
I think we speak to a largeraudience. I couldn't agree more exactly.
Apple is a tech company that wantsto appeal to creators, and to
do that, it brands itself withcreative ads and inspirational marketing campaigns such as

(11:43):
It's Think Different campaign, And thenet result is that when people think of
Apple, they don't just think ofa technology company. They think of a
company that will help them bring theircreative vision to life. And individuals make
purchasing decisions and seek out services basedon how they feel. An expert say,
emotions are key, So construct andmodify your brand based on this.

(12:05):
I always tell people, and Isay, your brand should have a distinct
and a trustworthy, no, youknow, no longer second class personality.
So it has to really kind ofresonate into the public. Now, particularly,
your brand has been featured in renownedpublications like Complex and GQ and hype
Beast. How did these features comeabout and what impact did they have on

(12:26):
your brand's growth? Yeah, Ithink anytime we get the opportunity to be
a part of amazing publication or outletone, it's obviously rewarding and kind of
continue or pushes you to continue inwhat you're building. But I think the
only reason you end up there issticking true to your story and telling your
story in different ways through different projects, through different collaborations, through our own

(12:48):
projects, through brand partnerships and beingable to tell our story as an individual
brand are also alongside others is superimportant, especially as a small brand.
And I think I said before,like we spend zero dollars in marketing to
this point, other than seeding someinfluencers or celebrities or whoever it is here

(13:09):
and there. But we've just beensuper fortunate that we've stuck to our story.
I've told our story in different waysand have continued just to elevate our
actual clothing and our hats and nowgetting into more ready to wear and some
higher end pieces, and just stickingtrue to what we believe in, and
we'll attract the right audience and customersand do the right thing to our community

(13:31):
and stay communicative to them and beopen with them if production is not on
time and something's going to be late, and we're open with them that that's
going to happen. We just wantto make sure that we're doing the best
that we can possibly do in control. My dear Max, your parents must
be so proud. They're definitely proud, and they're happy to travel with us
now too, now that they're gonnaboth retired a bit, so they're definitely

(13:54):
having fun with it, though theymight have been one of the bigger skeptics
in the beginning of this, like, oh, it's always going to wear
that, But I think it playedout well for now. I think so
too. Now the fashion industry isknown for its fast paced nature and really
ever changing trends. I mean,one day something's in, the next it's
out. How do you stay aheadof the curve and ensure that Segulman's Stable

(14:15):
remains relevant in such a dynamic landscape. Yeah, no, good question.
I mean I think so. Ourcreative director, also my fiance, has
a vision for our brand and ourclothing and our pieces like no one else
and makes them come to life exactlyhow she imagines them. So I think
one it's I think staying on trendis one thing, but I also think

(14:35):
trying to create something that you knowis going to be a part of something
for a long time is a lotmore important. I think if we just
wanted to stay on trend, Iwouldn't have stuck my foot into the mud
and was like, I'm going tomake this a company that lasts for a
super super long time and dig deepinto the heritage of my dad's story I'm
just going to sell as many hatsas I can right now, take the

(14:56):
money and run, and I chosethe hard route. So I think for
us to say we're just trying tostick in the trend and stay around and
follow what's next is probably not somethingthat we're going to do. I think
something that we're looking forward to isputting out like I said, like some
of our higher end pieces that we'reinvesting a lot of time and production in
right now, that it's going tobe new and different for us, and

(15:18):
that's exciting. So I think aslong as we again stick to our vision
and what we know is going towork and what we think is right,
I think we'll again we'll hit theright audience. Well, you're in the
right space. The Global Equestrian ApparelMarket report has witnessed steady growth, and
steady growth when a report comes outis a good sign, and in recent
years they anticipated to maintain a reallypositive progression until twenty thirty. Specifically,

(15:43):
we're talking about the equestrian apparel marketand one notable trend within the equestria in
apparel market is the growing preference forsustainable and eco friendly products. Now,
sustainability is becoming increasingly important in thefashion industry. How does Siegelman Stable integrate
sustainable ability into its business practices ina big, big way? Like I

(16:04):
said, my fiance is creative director. She's also from Norway, where their
education on sustainability is through the roofcompared to someone who grew up in New
York and the US and our educationon it. So it's at the forefront
of almost everything that we do.Just the lids of every hat that we
make is one hundred percent recycled materialWe use all organic cotton, we use

(16:26):
all upcycled or recycled cotton and materials. We make everything in the US,
so transportation is less and shipping isless. So it is definitely at the
forefront of everything that we're thinking of. And we know as a young,
smaller brand, it's a lot easierto implement this now versus look back in
five ten years and try and makeup for it and figure out how to

(16:48):
get to that point. Bravo.Now, your brand offers a range of
merchandise, like you just repeated,hats and sweatshirts and accessories. Could you
share some insights into your product developmentprocess? Well, now we know you
have a better half that is involvedin that. But how do you ensure
quality and style consistency across your offerand offering so to speak? Yeah,

(17:10):
I mean I think we were atdefinitely a point in our business where we
know what people want and we alsoknow what we want. So we are
happy to continue to re up onwhat people want, whether it's a certain
colorway or a certain item, Butwe also know what we want and where
we see the vision of the brandgoing, and that's on the production and

(17:30):
the investment side of our ready towear and some of our tracksuits that are
coming along, outerwear, jackets knitsagain some higher end pieces. So I
think we're really looking through the lensof a long term brand and where we're
going to sit in the landscape offashion. But we also know where we

(17:51):
started and where a lot of brandsstart. I think if you look back
at how off White was created andwhat Virgil did and how he started py
rex and getting blanks and just printingthe name on, it is not so
different to how we started. Webought blank hats or I bought blank hats
and blank sweatshirts and screen printed andembroidered our logo and our name on it,
and that's how we got out there. And now we're in the next
phase of our business or we havebeen, where we're doing cut and sew.

(18:15):
We're focusing on what materials we're using, how it's made, the sustainability,
and where we see will be insix months, twelve months, eighteen
months, five years from now.Beautiful. I love the way that all
came together. You started small,slowly, but surely you walked before you
ran, and now you are init for the long haul with a beautiful
road map. So now warm enoughthat you're just running up. So let's

(18:37):
chat brown power, which is essentiallythe ultimate sway your business will have in
its chosen market. Now. Thisinvolves thinking about how your business can create
a product or service worth having andthe power your business has to make that
product worth much more than competitors inthe crowded market. What is your advice
here to get through a crowded market? I think one is storytelling to your

(19:00):
story and tell it. I thinkit's for us, it's having a heritage
story to tell. I think we'rein a space where any creator, anyone
with a following, can create theirown brand and their following will most likely
buy what they have to sell.And I think a way to break through
that is having a true brand story, having a heritage story that luckily I
have and I'm able to tell.And I think as long as you stick

(19:22):
to it, you tell it theright way, you produce things the right
way, and you make high qualityproducts, you'll continue to break through.
Exactly, and you just said it. From whether it's the financial services sector
to restaurants and fashion brands, Appeasingyour customer is key, and having a
strong story is critical. And whatwe know is that the power of social

(19:44):
media and a strong online presence witha good story is incredibly crucial to building
brand trust and loyalty. Just thestory you told us about your father and
keeping his legacy alive, and nowyour parents are about to retire, and
here you are paving the wag,going where there is no path and leaving
this great, big trail. Butconsumers need and crave connectivity, and connectivity

(20:06):
breeds community, and community breeds loyalty. And guess what, a loyal customer
feeds the bank account. It's allintertwined. The top sellers rely on social
media in an all out effort togrow business. Why just like you likely
buy online over twenty five percent ofyoung Americans that's up to age thirty five
by directly from social media channels andmake their decisions based on those social trends.

(20:30):
So this is the new normal.So for leaders and entertainers in business,
the need to connect with peers andcustomers digitally has never been more imperative.
And I think you have done that, and your brand has done that,
and you stay at the forefront byleveraging influencers organically and naturally, and
I think you've created this incredible companyand that that's just getting started. So

(20:51):
I take my hat off to you, and I commend you, Thank you,
I appreciate it. The world isyour oyster. We are at the
end, my dear friend. Thankyou so much for coming on. Thank
you for having me. It's beenamazing. That was our Hydration with Heart
segment, brought to you by OnceUpon a Coconut. That was the incredible
Max Siegelman, founder of Siegelman's Stable. You could head directly to Siegleman's Stable
dot com or check them out onthe gram at Max Underscore Siegleman or at

(21:12):
Siegelman Stable. Head to once Uponacoconut dot com for all the incredible flavors
you definitely have to drink the legend. Head directly to our Instagram handle at
Once upon a Coconut. You're listeningto a Moment of Zen right here on
seven to ten wor the Voice ofNew York iHeartRadio. We'll be right back
after this. A Moment of Zenis brought to you by your Home TV

(21:33):
with Kathy Ireland and their channel partners. Head to your Home TV dot com
for free family friendly programming streaming twentyfour to seven. Do you have the
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If so, check out your HomeBusiness program where they inspire, equip and
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(21:55):
Home Business on your Home TV dotCom. Tune into a Moment of Zen's
Saturday nights from nine to ten PMon seven to ten wor the Voice of
New York. A Moment of Zenis brought to you by Co two Lift.
As we age, our skin losesmoisture and elasticity, causing wrinkled skin.
You can reverse this agent process withCO two Lift. CO two Lift
utilizes the powerful benefits of carbon dioxideto lift titan and regenerate your skin.

(22:18):
This simple, painless, at homecarboxy therapy treatment is scientifically proven to reverse
the agent process. You will seereduction in wrinkles, increase in luminosity,
and improve pigmentation, sagging skin tone, and radiance. For more information or
to order Co two Lift, goto Co two lift dot com. Welcome
back, beautiful Tri State area.You're listening to a moment of Zen right
here on seven to ten wr thevoice of New york iHeartRadio. I'm your

(22:42):
host. Zen sands up in justa few minutes in our Going Deep segment
brought to you by Co two Lift. Today, we're featuring doctor ts Mauricio,
America's favorite dermatologist. She is amulti awarded founder of M Beauty Clinic
in San Diego and in Beverly Hills. She's the author of California Total Beauty.

(23:03):
She is a sought after expert,educator and celebrity dermatologists to Paula Abdul,
Julian Lennon, Black Eyed Piece,as well as Kim and Chloyd Kardashian.
She's a favorite medical expert on variousTV networks and stars in All In
Family with Doctor Tests on GMA PinoyTV. Today, She's here to chat
carboxy therapy for skin rejuvenation, thepopularity of combo therapies in skin plans,

(23:29):
how to achieve the facelift look noninvasively, and why pre treating your skin
prior to a procedure makes all thedifference. Welcoming now to the show is
my expert at hand on our experton the microphone series, Doctor Tess Mauricio.
Welcome to the show, Stunner.Hello there, Thank you so much
for coming on. I'm so excitedto chat with you, and you are

(23:51):
the perfect person to talk to aboutthis. So you're renowned as America's favorite
dermatologist and have an immersei of animpressive list of celebrity clients. Could you
share with us what initially drew youto the field of dermatology and skin rejuvenation.
But you know, then growing up, I had a lot of skin
issues. I grew up a verysevere ezema that you know, especially with

(24:14):
my skin of color, it wouldleave scars and I'd have to cover it.
And then when that got better,I started getting really bad acne in
my teenage years, and so Ireally felt like, you know, there
was this psychological impact that skin diseaseshave. And then when I was a
medical student at Stanford, I actuallythought I was going to be a psychiatrist

(24:37):
because I really wanted to impact mypatient's psychological and mental well being. And
then I did a rotation and duramand then I saw the power that you
know, improving someone's skin can givethe patients as far as improving their self
confidence or self esteem. You canturn a kid who has really bad acne,

(25:00):
who is not talking to you,who's not looking at you, covering
their face with their hair, notgoing out, not going to dances,
and you improve their skin, andnow they're outgoing, they're dating. And
so I'm like, wow, thisis what I want to do. This
is the kind of impact on differencethat I want to make in my patients
live. And then that was waybefore all of these incredible skin rejuvenation technologies

(25:26):
have come into play. And soI really love what I do, but
it's really about helping my patients lookand feel their very best at any age.
Well, essentially, you did becomethat psychologist that everybody depends on.
You're just treating them from within thetherm layer and it trickles out and radiates,

(25:48):
which is great. Now carboxy therapyis gaining attention in the realm of
skincare. Could you explain to ouraudience what exactly carboxy therapy is and how
it works to rejuvenate the skin.Well, you know, carboxy therapy it
was first discovered and introduced by aDanish physicist, Christian war in the early
twentieth century, and essentially what heshowed is that when you increase carbon dioxide

(26:12):
in the tissues, you increase bloodcirculation and then increase oxygen and so in
the past, traditionally carboxy therapy isessentially introducing medical grade carbon dioxide into tissues
and then that then increases oxygen intotissues. It's like I tell my patients,

(26:33):
you know, it's like putting yourskin in an oxygen chamber, and
when you increase oxygen into tissues,you increase blood flow. Really, you're
making the skin more healthy, you'reremoving toxins and so in our practice now,
we don't use the traditional carboxy therapywhere you have to use needles and

(26:56):
inject carbon dioxide in the skin.We now have incredible topical carboxy therapy through
CO to lift, and we useit for everything. We use it to
prep the skin before we do skintreatments like RF micro needling, laser treatments,
even fillers injection, and we alsouse it after to decrease inflammation and

(27:19):
just make the skin as healthy aspossible. Yeah. I've been using CO
two lift products on my face forsix months and Wow, this carboxy therapy
gel, the science speaks for itself, increasing the presence of wound repair factors
and growth factors which then help cellsturnover faster and reducing the appearance of aging

(27:41):
and scars and stretch marks and justso much more. This is really truly
a miracle product when you talk aboutstimulating collagen and elastin production that helps promote
elasticity and turn and helps retain hydration. I found this product to be so
extremely useful on and of course onthe regenerating and repairing damage tissue. It

(28:03):
also helps you know, clients toachieve this better looking and feeling skin really
as a monotherapy done at home.But when you talk about combo therapies,
and that's something that we've been hearingmore of lately. As of lately,
how have you witnessed CO two liftand I know they also have a CO
two lift V. The vaginal rejuvenationaffect the health of your patient's skin,

(28:26):
including maybe even their skin down there. Well absolutely, So you know our
practice at MBUD Clinic, we reallyhave introduced a lot of combination therapies.
We were the first to introduce combinationtreatments with platelet rich plasma PRP and energy
based treatment and micro needling, andwe call that our time machine procedure.

(28:48):
And so when I was introduced yearsago to topical kurvoxy therapy so two lyft,
I thought it was too good tobe true, because you know,
it's so easy, you don't needto do the needles, there's really no
downtime, and patients are experiencing instantimprovement, instant dramatic noticeable improvement. So

(29:08):
what we would do is I thenthought about how to use it best and
introduce my patients. So what wewould do is we would apply numbing cream
on the skin because patients have tonumb for skin treatments like lasers and radio
frequency micro needling. And we wouldapply numbing cream and then apply the CO

(29:30):
two lift GEL and what that doesis one, because you get instant oxygenation
of the tissues, you are actuallymaking the skin as healthy as possible before
you introduce energy. And then italso occludes the skin so that your numbing
cream will work better, so thenthe procedure is a lot more comfortable for

(29:51):
the patients. So we would usethat and it really works amazingly well that
that protocol has been introduced to othernow and that's how it's used in the
office. And then we educate ourpatients that they could use it after the
treatment to improve wound healing, toimprove the results and also moisturize the skin,

(30:15):
decrease downtime, decrease redness, andwe absolutely use it not just for
the face, but the vaginal area. I also have created a protocol combining
lasers plealar rich plasma for the vaginalarea and we've been treating patients now for
many years with this and the introductionof CO two lift V for the vaginal

(30:40):
area has been incredibly wonderful for mypatients because they can do something at home
to help dryness in continents and alsojust the overall appearance and healthiness of the
tissues externally as well. That's alot of use case and practical use cases,

(31:02):
I mean from pre treating the skinprior to a procedure. Emphasizing that
is critical because I think that's oftenoverlooked. It's a strategic step and your
emphasis on this aspect really underscores itsrole in optimizing the treatment outcomes. Essentially
is what you're saying to minimize potentialcomplications, which basically sets a foundation for

(31:22):
successful skincare journey. Now moving onto you know, many individuals, when
you look at their desire, right, they want the rejuvenating effects of a
facelift without the invasiveness of surgery.So how can one achieve the coveted facelift
look through non invasive methods and whatare the key techniques involved in CO two

(31:47):
lift? Well, it's really amazing. And you know, I've been in
practice now for twenty years in andI'm in my fifties and actually I'm wearing
glasses right now. Don't usually glasswear glass is because i just had that
combination protocol that I was talking aboutour time machine procedure less than forty eight

(32:07):
hours ago, and I'm going totake off my glasses and I'm still a
little swollen because we use a combinationof radar frequency micro needling, which is
really amazing, to create new collagen, tighten the skin, improve wrinkles,
improved pores texture, and then wealso use platelet rich fibrint matrix and platelet

(32:30):
rich plasma drawn from blood. Wecollect our own growth factors and we use
it as a natural filler. SoI had that injected in my temples,
my under eyes, my cheeks,my jawline, and my chin, and
so there's some swelling there still.But the amazing thing when we use CO
two left mask before and after,you can see that at less than forty

(32:55):
eight hours, I can wear mymakeup, I can talk to you.
So yesterday I was at work andI don't look scary, I don't look
too stolid, I don't look toored. It Actually my patients couldn't believe
it, and they wanted to signup for this treatment. And the end
result is essentially reversing the aging ofthe skin. So that's really amazing is

(33:16):
that we can take the skin toa younger state in that But I tell
my patients, if I took abiopsy of your skin before you have this
type of regenerative treatment like time machineprocedure, and then we allow the skin
to heal over the next three tosix months, and then took another biopsy
of the skin six months later.Your skin six months later will be younger

(33:40):
under the microscope. And so thishas been how I've maintained my skin.
This is how many of our patientsmaintain their skin. My celebrity patients rely
on these procedures because they don't wantto go under the knife, and we
really don't need to, especially ina younger generation where they're being proactive about
you know, addressing these things withoutout and get those glasses back on now,

(34:07):
you know, I wanted to justshow people that it's you know,
this is the process and compared tohow it used to be and compared to
the downtime of surgery, we reallyhave many treatments now and many modalities like
coe to lift to help us cutdown on downtime and allow us to really
get the results that we want withoutyou know, the downtime. Yeah,

(34:30):
this is exciting stuff and achieving afacelift like appearance without surgery is game changer
in the skincare industry, especially intwenty twenty four. It's the new trend,
and it's quite clear that your expertisein non invasive techniques really does empower
women to rejuvenate their appearance with minimals, downtime and risks. Nonetheless, right

(34:51):
catering to the preferences of just many, you've ended up doing exactly what you
set out to do. But asa dermatologist, I've learned so much from
you today. Thank you so muchfor coming on. You are incredible to
talk to, full of knowledge,beautiful to look at. Thank you,
and a trailblazer in your field.Thank you for making us women proud.
Thank you for having these types ofplatform. Guys. That was the incredible

(35:16):
Doctor tes Mauricio. You could checkher out directly at Mbautyclinic dot com or
on the Gram at doctor tes Mauricioor at M Beauty Clinic. That was
our Going Deep segment brought to youby COEO two Lift. You're listening to
a Moment of Zen right here onseven to ten wo or the Voice of
New York iHeartRadio. We'll be rightback after this. A Moment of Zen

(35:37):
is brought to you by your HomeTV with Kathy Ireland and their channel partners
head to your Home TV dot comfor free, family friendly programming streaming twenty
four to seven. Join Jimmy JimboTemple on Cowboys, Trailers and Ranches and
get ready for a crazy ride fromup and coming country Western performers to ranchers

(35:58):
with purpose, Jimmy takes behind thescenes with a front row seat to all
of the action. Cowboys Trailers andRanches is dedicated to celebrating and preserving all
things Western. Check them out onyour home TV dot com. Tune into
a Moment of Zen Saturday nights fromnine to ten pm on seven ten WR,
the Voice of New York. Welcomeback, beautiful Tri State area.

(36:22):
You're listening to a Moment of Zenright here on seven ten WR, the
Voice of New York iHeartRadio. I'myour host zn zam's coming up next in
our Metropolitan Lifestyles segment, brought toyou by your Home TV and our friends
over at Kathy Ireland Worldwide. Todaywe're featuring the incredible Marcus Klinko. He's
a global gallery artist and photographer.Born in Switzerland of French, Italian,

(36:45):
Jewish and Hungarian descent. Now hedecided to become a fashion photographer and retired
from his international concert and recording career. How fitting is this interview? Now?
He's photographed many celebrities and editorial clientssuch as Vogue, GQ, Vanity
Fair, Harper's Bizarre, and InterviewMagazine. That's just to name a few

(37:06):
guys. Brands like Langkom, LorealPairi, Nike, Hugo, Boss and
Asui Pepsi, Skyvoka. The listgoes on and on. They've all hired
him to create advertising campaigns and visualexcitement at that His work can be seen
in various art galleries, museums,album covers, and his coffee table book

(37:28):
icons. He joins me today tochat all about his career, the progression
of photography and the digital era,the power of an incredible image, and
how the advertising model has evolved withsocial media. Welcoming now to the show
is the incredible Marcus Klinko. Welcomesuperstar. Hello, I'm so excited to
have you on. We seem tomingle in the same crowds if you will

(37:52):
or have done so in the past. We have quite a lot of commonalities
when it comes to networking and relationships. Now, now, Marcus, you've
collaborated with many celebrities like David Bowieand Britney Spears and Half the Way and
Billie Eilish and Kate Winslet and Imanand Keanu Reeves and Kim Kardashian. Okay,

(38:14):
the list is a never ending one. Now you've created some of the
most iconic album covers. One ofmy favorite beyonces Dangerously in Love, Oh
my God, this is visual extravagance, and Mariah carries the emancipation of Mimi.
Can you share with us more aboutyour journey to becoming a photographer and

(38:35):
what initially drew you to the artform. Well, I was never meant
to be a photographer. I wasborn in a musical household in Switzerland.
My father was a symphony orchestra musicianand I I really my childhood dream was
to become a successful recording artist andtouring solos. That I decided to play
the harp, which is an instrumentthat's obviously quite rare. It's a niche

(39:00):
within a niche, and I becamevery successful in the mid nineties. I
was really thriving. I had arecording contract my Classics, and in nineteen
ninety four, unfortunately I had amiss seious problem with my right hand.

(39:20):
And so at that time I wasbeing photographed a lot for magazines and my
own album covers and things like that. But I've never taken a picture.
But when this happened, and afterspecialists and doctors could not find a real
reason for this, and it wasvery mysterious, I just decided head over
heels, sort of by epiphany thatI had reached my childhood dream and so

(39:43):
I just decided to become a fashionphotographer. This is you're going to write
a book, and of course veryfitting why they want to do a documentary
on your life. Now, Photographyis all about evoking emotion. And while
video can be aided by the useof sound or dialogue, as still photo
relies solely on the visual and apowerful image has the ability across both language

(40:05):
and cultural barriers, to stir upfeelings and really tell a story. Now,
you're the photographer behind many world renownedand iconic images. Can you discuss
the process behind creating such memorable andimpactful photographs? Well, thank you for
all these compliments, and I appreciateit. You know, I go about
this very spontaneously. My process isnot very premeditated. Of course, there's

(40:30):
always a plan, there's a concept, there are conversations, but I'm sort
of the quintessential opportunities. When Isee a chance to do something, you
know, it could be very lastminute. Maybe we're working in the studio,
but there's a terrorist and I see, you know, a cloud formation
and a beautiful idea, I mightjust change everything up, you know.

(40:53):
The most famous example is that whenBeyonce it came for Dangerous in Love.
This look that she's, you know, wearing on the cover, and I
told that story many times. She'sactually wearing my personal genes. So talk
about improvisation. She literally did nothave She liked a diamond top, but
she didn't have any bottoms that sheliked, and so I suggested maybe she

(41:16):
should use dnims and she said shedidn't have any, and so I said,
well, maybe a try mine,And that's what we did. In
the rest of history. Now,it's funny because Frenchman Joseph Niefnis is credited
with inventing the first camera back ineighteen sixteen, and the world of photography

(41:37):
has come quite a long way sincethen, and cameras today are nothing like
they once were. So as technologycontinues to evolve, including the onset of
artificial intelligence. How do you seethese advancements shaping the future of digital photography
and how do you stay ahead ofthe game. Well, I'm extremely interested
in all technology aspects around photography,whether that's hammers or lighting or computer post

(42:01):
production. I've been ahead of thecurve. I've done the first digital global
makeup campaign for Lorel Paris. Noone at that time was shooting digitally.
Everything was still on film, butI literally, you know, forced them
to let me use digital and thatwas the last time they used film.

(42:22):
After that, everything switched. Sowith not Talibodinova and the dishal Costa,
I did the first major global digitalmakeup campaign in two thousand and four and
sort of really changed the trajectory inhow these type of photoshoots are done.
And so I stayed very very closelyaffiliated with Fujifilm. I've been working with

(42:45):
the company for twenty five years.I helped them with you know, ideas
for the next best cameras, thehigh end flagship camera models and so on.
Endorsed lighting companies worked with them.I customize everything I use, so

(43:07):
I'm of course using AI for certainthings, you know, certain background elements
and all of that, so Istay ahead of the curve when it comes
to all of these aspects. Now, it's interesting because sixty seven percent of
consumers say the quality of a productimage is very important in selecting and purchasing

(43:30):
the product. So images really speakvolumes now. I was signed to Elite
New York as a model when Iwas seventeen years old, and I shot
with photographers many of your friends,many of the greats like Patrick de Marshalier
and Antoine Vuglass and Sante Drascio andDavid la Chappelle. We spoke about them,
and I know the fashion and modelingindustry very well and can attest to

(43:50):
the dramatic evolution in the last twodecades and to take it one step further,
and not just the way the industryshoots has evolved, but also the
way these images are shared and distributed. And while print images and physical galleries
still hold their value, the onlineworld has made sharing work both faster and
more widespread. And as mentioned before, in addition to your celebrity and fashion

(44:14):
photography, you have been hired bymany brands to create advertising campaigns. How
have you found social media to haveaffected the consumption of photos and can you
share your thoughts on the role ofonline platforms and community shaping the advertising model.
Well, you're very correct. Themodel has completely changed when I started
out of course, magazine advertising,spreads, spreads in magazines, work,

(44:39):
you know, the main vehicle andbillboards. I think that a lot of
the budgets with in this big companieshave been now allocated to social media.
That's not necessarily a good thing forsomeone like me, because obviously I am

(45:00):
interested in producing the most high end, the most high quality photographs. Social
media has chipped away a lot ofthat. And there was certainly a time
that a lot of major brands haveused very unskilled photographers just because of social
you know, followings or things likethat to produce advertising campaigns. But I

(45:22):
think that there's a huge gift now, there's a huge comeback where all of
these companies, especially in the cosmeticworld, they're realizing that the high end
image is something that is, youknow, much more powerful. And since
I'm so focused on my art gallerywork now and I'm really you know,

(45:42):
shifting a lot of my the wayI create images. I don't sit by
the phone waiting for someone to callme with a job. I create my
own my own campaigns, my ownjobs by pitching them, by working with
celebrities and brands based on my ownideas, and opportunities to exhibit them in
galleries around the world's museums around theworld. So it has completely changed.

(46:07):
Well, here you are your bestadvocate, and you are quite the entrepreneur,
and no one can sell themselves betterthan oneself. And when you know
you have a roadmap and you havea vision, you create your own opportunities.
Right now, shifting away from youralbum covers and magazine shoots and advertising
campaigns, let's talk about exactly that. Your recent series called The Angel Factory,

(46:30):
which explores the phenomenon that our societyis one where beauty precedes many other
aspects of life, which has drivenpeople to extreme lengths to achieve perfect features
and bodies, so to speak.Could you tell us more about the creation
of this series and the message behindit. Absolutely, I'm personally super interested

(46:50):
in training and staying healthy and youknow, eating the best, best possible,
unprocessed food and all of the stuff. So that interest led me to
a creative idea, and I decidedthat I wanted to create an art series
that really basically it's a futuristic,fictional, futuristic clinic somewhere in space where

(47:17):
beautiful half machine half, you know, sort of like cyborg models, you
know, get more and more perfectedby lasers and things like that. So
I just started this idea by contactingsome medical companies that make devices for red

(47:38):
light therapy or you know, lasersfor pain and lasers for fat loss.
And so for instance, the companyOrconya, I collaborated intensely last year with
I did a series of photographs withtheir Emerald laser, which is a fat
melting laser. The series just tookits own sort of dimension because then I

(48:02):
did photos with a hyperbaric oxygen chamberand with a blood cleansing device and a
drink it's called biosomal that is likebased on too Mari. All of this
sounds so fascinating, and with that, we are out of time. But

(48:22):
I could talk to you forever.But I thank you so much for coming
on, thank you for having me, and I hope to see you.
So that was our Metropolitan Lifestyle segment, and that was the incredible award winning
celebrity photographer Marcus Klinko definitely make sureto check out his work at Marcus clinkostudio
dot com and follow him on thegram at Clinkos Studio. You're listening to

(48:44):
a Moment of Zen right here onseven to ten wo R, the Voice
of New york iHeartRadio. We'll beright back after this. A Moment of
Zen is brought to you by TheWellness Way, your trusted partner in health
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(49:05):
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to this week's Discover Your Potential Expresssegment sponsored by The Wellness Way. On
a Moment of Zen right here onseven to ten WOR, the Voice of

(49:29):
New york iHeartRadio. I'm an adevere co host of Discover Your Potential,
and today we'll be chatting about thepower of taking a virtual vacation no matter
where you live or what the weatheris. Serving up. I bet right
about now you could use a changeof scenery. We kick off this week
with Natural Virtual Vacation Day, Andif you can't splurge on travel just yet,

(49:52):
consider the power of planning your nexttrip with a little help from the
virtual world. Evidence show that nearlydaydreaming about this kind of pleasure can release
the same endorphins as taking the actualexcursion. That's why we love to escape
into books and movies that transport usto faraway places. But imagine the fun

(50:15):
of being the star of the showand putting your hands on the wheel of
the tour bus. There are somany tools like street View in Google Maps
that give you the power to romestep by step down the avenues of your
dreams. Now VR technology can bringyou even closer to your next great adventure,
so you can experience more than justa three hundred and sixty degree view.

(50:38):
Start with a little inspiration. Ifyou're a foodie, there's plenty of
shows that will launch your appetite todiscover why pizza just tastes better in Italy.
If your family craves an adrenaline rush, lots of theme parks entice visitors
with experiential tours on their website andsimply typing POV or point of view you

(51:00):
and your browser while searching up attractionswill stir your wanderlust. Check out sites
like brink Travel and Wander for aweinspiring views of places on your bucket list
and for the ULTIMATEVR experience at aVR headset to explore remote places national geographic
style like the immersive platform Echosphere.You can even bike your way through the

(51:24):
Swiss Alps with vz fit. Doesit take the place of an actual physical
trip? Not exactly, but creatingthe ultimate virtual vision board will excite your
senses to make that dream come tolife. So what are you waiting for?
Join me in designing your dream vacationby heading over to our website dypsshow

(51:46):
dot com to register for a chanceto win one hundred dollars gift card.
That's dypshow dot com. You canalso catch up on our extended episodes at
www dot Discover Yourpotential show dot com. From iHeart to Your Heart, this
express segment was sponsored by The WellnessWay. A Moment of Zen is brought

(52:09):
to you by your Home TV withKathy Ireland and their channel partners. Head
to your Home TV dot com forfree family friendly programming streaming twenty four to
seven. Are you looking to buildingyou home? Think about building a barn
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(52:32):
let Stacey Lynn, the Barn DominiumLady, take you on a journey through
her barn Dominium designs. Tune intoa Moment of Zen Saturday nights from nine
to ten pm on seven ten worthe Voice of New York. Well that's
a rap, my dear friends.Remember to join me right here on seven
ten wor the Voice of New Yorkevery Saturday night from nine to ten pm,

(52:53):
or you could head to seven tenWR dot iHeart dot com forward slash
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(53:14):
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Thank you for listening to a momentof Zen. It's been an absolute pleasure
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(53:36):
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