From Mundane to Memorable Atombergs Rise in the Innovation Game ft Arindam Paul

In this episode of Flipkart, the digital marketing podcast, Varun Duggirala speaks with Arindam Paul, the chief business officer and founding member of Atomberg, one of India's fastest growing digital-first consumer brands. Arindam shares his insights on the strategies they used to make Atomberg a behemoth in a challenging consumer goods category. He discusses the importance of technology and meaningful innovation in developing key brand attributes and standing out in the market. The discussion also delves into using both online and offline channels strategically for brand-building, the evolution of consumer habits, managing competitiveness, and creating a distinctive brand reputation. #marketing #tech #consumerbehaviour #marketplace Chapters: 0:00 Atomberg's Rise in the Innovation Game 00:18 Introduction 01:29 Innovation at Atomberg 04:01 Category Innovation 06:04 Problem solving for consumers 08:33 Consumer Evolution 10:55 Importance of Distribution & Production 12:03 Brand Building 17:18 Overstating Benefits in Marketing 18:09 Media & Content as a Growth Tool 19:24 Creating a Digital First brand 22:18 Role of Marketplaces 26:29 Leveraging Influencers & Creators 27:44 Educating the Consumer 29:20 Arindam's Journey at Atomberg 34:00 Interactions - Offline & Online 36:30 Advice to disruptive brands 39:10 End of Episode