How to Boost Your Sales and Engagement Using Video with Steven Lai, Founder of VideoStar mmhmm Academy | Ep 216

🎙 Join me in this episode of the Systemize Your Success podcast, where I had the pleasure of speaking with Steven Lai, an expert in using video to enhance sales for small businesses. As someone who has been utilising video in my own business for years, I was still blown away by the innovative strategies Steven shared. 

 

We delved into how video can streamline communication, improve customer service, and even personalise outreach in ways that traditional methods simply can't match. Steven provided real-life examples that highlighted the effectiveness of video in the sales process, from initial outreach to follow-up after a call. 

 

His insights on leveraging video for marketing and building genuine connections resonated deeply with me, and I hope they inspire you as much as they did me.

KEY TAKEAWAYS

💡 Utilizing Video for Communication: Video can enhance communication in small businesses by making interactions more personal and engaging. Simple video messages can replace lengthy emails, allowing quicker and clearer communication.

💡Personalization in Customer Service: Using video to respond to frequently asked questions can significantly improve customer service. Businesses can create a memorable experience that stands out from standard text replies by addressing customers directly and personally.

💡Video in Outbound Sales: Incorporating video messages in outbound sales efforts can increase engagement. Personalised video outreach is more likely to capture attention compared to traditional text-based messages, making it easier to connect with potential clients.

💡Engagement During Live Calls: Keeping video on during sales calls is crucial for building rapport and trust. Engaging with clients visually helps maintain attention and fosters a more interactive and compelling conversation.

💡Content Creation and Social Selling: Regularly sharing video content on social media can establish authority and build relationships with potential clients. Authentic, unpolished videos can resonate more with audiences, making it easier to connect and attract the right customers.

BEST MOMENTS

05:08 - 💬 “If you speak it out, people like me who can't type for toffee, you can speak it much faster than you can definitely type.” - Steven Lai

08:52 - 💬 “You know what the FAQs are because you have to FAQ them all the time. So now you just record a video answer for your FAQ. So now you've got your FAQs, but in a video content vault.” - Steven Lai

20:53 - 💬 “Would you click a link from someone you didn't know, or would you click a link of a visual thumbnail of a person saying this is what I want to get in contact with you?” - Steven Lai

39:43 - 💬 “At the moment, everybody's leaning into technology to make everything so polished, so perfect; go against the grain and just be yourself. Being less perfect, less polished, but keeping it real and keeping it raw.” - Steven Lai

42:28 - 💬 “Video can be put into AI now, and you can create blog posts from it- real genuine thought leadership, but using AI to create something more digestible.” - Steve Day

TIMESTAMPED OVERVIEW

00:00 “Boost Sales with Video”

05:49 Personalized Email Response Strategy

07:52 Video Pitching and FAQ Automation

10:33