This week on The Fin podcast, Zoe Samios on the Matildas' Olympic campaign, the bankability of women’s sport and Captain Sam Kerr’s legal case.
Further reading:
Matildas merchandise already outsells the Socceroos’ by a factor of two to one. But in the big-money world of major sport, scoring goals doesn’t always move the dial.
With money flowing into women’s soccer, registrations up and the Matildas on a roll, it would be the icing on the cake.
Almost $20 million in prizemoney from the Socceroos, a boost in sponsorship and an uptick in merchandise sales nearly doubled Football Australia’s revenue.
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