In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO.
By the end of this episode, which is full of golden nuggets, you´ll be able to understand what type of marketing will fit your business best.
KEY TAKEAWAYS
- Know your audience. About 95% of them do not know where they want to stay, your marketing needs to target them.
- Create marketing for upcoming local events as soon as you hear about them e.g., concerts and conferences.
- You need a website, social and GMB is vital, but it is not enough.
- Having different landing pages enables you to niche down, beat the big players, and appeal to customers with different needs.
- Mix up what you do on social media so that you appeal to different types of customers.
- Don’t dismiss QR codes.
BEST MOMENTS
‘Make an informed decision on which marketing channels to concentrate on because you can't do it all’
‘Location is key from a marketing perspective,’
VALUABLE RESOURCES
Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676
The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
https://propertysoldier.co.uk/
Serviced Accommodation Success by Kevin Poneskis
Rich Dad, Poor Dad by Robert T Kiyosaki
GUEST RESOURCES
Instagram - https://www.instagram.com/diforster.uk
Website - https://www.advansys.com
Email - diane@advansys.com
ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.
CONTACT METHOD
https://en-gb.facebook.com/propertysoldier/
kevin@propertysoldier.co.uk
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