That Sh*t Will Never Sell by David Gluckman A book about ideas by the person who had them.
David Gluckman worked in the creative heart of the global drinks business for half a century, creating such well-known brands as multibillion-selling Baileys Irish Cream, Tanqueray Ten, Cîroc and many others.
Many fantastic lessons about innovation in the drinks business: David Gluckman started in the advertising business in 1969, moved to London and had a very unusual career in product innovation mainly in the beverage industry. Hear the real story behind Baileys Irish Cream a 7 million case p.a. brand available in 162 countries and other great drinks brands.
This is not another boring business book. It's a book full of valuable stories and tips from David.
Links: https://www.thatshitwillneversell.com/book.html https://www.amazon.com/gp/product/B0BDGDPB2J/
saffasabroad
baileys
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