In this episode of Beyond the Sets & Reps, host Brandi Clark, also known as the Messy Hair Millionaire, dives into one of the most crucial yet misunderstood aspects of building a standout fitness business—niching down. She breaks down why “the riches are in the niches” and why simply targeting “busy moms” or “men over 40” isn’t enough to attract the right clients.
Drawing from her experience as a group fitness instructor, personal trainer, and business mentor, Brandy shares insights from a recent fitness conference presentation where she tackled the fear many coaches have about narrowing their niche. She explains how understanding not just demographics but also life stages, pain points, and client motivations can help fitness professionals create content that resonates, stops the scroll, and ultimately converts.
If you're struggling to attract clients online or feeling lost in the sea of social media noise, this episode is packed with actionable strategies to help you refine your message, stand out, and build a thriving fitness business. Grab your favorite leggings, throw your hair up in a messy bun, and let’s get to work!
And when your ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com
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