Customer Growth Sessions
Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
Episodes
Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design.
He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen customer loyalty, and the way NCMPRBL leans into transparency while staying true to t...
In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz.
Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to start the business and hear about the challenges and successes experienced along ...
Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing customer feedback for business growth.
Make sure to explo...
In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries.
He covers topics like early challenges, rapid international expansion, managing inventory across multiple markets, and using data tools to stay ahead of comp...
In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit.
Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging paid ads, and overcoming common challenges in the e-commerce space.
Make sure to ex...
In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world.
He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment.
Discover more about Saddleback Leather and follow them on Instagram and YouTube.
Enjoyed...
In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media.
Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and more.
Make sure to explore further resources and follow Axel for more valuable conte...
In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products.
Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly performance wear.
She details the challenges and successes of launching the brand on a ...
In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist.
MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets, and how to overcome fear and imposter syndrome as an entrepreneur.
In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares.
Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success.
They dive into effective sales tactics, the importance of in-person events, overcoming taboos around period p...
In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fashion industry.
Discover more about Kirrin Finch and don't forget to follow them on Ins...
In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI.
Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great manufacturer.
Learn more about A DOMANI and connect directly with Katya for collaborati...
Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.
This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here.
In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He e...
Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms.
In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the complexity of SEO and the importance of asking the right...
In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media.
David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting.
David explores why businesses should use TikTok, the advantages for B2B sectors, and practical tips for creating engaging TikTok content.
He discusses the benefits of Spa...
In this episode, Ari Tulla, the CEO of Elo Health, shares his expertise in personalized nutrition and the intersection of AI and healthcare.
Ari explores why he is so passionate about nutrition, the origins and mission behind starting Elo Health, and the challenges he's faced in building Elo Health and Luminary Vitamins.
He also delves into his personal growth story of founding multiple bus...
Join host Pat Ahern in this interview with Philippe Roireau, the co-founder of Consio. Philippe shares his expertise in using phone sales to boost e-commerce retention and engagement.
He offers insights on best practices for launching a phone channel for ecommerce, the hidden benefits of calling past customers, when to make phone calls to potential customers, and how founders should think about hiring fo...
In this episode, Dan Wood, the founder of Break Digital, shares his expertise in Google Ads.
He explores effective strategies for optimizing Google Ads campaigns, offering valuable insights on common pitfalls and best practices. You’ll gain practical tips for setting up conversion tracking, choosing the right keywords, targeting your audience, and integrating other advertising methods to maximize your ROI.
Dan also opens up about h...
In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right talent, and effectively planning your video projects.
Chase also opens up about his perso...
Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases.
In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your brand.
Discover the art of engaging journalists, creating data-driven press releases, and...
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