In this powerful episode of Expert In You, host Ann Carden sits down with Fractional CFO Stas Sukhinin to demystify the financial side of business growth - especially for healthcare entrepreneurs and clinic owners.
With years of experience helping multi-million-dollar healthcare businesses scale profitably, Stas reveals how to build strong financial foundations, cut unnecessary expenses, and finally understand the story your numbers are telling.
From his early career in corporate banking in Moscow to becoming a trusted advisor to U.S. business owners, Stas shares the biggest financial mistakes entrepreneurs make and the strategies to avoid them.
You’ll Discover:
- The most common financial blind spots that keep clinics from growing profitably
- The difference between accountants, bookkeepers, and CFOs (and when to hire each)
- Smart ways to manage cash flow and leverage debt for sustainable scaling
- How to shift from chasing revenue to mastering profit and predictability
- The top CFO strategies every entrepreneur can use - no matter your industry
Whether you’re a clinic owner, service-based entrepreneur, or expert consultant, this episode will help you make smarter financial decisions and unlock long-term profitability.
🎧 Tune in now to learn how to go from chaos to clarity and turn your business into a well-oiled, profitable machine.
Key Moments:
00:00 Early Passion for Business Finance
04:27 Small Business Financial Challenges
09:24 "Accountants Holding Businesses Back"
12:15 "Honest Business Advice Needed"
14:42 Debt Requires Financial Clarity
18:45 Strategic Debt Usage Advice
20:24 "Equity Costs and Long-Term Strategy"
23:44 "Importance of Gross Profit Margins"
29:11 Fractional CFO Services Challenges
31:31 "Prioritize Financial Insights Early"
34:10 Understanding Revenue vs. Profit
About the guest :
Stas has over 19 years of experience in the financial sector, having held investment
banking and corporate lending positions at internationally recognized institutions,
including UniCredit and Société Générale. He played a key role in creating and establishing mezzanine loan products and helped shape the market in Eastern Europe.
At the age of 29, Stas became a senior partner at one of the largest mezzanine loan
providers in Eastern Europe, where he was responsible for managing a team of 20
finance professionals and overseeing a $450 million loan portfolio.
Stas has served on the board of directors for several large private companies and has
extensive experience in alternative asset management.
Stas has been a CFA Charterholder since 2013.
Social Media Accounts:
LinkedIn: https://www.linkedin.com/in/stan-sukhinin/
Website: http://www.thesorso.com
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://annlcarden.com
📞Contact Us: www.acarden.com
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