In this episode, host Ann Carden sits down with Samantha Newman, a multi-talented marketing consultant, social media guru, podcast host, and business broker. Samantha shares her journey from running a marketing agency for over 20 years to helping businesses prepare for successful exits and sales. Together, Ann and Samantha dive deep into the essential strategies needed to make your business more marketable, whether you’re looking to scale, boost profitability, or eventually sell for maximum value.
You’ll get insider tips on how to attract more leads as a broker, why personal relationships trump “car salesman tactics,” and what it really takes to make a business sellable. Additionally, Samantha reveals common pitfalls that render over 80% of businesses unsellable and outlines practical steps you can take today to build a business that not only thrives while you own it, but also becomes a valuable asset when you’re ready to move on.
Whether you’re a small business owner, a seasoned entrepreneur, or somewhere in between, this conversation is packed with actionable advice to help you level up and think ahead.
Tune in for expert insights, real-world stories, and free resources on business valuation and exit planning!
Key Moments:
00:00 Startup Growth and Transition Consultant
03:32 Small Business Marketing & Exit Consulting
06:53 Nurturing Leads Like a Farmer
10:18 Creating a Sellable Business System
14:41 "Strategic Business Thinking"
17:08 Digital Marketing Challenges for Small Businesses
22:44 "Practical Experience Beats Theory"
23:22 The Importance of Business Coaches
Meet Samantha Newman – Business Growth & Exit Strategy Expert
Samantha Newman helps business owners scale smarter and sell stronger. With deep expertise in compliance-heavy industries like banking, insurance, and healthcare, she guides entrepreneurs preparing for retirement to elevate their businesses for maximum market value. Her business valuation strategies help clients align financials with top industry comps—ensuring they exit on their terms with exceptional returns.
How to contact Samantha :
Facebook Business Page: facebook.com/takingcareofsmallbusiness
Facebook Personal Profile: facebook.com/wsamanthanewman
Website: https://suntidesigns.com/
Linkedin: https://www.linkedin.com/in/suntidesigns/
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://annlcarden.com
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
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