Growing your business takes more than just hard work. It requires a clear, documented strategy that you can follow and adapt over time. By carefully documenting your marketing plan, you can set your business up for exponential growth.
In this episode, Saul Marquez explains how documenting your marketing strategy can help you 10x your business in just three years. He breaks down the key components of a successful brand guide, why documentation is critical, and the process to follow when building a marketing strategy from scratch. Saul also shares how to identify your target customer, their pain points, and what to do after defining these key insights.
Saul Marquez is the CEO of Outcomes Rocket, an agency that helps healthcare founders and leaders grow their businesses with smart, data-driven marketing strategies. With over 18 years of experience, Saul uses the latest tools like AI and automation to deliver real results. He’s passionate about improving healthcare while lowering costs and delivering better service.
Timestamp: 00:00 Intro 00:25 Background of Saul Marquez 01:08 Where to Start When Documenting a Marketing Strategy 02:45 Why It's Important to Document 06:28 The Process of Documenting a Marketing Strategy 13:18 Prompt for Creating a Brand Guide 15:04 Critical Components of a Strong Brand Guide 18:15 Next Steps After Identifying the Target Customer and Their Pain Points 23:15 Other Things to Consider 25:40 Connect with Saul Marquez
Connect with Saul Marquez to learn more about marketing strategy documentation 🔗LinkedIn: https://www.linkedin.com/in/saulmarquez1/ 🔗Website: https://outcomesrocket.com/ 🔗 Podcast: https://outcomesrocket.com/podcast/
#marketingstrategy #marketingdocumentation #businessdocumentation #businessstrategy #brandguide
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
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