Running LinkedIn ads shouldn’t mean burning through your budget. The key to cutting ad costs is understanding what truly drives performance: great creative, smart targeting, and the right strategy behind it all.
In this episode, AJ Wilcox shares how to cut your LinkedIn ad costs in half without sacrificing results. He breaks down the entire process: from campaign setup to choosing between static and video creatives, building stronger hooks, and leveraging AI for better targeting. AJ also reveals what the top 1% of LinkedIn advertisers do differently and the biggest lessons he's learned running the largest LinkedIn ad agency.
AJ Wilcox is the founder of B2Linked, a LinkedIn Ads agency that’s managed over $150M in ad spend for high-growth brands. He’s the host of the LinkedIn Ads Show and a trusted expert when it comes to getting real ROI from LinkedIn. With deep platform knowledge and battle-tested strategies, AJ helps businesses turn LinkedIn into a high-performing growth channel.
Timestamp: 00:00 Intro 00:26 AJ Wilcox’s Background 01:09 Starting the Process to Cut Ad Costs in Half 02:03 Setting Up a LinkedIn Ad Campaign 07:38 Tips and Hacks for Producing Great LinkedIn Ad Creatives 10:23 Cost per Lead: Static Creatives vs. Video Creatives 11:45 Creative Strategies for LinkedIn Ads 14:54 Strong Hooks and Creative Ideas for LinkedIn Ads 17:34 What to Look Forward to in LinkedIn Ads 18:46 Using AI in LinkedIn Ads 20:13 Traits of the Top 1% of Successful LinkedIn Ad Clients 23:12 Lessons from Growing the Largest LinkedIn Advertising Agency 25:00 Connect with AJ Wilcox
Connect with AJ Wilcox to learn more about LinkedIn Ads 🔗LinkedIn: https://www.linkedin.com/in/wilcoxaj/ 🔗 X: https://x.com/wilcoxaj/ 🔗 Website: https://b2linked.com/ 🔗 LinkedIn Ads Show: https://b2linked.com/podcast/
#linkedinads #linkedinadvertising #linkedinadscampaign #linkedinmarketing #linkedin =============================
🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
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