Growing a successful Shopify brand takes more than just launching products. It’s about choosing the right niche, building trust with your audience, and creating content that builds authority in your space. When done right, eCommerce SEO can turn a brand from zero to six figures fast.
In this episode, Louis Smith breaks down how he helped a Shopify brand hit 6-figures in just six months. He shares practical tactics that worked early on, how to leverage social proof, what role product bundles play in SEO, and how topical authority beats domain authority in 2025. Louis also shares his top link building tips and lessons from working with high-performing eCommerce clients.
Louis Smith is an eCommerce SEO expert who helps DTC brands grow through smart SEO strategies, content marketing, and authority building. With years of experience working on Shopify stores, Louis focuses on scaling fast while keeping SEO fundamentals strong. He also shares insights regularly through content and training for eCommerce founders looking to grow through organic traffic.
Timestamp: 00:00 Intro 00:26 Louis Smith’s Background 01:01 Starting Point of Growing a Shopify Brand to 6 Figures 04:55 Key Considerations Before Targeting a Niche 06:31 Social Proof Strategy 08:36 Tactics That Helped Get Fast Results 10:42 Link Building Strategy 12:21 Other Channels That Performed Well Besides SEO 14:07 How to Build Topical Authority for an E-commerce Brand 16:14 Building Topical Authority for a New Brand 17:58 Does Google Treat Product Bundles as Unique SKUs? 19:31 How Many Keywords to Target per Page 20:37 Technical SEO Strategies and Hacks 23:10 Topical Authority vs. Domain Authority in 2025 23:41 Traits of the Top 1% of Successful Clients 25:09 Additional Lessons for Growing an E-commerce Brand 26:12 Connect with Louis Smith
Connect with Louis Smith to learn more about eCommerce SEO 🔗LinkedIn: https://www.linkedin.com/in/louis-smith-b968a5b5/ 🔗X: https://x.com/Thenorthernboy1 🔗YouTube: https://www.youtube.com/@louisecommerceseosmith5828/
#ecommerceseo #ecommercemarketing #seoforecommerce #seo #seostrategy
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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
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