Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key.
In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like Koala Writer, Surfer SEO, and Quillbot to streamline your process.
Craig Campbell is a Glasgow-based SEO expert with 22+ years of experience. He built his career by testing strategies, running agencies and affiliate sites, and sharing his results openly. Today, Craig teaches SEO through training, public speaking, and his popular YouTube channel. He’s spoken at global conferences like Chiang Mai SEO and BrightonSEO, and continues to help marketers and business owners get real results from search.
Timestamp:
00:00 Intro
00:23 Craig Campbell’s Background
01:01 Mindset of a Successful SEO
04:45 How Craig Quickly Launched His Own Project
06:49 Link Building Philosophy
11:04 Inner Page Link Building Strategy
12:23 Parasite SEO
14:18 Best CTR Strategies
20:12 Creative Ways to Use AI in SEO
24:22 How to Rank Better in AI Algorithms
27:43 Top SEO Mistakes
33:47 Favorite SEO Tools
37:33 Best SEO Conferences in 2025
43:00 Connect with Craig Campbell
Mentioned Tools:
24:47 Koala Writer - https://koala.sh/
25:06 Quillbot - https://quillbot.com/
25:13 Grammarly - https://app.grammarly.com/
33:47 Surfer SEO - https://surferseo.com/
33:49 Page Optimizer PRO - https://www.pageoptimizer.pro/
Connect with Craig Campbell to learn more about SEO
🔗 LinkedIn: https://uk.linkedin.com/in/craigcampbell0302
🔗 Website: https://www.craigcampbellseo.com/about-me/
🔗 YouTube: https://www.youtube.com/@CraigcampbellseoUk
🔗 Facebook: https://www.facebook.com/craigcampbellseo/
🔗 TikTok: https://www.tiktok.com/@craigcampbellseo/
#seo #seostrategy #searchengineoptimization #seotips #seo2025
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