International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences.
We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro.
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Episode Timestamps:
- 00:00:10 — Welcome to Human-First Digital
- 00:00:27 — Digital PR vs. Traditional PR
- 00:04:13 — Embracing Cultural Nuances for Localized Content Ideation
- 00:07:21 — International Media Landscapes and Audience Insights
- 00:09:50 — Regional Differences in PR Strategies
- 00:13:31 — Challenges with Regional Media
- 00:15:32 — Closing Thoughts
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About Lumar’s Human-First Digital (HFD) Podcast:
In the Human-First Digital podcast, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital marketing.
The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Lau Miguez on LinkedIn.
Follow Chris Spann on LinkedIn.
Follow Lumar on LinkedIn.
Explore Lumar’s enterprise-scale SEO and website optimization platform here: lumar.io
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Further Learning and Resources:
- 2025 SEO Trends to Watch (Free Lumar eBook)
- Earned vs. Spammy Backlinks: Better Link-Building Strategies (Lumar On-Demand Webinar)
- SEO for News Publishers: The Ultimate Guide (Lumar Blog)
- Lumar Website Intelligence Academy: Topical Authority Guides
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