Max sits down with Besnik Vrellaku, CEO, and Chintan Maisuria, COO, of Salesflow. Salesflow is a business that helps B2B companies generate leads and automate quality outreach. By balancing research and testing in both acquisition and retention phases, Besnik and Chintan make prescient decisions. Their well-timed growth strategies turned a scrappy bootstrapped startup with $1000 in the bank into a multimillion-dollar B2B SaaS company.
(00:00) Introduction
(10:02) Chintan’s Learnings from Validating 100+ Companies
(19:43) Building MVPs and Bootstrapping Challenges
(29:16) From $1000 to Millions: Getting the First 100 Customers
(38:21) SaaS Attribution Challenges
(41:18) Balancing Attribution Models
(43:50) The Role of Different Ad Channels
(45:30) Intent Channels
(48:04) Meta in B2B Marketing
(53:43) Growth Hacks and Retention Strategies
(58:52) The Future of Growth Strategies
(01:20:16) Final Thoughts
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