Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask the question "what if we show them that coupon on the site?"
Today, Justuno helps over 133k brands turn their website visitors into customers.
(00:00) Introduction (10:03) Bootstrapping a Business: Eric's Journey (12:50) The Birth of JustUno (15:31) Understanding Website Optimization (22:04) Maximizing the Value of Website Visitors (31:41) The Amazon Effect on E-commerce (38:50) Navigating a Cookieless World (42:33) The Role of Data and AB Testing (52:53) Future Trends in Conversion Rate Optimization
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