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April 1, 2025 13 mins
In this episode, we bring back Nico Druelle, the go-to RevOps architect for hypergrowth startups. Whether you're a founder or early-stage operator, Nico breaks down the exact systems, tools, and strategies you need to lay a solid RevOps foundation, from CRMs and marketing automation to lead enrichment and sales engagement platforms. Learn how to:
  • Set up your minimum viable RevOps tech stack
  • Avoid costly mistakes with CRM migrations
  • Balance automation and human oversight
  • Pick the right first RevOps hire
  • Scale your GTM infrastructure with confidence
This episode is a must-watch if you're serious about growing your startup the smart way.   Connect with Nico on LinkedIn: https://www.linkedin.com/in/nicolasdruelle/   00:00 Introduction to RevOps for Startups 00:23 Building the Core RevOps Tech Stack 01:24 Optimizing Data Enrichment and Orchestration 02:45 Choosing the Right CRM and Marketing Tools 04:55 Addressing Common Startup Challenges 06:00 Effective Lead Sourcing and Management 08:19 The Importance of Human Oversight in Automation 10:06 Success Stories and Best Practices 13:19 Conclusion and Further Resources
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