Episode 28: The Experts We Meet Part 4 with Will Yarbrough

In this episode of The Networker's True Guide, we're continuing our "Experts We Meet" series with special guest Will Yarbrough of Yarbrough & Sons. Will shares the story of his family’s HVAC business—started by his father in 1988—and how it grew into a successful, people-focused company of over 50 team members. We dive into the role that networking and relational capital play in building a trusted business, especially in the trades. From BNI involvement to showing up consistently, Will talks about the surprising and lasting benefits of being part of a networking community.

 In This Episode:

• The evolution of Yarbrough & Sons and what it's like working with family

• Why tradespeople should make time for networking

• The return on relationships vs. just return on investment

• How trust is built through consistent presence in the community

• The value of laughter, recognition, and relational connection in business groups like BNI

• What to look for—and avoid—when entering a networking room

 Guest: Will Yarbrough

📍 Company: Yarbrough & Sons Heating & Air 🔧 Industry: HVAC, Family-Owned Trades Business 🌐 Website: https://yarbroughandsons.com/ 📱 Connect with Will/Yarbrough & Sons: YouTube Channel

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