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August 11, 2025 • 19 mins

Hey, Creative Boss!

Something big is coming up for your customers—and it’s time to get you ready. We’re moving out of the slow, stretchy days of summer and heading straight into a season of momentum. The weather’s shifting, routines are changing, and your audience is shifting right along with it.

Your buyers? They’re getting back into routines. They’re starting to plan. Some are even thinking about gifts—yep, already.

Parents and kids are in back-to-school mode, companies are pushing hard into Q3 and Q4, and before you know it, it’s the holidays.

That’s when the messages start rolling in—DMs on Instagram, inquiries on Facebook, Etsy orders—and a lot of it will be last minute.

Which is why today we’re talking about the #1 sales skill that could make or break your bottom line this fall: the follow-up.

I’ll walk you through what follow-up really means, how to do it without feeling pushy, and why starting now could be the reason your holiday season is booked out.

Grab a pen and paper—let’s get you revenue ready.

 

 

✅ Next Steps: 

  1. Book Your Coaching Call!
  2. Respond to the Call To Artists: Request for Topics
  3. Find more information at www.HeatherAllenOnline.com.
  4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

 

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