Matt Robertson is joined by podcasting pro XG to get his insider tips on how to make the most successful podcasts.
XG shares his journey, from landing a gig with George Perez to transitioning to Sam Tripoli's popular conspiracy podcast. We dive deep into the secrets of podcast monetization, including the power of sponsorships, merchandise, and leveraging your audience. XG explains how to navigate the ever-changing podcast algorithms and keep your listeners engaged. Plus, XG offers advice for new podcasters looking to create a successful show, from finding your niche to building an interactive community.
Also in this episode:
- Networking and reaching out through DMs can lead to unexpected podcast opportunities.
- Sponsorships, merchandise, and strategic YouTube promotion are effective ways to monetize a podcast.
- Consistency in publishing episodes is crucial for building a loyal audience.
- Finding a unique niche or personal brand can help a podcast stand out.
- Fostering an interactive, fun environment can make a podcast more engaging for listeners.
- Preparing for potential crises like internet outages is important for podcasters and their audience.
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About Matt Roberston
Matt Robertson is a visionary artist who has made a significant mark in the glass art world with his unique matte-finished caricature sculptures, each reflecting pivotal moments from his life. His playful spirit shines through in his whimsical glass animal sculptures, often depicted in humorous scenarios that embody his vibrant personality. Inspired by creatures like giraffes, Robertson is captivated by the challenges of working with glass, a delicate medium that demands intense focus and energy, which he channels into his art. Each piece captures a dynamic energy, freezing it in time and offering a glimpse into his imaginative universe. After discovering his passion for glassblowing at Sheridan College in Ontario, he honed his craft in Eugene, Oregon, before returning to Canada to co-founded the Edy Roy Glass Gallery, a pioneering space that merges high art with functional glass pipes. Now based in Evergreen, Colorado, Robertson continues to evolve as a glass artist while hosting "The Robertson Stash" podcast and showcasing his work in galleries worldwide, all while advocating for contemporary glass art and its vibrant possibilities.
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