July 29, 2025 • 34 mins
What if your brand isn't broken, it's just misunderstood? Heather Schaefer, the bold brand strategist, explains why most business owners are doing branding backwards and how to fix it.
• Understanding the critical difference between branding and marketing
• Why branding must come before marketing to avoid wasting resources
• How a proper brand strategy saved a client 77% in revenue in just 60 days
• The importance of a comprehensive brand strategy (not just colors and fonts)
• Why your brand may need to evolve as your business matures
• How a complete brand strategy document streamlines team operations
• Standing ALONE versus just standing out in your industry
• The post-pandemic reality: it now takes 15 visuals before someone notices you
• Creating a brand that positions you as THE expert others chase
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alyssa (00:00):
What if your brand isn't broken, it's just misunderstood
.
Welcome to Brilliant Ideas, thepodcast that takes you behind
the scenes of some of the mostinspiring digital products
created by solopreneurs justlike you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
(00:22):
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way, and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
(00:45):
idea.
This week on Brilliant Ideas,I'm joined by Heather Schaefer,
the bold brand strategist.
She's not here to tweak yourlogo or help you pick a prettier
font.
Heather helps powerhouse femalefounders like you go big by
anchoring your business with abrand strategy that's built to
convert scale and leave a legacy.
She helps you turn confusing,chaotic marketing into a
(01:07):
confident, cash-generating brandpresence.
Heather shares why mostbusiness owners are doing
branding backwards and how tofix it.
If you're tired of throwingmoney at ads, spinning in
content chaos or wondering whyyour audience just isn't
engaging.
This conversation will be thecompass that finally points you
in the right direction.
Let's dive in.
Welcome to the show, heatherExcited you're here.
(01:30):
Yeah, I'm really excited to behere.
Thanks for having me, of course, and you know, I think this is
going to be a really greatconversation, as we're going to
be diving into branding,marketing and what it means to
create a distinct brand thatstands out.
You did mention something thatcaught me off guard.
You mentioned a mantra.
It said don't just stand out,stand alone, which I think is
(01:51):
interesting, because it's onething to be a little different
from competitors, like choosinga unique color palette, but I
think it's another to own aspace completely that no one
else can compete with.
So, with that in mind, what doyou see as the core differences
between branding and marketing?
As if I was someone who had abusiness, I'm kind of like a
(02:12):
solopreneur with kind of like noidea where to start first.
Where would you start with that?
Heather (02:17):
Yes, Well, that is actually the very first place
that we should start is let'sjust first talk about what's the
difference between branding andmarketing, because you know
what it can be kind of confusing.
Let's just be real.
People are throwing thebranding word around in so many
scenarios and you know, I'vebeen in this industry for 30
(02:38):
years and it's taken on a lot ofdifferent terms and phrases and
buzzwords, and so really tobreak it down in a really I
would call it a cliff noteversion, if you're familiar with
cliff notes, it's like theshortened part of the long story
.
So your brand is really whatcaptures the emotion and the
(03:02):
values of the company.
The marketing is what is goingto implement and promote that
brand message across a varietyof channels.
So the marketing is the how andthe brand is the why.
(03:23):
Why do I believe, why am I doingwhat I'm doing?
What is at the core of myvalues, my mission, my vision,
my voice, what does all of thatsound like?
So that my marketing can bringthe ROI?
I mean, that's what we'repaying for, right, and so that's
(03:44):
really a great place to start.
So I really appreciate that youstarted that right off the bat,
because that is reallyimportant, so that you really
know where you should bespending your money, because if
you don't have a brand strategy,you don't have a brand.
Alyssa (04:07):
I agree with that, and you know, what I find also
interesting is there's a lot ofcoaches, people in the industry,
who are selling services forbranding and marketing, but it's
like I think it's leavingpeople more confused because
they don't know which to focuson first, and what you're saying
is to focus on branding first,before you even pour money and
time and energy into marketingacross channels, because it is,
(04:32):
would you say, branding is moreof like an identity.
Heather (04:35):
Absolutely, absolutely.
And just think about that.
If you don't, if you don't knowwhat your identity is and you
start throwing it out there andstart throwing money at it, I
mean, you're just throwing moneyout the window, because if you
don't have that really set whereyou know it, your team knows it
(04:56):
, the marketing people know it.
It is so clear then you'regoing to keep throwing spaghetti
on the wall to see what stickswhen it comes to your marketing,
and that is just not adiscerning and wise way to run
your marketing as a CEO.
Alyssa (05:14):
And just now, just to think about this for a second,
if let's say they choose abranding strategy, they've you
know, they've chosen an identitythat they want to show how they
want to show up in theirbusiness, and then a few years
go by Now this is a real issuethat I've found with some
clients is a few issues, a fewyears have gone by and their
brand has evolved or businesshas evolved and they don't
(05:37):
really they don't really likewho they're showing up, as you
know, like the branding strategydoesn't really match how you
know their business, and so I'mjust wondering, you know, what
do you do in that situation?
Heather (05:52):
That's a really great point and that is real.
And and without sounding maybetoo trite, what I would say is
that, in the first place, if, inthree years or whatever this
time frame is, your brandstrategy doesn't sound at all
like your business, like yourbrand, like what you want it to
(06:14):
be, chances are you didn't godeep enough in the first place
so it didn't really stick.
So it didn't really stick, andbefore I lose everybody now on
this call, I'm just going to sayyou know what, as entrepreneurs
, sometimes we just have tostart, and I totally understand
(06:34):
that.
And so what happens?
Like?
I'll just give you an example Ihad a client who came to me and
she had been in business foralmost 10 years and her business
had taken, she'd been verysuccessful, she built a multiple
, six-figure business.
But she noticed, for the lastthree years she kept kind of
(06:54):
hitting a wall when it came togrowing her revenue.
She kept hitting that samesix-figure, multiple, six-figure
mark, figure, multiple, sixfigure mark.
And we really started toidentify and go through on a
much deeper level.
Because here's the thing isthat once you've been in
business for a while, you, youjust know more, you're just like
(07:17):
you know.
It's kind of like how we matureas people as we get older, we
just know more about ourselves,right?
We're not teenagers anymore.
We've lived life.
Her brand had lived some life.
It started to not necessarilychange, but get deeper and more
clear.
Does that make sense?
(07:38):
So it's not like it was totallyoff the wall, it's just we
started to really hone in more.
So once we really did theclient research, the industry
research, we started doing ananalysis on all of that and
really asked her deeper, toughquestions Like who do you really
(07:59):
want to work with?
Like who's the client?
That just lights you up andlet's just talk to that person
all the time.
And we just got really, reallyclear.
And what happened as a resultis, within 60 days of
implementing her brand strategywith her team that I led her
(08:19):
through, she increased herrevenue by 77 percent, yeah, I
know.
And so she is on pace for sevenfigures this year because of it
.
That's super impressive.
It's super impressive and so.
But it's not as if she like hada really terrible brand and it's
(08:43):
not not as if we you know whatsometimes, alyssa, it's like the
smallest things make thebiggest difference.
So you may not have, you know,so somebody who might be
listening to this.
It might not be that your brandis totally different.
It might just be you know whatmight just need to be honed in a
(09:05):
little bit and gone a littledeeper.
And an expert to come in and dothat so that you can go deeper
with it is really helpful,because sometimes we're just too
close to it, right.
It's like.
It's like right here, we justcan't see any further and that's
okay.
That's okay, it's not all forwaste.
(09:25):
It got you this far, but it'snot going to get you where you
want to go.
Alyssa (09:30):
And it's not black and white either.
It's not as if you go and builda brand and you're saying this
is what I have to have in thenext 10 years or for the rest of
my entrepreneurship career.
It's not as if that it's notset in stone.
Like we, you evolve your brandas you evolve your business and
little things can change, betweaked, modified, you know, but
I think the core value staysthe same, right Core values, the
(09:53):
emotions, yeah, absolutely.
Heather (09:55):
You know what I mean.
Think about big companies.
Think about, you know, bigbrands like McDonald's.
You know they've evolved.
Yes, they've kept very similarcolor and visual logo, but their
messaging looks different.
're talking to is what evolvedand changed, you know, like I
(10:28):
mentioned, is that most of thetime when I'm working with
entrepreneurs, they're not firsttime, they're not in their 20s.
Let's just say that, okay,they've done life and they know
more, and so that's really allit is is.
It's just you know more andyou're able to take your brand
(10:49):
to that next level, and that's agood thing too, really good
thing.
Alyssa (10:55):
It is.
And so you mentioned thisbranding strategy, and so, uh,
we often, you know, think of youknow, creating a brand strategy
takes a lot of time, resourcesit takes, you know, think of you
know, creating a brand strategytakes a lot of time, resources
it takes, you know.
Oh, you know, let me just doads first and then I'll worry
about my brand later.
But I think the opposite istrue, and I think you would
agree.
How do you think a brandingstrategy can actually save you
(11:16):
money and time in the long run?
Heather (11:18):
Oh gosh, let me count the ways right, but I guess I
would focus on you know for suretwo main things.
The first thing is is that whenyou have a clear, thorough,
comprehensive brand strategy,you are going to know exactly
(11:39):
where to put your money.
And it's just like shopping atthe grocery store without a
shopping list.
If you go to the store right,if you go to the store without a
list you are going to spend waymore money.
You're going to buy things youdidn't need, you know, buy
(12:00):
things you already had in yourpantry that you thought you
needed when you were there.
It's the same.
You are going to spend moremoney on, whether it's ads or
just even and not even justmoney, but time.
You're going to put time on,maybe, a social media channel
where maybe that's not whereyour audience is.
(12:20):
When you have that strategy,you know exactly where you're
going.
It's the compass, it's theroadmap to success.
Get you to where you want to go, and traveling without a
roadmap is just going to spinyour wheels on time and money.
I think that's pretty logical.
(12:41):
The other way that a brandstrategy is going to really help
you and save you time and moneyand get you the ROI is as a CEO
who has a team maybe you've gotone or two people, maybe you've
got a VA, maybe you've got anadmin, maybe you've got a
marketing agency or social mediawhen you have a brand strategy
(13:06):
that has been completelythoroughly done, I mean when I'm
putting together brandstrategies for my clients.
When I say complete, I meanlike 35 plus pages of thorough
documentation.
This is not just a mood board,right?
This is not just like here arethe fonts and the pretty colors
you use, like we're talkingresearch, grounded analysis and
(13:29):
design visuals, all those things.
Okay, so I'm talking about thiswhite glove experience I give
to my clients with this brandstrategy.
Guess what happens?
Then they can hand it off totheir marketing team, to their
brand photographer, to theiradmin, and as a CEO, you are no
(13:52):
longer the CMO also, and so whenwe're wearing multiple hats and
we're like, okay, I'm going toonboard this new team member,
gosh, it's going to take me alittle while because I'm going
to have to keep saying the samethings.
I'm going to have to kind ofexplain what my brand strategist
told me and now, all of asudden, it's the game of
telephone right, where it's likethings get lost in the
(14:15):
translation.
But you're the CEO, you're thecreative, you're the idea
generator, you're the incomemaker.
You don't need to be the CMO anddoing all those things and
onboarding and re-explainingyour brand when you can deliver
a thorough strategy that spellsout the voice, the values, the
(14:36):
vision, the mission, the moodboard, all of this, all of the
technical things that need to bedelivered.
In there you can just say,great, no problem, I've got it
for you, I'll just hand it off,send you the PDF, and that is so
valuable it's going to save Imean, that's, there's ROI right
(14:58):
there on just not having toonboard and train your team in
an area that you're not theexpert in.
Alyssa (15:06):
It is.
I agree with that.
I think it's such a headachefor and it slows down the
efficiency of the team becauseyou're the one having to explain
and send over, you know,instead of just having it in one
big file that just you give off, like I've.
Actually, I was working with aclient a few years ago and she
had, like for onboarding.
(15:26):
She had, she had done thisbranding strategy like very
comprehensive, in depth, andevery time that there was
someone new that she had hired,she just gave it off to them and
said here you go, here's thefonts, here's the messaging, and
it was just, it was soorganized, it was such a smooth
onboarding, I didn't have to doanything.
I was like this is amazing, youknow, and it's like, yeah, like
(15:50):
, and then you don't have thoserepeated questions from your
team and you know, you go intoSlack and you're just like whoa,
like you know, I don't have toexplain anything, it's all in
there, just refer back to it andit's great.
And so I think it does save somuch more time.
It reduces a lot of thatheadache that you get with like
the constant back and forth.
(16:10):
And so now, um, I just want toswitch gears a little bit.
Um.
I just want to talk about um.
I've worked kind of with clientsin the past where they've also
run ads as well.
They've spent an insane amountof money on campaigns with very
little return on investment, andthe biggest thing I think with
(16:31):
them is that they don't havethat distinct brand that sets
them apart from theircompetitors, and so when doing
that, they're really wastingmuch of their marketing budget,
which is scary in itself,because many of these clients
are like solopreneurs or theyhave a really small team, so
it's not like they're likeMcDonald's, where they have like
(16:52):
an unlimited marketing budget.
And so my question for you iswhat advice would you give
somebody who may not have abrand strategy yet.
Maybe they're a solopreneur orthey're an established business,
but branding hasn't really beenon their radar yet.
But they're already marketingtheir business, they're paying
for their ads.
They're just not seeing areturn on investment that they
(17:13):
really want to see.
So what advice would you givethere?
Heather (17:16):
Yeah Well, I love this question and I definitely want
to answer it Before.
I just want to go back to onething you said a minute ago
about time.
Sometimes people don't want totake the time, and it also
relates to the question you justasked is that sometimes we have
to slow down for a hot secondso we can speed up, and
(17:36):
oftentimes people assume that abrand strategy is going to take
too much time, so they don't doit, and so I would just argue
that it can be done with speed,it can be done really
efficiently and quickly so thatyou can go really fast into your
(17:58):
goals for the for the quarter.
So I'll say that, and so withthat, what you just asked, you
know how.
How do you?
Can you rephrase that?
Can you tell me again?
Alyssa (18:10):
how, now that I got on that tangent, I don't want to go
down that road too far.
Yeah, no, of course.
So you know, I'm just saying,like my clients have, you know
they've run ads.
They, you know they're, they'respending money on, they're
spending an insane amount ofmoney on campaigns and so, but
they don't realize that theyneed that branding strategy
before they can go and marketacross their channels.
(18:31):
And so what advice would yougive someone who may not have a
brand strategy but are alreadymarketing their business?
They're paying for their ads,they're just not seeing an
investment of what they want tosee because they don't have that
brand.
Heather (18:44):
Well, what I would say honestly is I would say stop
paying for ads.
I would to stop.
You have to stop spending, andso that's the first thing.
I would just stop and regroup.
(19:07):
You know, like I just mentioned, we have to take a pause, take
an inventory, sit down and getreally deep with your brand
strategy, or find somebody tohelp you get really deep quickly
and quite honestly, when I'mworking with my clients my
(19:28):
client I talked to you aboutthat had the 77% increase.
That was all organic, that wasnot paid ads, and so I firmly
believe in the landscape, thedigital landscape that we are in
today.
It's not that I'm totallyopposed to paid ads.
However, if you're just startingout like this scenario that
(19:50):
you're talking about, juststarting out, you're trying to
get your business and your nameout there the best thing you can
do for your business to scaleand to grow is to take the time
and invest it in getting yourbrand strategy set so that you
can move a lot faster, becausethat is going to help you speak
(20:10):
really clearly to your audienceorganically and grow, and
actually, with the algorithmsand ads and all of that, you're
actually going to grow fasteronce you do have more people
that feel attracted organically.
That's going to scale and justmultiply with paid ads a lot
better.
I mean, quite frankly, most ofmy clients.
(20:33):
They're just exhausted from thepaid ads because it's changing
so quickly and I really teach myclients to do it so that the
marketing is effortless.
It's just so simple once youhave this brand strategy and you
don't feel stressed, you don'tfeel overwhelmed, you don't feel
(20:56):
like a hamster on a wheelspinning and spinning and
spinning, trying to find thenext algorithm or AI or this or
that, and it's just when you'rejust starting out as an
entrepreneur and you're reallybuilding and scaling and wanting
to grow.
That's gonna help you give thebest to your business by having
(21:17):
that brand strategy.
It really is essential.
It's not just a nice to haveanymore, it really is essential.
Alyssa (21:24):
It is.
I agree with that and I lovewhat.
I love your advice on thatbecause they should.
You know, if something is notworking, you know spending more
money is not going to fix theissue either.
That is so true, yes, yeah, sostop and regroup, as you say,
(21:44):
and go back to the drawing boardand think and hire a brand
strategist, you know.
So, um, and I really like theidea of the branding strategy,
even if you're alreadyestablished.
I think it's important to have,because your brand will evolve,
like my brand, I have to say,has evolved quite extensively,
(22:09):
only because I think I've grownLike as a business owner, I've
worked with many clients.
I'm just, I know more, as yousay, and so my brand has just
been different.
You know, every couple of yearsI learned something new and I'm
just like I think I, I don'tthink I like I.
I'll give you an example I amlike not just colors wise, but
(22:31):
like I had like pink, hot pink,and I was like this really girly
girl type of branding.
And then I was like you knowwhat, that's not me.
And then, as soon as I hadchanged the visuals, it's like I
wasn't hitting a wall anymore,I could sell confidently and it
was just.
It was more me, like I wastrying to emulate like the
(22:52):
influencers I was seeing onlineemulate like the influencers I
was seeing online.
That's also.
I think.
Another problem with brandingis that when I first started I
was very much trying to adoptother people's brands and how
they looked and their identityand thinking like, oh, I could
do that, I can be a hot pink,girly girl.
But deep down, that is not me.
(23:13):
I'm more tomboy than anythingelse.
Heather (23:22):
Yeah, yeah.
And you know what I think thatis.
That's so good that you sawthat, because and you are not
the only one that has done thatwhere you just kind of you, you
emulate what, what success.
You look online and think, okay, they're successful, I'm going
to emulate that and then I'mgoing to be successful.
And so what's so interesting?
When I go through this brandintensive process with my
clients, it really is kind offunny because, like I keep
(23:44):
saying, I go deep, I'm superintentional.
I'm intentional in every aspectof my life and I'm definitely
intentional when it comes to myclient's brand.
And so oftentimes when theywalk out of a brand intensive
workshop with me, they feel likethey just went to the therapist
, because and I mean, I giggleabout it, but it creates a lot
(24:10):
of emotions and when I'mdelivering these brands, because
I've done the research, we'vedug really deep, we've gotten
the core values beyond justwhat's important to you oh, my
family, my friends, my faith, mywhatever, you know what.
No, that is not.
And so, like, intention is oneof my core values.
(24:34):
Intentional, I am intentionalin my personal life.
I'm intentional with my adultdaughters, with my friends, with
my husband and in my businessIntentional is what people know
me for, and so that's just anexample.
But I just, when you go thatdeep, then you go to the colors
(24:57):
and the fonts that represent thevalues, right, and so colors
have meaning, fonts have meaning, and that's how you can already
kind of see If you go with likea.
I mean, I can spot a Canvatemplate a mile away.
I'm just going to say Becauseeveryone's using it and that's,
(25:20):
you know, to what we opened with.
You know, if you want to beseen as the expert in your field
I just get goosebumps talkingabout it If you want to be that
expert in the field where youstand alone that's what I mean
by stand alone, not just standout, oh, I, you know, look a
little different.
No, no, no, stand alone, that'slike at the top, you are seen
(25:46):
as the expert.
One of my clients, when wepositioned her in this brand
space for her brand, that was sounique, it was bold, it was
confident, she looked totallydifferent than her industry.
She made the number onebestseller list for her book.
(26:07):
She ended up on a billboard inNew York City in Times Square.
She ended up being asked tolead a very elite organization
within her industry all becausewe notched up and we just put
her in at the top as thestandalone brand that other
people were chasing, not like abunch of people in the sea that
(26:31):
everyone's just swimming along,you know, trying to make a
difference.
But that really is where thedifference happens, where I'm
talking about the standout brand, because you're not going to
make, you're not going to buildthat million dollar brand just
looking like everyone else.
You're just not.
You're just going to blend in.
(26:51):
I mean, what is it now?
The statistic is after thepost-pandemic.
This is how we refer to so manythings.
You know it takes what?
15 visuals before somebody seesyou Before the pandemic, seven,
yep.
So we have a lot coming at us.
(27:12):
Think of all of this we havecoming at us.
And so, really, you know,colors and fonts are the after
effect of doing the research forthe brand strategy, so that
everything is cohesive andaligns, and that's what's going
to make it all work together andreally call out your best
client.
So your best client knows oh mygosh, she's totally talking to
(27:35):
me, you know.
So it's.
It really just makes such a bigdifference for a CEO to really
get to that place, and thesooner you can start it, the
better.
Um granted, sometimes I'mworking with clients that
already have a brand and youknow what, sometimes we come in
and we're like you know what.
We just need to get more clearwith our voice and our messaging
(27:56):
.
Maybe the colors are good,maybe they just need to be
tweaked a little, maybe thefonts are good, but we don't
know that until we do theresearch and really dig deep.
Alyssa (28:07):
No, that's really great.
Advice, that's that's great,and I that's wow, that's a
really that's a statistic.
Man, that's scary that you needmore visuals to catch someone's
attention.
And that makes sense, though,because we live, you know, I
think, with our industry beingonline in that space, it is very
oversaturated.
You know, everybody's kind ofdoing the same thing, but like
(28:29):
maybe in a different way, soit's even harder to stand out,
and this is why your servicesare just so necessary.
And so, as we conclude thisinterview, where can my
listeners connect with youonline?
But, specifically, can you talka little bit about your brand
strategy service that you offer?
Heather (28:46):
Yeah, absolutely so.
I offer so where you can findme online?
Branding you Big is the name ofmy business.
You can find me atbrandingyoubigcom.
You can find me there onFacebook and Instagram and
LinkedIn and, yeah, can stalk methere all you want.
Get connected, subscribe to myweekly wave newsletter.
(29:08):
All those good things to getsome good things.
As for my brand strategy, likeI've mentioned and I've alluded
to a couple of times, I really,you know, I, as I've said, I've
been in this industry for a longtime and I've been through many
iterations in my business andthe way that I've been able to
(29:28):
serve my clients, the best is inthat, with this white glove,
silver platter experience ofbrand, where I'm really
literally doing all of the workand all of the foundation and
handing off this complete brandstrategy.
And so that program is.
It involves research, itinvolves competitive analysis,
(29:50):
it involves brand messaging andvoice the visuals.
I go into KPIs and metrics andI also, because I'm a designer
too, I kind of have thisstrategic design brain.
It's kind of strange, but Icreate, I design your brand
visuals, the mood board, thecolor, I direct the brand
(30:13):
photography, and then I don'tstop there, because I also have
been doing that for a while andI noticed you know what.
I don't want to just hand thisoff to you and say, okay, have a
nice day, Hope it works.
And so I don't stop with justthe brain strategy.
I actually am your creativebranding officer for 60 to 90
(30:35):
days and I guide you and yourteam whoever you have working on
it where I help direct the pathso that your marketing does
deliver the ROI that we've beentalking about.
So I don't just leave youhanging after that really
intensive.
But I also don't want to leaveout that what's really different
(30:58):
about my service with myUnstoppable Big Brand program is
I do the brand strategy in twoweeks, Two weeks.
So you talk about speed.
I am all about it, andentrepreneurs who are ready to
go love this part of what I do,because you don't want to wait
(31:21):
around, you want to meet yourgoals in Q2.
So let's go.
Alyssa (31:27):
They want it done yesterday.
Heather (31:28):
Right, exactly, and you know what.
You know why.
Because I'm the same exact way.
So I do the brand strategy, wedo a brand intensive workshop, I
do the research, I do thedesign, we're doing edits, live
on the screen together.
We're not waiting for draftsand get back to me with no, no,
(31:50):
no, we're doing it, we'regetting it done.
And then I'm walking you andyour team through the
implementation through myexecutive 60 day implementation
plan and that delivers theresults that a laser focused
female founder or entrepreneuris ready to go.
(32:11):
So that's my favorite way towork.
It really is the best way formy clients.
I understand sometimes peoplemight be at different stages in
their business and they mightjust want a VIP day.
So I do offer a VIP day where Ido my creative, my brand
intensive workshop alone as astandalone, and we can kind of
(32:32):
get through a lot of things thatway.
Um, but it is another option,but really I know what they
really need and that's thatwhite glove, unstoppable big
brand strategy with the creativebrand officer attached to it.
So it's a great way to reallymeet your goals and if you're
(32:53):
ready for a million dollar brand, this is what the big brands
are using.
Alyssa (32:59):
Amazing.
Well, thank you so much,Heather.
You know Heather's contactinformation.
I will put everything in theshow notes of this episode to
make sure to check that out.
And I love that you have theoption of like a VIP day versus
like a comprehensive brandingsession Because, again, like, it
depends on where you are inyour business and how much you
(33:23):
need a complete reset on yourbrand strategy or just a few
modifications, right.
Heather (33:29):
Definitely.
Yeah, I like to deliver that.
Alyssa (33:36):
So it's been super fun to talk with you.
I know it was such a greatconversation, so everyone
listening.
Please make sure to follow heron Facebook, instagram, youtube
and LinkedIn as well, and thankyou so much, heather, for being
on the show today.
Thank you, thanks for having me, alyssa, yeah, and thank you
for listening for today'sepisode.
If you loved it, but you stillhave questions, head over to my
Instagram, alyssabelsyriaobm,and share your thoughts.
(33:56):
Would love to know how thisepisode landed for you.
Thanks for tuning in and I'llsee you next time on another
brilliant idea.
Thanks for tuning in to thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
(34:18):
everything you need to startcreating something amazing.
What if your brand isn't broken, it's just misunderstood
.
Welcome to Brilliant Ideas, thepodcast that takes you behind
the scenes of some of the mostinspiring digital products
created by solopreneurs justlike you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
(00:22):
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way, and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
(00:45):
idea.
This week on Brilliant Ideas,I'm joined by Heather Schaefer,
the bold brand strategist.
She's not here to tweak yourlogo or help you pick a prettier
font.
Heather helps powerhouse femalefounders like you go big by
anchoring your business with abrand strategy that's built to
convert scale and leave a legacy.
She helps you turn confusing,chaotic marketing into a
(01:07):
confident, cash-generating brandpresence.
Heather shares why mostbusiness owners are doing
branding backwards and how tofix it.
If you're tired of throwingmoney at ads, spinning in
content chaos or wondering whyyour audience just isn't
engaging.
This conversation will be thecompass that finally points you
in the right direction.
Let's dive in.
Welcome to the show, heatherExcited you're here.
(01:30):
Yeah, I'm really excited to behere.
Thanks for having me, of course, and you know, I think this is
going to be a really greatconversation, as we're going to
be diving into branding,marketing and what it means to
create a distinct brand thatstands out.
You did mention something thatcaught me off guard.
You mentioned a mantra.
It said don't just stand out,stand alone, which I think is
(01:51):
interesting, because it's onething to be a little different
from competitors, like choosinga unique color palette, but I
think it's another to own aspace completely that no one
else can compete with.
So, with that in mind, what doyou see as the core differences
between branding and marketing?
As if I was someone who had abusiness, I'm kind of like a
(02:12):
solopreneur with kind of like noidea where to start first.
Where would you start with that?
Heather (02:17):
Yes, Well, that is actually the very first place
that we should start is let'sjust first talk about what's the
difference between branding andmarketing, because you know
what it can be kind of confusing.
Let's just be real.
People are throwing thebranding word around in so many
scenarios and you know, I'vebeen in this industry for 30
(02:38):
years and it's taken on a lot ofdifferent terms and phrases and
buzzwords, and so really tobreak it down in a really I
would call it a cliff noteversion, if you're familiar with
cliff notes, it's like theshortened part of the long story
.
So your brand is really whatcaptures the emotion and the
(03:02):
values of the company.
The marketing is what is goingto implement and promote that
brand message across a varietyof channels.
So the marketing is the how andthe brand is the why.
(03:23):
Why do I believe, why am I doingwhat I'm doing?
What is at the core of myvalues, my mission, my vision,
my voice, what does all of thatsound like?
So that my marketing can bringthe ROI?
I mean, that's what we'repaying for, right, and so that's
(03:44):
really a great place to start.
So I really appreciate that youstarted that right off the bat,
because that is reallyimportant, so that you really
know where you should bespending your money, because if
you don't have a brand strategy,you don't have a brand.
Alyssa (04:07):
I agree with that, and you know, what I find also
interesting is there's a lot ofcoaches, people in the industry,
who are selling services forbranding and marketing, but it's
like I think it's leavingpeople more confused because
they don't know which to focuson first, and what you're saying
is to focus on branding first,before you even pour money and
time and energy into marketingacross channels, because it is,
(04:32):
would you say, branding is moreof like an identity.
Heather (04:35):
Absolutely, absolutely.
And just think about that.
If you don't, if you don't knowwhat your identity is and you
start throwing it out there andstart throwing money at it, I
mean, you're just throwing moneyout the window, because if you
don't have that really set whereyou know it, your team knows it
(04:56):
, the marketing people know it.
It is so clear then you'regoing to keep throwing spaghetti
on the wall to see what stickswhen it comes to your marketing,
and that is just not adiscerning and wise way to run
your marketing as a CEO.
Alyssa (05:14):
And just now, just to think about this for a second,
if let's say they choose abranding strategy, they've you
know, they've chosen an identitythat they want to show how they
want to show up in theirbusiness, and then a few years
go by Now this is a real issuethat I've found with some
clients is a few issues, a fewyears have gone by and their
brand has evolved or businesshas evolved and they don't
(05:37):
really they don't really likewho they're showing up, as you
know, like the branding strategydoesn't really match how you
know their business, and so I'mjust wondering, you know, what
do you do in that situation?
Heather (05:52):
That's a really great point and that is real.
And and without sounding maybetoo trite, what I would say is
that, in the first place, if, inthree years or whatever this
time frame is, your brandstrategy doesn't sound at all
like your business, like yourbrand, like what you want it to
(06:14):
be, chances are you didn't godeep enough in the first place
so it didn't really stick.
So it didn't really stick, andbefore I lose everybody now on
this call, I'm just going to sayyou know what, as entrepreneurs
, sometimes we just have tostart, and I totally understand
(06:34):
that.
And so what happens?
Like?
I'll just give you an example Ihad a client who came to me and
she had been in business foralmost 10 years and her business
had taken, she'd been verysuccessful, she built a multiple
, six-figure business.
But she noticed, for the lastthree years she kept kind of
(06:54):
hitting a wall when it came togrowing her revenue.
She kept hitting that samesix-figure, multiple, six-figure
mark, figure, multiple, sixfigure mark.
And we really started toidentify and go through on a
much deeper level.
Because here's the thing isthat once you've been in
business for a while, you, youjust know more, you're just like
(07:17):
you know.
It's kind of like how we matureas people as we get older, we
just know more about ourselves,right?
We're not teenagers anymore.
We've lived life.
Her brand had lived some life.
It started to not necessarilychange, but get deeper and more
clear.
Does that make sense?
(07:38):
So it's not like it was totallyoff the wall, it's just we
started to really hone in more.
So once we really did theclient research, the industry
research, we started doing ananalysis on all of that and
really asked her deeper, toughquestions Like who do you really
(07:59):
want to work with?
Like who's the client?
That just lights you up andlet's just talk to that person
all the time.
And we just got really, reallyclear.
And what happened as a resultis, within 60 days of
implementing her brand strategywith her team that I led her
(08:19):
through, she increased herrevenue by 77 percent, yeah, I
know.
And so she is on pace for sevenfigures this year because of it
.
That's super impressive.
It's super impressive and so.
But it's not as if she like hada really terrible brand and it's
(08:43):
not not as if we you know whatsometimes, alyssa, it's like the
smallest things make thebiggest difference.
So you may not have, you know,so somebody who might be
listening to this.
It might not be that your brandis totally different.
It might just be you know whatmight just need to be honed in a
(09:05):
little bit and gone a littledeeper.
And an expert to come in and dothat so that you can go deeper
with it is really helpful,because sometimes we're just too
close to it, right.
It's like.
It's like right here, we justcan't see any further and that's
okay.
That's okay, it's not all forwaste.
(09:25):
It got you this far, but it'snot going to get you where you
want to go.
Alyssa (09:30):
And it's not black and white either.
It's not as if you go and builda brand and you're saying this
is what I have to have in thenext 10 years or for the rest of
my entrepreneurship career.
It's not as if that it's notset in stone.
Like we, you evolve your brandas you evolve your business and
little things can change, betweaked, modified, you know, but
I think the core value staysthe same, right Core values, the
(09:53):
emotions, yeah, absolutely.
Heather (09:55):
You know what I mean.
Think about big companies.
Think about, you know, bigbrands like McDonald's.
You know they've evolved.
Yes, they've kept very similarcolor and visual logo, but their
messaging looks different.
're talking to is what evolvedand changed, you know, like I
(10:28):
mentioned, is that most of thetime when I'm working with
entrepreneurs, they're not firsttime, they're not in their 20s.
Let's just say that, okay,they've done life and they know
more, and so that's really allit is is.
It's just you know more andyou're able to take your brand
(10:49):
to that next level, and that's agood thing too, really good
thing.
Alyssa (10:55):
It is.
And so you mentioned thisbranding strategy, and so, uh,
we often, you know, think of youknow, creating a brand strategy
takes a lot of time, resourcesit takes, you know, think of you
know, creating a brand strategytakes a lot of time, resources
it takes, you know.
Oh, you know, let me just doads first and then I'll worry
about my brand later.
But I think the opposite istrue, and I think you would
agree.
How do you think a brandingstrategy can actually save you
(11:16):
money and time in the long run?
Heather (11:18):
Oh gosh, let me count the ways right, but I guess I
would focus on you know for suretwo main things.
The first thing is is that whenyou have a clear, thorough,
comprehensive brand strategy,you are going to know exactly
(11:39):
where to put your money.
And it's just like shopping atthe grocery store without a
shopping list.
If you go to the store right,if you go to the store without a
list you are going to spend waymore money.
You're going to buy things youdidn't need, you know, buy
(12:00):
things you already had in yourpantry that you thought you
needed when you were there.
It's the same.
You are going to spend moremoney on, whether it's ads or
just even and not even justmoney, but time.
You're going to put time on,maybe, a social media channel
where maybe that's not whereyour audience is.
(12:20):
When you have that strategy,you know exactly where you're
going.
It's the compass, it's theroadmap to success.
Get you to where you want to go, and traveling without a
roadmap is just going to spinyour wheels on time and money.
I think that's pretty logical.
(12:41):
The other way that a brandstrategy is going to really help
you and save you time and moneyand get you the ROI is as a CEO
who has a team maybe you've gotone or two people, maybe you've
got a VA, maybe you've got anadmin, maybe you've got a
marketing agency or social mediawhen you have a brand strategy
(13:06):
that has been completelythoroughly done, I mean when I'm
putting together brandstrategies for my clients.
When I say complete, I meanlike 35 plus pages of thorough
documentation.
This is not just a mood board,right?
This is not just like here arethe fonts and the pretty colors
you use, like we're talkingresearch, grounded analysis and
(13:29):
design visuals, all those things.
Okay, so I'm talking about thiswhite glove experience I give
to my clients with this brandstrategy.
Guess what happens?
Then they can hand it off totheir marketing team, to their
brand photographer, to theiradmin, and as a CEO, you are no
(13:52):
longer the CMO also, and so whenwe're wearing multiple hats and
we're like, okay, I'm going toonboard this new team member,
gosh, it's going to take me alittle while because I'm going
to have to keep saying the samethings.
I'm going to have to kind ofexplain what my brand strategist
told me and now, all of asudden, it's the game of
telephone right, where it's likethings get lost in the
(14:15):
translation.
But you're the CEO, you're thecreative, you're the idea
generator, you're the incomemaker.
You don't need to be the CMO anddoing all those things and
onboarding and re-explainingyour brand when you can deliver
a thorough strategy that spellsout the voice, the values, the
(14:36):
vision, the mission, the moodboard, all of this, all of the
technical things that need to bedelivered.
In there you can just say,great, no problem, I've got it
for you, I'll just hand it off,send you the PDF, and that is so
valuable it's going to save Imean, that's, there's ROI right
(14:58):
there on just not having toonboard and train your team in
an area that you're not theexpert in.
Alyssa (15:06):
It is.
I agree with that.
I think it's such a headachefor and it slows down the
efficiency of the team becauseyou're the one having to explain
and send over, you know,instead of just having it in one
big file that just you give off, like I've.
Actually, I was working with aclient a few years ago and she
had, like for onboarding.
(15:26):
She had, she had done thisbranding strategy like very
comprehensive, in depth, andevery time that there was
someone new that she had hired,she just gave it off to them and
said here you go, here's thefonts, here's the messaging, and
it was just, it was soorganized, it was such a smooth
onboarding, I didn't have to doanything.
I was like this is amazing, youknow, and it's like, yeah, like
(15:50):
, and then you don't have thoserepeated questions from your
team and you know, you go intoSlack and you're just like whoa,
like you know, I don't have toexplain anything, it's all in
there, just refer back to it andit's great.
And so I think it does save somuch more time.
It reduces a lot of thatheadache that you get with like
the constant back and forth.
(16:10):
And so now, um, I just want toswitch gears a little bit.
Um.
I just want to talk about um.
I've worked kind of with clientsin the past where they've also
run ads as well.
They've spent an insane amountof money on campaigns with very
little return on investment, andthe biggest thing I think with
(16:31):
them is that they don't havethat distinct brand that sets
them apart from theircompetitors, and so when doing
that, they're really wastingmuch of their marketing budget,
which is scary in itself,because many of these clients
are like solopreneurs or theyhave a really small team, so
it's not like they're likeMcDonald's, where they have like
(16:52):
an unlimited marketing budget.
And so my question for you iswhat advice would you give
somebody who may not have abrand strategy yet.
Maybe they're a solopreneur orthey're an established business,
but branding hasn't really beenon their radar yet.
But they're already marketingtheir business, they're paying
for their ads.
They're just not seeing areturn on investment that they
(17:13):
really want to see.
So what advice would you givethere?
Heather (17:16):
Yeah Well, I love this question and I definitely want
to answer it Before.
I just want to go back to onething you said a minute ago
about time.
Sometimes people don't want totake the time, and it also
relates to the question you justasked is that sometimes we have
to slow down for a hot secondso we can speed up, and
(17:36):
oftentimes people assume that abrand strategy is going to take
too much time, so they don't doit, and so I would just argue
that it can be done with speed,it can be done really
efficiently and quickly so thatyou can go really fast into your
(17:58):
goals for the for the quarter.
So I'll say that, and so withthat, what you just asked, you
know how.
How do you?
Can you rephrase that?
Can you tell me again?
Alyssa (18:10):
how, now that I got on that tangent, I don't want to go
down that road too far.
Yeah, no, of course.
So you know, I'm just saying,like my clients have, you know
they've run ads.
They, you know they're, they'respending money on, they're
spending an insane amount ofmoney on campaigns and so, but
they don't realize that theyneed that branding strategy
before they can go and marketacross their channels.
(18:31):
And so what advice would yougive someone who may not have a
brand strategy but are alreadymarketing their business?
They're paying for their ads,they're just not seeing an
investment of what they want tosee because they don't have that
brand.
Heather (18:44):
Well, what I would say honestly is I would say stop
paying for ads.
I would to stop.
You have to stop spending, andso that's the first thing.
I would just stop and regroup.
(19:07):
You know, like I just mentioned, we have to take a pause, take
an inventory, sit down and getreally deep with your brand
strategy, or find somebody tohelp you get really deep quickly
and quite honestly, when I'mworking with my clients my
(19:28):
client I talked to you aboutthat had the 77% increase.
That was all organic, that wasnot paid ads, and so I firmly
believe in the landscape, thedigital landscape that we are in
today.
It's not that I'm totallyopposed to paid ads.
However, if you're just startingout like this scenario that
(19:50):
you're talking about, juststarting out, you're trying to
get your business and your nameout there the best thing you can
do for your business to scaleand to grow is to take the time
and invest it in getting yourbrand strategy set so that you
can move a lot faster, becausethat is going to help you speak
(20:10):
really clearly to your audienceorganically and grow, and
actually, with the algorithmsand ads and all of that, you're
actually going to grow fasteronce you do have more people
that feel attracted organically.
That's going to scale and justmultiply with paid ads a lot
better.
I mean, quite frankly, most ofmy clients.
(20:33):
They're just exhausted from thepaid ads because it's changing
so quickly and I really teach myclients to do it so that the
marketing is effortless.
It's just so simple once youhave this brand strategy and you
don't feel stressed, you don'tfeel overwhelmed, you don't feel
(20:56):
like a hamster on a wheelspinning and spinning and
spinning, trying to find thenext algorithm or AI or this or
that, and it's just when you'rejust starting out as an
entrepreneur and you're reallybuilding and scaling and wanting
to grow.
That's gonna help you give thebest to your business by having
(21:17):
that brand strategy.
It really is essential.
It's not just a nice to haveanymore, it really is essential.
Alyssa (21:24):
It is.
I agree with that and I lovewhat.
I love your advice on thatbecause they should.
You know, if something is notworking, you know spending more
money is not going to fix theissue either.
That is so true, yes, yeah, sostop and regroup, as you say,
(21:44):
and go back to the drawing boardand think and hire a brand
strategist, you know.
So, um, and I really like theidea of the branding strategy,
even if you're alreadyestablished.
I think it's important to have,because your brand will evolve,
like my brand, I have to say,has evolved quite extensively,
(22:09):
only because I think I've grownLike as a business owner, I've
worked with many clients.
I'm just, I know more, as yousay, and so my brand has just
been different.
You know, every couple of yearsI learned something new and I'm
just like I think I, I don'tthink I like I.
I'll give you an example I amlike not just colors wise, but
(22:31):
like I had like pink, hot pink,and I was like this really girly
girl type of branding.
And then I was like you knowwhat, that's not me.
And then, as soon as I hadchanged the visuals, it's like I
wasn't hitting a wall anymore,I could sell confidently and it
was just.
It was more me, like I wastrying to emulate like the
(22:52):
influencers I was seeing onlineemulate like the influencers I
was seeing online.
That's also.
I think.
Another problem with brandingis that when I first started I
was very much trying to adoptother people's brands and how
they looked and their identityand thinking like, oh, I could
do that, I can be a hot pink,girly girl.
But deep down, that is not me.
(23:13):
I'm more tomboy than anythingelse.
Heather (23:22):
Yeah, yeah.
And you know what I think thatis.
That's so good that you sawthat, because and you are not
the only one that has done thatwhere you just kind of you, you
emulate what, what success.
You look online and think, okay, they're successful, I'm going
to emulate that and then I'mgoing to be successful.
And so what's so interesting?
When I go through this brandintensive process with my
clients, it really is kind offunny because, like I keep
(23:44):
saying, I go deep, I'm superintentional.
I'm intentional in every aspectof my life and I'm definitely
intentional when it comes to myclient's brand.
And so oftentimes when theywalk out of a brand intensive
workshop with me, they feel likethey just went to the therapist
, because and I mean, I giggleabout it, but it creates a lot
(24:10):
of emotions and when I'mdelivering these brands, because
I've done the research, we'vedug really deep, we've gotten
the core values beyond justwhat's important to you oh, my
family, my friends, my faith, mywhatever, you know what.
No, that is not.
And so, like, intention is oneof my core values.
(24:34):
Intentional, I am intentionalin my personal life.
I'm intentional with my adultdaughters, with my friends, with
my husband and in my businessIntentional is what people know
me for, and so that's just anexample.
But I just, when you go thatdeep, then you go to the colors
(24:57):
and the fonts that represent thevalues, right, and so colors
have meaning, fonts have meaning, and that's how you can already
kind of see If you go with likea.
I mean, I can spot a Canvatemplate a mile away.
I'm just going to say Becauseeveryone's using it and that's,
(25:20):
you know, to what we opened with.
You know, if you want to beseen as the expert in your field
I just get goosebumps talkingabout it If you want to be that
expert in the field where youstand alone that's what I mean
by stand alone, not just standout, oh, I, you know, look a
little different.
No, no, no, stand alone, that'slike at the top, you are seen
(25:46):
as the expert.
One of my clients, when wepositioned her in this brand
space for her brand, that was sounique, it was bold, it was
confident, she looked totallydifferent than her industry.
She made the number onebestseller list for her book.
(26:07):
She ended up on a billboard inNew York City in Times Square.
She ended up being asked tolead a very elite organization
within her industry all becausewe notched up and we just put
her in at the top as thestandalone brand that other
people were chasing, not like abunch of people in the sea that
(26:31):
everyone's just swimming along,you know, trying to make a
difference.
But that really is where thedifference happens, where I'm
talking about the standout brand, because you're not going to
make, you're not going to buildthat million dollar brand just
looking like everyone else.
You're just not.
You're just going to blend in.
(26:51):
I mean, what is it now?
The statistic is after thepost-pandemic.
This is how we refer to so manythings.
You know it takes what?
15 visuals before somebody seesyou Before the pandemic, seven,
yep.
So we have a lot coming at us.
(27:12):
Think of all of this we havecoming at us.
And so, really, you know,colors and fonts are the after
effect of doing the research forthe brand strategy, so that
everything is cohesive andaligns, and that's what's going
to make it all work together andreally call out your best
client.
So your best client knows oh mygosh, she's totally talking to
(27:35):
me, you know.
So it's.
It really just makes such a bigdifference for a CEO to really
get to that place, and thesooner you can start it, the
better.
Um granted, sometimes I'mworking with clients that
already have a brand and youknow what, sometimes we come in
and we're like you know what.
We just need to get more clearwith our voice and our messaging
(27:56):
.
Maybe the colors are good,maybe they just need to be
tweaked a little, maybe thefonts are good, but we don't
know that until we do theresearch and really dig deep.
Alyssa (28:07):
No, that's really great.
Advice, that's that's great,and I that's wow, that's a
really that's a statistic.
Man, that's scary that you needmore visuals to catch someone's
attention.
And that makes sense, though,because we live, you know, I
think, with our industry beingonline in that space, it is very
oversaturated.
You know, everybody's kind ofdoing the same thing, but like
(28:29):
maybe in a different way, soit's even harder to stand out,
and this is why your servicesare just so necessary.
And so, as we conclude thisinterview, where can my
listeners connect with youonline?
But, specifically, can you talka little bit about your brand
strategy service that you offer?
Heather (28:46):
Yeah, absolutely so.
I offer so where you can findme online?
Branding you Big is the name ofmy business.
You can find me atbrandingyoubigcom.
You can find me there onFacebook and Instagram and
LinkedIn and, yeah, can stalk methere all you want.
Get connected, subscribe to myweekly wave newsletter.
(29:08):
All those good things to getsome good things.
As for my brand strategy, likeI've mentioned and I've alluded
to a couple of times, I really,you know, I, as I've said, I've
been in this industry for a longtime and I've been through many
iterations in my business andthe way that I've been able to
(29:28):
serve my clients, the best is inthat, with this white glove,
silver platter experience ofbrand, where I'm really
literally doing all of the workand all of the foundation and
handing off this complete brandstrategy.
And so that program is.
It involves research, itinvolves competitive analysis,
(29:50):
it involves brand messaging andvoice the visuals.
I go into KPIs and metrics andI also, because I'm a designer
too, I kind of have thisstrategic design brain.
It's kind of strange, but Icreate, I design your brand
visuals, the mood board, thecolor, I direct the brand
(30:13):
photography, and then I don'tstop there, because I also have
been doing that for a while andI noticed you know what.
I don't want to just hand thisoff to you and say, okay, have a
nice day, Hope it works.
And so I don't stop with justthe brain strategy.
I actually am your creativebranding officer for 60 to 90
(30:35):
days and I guide you and yourteam whoever you have working on
it where I help direct the pathso that your marketing does
deliver the ROI that we've beentalking about.
So I don't just leave youhanging after that really
intensive.
But I also don't want to leaveout that what's really different
(30:58):
about my service with myUnstoppable Big Brand program is
I do the brand strategy in twoweeks, Two weeks.
So you talk about speed.
I am all about it, andentrepreneurs who are ready to
go love this part of what I do,because you don't want to wait
(31:21):
around, you want to meet yourgoals in Q2.
So let's go.
Alyssa (31:27):
They want it done yesterday.
Heather (31:28):
Right, exactly, and you know what.
You know why.
Because I'm the same exact way.
So I do the brand strategy, wedo a brand intensive workshop, I
do the research, I do thedesign, we're doing edits, live
on the screen together.
We're not waiting for draftsand get back to me with no, no,
(31:50):
no, we're doing it, we'regetting it done.
And then I'm walking you andyour team through the
implementation through myexecutive 60 day implementation
plan and that delivers theresults that a laser focused
female founder or entrepreneuris ready to go.
(32:11):
So that's my favorite way towork.
It really is the best way formy clients.
I understand sometimes peoplemight be at different stages in
their business and they mightjust want a VIP day.
So I do offer a VIP day where Ido my creative, my brand
intensive workshop alone as astandalone, and we can kind of
(32:32):
get through a lot of things thatway.
Um, but it is another option,but really I know what they
really need and that's thatwhite glove, unstoppable big
brand strategy with the creativebrand officer attached to it.
So it's a great way to reallymeet your goals and if you're
(32:53):
ready for a million dollar brand, this is what the big brands
are using.
Alyssa (32:59):
Amazing.
Well, thank you so much,Heather.
You know Heather's contactinformation.
I will put everything in theshow notes of this episode to
make sure to check that out.
And I love that you have theoption of like a VIP day versus
like a comprehensive brandingsession Because, again, like, it
depends on where you are inyour business and how much you
(33:23):
need a complete reset on yourbrand strategy or just a few
modifications, right.
Heather (33:29):
Definitely.
Yeah, I like to deliver that.
Alyssa (33:36):
So it's been super fun to talk with you.
I know it was such a greatconversation, so everyone
listening.
Please make sure to follow heron Facebook, instagram, youtube
and LinkedIn as well, and thankyou so much, heather, for being
on the show today.
Thank you, thanks for having me, alyssa, yeah, and thank you
for listening for today'sepisode.
If you loved it, but you stillhave questions, head over to my
Instagram, alyssabelsyriaobm,and share your thoughts.
(33:56):
Would love to know how thisepisode landed for you.
Thanks for tuning in and I'llsee you next time on another
brilliant idea.
Thanks for tuning in to thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
(34:18):
everything you need to startcreating something amazing.
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